How Baseball Cards Got Weird

from The Atlantic One night not long ago, with my 3-year-old son finally asleep and my wife wisely heading to bed, I settled onto the couch, beer in hand, to catch some baseball. Well, not really baseball. I opened my laptop, navigated to breakers.tv, and prepared to watch a pair of rubber-gloved hands in East Wenatchee, Washington, open an entire case of baseball cards—more than 4,000 cards in all. If that sounds like the only activity more tedious than sitting through four hours of pitching changes and batters calling time, I shared some of your skepticism. Though I was once […]

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The Ecstatic Beauty of Baseball

from The New Yorker It’s right around the corner. That magical time of year when grown men put on their ball caps, pull up their socks, and take to the field. What is it about this sport that has captured our imaginations for more than two hundred years? It’s really just a simple game played on a large lawn, with forty-six players to a side, two bags of ham, and a pistol with live ammunition. For those not familiar with the rules, once the “eyeman” is blindfolded and the snakes have been released, the “turtle slinger” is called. He then […]

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GoPro Focuses On Olympic Heroes With Two New Original Video Series

from CO.CREATE When you think about GoPro content, chances are it lands somewhere between an insanely impressive action sports moment, an eagle’s eye view of the world, life as a toddler, or maybe just your buddy’s bike ride to work set to Iron Butterfly. But the brand’s own content strategy is evolving, including a move last October to bring in former vice president of creative development and operations for HBO Sports Bill McCullough to serve as executive producer of GoPro sports content. McCullough says GoPro’s content strategy is ultimately to tell the best, most immersive, and most compelling stories, but they’ve learned that character-driven pieces […]

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