Powerful Consumer Trends To Watch In 2021

from Forbes

Consumer data from 2020 is rolling in, and the numbers are telling. Covid-19 drove major shifts in consumer behavior that will likely have lasting effects. To understand and respond to consumer trends, it’s important to examine the underlying patterns that power a new approach to life, work and buying.

At my company, we keep our ears to the ground, ready to sense the tremors that will shake things up. It’s what our clients have come to expect from us; time and time again, we’ve used our foresight and market responsiveness to create future-facing content that matters. Here’s my advice on how brands can respond to some of the trends we’re seeing.

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44 Comments

  1. The article “Powerful Consumer Trends To Watch In 2021” by Trish Thomas is an important piece of reading considering the circumstances we are coming off. The pandemic made our lives change right before our eyes, bringing temporary changes as well as permanent changes and trends that we have adapted. The article discussed numerous amounts of trends that should continue into this year, mainly from issues brought up from the pandemic.
    The first issue the article discussed was prioritizing mental health focus. I can see this trend of increased Mental health awareness to keep improving. Mental health has been an issue that has gained more awareness as we have progressed over the past few decades. COVID-19 was a situation that brought even more attention to the issue, as well as an increase in mental health itself according to the article. This was due to the overwhelming amount of adults who were isolated from friends and family, struggling to find work after many companies were forced to lay employees off, and personal financial issues. Mental health was always an issue, but off of the pandemic, it makes perfect sense to keep forecasting it as an issue for the future that we must try and solve.
    A trend that I do not agree with will continue to increase is telehealth and wellness apps. Telehealth apps have potential due to the convenience, but I don’t think the demand will be as necessary for the future when COVID continues to slow down and we return to normalcy. Wellness apps, such as fitness apps, will not continue to increase in popularity. Many of these applications were needed in lockdown when many people didn’t have many options to keep themselves in good health. Americans who were looking to maintain good health would depend on these due to gyms being closed, but with gyms being opened, as well as anything necessary to maintain a good, healthy lifestyle, there is not much of a use for these applications. These applications have short-term appeal, but I don’t expect to see the increase in popularity and usage due to the pandemic to maintain.

  2. Through out this article there were two sub-sections that interested me in particular. That of an increase in mental health awareness as 40% of adults in the US reported depressive behavior during 2020, and an increase in sustainable plant-based foods. During the pandemic nearly every individual was touched by a change in behavior in some way. At it’s peak in March-May of 2020 many individuals stayed entirely inside. This switch in socialization or ultimately lack of, caused many to experience a strain on their mental health. Although quarantine was a period that included many breaks to do activities that one enjoys, it also took so much enjoyment away in terms of social activities and events. The pandemic not only caused so many individuals to have a decrease in mental health, but because of this decrease there was a significant increase in awareness. Before the pandemic I remember very few programs that offered education on the subject, counseling services or even therapy. Today, there is a much larger emphasis on little things that add up to contribute to mental health. An example would mental-health days in addition to personal or sick days.
    Another change I have seen and personally experienced since the beginning of the pandemic is an increase in plant-based foods. First it was the impossible burger, then impossible brats, and so on. Not only have others become more aware of the environmental impact on animal products, but I feel that the pandemic caused people to become more bold in trying new things. I know I have begun to eat more plant-based food than animals products. I am interested to see if this trend continues.
    Overall, I found this article to be very powerful. A lot of the changes that have occurred because of the pandemic we have all personally experienced, just maybe not have noticed how significant those changes have been.

  3. COVID-19 has changed the world we live in forever, and as we adapt to this new environment, we can observe things changing around us in real-time. Businesses are changing some ways they interact with customers and their interests during the covid pandemic, and customers are changing the way they purchase products and consume content. Many of these trends relate to mental health and trying to make things easier on ourselves and others during this unprecedented time.

    As people have been stuck in the house more than ever over the last year-plus, there is data that suggests people are dealing with mental illness and other symptoms of trauma. In the article, it is stated that a study by the CDC from June 2020 showed 40% of U.S. adults in a survey were dealing with anxiety, depression, or another stressor-related disorder. Businesses have become aware of this, and have tried to play a larger part in solving mental health issues for consumers and their own employees. Businesses are introducing more products and services aimed to help people, which helps their profits and image. The main thing I take away from this trend is that people are becoming more and more mindful of their mental health and are doing things to try to help themselves. Some people buy products or services to make themselves feel better or to distract themselves during tough times, and businesses have noticed.

    People have also tried to improve their well-being and mental health by trying to eat better and exercise more, especially with the increased time at home. Plant-based and sustainable food sales rose by 27% in 2020 according to the Plant Based Foods Association. Organic food sales grew by more than 12% in 2020 as well according to the Organic Trade Association. These trends are in part due to people wanting to eat healthier, but also because consumers are becoming more conscious of their impact on the environment and how they can do their part to help out. Consumers are more likely to support businesses who also care about the environment and have initiatives in place that support the preservation of our planet. People feel better when they feel like they’re a part of something positive and when they support businesses who are ecologically friendly. People are also buying more exercise equipment, supplements, and personalized nutrition plans. Improving mental health sometimes starts with improving your physical health, and business trends show that more people are investing in their fitness while at home.

    Another thing people are doing is remodeling their homes and living spaces in their downtime. People having more downtime on their hands has led to them working on projects they haven’t had the time for in the past, like redoing their kitchen or bathroom, buying new furniture, or even moving to a new house altogether. People are starting to value and prioritize the spaces they spend the most time in, and are redoing their spaces to reflect themselves and their own values.

    All of these examples show that during the pandemic, the value of mental health is so important, and many people are finding ways to stay positive and do productive things in these tough times. In a society where people are searching for ways to stay busy, entertained, and engaged, businesses have seen the opportunity to help improve the quality of people’s lives during the pandemic and certain industries have benefitted.

  4. COVID-19 had an impact on world culture as we know it; business and consumer culture included. While reading this article, I was enlightened to hear about the trends listed, especially their accessibility and environmentally friendly nature. The Telehealth and reinvention of workspaces provide accessibility to people who, even before the pandemic, struggled to go to work or get medical assistance by going into the hospital or doctor’s office. I personally live two hours from my primary care physician when I’m at school, so when I need to communicate with my doctor, we use the Telehealth app and video call with any assistance I need. It is extremely user-friendly and allows me to save so much time and money. In my opinion, businesses should continue to invest in accessible resources for their customers and patients to broaden their consumer base and bring in more revenue.

    A similar business opportunity is presented with eco-friendly alternatives to otherwise popular items or food. While following the trend of customers looking to shorten their carbon footprint in times of need, creating greener options will draw in the interest of those concerned customers. Our planet is also going through extreme pollution right now and in my opinion, businesses should invest in greener supply chain and manufacturing policies as well as products. Conscious consumerism goes hand in hand with this as well. If a customer is boycotting companies that are unethically making their products stand for something controversial, they will lose revenue. Creating ethical business plans from the beginning is a smart decision for new businesses and current businesses should continue to follow the trends and switch to ethical standings to better their businesses.

    Other trends such as a commitment to healthier living and mental health are also beneficial to individuals and will increase a business’s ethical impacts. Incorporating mental health approaches and support into business plans will be beneficial to the organizations because it is following the trend and because people will see them as an ethical brand and want to further contribute to their cause.

    Although the pandemic was a negative experience overall, the introduction of these consumer trends all has positive ethical impacts on the world and human nature. The trends serve as a push for new organizations and start-ups to invest in the market of sustainability, accessibility, or mental health which will further progress society. Businesses can increase their ethical practices while also pushes consumers to better their lives and the world. In my opinion, this is a leap in the right direction, and it may have taken the pandemic for people to realize the necessity of these trends to the world.

  5. It is to be expected that a nationwide lockdown would stimulate changes in the behavior of a country’s people. Staying in the house without leaving more than 2 or 3 times a week to run necessary errands can and definitely will have an effect on mental health. It could be positive or negative. Some people could have used the lockdown as an opportunity to improve their physical health and appearance, pick up a new hobby, or spend more time than they used to be able to with their immediate family. The people who took that opportunity probably noticed improvements in their state of mind. However, the change in mental health when subjected to isolation for an extended period of time is negative more often than not. Not to mention, the fact that many small businesses have been forced to close due to the COVID-19 pandemic has taken a toll on the mental health of a lot of people.
    As noted by the article, a 2020 study conducted by the CDC found that 40% of the adults surveyed were suffering from anxiety, depression, trauma, other stress related disorders, and even suicidal thoughts. Businesses have started to consider this sad truth more and implement procedures in their employees’ work lives to combat this defeated mental state that a lot of people suffer from. “… transitioned fully to remote work, have increased flexibility in our work habits and are trying to maintain the connectivity, creativity and fun that drive our collective performance — and sanity.”
    Another change in behavior that the article calls attention to is the rebirth of conscious consumerism. The Mintel 2021 Global Consumer Trends report showed that a lot of consumers are shopping at stores that support their beliefs and that some are even willing to boycott companies whose actions are unethical.
    While the effects of the pandemic have skewed negative, there have been some notable lifestyle improvements like the ones discussed in the article. Companies have begun to strive to improve the mental health of their employees; people are now again making an effort to live healthy lifestyles; and people are beginning again to stand up for what they believe in through conscious consumerism. These positive changes that have stemmed from the pandemic are good societal progress for the world.
    That does not mean that there isn’t still work to be done. The biggest issue, by far, discussed in the article is mental health. Yes, companies are becoming more aware of the issue. However, the mental health of people has been on a steady decline for years despite the pandemic and there is more that needs to be done to address the issue.

