The Reason We Need The FDA (Hint: It’s Marketers)

from Seth’s Blog Here’s the original ad for Coca-Cola: French Wine Coca is indorsed (sic) by over 20,000 of the most learned and scientific medical men in the world . . .  Americans are the most nervous people in the world . . .  All who are suffering from any nervous complaints we commend to use the wonderful and delightful remedy, French Wine Coca, infallible in curing all who are afflicted with any nerve trouble, dyspepsia, mental and physical exhaustion, all chronic wasting diseases, gastric irritability, constipation, sick headache, neuralgia, etc. is quickly cured by the Coca Wine  …   Coca is […]

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Long-Term Strategy: Don’t Be A Jerk

from Seth’s Blog In the moment, when you have power, no matter how momentarily, how will you choose to act? Jerk comes from the idea of pulling hard on the reins, suddenly and without care. Horses don’t like it and neither, it turns out, do people. More than just about anything else, what you do when you have the chance is what people say about you and remember about you. The community pays careful attention to the restraint (or lack of it) that you show when the opportunity arises. Whether you’re a parent or a multinational, in the long run, the wheel is going […]

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Ad Blocking

from Seth Godin By most accounts, more and more people are automatically blocking the ads in their browser. Of course, people have been blocking ads forever. By ignoring them. Fifteen years ago, when I began writing about Permission Marketing, I pointed out that when ads are optional, it’s only anticipated, personal and relevant ones that will pay off. And advertisers have had fifteen years to show self restraint. They’ve had the chance to not secretly track people, set cookies for their own benefit, insert popunders and popovers and poparounds, and mostly, deliver us ads we actually want to see. Alas, it was […]

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