Consumer data from 2020 is rolling in, and the numbers are telling. Covid-19 drove major shifts in consumer behavior that will likely have lasting effects. To understand and respond to consumer trends, it’s important to examine the underlying patterns that power a new approach to life, work and buying.
At my company, we keep our ears to the ground, ready to sense the tremors that will shake things up. It’s what our clients have come to expect from us; time and time again, we’ve used our foresight and market responsiveness to create future-facing content that matters. Here’s my advice on how brands can respond to some of the trends we’re seeing.