  6. The pandemic has altered consumer trends in multiple ways. It’s simple to see how quarantine has negatively affected many’s well-being and mental health. Pandemic-induced adjustments to work and social functioning were strongly associated with elevated depression and anxiety symptoms and decreased psychological well-being. Financial distress due to the pandemic also correlated with poorer mental health. With everyone staying at home more, consumers have been seeking ways to make remote learning/telecommuting a more pleasant experience.
    A consumer trend that has surged is telehealth and wellness apps. Wellness apps bring to mind a challenge that I participated in recently called ‘The Ideathon’ where I had to work in a remote team of six to originate an idea for an app, product, or service. This challenge occurred earlier on during the pandemic, so our approach was to create an app that addressed the mental health problem. Mobile app usage skyrocketed 40% during the pandemic, so we wanted to provide mobile, accessible relief to anyone who needed it. When looking through the app store, most of the mental health apps had a costly subscription fee, making it inaccessible to many. Those apps were also only limited to one feature. Having one app solely dedicated to daily affirmations then another to connect to therapists, and other specific features would take up too much device storage. We wanted to build convenience by combining all of these features that fulfill all needs into one app. That’s where our app, ‘Lisalisi’, meaning “help” in Lingala, came in. It would provide many features aimed at mental health care. Users would create an account where they could indicate whether they have insurance or not. If they did, the app would connect them to local providers that accept their insurance; if they did not have insurance, users would be connected to nearby volunteer therapists. There would also be a portion for online counseling. Other core features included 24/7 access to a therapist in a secure chat window, daily affirmations (where users could customize what categories of affirmations they would like to see, i.e., self-care, stress/anxiety, positive thinking, gratitude, healing, etc.), breathing exercises, as well as other calming techniques. I can see why brands worked to bring relief to many who were suffering by designing apps to address the universal focus on well-being and health care, as I worked to too.
    Another trend that has surged is conscious consumerism. As consumers have grown progressive or value-based, businesses must be more socially responsible and thoughtful of their actions. Companies risk getting public backlash or even boycotted (especially when aggressions are spread in the media) if they fail to consider impact or accountability. This doesn’t only apply to being environmentally friendly but also being ethical. Being unethical can include failing to address issues, including human or animal rights. Businesses have been increasingly embracing what is known as brand activism, taking a stand on social, environmental, or political issues. It’s a trend driven by consumer behavior, as more and more people expect companies to make a positive contribution to society. Businesses have been working to keep their public relations in a positive light and to ensure that they’re on the right side of history.

    • Hey Zeina!

      I agree with your outlook on mental health. The pandemic has shifted many people’s mindsets and the stress has had negative outcomes. Me personally, I am not afraid to admit the I went to therapy during the pandemic; however, many could not afford such a luxury. I have also looked into mental health apps, and you are right, they cost a pretty penny. I think that the app you created was a great solution to the problem. Often times companies think too small. They focus on only a small portion of the puzzle, but that’s not enough. Having to have so many apps to essentially address the same issues quickly racks up in subscription fees when not being careful, so it would be nice if companies looked at the bigger picture and created one app like your group did.
      I also agree with you that businesses need to be more aware of their actions. I believe that this is called Corporate Social Responsibility (CSR). The backlash of not being aware when brought in front of the media will definitely have an astonishing backlash as this has happened to companies such as Nike before. Businesses need to be accountable for their actions and I think that it is important that society holds them to a higher standard, so it is nice to see conscious consumerism shining a light on the shady ways of the business world.

  7. I believe this article made a lot of good points, especially in regards to the huge shift of sales moving to eCommerce rather than in person. As referenced and heard numerous times throughout the past few years, many consumers are moving their purchases to be based online. Therefore, the issue truly arises from whether retailers can sustain themselves through this change and who will fall in the process. As the article discusses, I believe the ethical side of a business is also something that many distributors should be focused on due to how important it is in the current retailer/consumer landscape. As the article mentions, there are many consumers that truly care about a business’ ethics over price. Many consumers will pay more for a better-sourced product. Moreover, this shift can really affect a business if they are operating in a ‘bad’ fashion. Therefore, I believe this will continue to uproot the companies that are operating in such a fashion, which can lead to their demise if they do not get ahead of the issue before consumers even realize it.

    Also, when it comes to wellness, the world is changing. Technology is becoming the driving force for many in how they conduct their lives, go about their days, and even choose what to do on a regular basis. Therefore, as the article mentions, many are beginning to use health apps/trackers to try to stay healthy, which shows that app companies and wellness organizations need to ‘get with the program.’ If organizations in this field do not recognize the growing demand, they could potentially lose many customers due to not adapting. Furthermore, this trend is really important to watch, simply based on capitalizing on the market and getting in early to dominate the market. A company such as a fitness equipment manufacturer is already in a dying market with gyms being popular, but with a change such as this they should really change their marketing strategy to ensure they target those using the apps, trackers, etc. to gain more customers who could potentially line their pockets with a lot of money if they are target properly and appealed to in a unique way that others are not using. Therefore, overall, the issue with these shifts with technology is learning how to properly analyze them and adapt. Adapting means change, without change you are stagnant which a business should never strive to be. Change matters, especially in areas such as this where consumer demand is changing. Many consumers are changing how they live, which means companies better notice or be left behind.

  8. When looking at all that has transpired in the last eighteen months, it is clear that the impact of the Covid-19 pandemic has influenced and evolved almost every aspect of our lives. As talked about in the article, the pandemic has also created a major shift in consumer behavior that will continue to be seen as we progress out of the pandemic. With schools, businesses, and just about every other non-essential organization shut down, it is no wonder that many consumers began transitioning to a more digital and virtual lifestyle. This has encouraged many consumers to start renovating their homes to create areas that are more conductive working environments, such as home offices and classrooms. In addition to expanding work spaces, many consumers are constructing home gyms and workout areas, due to another new trend of healthier living.
    One of the few positive results of the pandemic was the recommitment to healthy living, with an emphasis and focus directed towards mental health. Prior to the pandemic, you’d be hard pressed to find someone who wasn’t either personally affected or close with someone struggling with mental health issues. The added stress and uncertainty created by the virus only amplified these issues. The development of creative new approaches, aimed at relieving stress, isolation and anxiety, as well as the introduction of products and services geared towards addressing mental health issues are major steps in the right direction as businesses look for ways to relieve and encourage those affected. In addition to focusing on mental health, the emphasis on healthy living is an encouraging trend that has been spurred by the pandemic. Many consumers have begun improving their lifestyles by incorporating more physical activities into their routine, as well as shopping for healthier and locally sourced foods. The focus on buying local is beneficial to both consumers and producers as it supplies a healthier product for a lower cost and supports local farms and businesses.
    Combining these two new pandemic produced trends, transitioning to more digital lifestyles and focusing on healthy living, has resulted in the adoption of telehealth and wellness apps. These mobile apps are an excellent solution for patients who are unable to visit their doctors, whether that be because of the pandemic or any future issues, and can still receive the attention and care they deserve and need. Overall, the pandemic has altered the thought process of many consumers as they shift their focus to align with what they truly value and wish to spend their money on.

  9. I was surprised to see that in the article written by Trish Thomas, Influencer Marketing was not mentioned in the article. I agree with the trends she pointed out, but I believe she left out the most obvious and important consumer trend, Influencer Marketing. I do agree with the trends that she pointed out in her article, but I think Influencers were the medium that made all of these trends come to life.

    As we move into a more progressive digital era, the nature of marketing has taken a great turn of direction because of the increase of user-generated content on social media platforms. Unlike celebrities, influencers can be found anywhere. Their massive online and social media followings are what make them influential. A well-known fashion photographer on Instagram, a stay-at-home day trader who tweets, or a twelve-year-old on TikTok can all be examples of influencers. They may only have a few thousand followers or even fewer in some situations, but their thoughts and opinions are the ones that are taken into consideration by their following. They are the people who others turn to for answers to their questions, they are the ones younger kids will be inspired by when choosing their back-to-school outfits, and most importantly, they are the ones involved in one of the fastest-growing marketing industries.

