There’s Another Big Reason Why You Should Ditch Chrome For Firefox

from Fast Company It’s not paranoia: You are being followed. Marketers are embedding dozens of trackers per website to follow your online wanderings and build up ad-targeting profiles. While the dominant browser, Google Chrome, takes a timid approach to these trackers, Apple and now Mozilla are attacking them head on. Firefox first started blocking all trackers by default in its experimental browsers in July and in a wide release in September. Since then, Firefox has blocked 450 billion tracking attempts, says Selena Deckelmann, the senior director of Firefox browser engineering at Mozilla. That comes out to 175 trackers per Firefox […]

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Apple Does Right By Users And Advertisers Are Displeased

from EFF With the new Safari 11 update, Apple takes an important step to protect your privacy, specifically how your browsing habits are tracked and shared with parties other than the sites you visit. In response, Apple is getting criticized by the advertising industry for “destroying the Internet’s economic model.” While the advertising industry is trying to shift the conversation to what they call the economic model of the Internet, the conversation must instead focus on the indiscriminate tracking of users and the violation of their privacy. When you browse the web, you might think that your information only lives […]

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Verizon’s Mobile ‘Supercookies’ Seen as Threat to Privacy

from NYTs For the last several months, cybersecurity experts have been warning Verizon Wireless that it was putting the privacy of its customers at risk. The computer codes the company uses to tag and follow its mobile subscribers around the web, they said, could make those consumers vulnerable to covert tracking and profiling. It looks as if there was reason to worry. This month Jonathan Mayer, a lawyer and computer science graduate student at Stanford University, reported on his blog that Turn, an advertising software company, was using Verizon’s unique customer codes to regenerate its own tracking tags after consumers […]

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