The COVID-19 Pandemic Is Revealing The Regressive Business Model Of College Sports

from Brookings

This year’s college football season is shaping up to be vastly different than any other in history. While games are being played, crowds are exceptionally limited or nonexistent. Furthermore, there are simply fewer games—and there is no guarantee of a complete season for any school. The combination of these factors is costing universities tens of millions of dollars and upending the underlying business model of college sports. Universities across the country have already responded by ending many low-revenue sports. This has led to widespread lamentations about the decreased opportunities for intercollegiate athletes who play sports that cannot support themselves financially.

However, if we are serious about caring for intercollegiate athletes, we should begin by reconsidering the corrupt bargain at the heart of modern college sports—one that has been magnified by the pandemic. In a new National Bureau of Economic Research paper that we co-authored with Jordan Keener and Nicole Ozminkowski, we empirically investigate the economic business model of college sports. We find that the prevailing model rests on taking the money generated by athletes who are more likely to be Black and come from low-income neighborhoods and transferring it to sports played by athletes who are more likely to be white and from higher-income neighborhoods. The money is also transferred to coaches and used for the construction of lavish (and perhaps overly lavish) athletic facilities. With COVID-19 shutting off the money spigot, schools are being forced to publicly acknowledge that their athletic departments depend on regressively transferring money from athletes who grew up poor to those who grew up in richer households and to wealthy coaches.

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52 Comments

  1. College sports have always been these extremely corrupt organizations that seek to exploit younger and often-times impoverished athletes to help their own corporate gain. I’ve always been curious about the actual nitty-gritty numbers behind this corruption and I was very happy to see it in the article. To give some prior knowledge, this NCAA football season was scheduled to be for the most part canceled as presumably many of the huge schools didn’t want the liability attached to having to adapt to the COVID-19 regulations. However, big college stars such as Trevor Lawrence spoke out on many player’s desire to have a season, and the schools soon obliged. This is where the article really begins as many of these schools have had to really reveal how heavy they depend upon the success of collegiate sports, mainly being men’s football and basketball. These sports alone generate billions of dollars year in and year out and this money has been funneled back into the school to not only fund all other sports but notably fund paying the coaching staff. In just football alone the salaries of the coaching staff increased by 300% between 2008 and 2018. That’s insane to think about and how much did the player’s respective payment increase by? 0. Universities have long used the excuse of how these students are getting a free education and the like but in this day in sports, the best players have no intention of staying a full four years. Many of these students as mentioned before come from impoverished backgrounds and need to provide for their families as quickly as possible. This means staying longer at schools just doesn’t make sense for them. But this pandemic has shown the overreliance that schools have on these student-athletes as their success on the field or court dictate what the school can do. The fact that these athletes still can’t receive any form of compensation is insane, to say the least. Take Zion Williamson for example. He was a few years ago undoubtedly the most hyped future NBA player since LeBron James and his image was plastered everywhere. Whether it was for Nike, ESPN, or countless other huge organizations everyone seemingly made money of Zion except himself. And when he was drafted he almost right away received millions in endorsement deals and became the cover star for NBA2K. It’s just crazy to think he could have made even more off his name had the organization he was apart of supported him in doing so. For college basketball athletes the path has begun to change as some of the top prospects have decided to go play overseas and make money right away. This change however doesn’t seem very probable for football as there aren’t leagues comparable to it at least now. COVID really brought these organizations issues to the forefront and made many people open up and listen to how this business model doesn’t work and it’s bound to implode. If athletes don’t get compensated in any kind of way then this can lead down a path where we see the athletes revolt or sit out and then these schools lose what is funding their athletics and that is their athletes themselves.

  2. After reading this article I am truly astounded. This statistic really concerned me, “When these teams met in 2008, their coaching staff earned $6 million and $5.7 million, respectively. Just 10 years later, these salaries grew to $15.5 million and $17.3 million—a roughly 300% increase. Even the strength and conditioning coaches for each team earned $600,000 and $735,000 a year, respectively.” It is amazing to me how little financial support student-athletes receive comparing to their coaches. Why does a coach need to make &15.5 million dollars a year? and why isn’t his salary being distributed amongst the team he coaches because honestly, the athletes do all of the real work. Unfortunately, student-athlete isn’t given anything for the hard work being done. This article also goes to shows that the collegiate business plan revolves around revenue made from sports and not how intellectual, congruent, and professional the students are. Although these qualities aren’t revenue-based they are enforced upon the students and the best way to lead is by example. I believe that colleges need to review business plans to get their reliance on revenue off sports and try to gain a small percentage in how intellectually equipped their students are, for example, coursework competitions, analysis competitions, supply chain competitions, etc. This way students who don’t participate in sports still feel like they are seen as students and not overshadowed by college athletes.

  3. Student athletes at this time during COVID are having a hard time due to financial cuts and regulations with NCAA. With being a student athlete here at Seton Hall I see firsthand the changes we have had to due in order to continue play. As said in the article, many schools have had to cut programs due to not being able to fund them. This is hard on the student athletes because when knowing that your sport is about to be over due to lack of income that was supposed to be prepared for by the school is hard to swallow. When looking at the article that brought up money maker sports such as football and men’s basketball teams. Most school have these has their highest turnover of revenue and with football having a limited season and basketball not knowing if they are playing, it can put a lot of schools at risk. For instance, at Seton Hall, it is known that every year we make majority of our money off our men’s basketball team and them being able to make not only Big East Championship but making it to March Madness. With this year changing that up, the income to athletics were drastically lower than the previous years. The solution to this problem in which some schools see but will not due is lower the coach’s salaries and moving it towards the athletics funds. Men’s basketball and football coaches are the highest paying coaches in college. They make over 500,000 and some are way into the millions. If that is put into perspective, that money is being provided by not only sponsors from the school but also the staff salary. If this were to decrease and go towards the students for one to two years, then this could help programs regrow quicker.
    Another issue brought up that got me thinking about where the money is going is how schools mentioned the decrease in women’s sports and how this cannot be prevented. With Title XII into play with sports equality with men and women it would be unfair for schools to keep more men’s sports then women. The issue is when it comes to when athletes are able to get paid what is going to happen to this rule. I think that it would be fair to have the athlete getting paid to keep it but at the same time if it happens to just men then there should be an equal number of both in the programs. Student athletes getting paid is rough especially now because if schools are struggling to stay afloat, how are the athletes going to get paid and still get to play. Overall, I think that schools need to be putting the students first over there needs, and if cuts need to happen so be it but coaches should not be able to keep their same salary while this happens.

  4. As a Division 1 collegiate athlete, I can personally relate to this article. I have seen many teams being cut this year because of COVID-19. Universities are being forced to prioritize the programs that bring in revenue for the school. This is very unfortunate for other teams at these universities because with society changing so quickly, cuts could come at any time. It is not an easy feeling knowing that at any point, my team could get cut because of financial reasons. My school would be one of the schools on the upper left in the first graphic. Few sports at my school bring in revenue for the university. It is very interesting to see the difference in business models between the two types of schools that are represented in the graphic. I was also very surprised to see how much the coaching staff makes at one of the top tier schools. There is one strength and conditioning for all sports teams at my university and the strength coaches at the top schools are making well over half a million dollars per year.
    The debate over paying athletes has been around for a long time. I have heard both sides of the argument and both sides have good points. Seeing the proposed salaries in this article was astounding. The article brings up another good point with all of the indirect ways that student-athletes are “paid” by universities. Title IX is very important in this issue and cannot be forgotten. At my university, all athletes take Title IX training at the beginning of each year to stay educated. Title IX keeps universities from spending more money on sports that bring in more money or are more popular.
    In conclusion, this is a very tough time for all parties involved in collegiate athletics on any level. Athletes are feeling the effects of budget cuts and could possibly be in danger of being cut. Coaches have to adapt to the new environment (running more practices per day to avoid large gatherings). Athletic department staff have to make tough decisions and must adhere to the rulings of the university.