    In the last four years, the use of micro-influencers have become very popular amongst Fortune 1000 corporations and small enterprises, but if a micro-influencer were to walk past you in real life, you might have no idea. Micro-Influencers are defined as influencers with 1,000 to 50,000 followers. The small concentrated audience that a micro-influencer provides a brand compared to the audience of an A-list Celebrity has proven to work more efficiently for brands because it allows them to reach a more targeted audience. Ironically, an A-list celebrity’s large following actually works against them in the influencer marketing industry because of the wide demographics and the worldwide audience they have obtained through their stardom. Brands now also have the ability to choose over a multitude of micro-influencers in order to find one that aligns with their brand values for a much more reasonable price than an A-list celebrity. When compared to mass brand-generated communications, a micro influencer’s user-generated content gains importance since it provides an authentic and honest insight into the value of a product or service, and because of that, people are more likely to accept and follow these recommendations.

    The use of these influencers has skyrocketed the trends mentioned in the article since they are only reflecting on their interests and beliefs. In a way, I believe social media has become more wholesome because instead of begging for partnerships with companies, companies have a much easier time finding influencers who match their company’s beliefs providing for a much more authentic user experience.

  10. This article “Powerful Consumer Trends to Watch in 2021” by Trish Thomas was a very informative article which makes you think about the future. Consumer data has arrived and the results are a little shocking. It seems as if the recent Covid-19 pandemic has shifted consumer behavior and purchasing habits. The first trend is that there is a very large upward trend in depression, anxiety, and other mental health issues. Approximately 40 percent of US adults surveyed admitted to dealing with these mental health issues. This makes sense because the pandemic certainly affected people’s mental health in a negative way. Private companies can take advantage of this by releasing anti stress or anxiety products and services. The next area brought to attention was the virtual doctor visits better known as telehealth. During the pandemic, numbers in visits increased by 154 percent. The pandemic had a direct effect on this because there were almost no in-person visits with doctors and everything was online. Even though we won’t be under the same constraints in the future, I believe there is a good size of people who realized the efficacy of virtual doctor appointments and will still have them in the future.
    Next the article explored several avenues of how people are now spending based on beliefs and emotions. For example, buying from a small local store rather than going on Amazon. People were doing that a lot during the pandemic and I think that this brought to light how small businesses are dying and it’s up to the consumer to save them from giants such as Amazon. Sales on plant-based food were up 27 percent because people became more aware of the environment’s condition as well as concerns for the animals’ well being. Next, the home industry has been taking off along with the fitness industry. While being stuck at home during lockdown, this made people realize that a home was more than just a residence. Thus, people are moving or upgrading their homes after this realization. On top of that, while at home people had time to exercise and nutrition supplement sales went up by 35 percent. It’s clear that a lot of this data is largely from the pandemic which is a rare event to happen. Will these numbers be the same next year? Most likely not, but I do believe that this pandemic has begun to shift the avenues in which consumers are allocating their money.

  11. The COVID-19 pandemic has had a huge effect on the world in both positive and negative ways. The negative effects are very apparent because the whole world was on lockdown, many people suffered from the virus, businesses and companies were forced to shut down, and everyday social interactions were massively prohibited. When you take a step back to analyze what happened, there are definitely some positive lessons the world is able to take away from all of the negatives. The article analyzes the pandemic by taking a look at how consumer trends changed during the lockdown. One of the most important trends being analyzed in the article is mental health among adults. Due to the pandemic, there has been an increase in mental health issues among both adults and kids. In fact, a survey performed by the CDC in 2020 concluded that “40% of the U.S. adults surveyed were dealing with anxiety or depression, symptoms of a trauma- and stressor-related disorder, substance use and/or suicidal ideation”. The increase in mental health is an obvious issue, but it allows for society to reflect and become more aware of the importance of mental health. The positive stemming away from the mental health increase is everyday people and businesses are becoming more aware of mental health. Businesses are trying to understand their employees more and are providing help to their mental health problems by adding extra flexibility to their work schedule and allowing people to continue to work remotely.

    In addition to the increase in mental health, there has also been an overall increase in the amount of people who are focusing on a healthier lifestyle. The shift towards the healthier lifestyle includes many more people buying at home workout equipment, choosing more plant based and sustainable foods, and purchasing more diet supplements. In my opinion, I think there was a shift towards healthier lifestyle for a couple of reasons. The first reason being the lockdown because people were very limited with ways to entertain themselves. Also, working out gives people something to strive for every day since they are cooped up inside. Secondly, the world is fighting a virus so people started to realize that being healthy is important to living a longer and more enjoyable life. In the mist of everything, I think there is a deeper meaner to the several different trends being analyzed. Seemingly, all of the trends are pretty much a result of life being limited during the lockdown of the pandemic When taking a deeper look, I feel as if the pandemic and trends relate very well to the old saying, “hard times create tough men”. The quote relates to this article because the world faced many challenges during the peak of the pandemic and some of these challenges were met with solutions or positive outcomes. For example, society was able to adapt to the pandemic with health care by using telehealth communication. On the other hand, there is not an immediate solution to mental health crisis, but now there is a greater awareness towards the importance of mental health. Another positive is the increased focus on people living healthier lifestyles. Lastly, people also started to get handier as they completed many more at home projects. In conclusion, the pandemic came with many unfortunate challenges, but people endured the hardships and society has become stronger after prioritizing mental and physical health.

  12. The information provided in this article is information about our consumer behavior, which was already developing to healthier lifestyle before the pandemic but has been extremely assisted by the pandemic. In particular, the trend towards sustainable plant-based food was already evident before the pandemic. Everyone wants to eat more and more healthily. People are paying more attention to healthy nutrition and informing themselves about the quality and origin of food. I was able to observe this trend in my immediate surroundings. Because of the pandemic, many people discovered new hobbies for themselves, cooking was mostly among the new discoveries.
    The fact that 40% of adults in the U.S. suffered from anxiety and depression in 2020 is quite concerning. Of course, this high number was also triggered by the pandemic. I think by now almost every one of us has been in quarantine since the beginning of the pandemic, so you can understand how challenging quarantine can be, especially mentally. Not only is the quarantine very challenging, but also the general uncertainties that the pandemic has brought. Will I perhaps lose my job? What happens if I get infected? How can I continue to maintain my social contacts? A really good way, as mentioned in the article, to counter this worrying trend is the way of Telehealth and Wellness Apps. These possibilities are probably still expandable but are already very well accepted and in high demand.
    It will be exciting to see how our consumer behavior and mental health will develop in the coming years (after the pandemic). I think that especially the approach of healthier living and sustainable plant-based nutrition will continue to inspire more and more people. Maybe and hopefully, this will have an effect on a decrease of mental problems.

  13. The pandemic has massively impacted the world we live in today. Some effects are temporary, while some will stay with us forever. One of the main things that the pandemic has taught us is that there needs to be a greater focus on mental health. As the article stated, according to a June 2020 CDC study, 40% of the U.S. adults studied were dealing with anxiety or depression, symptoms of a trauma-and stressor-related disorder, substance use, and/or suicidal ideation. This statistic was staggering to me because the percentage is so high. During the time the study was conducted, it was obviously peak covid time when everyone was trapped in their house and could not go anywhere. I believe that this is the main reason that the percentage is so high. The pandemic has caused so many people to deal with mental health issues. To combat this, something needs to be done. I think that companies need to do a better job at alleviating stress for their workers. So many times, the pressure from work leads to mental health issues. Changing just one thing will not fix this problem. To start, companies can do a better job of promoting their employees’ mental well-being. One way they can do this is to encourage their employees to use their vacation time. Some companies already do this by limiting the amount of vacation days employees can roll over into the following year. This would be beneficial because it would make them want to use their vacation days more. Another thing that could be done is to use an employee assistance program. These programs are meant to be an outlet to support workplace mental health. While many companies already have this, they need to do a better job of promoting them. Frequently, employees do not use these programs due to fear of stigma, shame, and their lack of understanding about how these programs work. Promoting the program more will make it seem more regular, and more employees will know about it. Overall, I think that the pandemic has led to many mental health issues in the workplace, and companies need to respond by providing more support for their employees.

  14. As this article shows, 2021 has shown some interesting consumer trends. This didn’t just start this year though, they have been developing ever since the beginning of the pandemic. Consumer trends drastically shifted in the beginning, people were mostly staying at home, only going out to make big purchases of necessary items and having whatever they could be shipped to their home in order to avoid any unnecessary trips outside. Now that people are somewhat returning to normal, we can see which of these changes will last and what kind of lasting impacts they will have.
    As the article stated, there has been an increased focus on mental health, and the restrictions of the pandemic brought changes into this field such as remote appointments which have the potential to increase the availability of mental health services. The growth of telehealth and wellness apps makes a lot of sense considering the restrictions that were in place. Telehealth because many doctors wanted virtual appointments when possible in order to reduce the risk of covid transmission. There are a lot of reasons that wellness apps took off. The closure of gyms forced many people to look for alternatives, the increased amount of time people were spending at home also made them look for activities such as exercise, and the desire to be healthy during the pandemic was also a reason that people were interested in wellness. All of these different factors contributed to the boom in wellness apps and at-home workout solutions.
    The Forbes article also discussed the reinvention of the home area for life and work. This is another obvious side effect of the pandemic. People were forced to spend more time in their homes, so they focused more on them. They were able to see what they liked and disliked about them and more importantly what they wanted to change. This is one of the big reasons that the number of home improvement projects surged during covid. People were attempting to make their homes better for themselves and their families as they all were spending more time there. They also had to reimagine how they would use the space available in their homes. People who normally would do all their work at the office were now forced to work from home, and they needed an area where they could successfully do their work. As said in the article, “Home is now a place where more of our lives happen”, this could have a lasting impact on how homes are designed and built. If remote work becomes more common, then we would expect to see more homes with bigger office spaces.
    The pandemic changed the way that people live their lives and what they value. Some things will return to normal, but many of the changes and accommodations that were made will have lasting impacts on consumer trends. People were able to get new perspectives on things such as remote work and even remote mental health services. These are all experiences that consumers will consider in the future, so a lot of them will probably stick around.

