There’s Another Big Reason Why You Should Ditch Chrome For Firefox

from Fast Company It’s not paranoia: You are being followed. Marketers are embedding dozens of trackers per website to follow your online wanderings and build up ad-targeting profiles. While the dominant browser, Google Chrome, takes a timid approach to these trackers, Apple and now Mozilla are attacking them head on. Firefox first started blocking all trackers by default in its experimental browsers in July and in a wide release in September. Since then, Firefox has blocked 450 billion tracking attempts, says Selena Deckelmann, the senior director of Firefox browser engineering at Mozilla. That comes out to 175 trackers per Firefox […]

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If You Haven’t Already Switched To Firefox, Do It Now

from Fast Company This week, Mozilla announced that its browser Firefox will start blocking all cross-site third-party trackers–the cookies hiding in the background that follow your clicks across the web, reporting your activity to advertisers as you move between websites. Including these settings, by default, is the best way to protect users from inadvertently giving third parties data about users’ behavior. Just as people tend not to read long privacy policies, they also shouldn’t be expected to change the settings to disable third-party trackers on every single site they visit. As Mozilla’s head of product strategy Nick Nguyen writes on […]

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