  5. It is not a shock to anyone that because of the covid 19 outbreak there is going to be a problem with college sports and attendance. Not only will these colleges have to adapt but the players will have to experience seasons that are very unordinary. I find it interesting how the article explains that because of the covid outbreak and the fact that many colleges will be losing money due to the lack of attendance to their popular collegiate sport there will be a decrease in opportunity. I also find it interesting that there would be a dilemma regarding athletes who need to play sports in order to support themselves during their college career and the corruption the covid 19 outbreak is causing. I am definitely interested in seeing how these universities decide to deal with the lack of attendance and revenue created by their popular sports games.

    Another issue that this article talks about is the fact of collegiate level athletes getting paid for being on their teams. I found it extremely interesting how much these collegiate level athletes would actually earn every year. Considering not every college athletes proceeds to the professional level, if the college athletes does get paid it could help them and their families. I find it interesting that the collegiate coaches are getting paid a lot of money and the players are not getting paid at all. Yes, the players are being paid through tuition but the coaches are being paid million of dollars. I also find it interesting what would happen if collegiate athletes start to get paid because of the Title IX. On the other hand, if only some collegiate athletes were paid and others were not there could be a problem. No matter what happens with the athletes there will be unhappy people on either end.

  6. I am a collegiate athlete and have had to deal with the negative effects of the pandemic first hand. Having our season taken awake was heartbreaking and now we’re dealing with new regulations and rules. Budget cuts are happening within our athletic department that are affecting many teams and athletes. Fortunately, our athletic department has not had to cut any programs, but I have heard of programs being cut across the country. I cannot imagine how those athletes are feeling. The reason certain programs are being cut is because they do not make enough money and the article touches base on how this is taking opportunities away from collegiate athletes that play these sports. It has been no secret that many colleges only care about the sports that make the college money. Colleges have been exploiting talented athletes for years. The article emphasizes that colleges have taken advantage of Black athletes and athletes that come from low-income neighborhoods. I completely agree with this statement because athletic departments use the talent and name recognition of these athletes to generate money for their departments, coaches, and other teams. In the grand scheme of things, athletic departments don’t care about what happens to these athletes as long as they are making money for the school. Many of the athletes that are being exploited play for the power five conferences. The article reveals that these athletes are primarily male football and basketball players and they generate six times more revenue than all other sports combined. This means that these two sports are supporting the entirety of athletic departments in the power five conferences. It isn’t fair that these athletes are bringing in a large amount of revenue for these athletic departments and are not getting compensated. Yes, there school is paid for; however, many of these athletes come from low-income neighborhoods and could use the benefits of being compensated. The article comes up with a new business model that would compensate these collegiate athletes for the time and effort they put in to their sports. The model would slow the growth in coaches’ salaries and facilities spending. This would not negatively impact any of the sports programs in the power five conferences. I think that these collegiate athletes should be compensated for the work they put in. It is not fair for these colleges to take all of the revenue these athletes earn for them. The NCAA needs to change their regulations on policies that prohibit collegiate athletes from being paid. These regulations are outdated and have been for years.
    Teresa Richardson
    richardsote@rider.edu

  7. The authors do a great job establishing their thesis within the first three paragraphs of the article. The NCAA is infamous for not paying athletes and striking down on them for trying to monetize their brand, despite the hours of work and millions of dollars in revenue they generate for universities. One point they made that I had not considered however is that these practices are not only unfair, but also regressive, as the two primary cash cows for the NCAA are football and basketball, predominantly played by black athletes who do not always come from the wealthiest areas of the United States. The NCAA shutting down less profitable sports and inviting athletes on campus, while other students can only partake in classes from home, further invalidate the NCAA’s notion of amateurism in collegiate sports.

    The data the authors aggregated reveals that there is a clear disparity between Power Five schools and other Division One conferences in terms of who generates the most revenue for athletic programs, as Power Five programs heavily rely on the revenue football and basketball athletes generate for the school. The authors also correctly note that as television deals and other opportunities have become more lucrative over the years, coaches and athletic directors have reaped the benefits with higher compensation, while student athlete salaries remain at zero. The article does reference some issues with a revenue sharing model similar to the NFL’s like pushback from the coaches and athletic directors whose salary increases will stymie and potential Title IX issues that would come with the male athletes in these two sports receiving compensation, while women’s sports do not. Despite these issues, it is clear that the present system is restrictive and regressive for the athletes who have made these universities more prominent and profitable.

  8. With the current pandemic, college sports were brought to a stop in March, which ruined many player’s collegiate careers. Now with the new regulations and guidelines which have been set into place, the overall dynamic of sports is going to look vastly different. With social distancing, the use of masks, as well as other rules, will impact the way collegiate sports are run or possibly not run if sports become canceled. Unfortunately, with the current pandemic, many sports that do not bring in much income or revenue, are being cut from the program, due to a lack of money or interest within the sport. This article examines how with the current state in which the world is in, many schools have to do what is best for them, which is cutting out any athletic teams that do not bring in the revenue that bigger sports like basketball, football, etc. bring in. One of the main points that stuck out to me within this article, was the statistic about how much money the coaching staff makes. Reading that the coaches’ salaries grew roughly 300% was very interesting to learn about because the money could have gone towards the college’s sports programs to keep sports that bring in less revenue to keep playing and performing.

    The current pandemic and virus have affected so many athletes, from collegiate to professional. However, when the virus started to break out worldwide, it caused winter sports to cancel the rest of their season, and then canceling the spring sports, and suspending fall sports. It is devastating to see how many schools have had to cut various athletic teams because they are not “powerhouse” athletic schools that attract many fans to games. This is causing many athletes to have to give up the sport they have played for years because of the lack of money in which the program brings in. While collegiate sports are scheduled to restart within the near future, there is still the uncertainty involved with how the pandemic will overall affect the remainder of the season.

  9. The pandemic has affected so many different aspects of life, and one thing that has been tremendously affected has been sports. Professional sports have been losing so much money because of the lack of people being able to go to these games. College sports has started to experience this with college football starting. What is the one thing that everyone agrees is the best part about college sports? The fans. The fans make college sports what it is and makes the environment at these games unmatchable. Now take the greatest part of college sports and completely remove it from the game. That is what COVID has done to college sports. And this hit affects multiple parties. Of course, it affects the universities because they are losing millions of dollars because their arenas are not being used to full capacity. This is going to force these universities to have to allocate this money in other places, and this is part of the reason tuition has gone up since the start of this pandemic.
    Another group that it has a major influence on is the student athletes. There are thousands of student athletes around the country that have only been accepted to the school that they attend because of their athletic ability. So, these people are receiving a good education, when they would not have been able to otherwise, mainly due to financial situations. As I stated before, these schools are in huge financial problems now, and need ways to accommodate for the loss of all of this money. One strategy, that is completely unfair, is that schools are cancelling certain sports that are less mainstream and continuing very popular sports. As the article states, “We find that the prevailing model rests on taking the money generated by athletes who are more likely to be Black and come from low-income neighborhoods and transferring it to sports played by athletes who are more likely to be white and from higher-income neighborhoods.” Schools are choosing to keep sports that are dominated by higher income students, while cancelling the other sports. So not only do these students lose the ability to play their sport, but they also lose their scholarship that they earned through playing that sport. So, in order for them to attend the school, they either have to pay full price, or they do not attend. I think that this is unfair treatment, especially towards the group of people that are less financially stable and need more assistance in order to attend certain universities and get certain opportunities. The pandemic has caused so much struggle throughout the world, and college sports is just another field that has been largely affected.