  15. The article discusses the changes that are appearing within are market, especially those coming out of the pandemic. They can effectively be boiled down into 2 main subsections: conscious consumerism, and well-being. While the former seems to mainly relate to ecological agendas, such as wanting to promote environmental conservation by purchasing environmentally sound alternatives for various commodities, it also extends to boycotting corporations that outwardly express certain political agendas. Although not so recently, we can look at Chick-fil-a for an example of this; two years ago the CEO of Chick-fil-a, as well as the company itself, faced strong backlash from consumers based on donations being made to openly anti-LGBTQ+ organizations. This sparked massive boycotts and negative press to circulate around the company’s spending habits. As a result, although not significantly, Chick-fil-a had to publicly apologize and change their donation habits in order to prevent sale loss. These kinds of “conscious consumer”-related issues will continue to become more and more prevalent as the political climate of the US becomes increasingly volatile. Just about every facet of life is becoming politicized, or at least to some extent tied to social issues. Aside from this however, individuals are becoming generally more self-aware about their own habits. Mental health is finally gaining the attention such a crisis deserves. According to the article, around 40% of Americans suffer with some form of mental health issue. This staggering number is was only exacerbated by the pandemic, and will continue to be relevant. As people become more accepting and aware of this reality, it will be much more important for companies to care for both their employees’ and their customers’ mental health to remain in good standing. This isn’t just limited to mental health, however. People are becoming more physically health conscious. More people are working out, eating healthy, buying organic and healthy foods, etc. This will also mean that companies will have to be much more keenly aware of the products they are selling. The standard for products is constantly increasing, as people scrutinize and criticize badly-made and unhealthy commodities. These changes aren’t small in scale either; a large consumer base is becoming more aware of personal and worldly issues, so it is imperative that companies make the right adjustments. Knowingly serving bad products will cause companies to lose money, and as certain alternatives to traditional foods, transportation, and technology become more and more available to the general public, companies will need to accommodate to retain their place in the market.

  16. Trish Thomas’s article “Powerful Consumer Trends to Watch in 2021” highlights various ways that COVID-19 has affected the world from a marketing perspective, and it is definitely interesting to see how drastically the buying patterns of consumers shifted throughout the pandemic. Early on in the article, Thomas mentioned that these shifts in consumer behavior are not temporary and will most likely set the marketing landscape for a long time to come. Once the pandemic came into full throttle, people started to worry about their overall well-being much more, especially those who may not have otherwise. At the start of the pandemic, a lot of people gained interest in doing whatever they could to stay healthy – including downloading and becoming invested in wellness apps on their mobile devices. With this way of thinking, a lot of consumers also became more conscious of the brands that they were buying from and the companies that they were willing to give their business to – many even going so far as to boycott certain companies because of their beliefs and/or ethical standing. According to a 2020 study from the CDC mentioned in the article, “40% of the U.S. adults surveyed were dealing with anxiety or depression, symptoms of a trauma- and stressor-related disorder, substance use and/or suicidal ideation” (Thomas). Of course, this percentage has only grown throughout this pandemic with all of the added collective stress, but the issues mentioned have been prominent for a very long time. This pandemic and the expanding role of the CDC in all of our lives has brought more attention to these important issues.
    Though obviously the COVID-19 pandemic has made many negative impacts on the world and particularly economics in the United States, I think a lot of the lessons learned by consumers were crucial. Prior to the pandemic, consumers should have already been at least somewhat aware of the companies they were buying from and whether or not they deserve their money. Additionally, people should always value their mental health and keep it a priority to regularly monitor their anxiety, depression, and other things they may have going on. I think the pandemic helped a lot of people take a step back and realize that these mental health problems are much more common than they might think and that it is completely okay to admit that you are not okay. As the article addressed, many companies are taking people’s mental health more seriously and are starting to become more thoughtful in establishing comfortable environments and bringing encouragement to many who need it. I think it is extremely important for consumers to understand the companies they buy from and their positions on topical issues. This helps establish which companies are stuck in the past and which are evolving with the rest of the world and constantly improving their ethical appearance and willingness to provide for consumers in more ways than one.

  17. The Covid-19 pandemic has had a huge impact on us all and in the article “Powerful Consumer Trends to Watch in 2021” by Trish Thomas, the author gives his predictions on the changes that are going to happen to the market. One of the biggest growths that Trish Thomas believed would happen was Telehealth and Wellness apps. Mobile app usage jumped 40% and Telehealth visit went up 154%. 77,000 new health and fitness apps were created within the pandemic. I think that this is all relative as people were forced to do mostly everything online. As the country begins to move from the pandemic, I feel people are going to go back to going to places in person and using devices less. I think these numbers are very much inflated and I feel people will go back to a doctor they trust instead of going online and seeing what someone you’ve never met says.
    One point brought up is the increase by 27% in plant based foods. That people were doing more shopping locally for organic and much more interested in the impact of meat has on the environment. I agree with this as people have had more time to research and investigate issues within the meat industry. Also with how plant based foods have evolved and been made to taste the same as meat based products. I think that plant based products will continue to grow and hopefully the meat industry begins to fix some of their issues.
    The idea that peoples mindsets have switched and are more focused on their health is something I completely agree with. People are more interested in what is truly good for them with this virus that can affect anyone. I personally try to eat better and do thing that can help me be more healthy. This article had many good points that I agree with what will happen with healthy eating and more plant based foods, but I don’t think the increase in Telehealth will stay for so long. I think people are going to begin to try to get back to normal life and go to places more than online commerce.

  18. There have been many things that were promoted and recognized for their value and they were many things that we realize we’re not as useful as they may have once been with everything that went on in the last year during the pandemic. People were forced to stay home and give them a lot of time to think about the things that they want and don’t want to do. It gave businesses also opportunity to have to shift the way in which they manage their business. The statistics that came back from the last year of business showed the kinds of trends that will make businesses flourish based on the things that have been in high demand over the last year while everyone was home. The trends are a blueprint for these businesses to keep in mind for the future as things may not go back to the way they were before the pandemic ravaged the nation and the globe.
    The direction that the trends go in are an indicator for the things that people will gravitate towards and look to see in businesses. Consumer consciousness is a big one and now more than ever, businesses have to be careful about the opinions they have on controversial topics. One small misinterpretation and the whole company could be boycotted by a large group of consumers. Also the though of putting more effort into making their homes a hybrid for home and work is something that the pandemic forced lots of people to do working from home may become more common in the future, so people are making an effort to make it as work friendly as possible.

  19. This article talks about the consumer trends that have been adopted since the Covid 19 pandemic began. They talk about if these trends will continue once the pandemic ends. The trends shown will not just go away once this pandemic is over. I believe the reinvention of workspaces are something that will transcend into the future. Companies have found a way to cut costs and

  20. The article “Powerful Consumer Trends to Watch In 2021” gives us a great perspective of what consuming tendencies are growing in the market after the pandemic. Mental Health is one of those issues that became important during COVID. Being isolated for months with almost no social interactions was tough for everyone. Some people had more difficulties than others. However, the numbers reflected that they leave an excellent consequence although they are harmful. The biggest problem in mental health was that people did not seek help. The pandemic pushed people to search for help, leaving a great new start for people with mental health issues. Concerning the change in food consumption, I think that it is going to change. With more people cooking in their homes, they will be more interested in new recipes, which brings people who know about cooking to share their knowledge. Most chefs recommend buying from the farmer’s market and not buying “organic things.” So the local providers will have more demand, and all of the massive organic producers will lose. Plant-based foods are suitable for everyone. Meat-eaters will get the best product more accessible, and those who don’t eat meat will get a better product and more innovation in their food. Big meat producers are going to lose, and they will have to make a better quality product. With telehealth, many people think that with the gyms opening again, people will leave telehealth to go to the gym.
    Telehealth apps provide all kinds of workouts that people can do at home. For people that have kids, students that don’t have the time, people who don’t want to go out, or people who can’t afford a gym membership, this is a great alternative. I agree with the author, and I think it is going to keep growing. For the first time in decades, we started to appreciate our homes again. I agree with the author. Actually, in Colombia, middle-class homes had a rising demand during COVID.
    Regarding conscious consumerism, I’m afraid I have to disagree with the author. Unfortunately, society trying to be aware of consumerism is bringing even more unconscious consumerism. People now buy anything that has a BLM, Me Too, or other organization merchandising, and it is used for marketing more than for the actual cause.
    For the most part, I agree with the author. However, I think that the food industry is going in another direction, and knowing that people are cooking at home, the tendency will depend on the influential chefs. We don’t know what they are going to start recommending in terms of buying ingredients.