  10. College athletics are a major part of a student’s college life and experience. Attending basketball games, football games, or any other sporting event is a great way to spend quality time with friends while also supporting and representing school pride. From high school or even before, college athletes begin preparing for an athletic career at a NCAA Division I school and to hopefully go pro upon graduation. For quite some time now, there has been a constant debate of whether or not college athletes should get paid. Colleges and universities often generate a lot of revenue and income from the success of college athletes and the athletes would not be rewarded with any of the fruits of their labor. From endorsements from major brands such as Nike, Adidas, Champion, etc., television air-time, ticket sales, and much more, colleges and universities are making millions and billions of dollars from their athletes. The articles states, from 2006 to 2016, athletic departments at the power five schools saw their revenue nearly double, rising from $3.5 billion to $6.7 billion. That statement goes to show that athletic departments are making a significantly large amount of money off of the backs of the college athletes, meanwhile, the athletes see little to no benefit from their efforts.
    A very interesting point that stood out from the article was the idea that in college sports business models, the idea is to take “the money generated from athletes who are more likely to be Black and come from lows-income neighborhoods and transferring it to sports played by athletes who are more likely to be white and from higher-income neighborhoods. The money is also transferred to coaches and used for construction of lavish (and perhaps overly lavish) athletic facilities.” It is very unfair that athletes who are less fortunate and face societal pressures are being forced to see the reward of their hard work and dedication be given to people not needing, and being used for unnecessary things. Although it is understandable that college athletic departments transfer some of the funds over to other teams that may not have performed as well during the season or who need extra help, if the other teams and athletes have the means to support themselves, they should do so instead of taking away from other teams who work hard to generate revenue and funds.
    College athletes deserve the right to be given the full amount of profit and revenue that they earned from their performances, image, and name. Despite the fact that it took a national and international pandemic to come about this change, it is good to read in the article that some states have made legislation that would allow athletes to be involved in endorsements, autograph signings, and much more. Additionally, the NCAA is beginning to develop rules and regulations that would allow athletes to earn revenue from third parties. With all of their hard work, dedication, and passion for the sport, athletes commit their whole lives and themselves to excelling at their sport. Thus, they are much more worthy of just a scholarship to attend their college or university. Nonetheless, there is still a lot of work to be done to ensure that all athletes are given the justice and equality they deserve. The new proposals of rules and regulations are a great starting point for giving college athletes the proper reward and recognition for their performance; however, it overlooks the injustices such as race and income. In the near future, more action and awareness needs to be done to ensure that all college athletes, including race and income, are given justice and equality.

  11. This article sparked my attention as soon as I saw it because I’m a college student-athlete and I can relate to many of the situations mentioned. My situation was very difficult since, I attend a very small school and I’m also a part of one of the “low-revenue” sports. Since a lot of my tuition is payed for by my athletic scholarship, it was a big scare to think that my sport might be cut off the program and I wouldn’t be able to keep attending my college. Thankfully, this never happened, but it’s still a constant stress to think about such situations occurring. Although, my situation is nowhere near the same as the low-income players that are taken advantage of by corrupt bargains at top schools. This has been an issue for many years, and no one has really addressed it as publicly, when it could have many legal implications. Now, with COVID-19 happening, this problem has been brought to the forefront due to the many changes that college sports have had to make, and the budgets being cut. I’m glad that they’ve had to “publicly acknowledge that their athletic departments depend on regressively transferring money from athletes who grew up poor to those who grew up in richer households and to wealthy coaches.” I find it rather “late” that these policies that allow these specific athletes to receive revenue from third parties are now being reviewed and accepted. I definitely believe that the Athlete’s Bill of Rights needed an urgent update and should make adjustments, especially for the uncertain times we’re living in now.

  12. There is no doubt that this college football season has been anything but normal this year. Colleges across the country are cutting non-revenue sports left and right due to funding not being there as it usually would. Funding for these non-revenue sports are funded by the football program at each school at the power 5 level. TV contracts, gameday revenue, conference revenue, etc. is not what it has been in the prior years due to the pandemic. The pandemic has limited fan attendance in stadiums or none at all in some cases due to mass gathering protocols varying from state to state. With limited amount of revenue being brought in from athletic departments they can no longer afford the non-revenue sports and by cutting cost it saves them money to be able to produce the bare minimum. “With COVID-19 shutting off the money spigot, schools are being forced to publicly acknowledge that their athletic departments depend on regressively transferring money from athletes who grew up poor to those who grew up in richer households and to wealthy coaches.” A few states including Florida have gone through with legislation that allows athletes to benefit of their name, image, and likeness. Today the average school at the power 5 level supports 20 sports but only football and basketball to a lesser extent are able to pay for themselves and for the athletic dept. as a whole plus more. This is why athletes in college want to get paid for what they are contributing to the university’s profits.

  13. The effects of Covid-19 on college athletes and collegiate sports has been very unfortunate. Aside from heightened safety protocols, mandatory testing, scheduling conflicts and limiting crowds a huge problem that colleges are facing regarding sports programs is funding and creating revenue. College sports, especially football and basketball, are major streams of revenues for universities. Between advertisements, sponsorships, ticket sales, and television broadcasting most schools profit millions of dollars from their sports teams. It is because of this that it is important to figure out how to keep sport programs up and running because they are at the core of the universities business model. Without the funding raised by sports universities would have to make massive cuts that would have effects on everyone at the university. Maintenance budgets would be cut, staff would be cut, tuition could increase, and if they remove some of the less profitable programs all of those athletes would be forced to end their collegiate sport careers early. Despite the funding issues it is unjust to cut the lower tier programs just to be able to continue profiting off the higher tier programs. All the other student athletes get their final years in their sport taken away from them all while the students are the ones bearing all the consequences with the coaches and universities being the only ones still benefitting from programs. In turn, instead of cutting lower level programs, universities should cut the salaries of coaching staff to combat the loss of revenue. For example, the article states in reference to universities such as Michigan Ohio state that, “When these teams met in 2008, their coaching staffs earned $6 million and $5.7 million, respectively. Just 10 years later, these salaries grew to $15.5 million and $17.3 million—a roughly 300% increase. Even the strength and conditioning coaches for each team earned $600,000 and $735,000 a year, respectively”. This statistic is ridiculously overwhelming because there is no reason that programs should be cut when coaches are drastically overpaid. Despite their programs brining in large amounts of revenue to universities there is not way to justify paying a coach upwards of 15 million a year while you take away programs from other students. Instead, the salaries of coaches should be cut, and that money should be put back into the programs. Less popular sports and ultimately women sports should not be in jeopardy because of this virus. Universities pay coaches more than many people make in professional sports and keeping the inflated salaries is unethical. Paying one coach 15 million dollars while taking sports away from hundreds of students is both unethical and unjust. If coaches truly care about their athletes and the love of the sport they should be willing to take a hit a hit in their salaries for the benefit and happiness of their athletes. This pandemic has made college sports a very tricky topic but putting profits over the students is completely unjust. Universities should bear the responsibility of the pandemic, not the students, and thus colleges must find a way to rearrange their financials to keep all operations functioning properly. It is unfair to take things away from the students when the students are the ones that pay for everything just so that the universities can keep up greater revenue.

  14. As the COVID-19 pandemic took control of global culture, one industry facing the harshest impact has been the sports industry. Leagues across the globe have canceled seasons, put teams in bubbles, and have had to bend over backward to adjust plans for upcoming seasons to conduct sports in the safest manner possible. Among the sports dealing with this is college football and COVID-19 has only put emphasis on the already existing problems college football deals with, such as player payment and disenfranchisement.

    Craig Garthwaite and Matthew Notowidigdo do an excellent job of pointing out the differences in how the coaches and athletes on the field get their fair share in this industry. I have always found it suspicious that athletes putting their bodies at risk playing a sport they are exceedingly passionate about getting paid absolutely nothing while coaches and universities reap the benefits of the numerous contracts and sponsorships these universities bring in. This pandemic has also hurt students in sports that do not have the lavish TV deals and monumental contracts football and men’s basketball thrive in, as the lower-income sports are being cut because universities cannot afford to keep them afloat. I do like the hypothetical both authors bring up to ensure financial stability for the athletes, combating the amateurism narrative that these are just normal students and not professional athletes, so they should not have the ability to market off their name or earn any revenue from the sport itself. I hope this pandemic opens the minds of the NCAA and the various administrative university staffs across the country to actually help financially disenfranchised athletes rather than ignore them and keep up the facade of amateurism to benefit only themselves.