  21. During these unprecedented times of covid, humans have developed and improved on different measures to complete tasks through the means of safety in this pandemic. Consumers and producers are now changing methods that worked before covid and are implementing different ways to consume. After reading the article “Powerful Consumer Trends To Watch In 2021” by Trish Thomas, I was able to relate to some sub-sections of the articles specifically regarding the increased usage of Telehealth and Wellness apps and a recommitment to healthy living. In the instances I’ve had to use Telehealth, it wasn’t a good experience. According to the article, Telehealth visits went up 154% only a week after Covid was declared a pandemic. The biggest disadvantage of Telehealth is the doctor misdiagnosing a patient through a screen. The lack of tests ran and insufficient use of medical equipment could mislead a doctor. Thankfully as the years progress humans have been able to apply to this new health trend and now new applications similar to Telehealth are being designed to better diagnose a patient and promote well-being. A second subsection that stood out in the article is a recommitment to healthy living. All this extra free time has allowed humans to evaluate themselves and their lifestyles to develop a commitment towards a healthy lifestyle. This included me, and since then I’ve been stricter on my diet and have also been part of the 35% the article states are buying supplements. The article also claims that consumers have been buying more in-home exercise equipment to avoid contact at a public gym. I’ve also made my fair share of home exercise equipment which is pretty hefty but very convenient and accessible. Consumers must admit that Covid to this day is here to stay and doesn’t plan on going anywhere, so we must adapt to these new trends because they won’t be reversed anytime soon. Consumers must reinvest in themselves and be kept up to date with these new drastic changes.

  22. With Covid-19 effecting our everyday life, consumer data from 2020 has changed as many consumer trends are changing. With everyone trying to find different hobbies and having to deal with staying inside every day, it is obvious that consumers would have different needs. According to a study done in June 2020 by the CDC, 40% of US adults surveyed that they were dealing with anxiety and depression. I wouldn’t say that I was one of the 40% but staying inside all day resulted in losing aspects of life and led to many days of internal struggle. In person interactions are decreasing, and many looked to their phone and the internet to help deal with these mental illnesses. Wellness and Telehealth apps visits went up 154%, while the use of mobile apps skyrocketed 40% during the pandemic. I found myself using my phone majority of my days in quarantine because there was not anything else to do. Phones are a good way to connect with friends and to waste time whether it was on Tik Tok or YouTube. With the world becoming more and more digital it is evident that electronic health and wellness help will stay around. Health wellness also was a big factor during the pandemic: many people found it a good time to work on diets or start a workout program just to get out of the house. In fact, sales of plant-based foods grew 27%, as people not only wanted to workout but also researched the effects meat has on the environment. The pandemic also caused people to change their house around because they were sick of looking at the same thing every day. I know this very well as my mom had my dad and I work on various projects every other week. While most of these trends were on the rise, the pandemic boosted these different industries to levels they would expect to get to in multiple years. These trends won’t go away because the pandemic has opened many people’s eyes to what the new world will most likely be like.

  23. I agree that more companies should emphasize how important it is to be in good mental health standing. Especially, now more than ever, when employees have spent the last year and a half working from home. Additionally, employees often feel like the company cares about them and their health when there is a strong emphasis on strong mental health.
    I also agree that physical health is a growing trend. I think that being at home for so long during the pandemic caused my people to put on extra weight. That is understandable because they no longer needed to get up and move around and they had constant access to food from the refrigerator. This triggered many to develop body sensitivities and become unhappy with the way they looked. So, it is understandable that fitness apps are a craze at the moment. I would also assume that those who were waiting for the right time to begin their fitness journey started during the pandemic as everyone had immense amounts of free time. This ties into the section about supplement sales, which definitely goes with people recommitting to exercise. I can bet that a majority of people have look outside of their windows recently and seen people walking or running at all hours of the day.
    Conscious consumerism is new to me. I personally support companies whose branding agrees with my values and beliefs, but I was unaware that there was a technical term for this. I think that this trend originates with millennials and generation z. A majority of this mindset is now flooding social media and I believe that it is not going anywhere as these generations continue to fight for what they believe in such as climate change, equal rights, freedom of speech, and much more.
    What is sustainable food? There is a difference between organic and sustainable food that I think people should look more into. Sustainability is not even an approved USDA food label, yet it can be found on so many products, especially fish which is not sustainable at all. Sustainability is constantly used as a synonym for organic when they do not hold the same meaning. This article did not even mention sustainability in the referenced section, which only adds to my point.
    I am curious to see what companies do with these new trends. As the article stated there is an opportunity for companies to transform these pandemic challenges into bright opportunities and brands need to act quickly because trends do not last forever.

  24. Due to quarantine and COVID-19, there was a shift in consumer trends and needs. Since we were in the house, several people lost themselves because of living conditions, health problems, or not taking proper care of themselves. Brands are going through a transformation due to the different preferences of consumers. The most important advice for how brands should respond is the need for the focus on mental health. The statistic shows that “40% of U.S. adults surveyed were dealing with anxiety or depression” (3, Thomas). The mental focus was not that prominent in the past because there wasn’t a pandemic forcing us to stay home and quarantine. This experience is very foreign and new to the world. The stress and anxiety it gave to all people from different walks of life were tremendous. Additionally, decades ago, we did not have acces to enough resources in order to focus on mental health. Scientists did not understand it and would greatly misdiagnose many citizens. Now that we have the resources today and are greatly educated on this topic, we can hopefully help people suffering from any mental illnesses.

    Workers who go to work every day are now home, left with their thoughts, and temporarily unemployed. The unimaginable anxiety they had because their only source of income was taking away from them. The unemployment benefits were their only saving grace. Workers like nurses and doctors did not know how to handle this new and foreign disease that hit the earth. Kids were left to grow up and learn through the screen without any physical contact with their peers. Therefore I think these ways of dealing with mental illness, as the introduction of apps related to mental illness, are very thoughtful and necessary. Additionally, these apps can create a safe space for people who are uncomfortable talking to someone in person either because of their anxiety or anything else. They can focus more on their health and fitness at home, which is safer if they are in the house. To conclude, a need to focus on mental health for brands and launching health and fitness apps for the citizens at home is extremely important during this day and age of the pandemic.

  25. When the COVID-19 pandemic first began, the lives of everyone were dramatically altered. Everyone had to make drastic changes to their everyday lives. From changes at work to changes in social lives, almost every aspect of life was impacted. This impact still affects the world today almost two years later and will undoubtedly continue. Consumer behavior was altered greatly by all these life changes.

    One of the shifts in consumer behavior is a greater focus on mental health. With about 40% of adults having a mental health struggles as of June 2020, the impact from COVID-19 is evident (Thomas, paragraph 3). Companies are adjusting to this consumer change by creating more products to cater to emotional needs, as well as focusing on the mental health of employees. Consumers have an increased need for these types of things, and this need will likely continue due to the pandemic. Wellness apps have also become more popular as consumers now focus on health more. The pandemic caused people to take a closer look at their lives and focus on well-being as a whole. Such a life-altering event caused consumers to look within themselves and see revaluate their well-being. Health is something that is so important to maintain, and COVID-19 has definitely emphasized this for everyone. All of these changes in consumer trends are understandable.

    The article also mentions how since the pandemic has shifted so many trends, where to go from here is to continue to adapt to changes. The pandemic has made consumers think more about their money and how they are spending it. Lifestyle changes have also sparked spending changes. This time is beneficial for businesses to try new things and expand. Brands have this opportunity to reinvent themselves or try new products. Since consumers are rethinking their choices, businesses can take advantage of this by adapting their choices as well. Businesses run best when they respond to change in innovative ways.

    The interests and needs of the consumers will always impact businesses’ products and services. Consumers drive the economy, so the needs of consumers will always affect products and work. Large life changes, such as a pandemic, alter consumer preferences and needs. The world will continue to evolve, and so will consumer trends. Change is inevitable and this is why trends go in and out of style. Each person is different, and consumer needs and opinions can change at the drop of a hat.

    COVID-19 changed the way that everyone lives their lives and also how they think about them. Spending so much time indoors and isolated, people were unsure about what could happen next. This uncertainty led to numerous changes among the consumers of the world. Needs, wants, and preferences were instantly altered, and now remain changed even a year after COVID-19 first began. These changes will continue to occur, making it even more important than ever to adapt to these consumer trends.