  15. College sports have long been a central component of many families all around the world. Gathering together on Sundays to watch the big football rivalry game of the week is a tradition that all sports fans truly enjoy. However, now with the onset of the COVID-19 pandemic, none of this can safely occur. Little to no crowds are allowed at the actual sporting events and fewer games are being held. Football teams are uncertain if they will even be able to complete a full season without causing a devastating coronavirus outbreak on their campus. With all of these losses and uncertainties, colleges are losing major amounts of cash flow that athletic departments are strongly dependent upon. These losses have revealed a stark distinction between what is necessary for college athletes to participate competitively and what is a lavish splurge for their enjoyment.

    Colleges have begun to cut back on these lavish expenses as the main source of their profits has been revealed. This business model of college sports is centered around revenues from the athletes that they themselves do not directly receive. Ultimately, the coaches and athletic staff get richer, facilities are improved unnecessarily, and athletes are forced to damage their bodies daily to rack in the revenues. A stat from this article considers how much athletes could earn if they were directly paid. It reads, “each scholarship football player would earn $360,000 per year and each scholarship basketball player would earn $500,000 per year.” If these salaries were equal with professional sports earnings, these amounts skyrocket to the millions. These amounts have clearly all grown over the past few decades, but why is that? This article points out that this growth is not a result of an increase in athletic success, but it is fueled by sponsorships, corporations, and media rights. To me, this is not why college sports were created. These sports were supposed to be an avenue for collegiate athletes into the professional world. It was a way for them to experience the rigorous training that would be expected from them all while balancing school or a healthy lifestyle. These athletic programs have become distorted versions of their creation, and the COVID-19 pandemic has finally brought this to light.

  16. When the coronavirus pandemic came around in March, both professional and college sports were cancelled until further notice. It is now over six months later, and college sports are resuming again after a long hiatus. However, it is not really safe for the student athletes to fully participate. Cases are continuing to rise in almost every state around the country. More people are dying now than they were a few months ago. As cold weather approaches, it almost looks like we are going to be seeing a serious increase in cases as well possible shutdowns in states where the virus cannot be contained. In the early fall when universities began to let students return to campus, we immediately saw students test positive for the virus. Many players on football teams contracted the virus and ended up infecting many of their teammates. Regardless of fans not being in attendance this season, students are still getting infected and risking their heath. Why exactly is this? Because universities around the country lost so much money with sports last season and they can not fiscally afford to not have a season. As we know, schools make millions of dollars through their sports teams, especially the football and basketball programs. The coronavirus shutdown any chance of the NCAA basketball tournament getting played. The teams that partake in the March Madness tournament make their schools hundreds of thousands of dollars, especially when they win and advance to the next round. I remember back when President Nyre sent an email out explaining the sudden increase in tuition. One of the main reasons was because Seton Hall University lost out on all the revenue they would have made from making and hopefully advancing in the tournament. While basketball does make a lot for schools, I believe football is the team that makes the most because of all the network deals. Without this money, universities can not afford to maintain their costs. That is why they would rather risk the health of their student athletes rather than shutting down completely. This season really is like no other because of the given circumstances, but I think it is wrong these students are playing, regardless of if they want to or not. They should be allowed to play when the pandemic is over and their health is not at risk.

  17. In 2019, Alabama football made over $98 million in revenue for the school (AL.com) It was about 60% of the money athletics generated as whole. Penn State generated over $100 million (Lancaster Online). With COVID-19, there were talks of there not being a college football season. That is loads of revenue that would have been lost due to the current situation in the United States. Brooking’s brings up a great point of paying the athletes who make all this money for the school. One could argue that the scholarship is their payment, however the numbers just do not add up. David Berri, a sports economist, said Zion Williamson would have made over $5 million if he earned the same share of revenue that the players in the NBA earn (Fansided). I think athletes should be compensated for all the money they bring to their schools. I believe a system like this could be implemented where they get commission for their jersey sales or just a general percentage of the total revenue they bring to their schools. Reading the article and seeing the lopsided numbers of revenue for Men’s basketball and Men’s football makes me wonder if college sports could be run like any other business, as opposed to where all sports programs get a similar amount of spending money. When talking about Men’s basketball and Men’s football the article stated, “These sports, however, enjoy only 1.3 times more spending money than other sports at the same school.” In the business world, these would be the powerhouse businesses, where the other sports would be fighting to make a profit and eventually, if the smaller business is not making a profit, it would die off. That being said, if a sport is losing a school money, should it be kept around? Looking at the article’s solution, I agree with the aspect of paying the players, but it said that even the lowest earning players would be making $140 per year. I disagree with that because those “lowest earning players” likely never see the field. I agree that the coaches make way too much money in college sports. Like the article said, The Ohio State University coaching staff cost over $17 million. That’s pretty insane to me, especially when they aren’t the ones bringing in all the money. I do not think many people go to Alabama games salivating over the fact that they are going to watch Nick Saban coach. They are going to watch those new 5-star freak of nature athletes put on a show. Pay the players.

    https://www.al.com/alabamafootball/2020/01/the-things-you-learn-reading-alabamas-164-million-athletics-budget-closely.html#:~:text=Who%20makes%20the%20money%20and,59.8%20percent%20came%20from%20football.
    https://fansided.com/2019/11/12/college-athletes-ncaa-compensation-data/#:~:text=Duke%20standout%20Zion%20Williamson%20would,less%20than%20%241%20million%20dollars.
    https://lancasteronline.com/sports/penn-state-ad-barbour-manages-a-football-spending-arms-race/article_d643aee4-28e3-11ea-bc78-3bd7df83a7b2.html#:~:text=Penn%20State's%20football%20program%20generated,by%20more%20th

  18. As a student athlete myself, I really feel for the people who have lost their sport due to budget cuts. I am from California and the first I heard about this was over the summer when Stanford University cut over 10 sports programs. It’s awful to think that athletes who have played their sport for so long and have done everything to try and get recruited by schools, suddenly get it taken away from them in the blink of an eye. Athletes in this new covid world will have to deal with playing in front of very few to no fans, which will be a transition from the packed houses they are usually accustomed to. Coming from a small university, I could see my school taking a big hit based on the graphic shown. Many small institutions already are having a tough time keeping up, so the pandemic will only worsen their slim odds to stay afloat. This means that the smaller and “insignificant” sports will take the biggest hits. The basketball and football programs of each of these respective schools will continue to carry on as usual, but we could see coaches in the smaller sports either lose their jobs or their entire teams. Most of the coaches at big time institutions are making half a million dollars a year or more, it would be nice to see schools revenue share for a few years to help the common, paying student athletes out with annual tuition.

    Another issue brought up that I found very interesting is the decrease in revenue for women’s sports, that unfortunately can’t entirely be prevented. Title IX protects women’s athletic programs from an environment totally dominated by male athletes and male sports. With the decrease in revenues due to empty stadiums and lack of a full season in general, women’s programs could take the most direct hit. There just won’t be enough money to go around to support these programs, thus we will see a trickle down effect with other smaller programs on these campuses. In conclusion, college athletic programs are facing a tough road ahead. Coaches will have to start hosting more practices due to social distancing standards, and athletes will have to continue following strict guidelines still with the fear that they may not be able to finish their collegiate careers. Athletic departments have the toughest decisions to make, as to how they can properly and fairly allocate money to keep each program afloat, if that’s even possible.