  26. Ever since March of 2020, Covid-19 has affected our everyday lives. Since the pandemic began, people have been forced to work from home, shut down businesses, and take serious caution when going into indoor places. Covid changed consumer behavior in the year 2020 because of the ways people were forced to live through for such a long period of time.
    During the peak of the pandemic, American citizens were forced to stay home for the majority of their day because of the lockdowns that were enforced. This caused many to feel isolated in their daily lives. Mental health gained much more awareness last year because Americans became depressed from staying home all day for months. In June of 2020, a study done by the CDC showed that 40 percent of Americans surveyed said that they were dealing with struggles involving mental health. Since the pandemic caused depression to be rampant across the country, people began to find different ways to treat their depression and anxiety. The use of wellness, and telehealth apps went up by over 40 percent when the pandemic was at its worst. Over 71,000 apps were also said to be launched in the year 2020. Last year, people began to change their perspective on what their homes can be used for. The article discusses how people made new improvements to their homes once the Covid lockdowns forced Americans to stay home. Since all students in 2020 was forced to go online and most employees had to stay home for work during the pandemic, people’s homes became an even bigger part of their lives. The article also talks about how people began to eat healthier and how the pandemic led to people investing more into exercising equipment. A survey made by the Organic Trade commission showed that the sales of organic foods went up by over 12 percent in 2020. While the Covid lockdowns caused Americans to feel more depressed and experience anxiety, you can also say that the pandemic gave people the opportunity to improve themselves and their wellbeing.

  27. It is interesting to see how much technology has made an impact on society, specifically during the pandemic. It is to no surprise for me that internet usage to have increased greatly, but for some reason, I am surprised that telehealth or health-conscious apps also grew a lot during the pandemic. They grew about 33% and usage about 40% while visits to the site grew 154%. This has to be due to the fact that people are becoming more environmentally conscious and how what they but or contribute to society can affect the outcome. Though, it is good to see that people are now taking into consideration their mental health as a top priority than anything else. I remember how during my father’s age work was valued more over time with family and self, but now it is the complete opposite. People desire to have more time for themselves and for their favorite activities than burning out. Though it is in a way a contrast to how people are moving forward in life, putting technology as something that we depend on but at the same time something that is not extremely of value to us. I believe the pandemic has basically forced everyone to become reliant on finding new ways to entertain themselves or do work has created this output of people being able to do a sort of hybrid lifestyle that includes technology and none at all. A trend that is quite common now due to the numerous social media platforms promoting a lot of different activities online, people have become more active in the gym and with the ban being lifted there must have been quite the boost in memberships involving places like the gym, rock climbing, skateboarding facilities, and more. As stated in the article, “but the pandemic has shifted people’s focus and made consumers deeply consider what they value and where they’ll put their hard-end dollars.” Going to show the huge shift there is in the importance of mental health. It is good to know that this generation is taking the mental well-being of individuals as an extremely important component of one’s way of life, which is, in contrast, to probably 70 years back (even more recently too, I’d say even the 2000’s) where mental health wasn’t even important, or one was frowned upon if a person were to go to a Psychiatrist for help. Mental health is definitely really important to look after especially after this pandemic when everyone was isolated and apart from one another. Because lack of care for one’s mental state can turn into physical issues as well, so getting help for the mind is just as important as getting help for the body. Especially when it comes to being exposed to technology all the time and to a virtual world of hidden lies.

  28. It is no secret that the covid pandemic has changed the world in many different aspects and the effects will continue to be seen as time goes on. This article provided interesting insight into how companies will have to use new consumer trends, patterns, and behaviors in order to maintain profits and develop new products or services to keep up with the changing times. One of the consumer trends mentioned in the article was “Growth in adoption of Telehealth and Wellness Apps” which made me think about how far technology has come and how it continues to evolve at such a rapid pace. It seems as though almost every day there is some kind of new technological device that is being developed, or existing devices are being improved upon with new features and apps. During times like last year when we were under more strict quarantine rules, technology was the key to success since people were still able to communicate with each other, potentially work or attend school from home, and have the luxury of shows and entertainment so that it was slightly more bearable.
    Referring back to the article, “In late March 2020, only weeks after Covid-19 was declared a pandemic, telehealth visits increased 154%. Mobile app usage skyrocketed 40% during the pandemic as well. Downloads of wellness apps, in particular, have been growing. Sensor Tower found that telehealth app installations were up 33% just in the first quarter of 2021.” These percentages are rather large increases in the usage of apps which means that consumers are enjoying apps or finding them more practical for their lifestyles, and now that they have been accustomed to the apps, they are more likely to want to continue to use them. This means that businesses need to develop ways in which they can promote digital sales and make their digital platforms easily accessible for consumers to use. Especially telehealth has become increasingly popular which means more well-known companies are going to want to get involved with it in some way. An example is Microsoft who integrated with Teladoc in July of this year with the goal of streamlining telehealth technology. Technology in general has both advantages and disadvantages that comes with it and as time goes on, it is continuously changing the way in which the world operates. While sometimes it seems like it is hard to keep up with, or it is going too far such as robots replacing workers, in a time like 2020, technology was very important and significantly helped people out in many aspects.

  29. It only makes sense that the COVID-19 Pandemic has effected how society operates drastically, and this article highlights some changes in what consumers found to be important while dealing with this pandemic. The main interest that the article detailed is that consumers focused more on their health and overall wellness as a result of the pandemic and that there are some ways that brands could respond to these patterns to help consumers as well as take advantage of the pandemic. The statistic that caught my eye was that a CDC study found that 40% of U.S. adults surveyed were dealing with anxiety or depression. That is a scary and overwhelming number and it is being addressed by the creation of new telehealth and wellness apps. Since most establishments were closed for many months in 2020, it made people become more self reliant, for better in most instances, such as getting in shape and eating healthier. But in other cases, the shutting down of establishments considered nonessential like therapy sessions, caused harm to many people and I believe that the ingenuity of creating new apps for people with mental health problems is picking up the pieces that was left in 2020, which can only be a good thing, as well as a win-win situation for these companies,

  30. After reading this article “Powerful Consumer Trends to Watch in 2021” by Trish Thomas, it made me realize how big of an impact Covid-19 had on consumer trends and how it made people make realizations about themselves. When I say people can make realizations about themselves, I point to the things they like that allows them to add to this data of trends. Also, approximately 40 percent of US adults surveyed admitted to dealing with these mental health issues, this shows how Covid-19 made people realize they need to take care of their mental/themselves. Consumer data is becoming more available and important for businesses to grow and provide products where the consumer trend is taking off. Covid-19 confined people affecting their mental health, with this trend businesses can take advantage to produce stress and anxiety products or services. The next trend that caught my attention that I follow is the conscious consumer trend. I like buying from small stores that are run by people like myself who make quality lasting products rather than buying from a giant such as Nike who uses nonethical techniques. Covid-19 affected these small businesses as well so for me to give back to these people who own mom pop shop or restaurants feels great knowing they will be around in the community for years to come. The third trend to catch my eye was the expansion of plant based and sustainable food as it grew 27%. People are becoming aware that if you want to live longer you need to take care of your body now. With the pandemic it forced more families to cook and make delicious tasting foods instead of eating out three-four times a week. Making food you want to use the best ingredients that gives you sustainable energy while being good for the earth, not processed foods. Though the pandemic has passed us, I believe it was a good thing for consumers and the future as many were able to better themselves with wellness apps or virtual visits to the doctors, people buying from their community, and feeding their bodies better foods.
    I was surprised this article did not mention anything about the influencers to help build these trends throughout Covid-19. I think the influencers in the world played a huge part in some of the trends listed by Thomas. As the consumers are now in an ever-growing technology digital world, influencers who market these trends get more people to hop on creating big data. Major platforms such as TikTok, Instagram, or YouTube where all you need is a couple thousand followers to millions can influence the public to start doing a certain thing. Covid-19 made people use these media apps to get rid of boredom and help pass the time. The one thing consumers did not realize was the amount of marketing that was happening from inside the apps from influencers. All in all, I believe that this is only the beginning for consumer data as the pandemic has created a shift in new ways consumers spend money while also are marketed to.