  19. The inner workings of Seton Hall as a university that has an important sports team has never been properly researched by myself. I mean by this that I know next to nothing on how Seton Hall treats its athletes, especially since I am not a student athlete myself, and neither do I have a close friend who is one here either. So after reading the article from Brookings concerning how the current COVID-19 pandemic has shattered the traditional college sports layout, since I did not know what the traditional layout was before the pandemic, I felt a lack of sympathy for those effected by this new change. The article made mention that smaller sports would feel the brunt of the pandemic the most, which I can feel pity for, but I still possess no real stake in these decisions either way. However, what really caught my eye in this article was the claim that the college system of sports directly exploits low income families for those with higher incomes. Coming from a middle class family, I once again could feel no real ability to relate to this situation except pity for the supposed peoples affected by this. The issue with an issue such as college sports is I have a complete lack of interest in them aside from indignation at the claim of exploitation. By this I mean if the claims are real, which I have a heavy reason to believe so after reading the article’s explanation of how it happens, then I would have an even larger reason not to go to college games. The real question from all of this is, what has to happen to change this outcome of exploitation by colleges? A solution that I believe would be satisfactory for all parties is if the balance of student scholarships was expanded upon for these athletes. Since schools do not wish to pay these athletes despite the boatloads of money they bring in, the obvious recourse would be to expand scholarship options for especially skilled players. Despite many high school student athletes already receiving such options, my idea is if you get accepted to the main team, you would then receive a large scholarship, with the possibility to increase this the higher your skill level and thus worth to the team. This is by far from a perfect solution, but as I am not involved with this particular part of the college experience it is just meant to be taken as a suggestion from an outsider looking in.

  20. At this point during COVID, student athletes are having a rough time due to financial cuts and NCAA regulations.As said in the report, because of not being able to finance them, many schools have had to cut programs. The programs that are being cut are those that do not bring in revenue. As a women’s soccer player at a division 1 school, this point is especially scary to me knowing that our high revenue sports teams are not bringing in as much revenue as they used to due to COVID and our athletic department may have to cut certain teams. Despite the hours of work and millions of dollars in profits they raise for colleges, the NCAA is notorious for not paying athletes and striking down on them for trying to monetize their name. However, one point they made that I had not taken into account was that these practices are not only unjust, but also regressive, as football and basketball are the two primary cash cows for the NCAA, mostly played by black athletes who do not always come from the richest areas of the United States.A new business model comes up in the article that will pay these college athletes for the time and effort they put into their sports. The model will slow down the growth in the wages of coaches and spending on facilities. This does not adversely influence any of the athletic programs in the five power conferences. I agree that for the effort they put forth, these college athletes should be paid. For these schools, taking all the money these athletes receive for them is not fair.

  21. The behind the scenes working of college sports is a topic I have been interested in for a very long time. As a self proclaimed sports nerd, I am no stranger to the flawed system of the NCAA. In my opinion, I believe college athletes should be paid for playing their sport if they are being televised, or if their likeness is being used for advertising or for selling jerseys. This article is mainly about how covid affects the college sports world and has many points I agree with. One being how Covid is proving to the world that a lot of money colleges make is from the sports and its attendance. Schools like Clemson are used to making millions off of filling their stadium with fans of their football team, and now because of Covid, people are not going to games and it seems like this season may be short. But what becomes apparent here is that, by getting these students to play without being paid, the athletes are being taken advantage of, while the schools and coaches are swimming in cash. A common argument is that the schools provide an opportunity for these students to go pro and make their own fortune, but the chances of that happening are very low. Look at Seton Hall’s very own Myles Powell. He is a great hooper, and when everyone thinks Seton Hall basketball, they think Myles Powell. He had his face on billboards and commercials, plus his jersey was being sold in the Seton Hall bookstore and he made nothing off of it. Also, despite being one of the best players to ever play at Seton Hall, as of right now he is on pace to not be drafted to the National Basketball Association. So this poor guy poured everything into making Seton Hall a relevant team in the NCAA, only to not get compensated and not to get recognized as a pure talent outside of college sports.

  22. COVID has had major negative effects on many business industries over the past months, so it is no surprise that college sports, who generate most of their revenue through in-person game attendance and sales, are struggling. The amount of money that circulates in schools for sports funding is huge, and the amount of money that some coaches are paid is quite absurd, especially when the real revenue-generators are the athletes.

    According to the NCAA, Division I and II schools provide over $3.6 billion in scholarships to over 180,000 athletes. There are currently more than 170,000 Division I athletes, and another 100,000+ in Division II. While many Division I athletes are on full scholarships, few are at the Division II or III level. I personally do not agree that college students should be paid to a profit for many reasons.

    The cost to attend college is absurd. Students are coming out of their 4 years with hundreds of thousands of dollars in debt, to enter the workforce and immediately start paying that off. The purpose of attending college is to ultimately get a full-time, paid career. While sports are a great benefit of attending a school, and for some students, they play a sport in college hoping that becoming a professional athlete will be their career, it is not likely for many student athletes to go pro. According to the NCAA website, out of all students who were eligible draft picks to go professional in 5 major sports (baseball, football, men’s and women’s basketball, and hockey), the percentage of those players who actually went pro were all under 10%. These athletes were not only from Division I either, this also includes DII and DIII athletes. With so few of them actually going pro, I see no reason to pay these athletes for a profit now. If they are receiving scholarship money that will relieve them of great future financial debt, that should be more than enough.

    In some cases, the focus for some student-athletes has been on the sport, rather than the academics. Some schools like UNC have been know to violate the NCAA academic standards, and forge numbers to make it appear as if their students were doing well in classes that they were actually failing. For regular students, this is unfair that these students get special treatment and are not faced with punishment when they do no do well in class. The entire college sports system is flawed, and there are many areas where improvement must be made. That said, college students still should not be paid more than their scholarships.

    Jcoleman@ncaa.org. “Scholarships.” NCAA.org – The Official Site of the NCAA, 28 July 2020, http://www.ncaa.org/student-athletes/future/scholarships.

  23. As an avid sports fan, I am saddened to see that people are getting opportunities taken away from them. Also, the fact that some athletes can’t afford to go to college without their sports scholarship. A new National Bureau of Economic Research paper that was written by Jordan Keener and Nicole Ozminkowski, deeply investigates the economic business model of college sports. They found that the prevailing model lies on taking the money generated by athletes who are more likely to be black and come from low-income neighborhoods and transferring it to sports played by athletes who are more likely to be white and from higher-income neighborhoods. The money is also transferred to coaches and used for the construction of lavish (and perhaps overly lavish) athletic facilities. I was shocked as the two most popular college sports are basketball and football, which black athletes are a majority. But all other sports are predominated by white athletes. I also never realized that most facilities are very extreme and take money away more money from schools than I thought. The college sports is a monopoly as all the money is with the Power Five conferences/schools. In the model, there are around 7-8 non-Power Five schools that can compete with the revenue of the lowest Power Five school. Again this just shows the imbalance and financial gap between non-Power Five schools and Power Five Schools. The other model shows the imbalance and financial gap of women’s sports in the Power Five conferences. At the peak of the graph shows that $20 million is spent on women’s sports, while every men’s Power Five gets over $55-60 million. Though this gap is quite large, it is to be expected that there is a drop between the two solely speaking financially. As men’s sports factually and statistically bring in more money as the market is larger. However, the women don’t deserve to be abandoned because like every other athlete they have made tremendous sacrifices and worked extremely hard to get their scholarship.

    https://www.forbes.com/sites/oliviaabrams/2019/06/23/why-female-athletes-earn-less-than-men-across-most-sports/#10da9b7840fb

  24. The business model of college sports is one that is undisputable unfair. For example, the argument to pay college athletes have been around as long as college sports, especially since schools started gaining noticeable revenue from these players. While very popular athletes can now make money on their likeness, that does not mean every athlete gets paid in the slightest. There is still a long way to go there. While all athletes come from a variety of racial and cultural backgrounds, the main money makers of college sports are done by those of color (especially black students). I would say college football and college basketball are the biggest college sports. And if you look at any of the top teams that generate the most revenue in the country, a large percentage of those athletes are black. While there is nothing particularly discriminatory about that, its how these people are treated. Sometimes they are treated like gods, and sometimes they are treated as laborers. It depends on the athletic department’s mood and what message they are trying to make at the time. College sports, like many other facets that make of the United Stated, is part of the idea of systemic racism. College sports is one of those systems that work to promote the white and “pure” participants while pushing away people of color except for when they need them. Most counterarguments would be that most athletes are people of color, but those people are treated less than people. They are treated as parts to the whole machine, which is controlled by the administration. The sports department’s administration is usually mostly white, who control the players of color to make their money. The highest paid public employee in most states is the state’s college football coach. WHY? That makes no sense, while all of the players who actually bring money, secure wins, and promote the schools image make nothing. The entire idea of college sports is flawed, and that’s why all of the top basketball recruits are going directly to the NBA’s G-League, or eventually to the NBA draft once that rule is allowed. College sports have been exposed by COVID-19, and hopefully there will be a push for change to create an equal environment, not based on greed.