  31. The COVID-19 pandemic caused some major changes in consumer behavior all over the world. This article explains how businesses and organizations can prepare themselves to face the changed consumer perspective. First, the article addresses the fact that people everywhere have become more in-tune with their mental health and that there are a few different things that companies can do to help solve some of the more pressing mental health issues. Businesses and organizations can use the collective knowledge of this change as an opportunity to connect with their consumers and build a more trusting relationship, by providing them with products or services that aim to better their mental health. This article mentions how lately, consumers have become much more aware of the impact that what they are buying has on themselves, others, and the environment. Consumers being more conscious of their spending habits can either provide companies with an opportunity or can serve as a threat. These customers are looking into the decisions that organizations make that may be controversial or unethical when deciding what companies to support and which to avoid. A good example of this conscious consumerism is discussed by Thomas in the article by the boom that the plant-based and sustainable food market is having in recent years. Basically, there has been a spread of information about the food industry and the harm that it can bring to the environment and consumers have begun to opt for more plant-based alternatives to the food that they eat daily. This can provide an opportunity for the smaller players in the food industry because customers are choosing to shop more locally and are looking to purchase more organically grown food than ever before. Along with ensuring that the quality of food that individuals are putting into their bodies is high, consumers have also been utilizing supplements to make sure that they are getting all of the necessary vitamins that they need. In this wave of health scares that the US and world have been on over the past year and a half, individuals are prioritizing their mental and physical health a lot more than they normally have in the past. If businesses and organizations can recognize these trends, and are able to adapt and act quickly, they will have a huge advantage over their normal competition that hasn’t been paying attention. Providing customers with the product or service that they can use to improve their lives in a timely manner can be a really good way for businesses to overcome the challenges that the pandemic created and may allow them to succeed in these trying times.

  32. It was very interesting to see all of the different consumer trends this year. COVID-19 has undoubtedly had an effect on the way everyone lives their life. Due to the pandemic and the lockdowns that came with it, people were confined to their homes and spent a lot of time alone or with family, which can be connected to the different consumer trends. A lot of the consumer trends had to do with people attempting to better themselves. Things such as increased wellness apps, eating sustainable foods, and recommitting to healthy living are all consumer trends that have to do with bettering one’s own health, both mentally and physically. Reinventing spaces for home and work can also be considered bettering oneself in a different way. As someone who spent the last year taking classes online, I found it much easier to focus and remain productive while I was in an actual office setting. Creating a comfortable work environment can help to better the work you put out. It is no surprise that many people stuck at home decided to take the time to improve their working and living spaces. It is much harder to focus on doing work when there are other distractions such as TV’s and other people. Another explanation for the increase of reinvented living and work spaces could be that people are spending the money saved from canceled travel due to the pandemic. According to statistics from the U.S. Travel Association, travel spending by Americans dropped an unprecedented 42% from 2019 (U.S. Travel Association). This, along with people spending more time at home, could explain the uptick in spending on home improvement. The one thing that interested me the most about the findings of consumer trends in the article was the rebirth of conscious consumerism. I believe a big factor in this increase in conscious buying was the increase in people shopping locally during the pandemic. With all of the small businesses being negatively affected by lockdowns and decreased foot traffic, a lot of people made an effort to support their local small businesses. This was a great initiative and I hope it is a trend that does not go away anytime soon.

    One thing that was sad to see was the increase in adults suffering from anxiety, depression, and other mental disorders. It is clear that being confined at home and the uncertainty brought by the pandemic has taken its toll on many people. I agree with the article that private enterprises can play a role in improving the mental health of their employees. Mental health in general is something that should be taken more seriously. I hope that more can be done to address the mental health problem as it is something that negatively affects the lives of many people around the world.

  33. Covid permanently change societies way of dealing with different sorts of issues. To reference the article, Telehealth call rates went up by 154% at the beginning of the pandemic. To me the reason for this is because human beings are social creatures that are not biologically wired lock down. I personally did feel a lot of negative side effects from being locked down, especially at the beginning of the pandemic. At times I felt very depressed, and like I had no control over the world around me. There is no doubt that there was reason to prevent the spread of a deadly disease. However, it seems like many other side effects came from quarantining to avoid the virus. There was also a significant increase in social media that happened at the beginning of the pandemic due to people having more free time period I view this as a very negative thing because I myself believe that I did become a lot more addicted to social media during quarantine because I had a lack of stimulation in my life from being locked down. This could have a lot of negative side effects down the road because I believe social media has a tendency to create false realities in people’s minds. However, there might be some good that came from the pandemic because it seems that people are strange to boycott or to buy from certain companies because day support what the companies stand for. I believe that this is good because people beginning to take the time that they might have not had from their busy lives to discover more of who they are. I also like the point of the article that people are beginning to value their living spaces more as we are forced to be in them for more hours out of the day now. I’m not necessarily sure there’s a direct correlation, but I did notice that home values and residential real estate as a whole have significantly skyrocketed since the beginning of the pandemic. I get this might partially have to do with shortages for certain raw materials, but I also think that people are valuing what their own means to them at higher level economically as well

  34. Covid has certainly changed many aspects of our lives, and it is no surprise to me that consumer behavior has shifted to fit our new lifestyles. Now that many of us spend much more time in the comfort of our own homes, businesses need to adapt to cater to these new consumer behaviors. Amazon did a spectacular job of doing this. Since the start of the pandemic, Amazon revenue grew explosively. They saw growth of about $106 billion more in 2020 compared to 2019, and profits were estimated to be 220% up (totalling $8.1 billion). This is a direct result from the new lifestyle Covid made us all adapt to. Online shopping, streaming, grocery delivery, and cloud computing quickly occupied the forefront of how we live our lives – and Amazon is heavily involved in all of them. However, there is a sad truth behind Amazon’s huge growth. Small businesses owners have struggled during this pandemic, with more than 165,000 small businesses closing since January of 2020. This equates to about 30% of all small businesses. It is hard to put all the blame on Amazon though, as this was likely due to the change in consumer behavior. Amazon has every right to grow their business and provide the products and services they have to meet consumer demand. But this does raise a question of ethics. Is doubling profits really worth it if it negatively impacts millions of Americans downstream, where people have to consider shutting down their business and selling the clothes on their back just to make ends meet? It should be no wonder why mental health issues are on the rise.

    On the other hand, some would argue that this was the fate of many small businesses even before the pandemic. America seems to be in an unbreakable cycle where big businesses are getting bigger as small businesses are fighting over less and less of the pie. And the pandemic made it all the more easy for big businesses to get even bigger, as they can provide essentially anything to consumers for a lower price and get it to them much quicker then small businesses. Although there is a clear benefit to the consumer to choose big business, there is a frightening reality we must face when we further the destruction of the small business landscape. Entrepreneurship is one of the most prominent ways for Americans to build wealth in this country, and as small businesses vanish, it leaves many people with fewer options to build wealth. Meaning that eventually, one of the greatest aspects of the United States – upward mobility – will cease to exist, and the rich will only get richer. People like to complain about the top 1% owning 40% of all wealth in the country. Well, this wealth inequality will only skyrocket if we stick to the cycle we are in. That is why I try my hardest to support small businesses if I can, and urge others to do the same.

  35. As the impacts of COVID-19 began to set in throughout the year of 2020, powerful changes in consumer trends also took hold. Consumers were thrust into the digital future, with more and more automation and contactless services than ever before. For businesses this means reacting very quickly to new trends and information. For companies like GrubHub and Doordash these times are very challenging but also promising as contactless delivery orders are at all time high and their digital infrastructure is being pushed to the max. However, if companies were able to successfully adjust to the new demand, the rewards were very great. Successful businesses that adjusted to consumer trends saw all time highs in revenue and were able to turn great profits.

    Some of these trends from 2020 are here to stay and this also means new challenges and opportunities for a variety of businesses. The entertainment industry still seems to be struggling with the long term effects of COVID along with the impact of the delta variant in 2021. Certain industries are still struggling to return to a pre-COVID volume and this means that these businesses will either have to innovate or adjust to remain competitive, relevant, and profitable.
    On the other hand, some businesses are thriving as delivery volume remains high as well as the demand for internet connectivity platforms like Zoom, Google Meets, and Skype. In addition to services like these, services with a focus on healthy living and mental health have become much more popular during COVID. Mental health prior to the coronavirus pandemic was a growing industry, but the pandemic has caused the demand for mental health services along with healthy living services to explode. This represents a great long term trend that has been sustained into 2021 and will be important for businesses to pay attention to in the future. Businesses will have to be mindful of these trends into the future because these will represent areas of customer concern that could be capitalized on. Businesses that are mindful of mental health and healthy living will likely be able to make more profits and better align themselves with new trends. From a business law perspective, this will mean paying attention to any new laws that are made concerning this area because as is true with all new industries there will likely be new laws and regulations that are being written in the present. Much of the laws of new industries are not set in stone and will be made in real time. This means that for businesses to be successful they will need to pay attention to not only the consumer trends but also the new regulations surrounding trends.

  36. In March 2020 when the pandemic hit and left many people across the country stationary in their homes, many people became acquainted with themselves again. May people such as I, has become more aware of their physical health and the things that were being consumed in our bodies. Many have been suffering from being suppressed in their own thoughts and having to be alone and their mental health was neglected. Some have taken the time to improve their living or working environments and remodeled their houses, for a fresh look. With much time on the world’s hands, many people have been enlightened and gained more focus on themselves and the world for their health and I find it amazing, although sad it took a pandemic for people to wake up. One interesting factor from the article “Powerful Consumer Trends to Watch in 2021” by Trish Thomas that stuck out to me was the mental health awareness increases. Consumer data trends showed that there was a 154% increase in telehealth visits regarding mental health and diagnoses. People have even been purchasing and installing wellness and telehealth apps to seek help with their mental health. According to the CDC (Center for Disease Control) (Center for Disease Control) (Centers for Disease Control) (Center for Disease Control) in June 2020 40% adults were dealing with mental health or substance abuse related conditions, which helped companies start embedding mental health in their corporations, which is sad because mental health was a major issue before the pandemic. The awareness should have been made known and taken seriously before everyone was shut down and sent home to really be with themselves and offer help. Another consumer trend that I applaud is the new health trends such as veganism, exploring new organic food sources and body supplements to better health. With everyone at home people can take the time and wake up and really see what they consume and observe their unhealthy diet and exercise habits. As stated in the article, there has been a 35% surge on nutrition supplements and people have been recommitting to exercise, even at home. Although I find it disheartening that it took for the world to shut down for people to care about their bodies and wellbeing’s, and companies also too, it is encouraging to know by these consumer trends that people are making changes for the better.

  37. After reading this article, a few categories that really caught my attention were the Growth in adoption of telehealth and wellness apps. They explained that within weeks of the pandemic declaration, telehealth visits increased by 154% and that in 2020 alone, 71,000 new health and fitness apps were launched. People realized that everyone is turning to online health apps to get their information, to get help, to feel productive and they all jumped on the train and made these apps. They quickly adapted. It kind of surprises me that telehealth visits increased by that much after the pandemic and that also mobile app usage skyrocketed 40% at the same time too. It surprises me because a lot of kids now have phones and are always on it rather than being outside so for it to go up another 40% from there is mind boggling. This shows that jobs and having to go to work really saved people from being on their phones all day. Another category that caught my eye was the Recommitment to healthy living. This caught my attention because I can relate to it. With all the free time of the pandemic, I noticed that many people I know, including me, used this free time to get fit and work out a lot more often. In 2020 alone, supplement sales grew 35% and I get it. Gyms were closed for over half a year and when it finally opened back up, all the people I would always see at school that I haven’t seen in 6 months lost tons of weight and grew a ridiculous amount of muscle. Literally almost every single person I know that goes to the gym.

  38. The article “Powerful Consumer Trends To Watch In 2021” really depicts the personal opinion of what market trends Trish Thomas, CEO of TEEM (a full service marketing and advertising agency) believes are coming. First, she states that market trends will favor companies that deal with eliminating mental health. She believes this because she cites a mental health related CDC report which states that 40% of adults deal with “anxiety or depression, symptoms of a trauma”. The next market trend she suggests is that health related phone apps will skyrocket in usage. She back this with numerous statistics, all of which point to these apps usage increasing astronomically. The next market trend that Thomas suggests is that there is a “rebirth” of conscious consumerism. This means that there is an increased liking for shopping local and supporting smaller businesses opposed to supporting national and global companies. Another trend Thomas suggests is that there is an increased liking for plant-based and sustainable food. This applies to foods supported by vegetarians, vegans, etc. The next market trend suggested is that there is an increase in renivation of spaces for life/work. This can be directly tied to the fact that remote work is skyrocketing in popularity because of the COVID-19 pandemic. The final market trend that Thomas suggests is that healthy living is on the rise. Overall, the recent market trends point to people generally wanting to lead healthier lives, and companies that provide those opportunities, whether it be physical health based or mental health based, will benefit.

  39. Although the pandemic has been a terrible and horrific event for many, there have been benefits as well. We see that throughout the pandemic many people have been focusing more on themselves because of the time they spend at home.

    This has caused an influx of many opportunists to fulfill the needs and demands of people’s wants. The best example is mental health, since people are spending more time with themselves this leads to overthinking which leads to anxiety, depressions, stress, etc. This enables many companies to find ways to tackle these issues and fulfill the demand of people’s desire to deal with their mental health.

    Another example is plant based foods, the pandemic has caused people to not only focus on their mental health but also their physical health. Which shows a positive and more conscious mindset

    The pandemic has destroyed allot of lives, but the reality is we must continue to take precaution and focus on how to move forward and now we see this happening. With every evil there must be a good.

  40. The article, Powerful Consumer Trends to watch in 2021 is a very interesting article, it views us coming off of the pandemic. The pandemic has changed everything we know right in front of our eyes all for our safety. What we thought would be temporary is actually permanent and we have adapted to new trends as well. The article discusses many new trends brought up by the pandemic and that should stay around long after. These were all brought up because of the many issues that were brought into light. The first issue is mental health focus. Mental health is something that is never considered that serious. Because of the pandemic, the issue has caused many people to suffer. If we look back at the isolation stage of the pandemic, we couldn’t leave our houses, we couldn’t see family, in some cases for over a year. This can lead to a lot of stress and a lot of severe mental health issues. It could lead to depression or anxiety. Also the amount of adults that were laid off from their jobs during Covid was a large number. Losing your job can put you in a panic, or a feeling of urgency. Mental health was always an issue, but the pandemic just made it more known and now it is something we have to try and solve. A trend that has come on the rise is health and fitness apps. Because there were no gyms open, you had to either workout by yourself or workout at home. This is a lot of work to write down and memorize so you resort to fitness and health apps. Because of these apps many people decided to make a change with their lifestyle, they started to eat better by using these apps and tracking calories. This was a trend that I personally contributed to, I started to workout everyday, I wanted to eat better and something I noticed is that being in communication with my friends and family, some started to do the same. Another trend that rose and will continue to do so is home renovations. When parents have all this free time and they are done with work, they resort to cleaning or remodeling. It could be redoing the basement, or the kitchen, or yard work. Overall this article was very powerful, a lot of the changes that we see today and will stay that way are because of the pandemic. Your experiences with these trends maybe were not to severe but you may not have noticed how significant they were.

  41. The 2021 consumer trends were greatly influenced by the Covid-19 pandemic. This pandemic has changed the way people do many things. Things such as working from home, shopping online for groceries, and even online doctor appointments have became mor popular over the past couple of years.

    The CDC had a survey that 40% of adults reported some kind of depression or anxiety since covid started. This means that there is much more mental health issues occurring within the society. This could be caused by higher usage of social media. Social media has been reported to be one of the causes of mental health issues. Some of the ways this happens is by people being jealous of what other people have, or seeing how great some people’s lives look through social media.

    This increase in mental health issues has caused a large increase in virtual doctor visits. Also things such as wellness apps have grown significantly. Wellness apps try to help people stay healthy and gives them exercises or tasks to do that will benefit them either mentally or physically.

    Another industry that saw some growth the past couple years is plant-based foods and sustainable foods. I believe that this was caused by people wanting to stay healthy and in shape while being stuck at home. Also, people that did gain weight or did not exercise much during the pandemic turned towards these types of foods to change their ways and maintain a healthier lifestyle.

  42. Since 2020, the world has changed completely. People no longer think the same way they used to, they no longer have the same tastes and preferences. This extreme change in the way of thinking and seeing life added to the massive and rapid technological advances that are presented today is the result of several trends about what people are looking for when it comes to consuming and giving purpose to their lives. Although this article presents us with the trends of 2021, I can assure and affirm that it can be well seen by anyone today, 2022. The present trends are very similar to those of a year ago. Consumers today are not only looking for better experiences with their favorite brands, but they expect them to be personalized. This tuning of consumer behavior is forcing the other side to invest in inclusive, creative, and person-centric models. Not just for profit maximization. On the one hand, there is inclusiveness. With competition in the marketplace at an all-time high, those campaigns and brands that achieve an inclusive and targeted message to their diverse audiences will ensure a step ahead in the marketplace. Marketers will prioritize their communities and users. On the other hand, there is the application of artificial intelligence. This disruptive technology will facilitate communication between the brand and the consumer. Its application will enable better purchasing decisions, therefore, business leaders and brands globally will not only invest in this technology, but also in strategies capable of using this tool without forgetting the needs of the consumer. Finally, a trend that is growing every day is the metaverse. The digital world will not only remain in the use of new technologies to interact and work. There are also emerging applications such as virtual reality and the metaverse that bet on a simulated digital ecosystem. This is one of the trends that communities are currently adopting to socialize and that will continue to grow in the future.

  43. The covid-19 pandemic changed many social norms and aspects of culture. Remote learning and working showed employers, employees, students, and teachers the possible applications technology has. One negative effect of this change to remote learning and working was a severe depreciation of mental health for the general public. According to a June 2020 CDC study, “40% of the U.S. adults surveyed were dealing with anxiety or depression, symptoms of a trauma- and stressor-related disorder, substance use and/or suicidal ideation.” This is an extremely high rate, but it makes sense considering how many people were sitting in their room for 8 hours a day with little to no human interaction. When learning was remote, there were plenty of days I didn’t go outside at all, with no interaction with friends. Restaurants were closed, sports were postponed or canceled, and there was little entertainment available. I think the lack of entertainment available paired with the lack of human interaction resulted in the diminishing of peoples mental health. The positive effect of this was mental health awareness rose, and people take the issue much more seriously.

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