  25. In March, with the spread of COVID-19, professional and collegiate sports were forced to close down. Something that struck me after reading this article was learning about how badly this pandemic affected sports. For the business aspect, professional and college sports have been negatively impacted due to losing so much money. Professional and college sports teams cannot have fans attend their games and events, which takes a huge toll on their profits. Not only does not having fans affect the business aspect of sports, but it ruins the whole environment and experience of sports. Especially for college sports, fans mostly consisted of students and long-time season ticket holders are no longer able to go to sports events, such as March Madness or College Football Playoffs. A major target that has been affected are college athletes. Professional players are still being paid a decent salary, and college athletes cannot even come close when it comes to making money compared to a professional athlete. Like I said earlier, colleges have been losing a lot of money due to cancelling sports games and events. With that being said, many student athletes have been brought into their school purely because of their athletic abilities. Most likely with poorer families, these scholarships mean a lot because this is a free way for the student athlete to get a good education while pursuing their dreams of playing professionally. In order to save money and improve financial problems, schools have been getting rid of certain sports that particularly do not make enough money to the school. For example, 17 Division I schools permanently got rid of a dozen sports programs in order to save revenues. The opportunity that was once given to student athletes are now being taken away, which can affect these students. If a certain student athlete attended a school because they were offered a full scholarship and corona eliminated that sport program, it would be a very unfortunate and unlucky situation. In conclusion, the spread of COVID-19 really showed how the business aspect of professional and collegiate sports are less advanced and becoming a problem.

  26. It is no secret that the NCAA has been exploiting its athletes for their own monetary gain for generations. The amount of revenue that the NCAA gains from the performance of these athletes compared to how much the athletes make in scholarships is absurd. I have long been of the belief that college athletes deserve to be paid for more than just their scholarships, and the amount of money that the NCAA has lost from a lack of ability to exploit these athletes is just further evidence to that belief. Figure 1 in this article does a great job depicting the differences in the revenue and financing of elite athletic schools and the non-elite athletic schools. The figure shows that these elite athletic schools (Power 5 schools) have, on average, much greater total athletic revenue than the non-elite athletic schools. While having much greater revenue, these Power 5 schools also have much less financing from their institutions into these sports. This shows that these schools mostly are gaining their revenue solely from their athletes, who are not being paid past their scholarships. The article says of these Power 5 schools “A second set of schools—those in the lower-right corner—have exceptionally high revenues and nearly all of those funds are generated by athletic endeavors, activities such as ticket sales, television contracts, and merchandise sales.” This revenue that these schools are able to see comes almost entirely off of the athletes that they are not paying for, essentially, working a full time job. The article goes on to talk about the small set of athletes that are typically generating all this revenue for the Power 5 schools, yet they are not compensated any differently from the athletes that are at non-Power 5 schools and not generating the same level of revenue for their schools and for the NCAA. The article estimates that the money that is being made off of this small set of athletes is funneled throughout the rest of the athletics’ department, whether that be money-losing sports, higher salaries for coaches and administrators, or increased spending on athletic facilities. Either way, it is clear that these Power 5 schools are making more money off of their athletes than they are giving back to them.

  27. As a division one athlete myself, I can relate a lot to this article. COVID has completely changed college and professional sports as we know it this year. Professional sports have the luxury of doing some things that college sports can’t. As we saw with NBA and the NHL they created bubbles and kept athletes inside the bubble to limit exposure. College athletes and teams can not do this for a lot of reasons so we have to try and find other ways to work around the virus. I run cross country and track so our fall cross country season got taken away from us this year. Track and field makes more money than cross country does but both sports are probably considered more on the lower revenue side in athletic departments. We have seen many schools with football programs cut lower revenue sports in order to support their bigger programs. Cross country and track are normally some of the first sports to get cut when athletic departments have to make budget cuts. We have seen that this year as well with numerous departments deciding to cut their track or cross country programs because of budget issues. It is very scary to see that happening across the country and having to hope that your school does not have to do the same thing. College athletes sacrifice a lot of time, money, and energy to do what they love and getting that taken away from you has to be the worst feeling ever.

    The business model of college sports has been under criticism for as long as I can remember. The debate over whether college athletes should get paid is a classic debate with some strong opinions on both sides. Being a college athlete myself I never understood why the athletes could not get paid. For the people that argue that our scholarships is a form of payment, I would tell them they are wrong. It is sort of a form of payment but very few athletes are on full scholarships on any given college campus. Most athletes especially in the lower revenue sports have to take loans out and pay for school still. Granted they are in the lower revenue sports but it is also not their fault that their sport doesn’t make as much money as football or basketball. Those are the two most popular sports in the US today by far and that is just how the country is. The athletes should not be punished for their sport not making as much money as the most popular ones. I have always thought that football and basketball players should be able to make money off their name, image, and likeness. Generational players like Zion or Joe Burrow could have made a lot of money while they were in school from jersey sales, autographs, or any other form of payment. I am glad the NCAA recently passed something to allow athletes to make money off their name, image, and likeness because that rule is extremely outdated. The NCAA makes billions of dollars a year off of the athletes but they see none of it. It has been an extremely corrupt system for a long time and I am glad to see that things are moving in the right direction. Still a long way to go but I think athletes are going to be able to make money off of themselves very soon.

  28. During the Covid-19 pandemic, much of the world has been effected. Every industry has had to adapt to this new world. College athletics have always been a subject of corruption and the pandemic has certainly had an impact on its faulty system. College athletes have been exploited for years by schools ranging in size as they are not paid, however, paid in education. Schools can make millions of dollars off of NCAA athletes and the players don’t see a dime of the return. College football especially has garnered a national audience over the centuries with schools having the ability to have fan bases as big as the professional leagues. These schools play in conferences which have different jurisdictions from their counterparts. The SEC (Southeastern Conference) is notably the largest and historically the most successful. During the pandemic, conferences were deciding whether they’d resume play in the fall as scheduled. Many conferences opted out of regular seasonal play and instead offered alternatives such as resuming play in the spring. While this may be the case for certain conferences, the SEC opted to play regular season sports in an attempt to maintain their immense financial pull on the region. This has sparked much controversy as it was received as hazardous to the athletes well being. Although the national controversy has sparked legitimate health concerns for the athletes and students of the universities, the games have continued. Athletes are still underpaid as they only receive stipends for food and necessities. Many schools are being challenged finically during these times resulting in schools such as William & Mary getting rid of many of its athletic programs to cut costs. This results in students losing athletic scholarships and in turn effecting their ability to attend such schools. The NCAA has to fix these problems responsibly so student athletes can be safe and maintain good health through these unprecedented times.

  29. I believe its a blessing in disguise that co-vid has really exposed the business model of college sports. For many years, the NCAA has had unfair rule and polices regarding paying athletes. However, ever since they California passed the rule that players can begin to get paid for their own name, image or likeness then the NCAA had no choice but to comply with these new rules. Now this organization can’t take all the money that is really supposed to be give to the players who have worked the hardest to generate it.
    This business model has been so unfair and unethical and its time that it stops now. A lot of these athletes who generate majority of the money are those of color and come from low income backgrounds. If the business model changes to be in more favor of the athletes then these athletes can be able to help their struggling families. However, the NCAA wants to do everything in their power to try and get their way that way they still keep majority of its earnings. Overtime, I believe the NCAA will be put in their rightful place and realize that they need to stop robbing the athletes from their success. Right now we are going the right direction with the passing of the law but it is only beneficial for athletes who play either basket or football at the D1 level since their sport generates the most money. Going forward they need to find a way where they can be able to pay all college athletes who put their hard work and sweat in playing a sport for their school.

  30. I, myself am a big fan of college sports and find them very amusing and entertaining to watch. I never knew how things worked behind the scenes regarding money, which is why this article seemed to be so intriguing. After reading this article I was astounded by the amount of money some coaches were being paid. Sports such as football and basketball were found to be the bigger revenue generators for school. The coaches for these football and basketball teams are making in between $500,000 and up to the million-dollar range. It’s crazy to think that the coaches are being paid this much for training the players, but the student athletes are not paid a dime even though they are the ones that are putting in the work in the game and out. Many claimed, including myself, that athletes are compensated by tuition aids and should be playing the sport in support of their school and not the money. But after reading this article, I would have to disagree with my prior claim because judging by the salaries of the staff of these sports teams, it is evident that the colleges have the resources to pay college athletes a salary.

    With many football and basketball teams unable to participate in their regular seasons due to the Covid-19 pandemic, this has caused many other sports programs within colleges to be cut. This is especially hard on the athletes who have spent so much time working so hard preparing for their upcoming seasons. The solution to this would be to lower the salaries of coaches and transfer these revenues into other sport programs within the college. However, this is very unlikely that colleges would do this and thus leaves sports program cuts inevitable.

    Colleges at the end of the day are businesses and their main goals are to generate the most amount of money for themselves. However, it should be the other way around. Students’ needs should be the thing that colleges should try to fulfill. Instead of filling the pockets of coaches and staff, take that money and invest it into the students and sports programs that are being cut.

  31. College sports has always been a huge part of our nation. Some college stadiums such as Michigan holds up to 90,000 fans for their games. Due to the Covid-19 virus, most college sports will continue with no fans in the stands, but some leagues have decided to not play or delay their sports season. Football season is going on right now and college basketball is set to tip off at the end of November. This college football season is “vastly different than any other in history” due to the fact that there are fewer games played than usual and no guarantee that every game will be played. Due to this universities are losing “tens of millions of dollars” and the underlying business model of college sports is becoming exposed. This has sadly led to the termination of many college sports teams throughout the country that do not generate much money for their respective schools. This has also led to less opportunity for athletes seeking athletic college scholarships. The authors of this article say the pandemic exposed the real model of college sports which is this, “the model rests on taking the money generated by athletes who are more likely to be Black and come from low-income neighborhoods and transferring it to sports played by athletes who are more likely to be white and from higher-income neighborhoods. The money is also transferred to coaches and used for the construction of lavish (and perhaps overly lavish) athletic facilities.” Due to the fact that the pandemic has cut off lots of this money, it is exposing the athletic departments from relying on this model to run their department. This development has led to something that college athletes have been pushing for years, “colleges paying players directly to allowing players to profit off their name and image, breaking a longtime requirement of amateurism in university athletics.” College athletes have been pushing to get paid from universities for years and it is finally looking like it could happen. College athletes sacrifice so much time to generate money for their schools and the NCAA and do not see one dime of that money. Yes, they are receiving a free college education in most cases but there is so much money in college sports that they should be paid. According to the chart provided in this article, Power 5 schools generate 100 million and more from their sports. So why can college athletes not be paid?

  32. College athletics particularly football and basketball are cash cows for division I schools who make hundreds of millions in revenue each year off athletes who are attending the university on nothing but a scholarship. Revenue from football and basketball is huge for most power five schools and it allows them to reallot those funds to other sports and use the revenue to raise coach salaries and fund other sports which do not have high revenues. While this helps fund most women’s sports and sports with less TV and attendance appeal, some argue that it is taking value from mostly black athletes and giving it to other sports that are predominantly white. I think that saying that division I basketball and football players who receive scholarships are fairly compensated is unfair as they fill stadiums of 50,000 people and generate huge television network deals for their conferences. You can either argue that student athletes should not be paid because they are competing for school pride or that they should be paid for the revenue that they generate, arguing that a scholarship worth about $100,000 over 4 years is fair compensation is ridiculous. I would argue that College athletes should be paid because of the massive amounts of revenue that they bring to schools, but they never see a penny of it. While they may be indirectly benefited with upgrades to athletic facilities, it is the coaches who receive the real benefit. A perfect example is Ohio State and Michigan football head coaches who saw their salaries rise 300% between 2008 and 2018. The wealth is not making its way back to the players on the field who provide the product. These athletes generate massive income streams for schools yet they are paid nothing. The article suggests a pay style similar to professional sports. Where athletes would make 50% of the revenue that their sport generates. This would make the average salary for scholarship football players would be $360,000 and $500,000 for basketball players. This would fairly compensate the players for the value they provide their universities while still allowing the university to retain half of the revenue to make improvements to university facilities.

  33. As a lifelong college sports fan, the countless scandals and allegations to go against the NCAA and their corrupt practices leads me to no surprise while reading more about some of the specific numbers in this article. As large power five universities prepare for the loss of billions of dollars even with the limited season being played, we have truly been able to see just how much these schools depend on the success and profit of these teams, primarily men’s college football and basketball. The number in the article that struck me the most was the 300% pay increase over the ten year span for collegiate coaches as well as the astonishingly high salaries of even the strength and conditioning coaches at these programs. As a fan, sometimes it’s hard to enjoy the games without thinking about the corrupt system at hand. The debate on compensation of college athletes is one that has been discussed for many years now, and I personally think that it’s wrong for the players to receive no compensation aside from facilities and scholarships when they are bringing in millions of dollars through their hours of extra work and practices. While many agree with my opinion on this, it’s still in question on if the NCAA will finally take action and spread some of the immense wealth to those primarily responsible for it, the players.

  34. The COVID-19 Pandemic has brought many changes to the status quo in order to get along. College sports being one of many areas of life greatly impacted by the Coronavirus. Colleges are forced to act dynamically when faced with a dwindling income from college sports. The ethical boundaries facing these companies, especially questions on compensation of the athletes comes into question. It has been a longstanding tradition that student athletes receive little to no compensation as the institutions make thousands with the likeness of the player. Ethical questions like this challenge the legitimacy of College athletes in the first place as a business. Universities that have previously relied on the income from sporting events will have to look to other avenues in order to continue operating. Many colleges may stand to gain halting construction operations or other costly endeavors that may have been underway in order to recoup capital in the midst of the pandemic.

  35. The NCAA has always been greedy for the most revenue possible as we see with athletes not being able to make money off of their own name. The immense amount of revenue made from football alone can cover more than 60% of the athletic department revenue for the full year. With football in question coming into the season I was intrigued to see what larger schools would decide to do, especially with the NFL returning. I was surprised to see the Big 10 and PAC 12 opt to not have a season at first because of the large amount of revenue provided from sports. Especially with a school such as Ohio State who had a revenue of 210 million dollars last year and still was in the negative for net profit on the year by 10 million. The universities have no also had to publicly show that the money generated from primarily African-American athletes from low-income neighborhoods is being funneled to higher-income neighborhoods and extremely nice athletic facilities for all sports. Should the school be willing to help kids in need during this time since they are already going unpaid? Yes, and schools should also begin to cut back on the number of operating expenses used to fund over accommodated athletic facilities. Athletes should also be able to profit off of their own name, just as any other student can profit off his own with a brand. The scholarship is not the payment for the athletes as kids can get full academic ones, rather it is the minimum needed to help these kids live a better life just to further restrict them upon arriving.

  36. As a student athlete myself, I have had a first hand experience with just how detrimental this pandemic has been for myself, my teammates, and fellow athletes alike. Though my university was fortunate enough to not have to cut any programs, a handful of my friends were not so lucky. The biggest difference between my university and there’s was football.

    Growing up in Ohio, about an hour south of Ann Arbor, the magnitude of college football was always eminent. However, I was unaware just how much weight (financially speaking) the sport carried. When I was about fourteen my brother accepted a scholarship offer from The Ohio State University, and that’s when my eyes were really opened to just how vital this one program was to the entire school. I vividly remember how impressive the facilities were, the cars the coaching staff drove, and all the different “perks” my brother was soon to be basking in. At the time, all these things seemed incredible, and don’t get me wrong they very much are. However, at the same time, with all the money those players make for the school the best of the best seems like the least the university can do for them. As the article mentions, football and mens basketball generate the most profits for their respective schools. This money then allows for the financial support of other programs, especially the women’s teams, and even aids the schools in paying for other campus wide upgrades.

    I think arguably the most frustrating thing for many of these football and basketball players is that the NCAA is essentially, completely exploiting them. While my brother came from a comfortable household financially speaking, so many of his friends could not say the same. The stories these boys would tell my family over holiday dinners were ones that most of us would only think to happen in a movie. Some of these guys came from nothing, the most unthinkable home-lives, and yet there they were, bringing in millions for tOUS getting arguably nothing in return. A few years later my friend Dallas committed to tOSU and spoke about similar issues and frustrations.

    Many will argue that “free college” is payment enough, but I beg to differ. This article did a great job of explaining the financial breakdown of what these players should theoretically be getting paid per year. To put it
    into perspective, I will use Clemson’s QB, Trevor Lawrence as an example. Lawrence is from Georgia, and out of state tuition at Clemson University is $38,550. Assuming for whatever reason he decides to stay for all 4 years, the school will have compensated him $154,200. However, if wages by position were reflected to that of professional sports, he would earn around $2.4 million per year. In four years Lawrence would make $9,600,000. What’s more is that number is on average, that doesn’t account for the fact that he is the best QB in the country on the #1 team in the country. With these figures in mind I cannot figure out how one can argue that “cost of tuition” is enough. If you were losing out on $2.4 million a year, you would be pretty upset about it too.

  37. With the emergence of COVID-19 and the threat it poses, many things have changed in order to secure the safety of others. One of the many changes made to ensure the safety and prevention of virus transmission is in the sports world. This years college football teams are making a vast change. Games are still being played, but the crowd scene is going to be a very different situation. Crowds are being limited and separated by groupings. There are also going to be fewer games in the season to again, prevent COVID transmission. The cost of maintaining these rules and regulations that come from these preventions are now costing schools millions and millions of dollars. The result of this is the schools ending low-revenue sports which caused an upset to college athletes competing in those sports. Looking at it from an economic perception, it is advised to take money instead of from black student athletes, but rather white student athletes. From this stemmed many different privacy proposals. The athletic world is changing during this strange time and we must abide by the changing proposals in order to be safe while also enjoying sports.

  38. I think it’s interesting to see how the college sports world operates. College sports, as well as the National Hockey League (NHL) and National Basketball League (NBA) ultimately have one goal, and that is to make money. It seems that colleges have seen their revenue stream slow up after the COVID-19 pandemic disrupted the world and the safe operation of sports. It was interesting to see how much college coaches, specifically those from the University of Michigan and Ohio State University, earn compensation for their services, “When these teams met in 2008, their coaching staffs earned $6 million and $5.7 million, respectively. Just 10 years later, these salaries grew to $15.5 million and $17.3 million—a roughly 300% increase” (https://www.brookings.edu/blog/brown-center-chalkboard/2020/10/16/the-covid-19-pandemic-is-revealing-the-regressive-business-model-of-college-sports/?utm_source=feedblitz&utm_medium=FeedBlitzRss&utm_campaign=brookingsrss/topics/ushighereducation). With coaches being paid this amount of money, it raises the question if they’re being paid because of the team’s profitability. For example, the financials of the University of Alabama’s sports budget are interesting, “Of the $164 million in revenue, 59.8 percent came from football. The only other profitable program was men’s basketball with $66,921 more revenue than expenses. The two biggest moneymakers: Media rights ($48 million) and ticket sales ($39.1 million)” (https://www.al.com/alabamafootball/2020/01/the-things-you-learn-reading-alabamas-164-million-athletics-budget-closely.html). In the case of the University of Alabama and other big schools, their athletic programs may defend the high salaries to coaches by saying certain sports generate large amounts of revenue. However, the majority of the outcome of a team’s season is due to the player’s efforts.
    In the past few years, the idea to pay college athletes has escalated. In April, the NCAA supported athletes in their quest to be paid to play, “The NCAA’s Board of Governors announced Wednesday it supports allowing student-athletes to receive compensation for third-party endorsements both related to and separate from athletics (https://www.npr.org/2020/04/29/847781624/college-players-are-now-closer-to-getting-paid-after-ncaa-board-oks-plan#:~:text=Live%20Sessions-,NCAA%20Takes%20Another%20Step%20Toward%20Allowing%20Student%2DAthletes%20To%20Get,their%20name%2C%20image%20and%20likeness.). I think it’s appropriate for athletes to be compensated when the programs they represent receive millions of dollars in revenue. However, I hope there is a limit to how much student-athletes receive in salary. This is due to the fact that athletes are compensated in the form of an athletic scholarship, which can pay a large portion of their tuition. Although an athletic scholarship is only limited in being used to pay for school, the ability to attend school and learn a skill is invaluable when joining the workforce.

  39. Because of the COVID-19 pandemic, many college athletic programs are not going to be competing this year. When the idea of this first came to be, my mind immediately went to the student-athletes and how they would be paying for school. Without actually competing on a university team, would they still receive their scholarships? If not, how would they pay for their education? I thought of this because tuition continues to rise each year and I believe a lot of students rely on the scholarship that comes with their sport. This goes along with the issue of whether or not schools should be paying college athletes. In my opinion, the tens of thousands of dollars they receive as a scholarship should be considered their payment. Because of their scholarships they are getting free tuition essentially.

    Title IX needs to be acknowledged as well in this situation because schools would be obligated to pay their female athletes the same as male athletes. Just from observation, in my opinion, I do not see that going over well. There would be arguments that females do not generate as much as men and therefore, should not be earning as much. Unfortunately, this is seriously an issue that still occurs today.

    The refuting argument is that because of the sheer size of the revenue the athletes are generating, if we are comparing them to professional players, they should be making hundreds of thousands of dollars a year, maybe even over a million.

    It was interesting to read about how men’s basketball and football teams generate enough money to fund the remaining intercollegiate sports at each school. I knew that those two sports were the most popular but before reading this article, I was unaware of the economics standpoint. This means that for schools depending on athletics for a big portion of their revenue, because of COVID, they are facing severe financial cuts and may possibly struggle to stay open – something we may see more of in the near future.

  40. As a current NCAA Division One athlete I thought I would have a goo perspective on this topic. The big issue isn’t college athletics or the NCAA as a whole. All the really great points made in this blog post are definitely true, but only for maybe about 5% of schools out there. I’m referring to the schools like Clemson, Penn State, USLA, Kansas, ect. Those power schools make an absurd amount of money from there athletes. But maybe 90% of those student athletes who are good enough to play football or basketball for those schools are on full rides, receiving thousands of dollars a month is “expense” stipends. Besides getting a salary most of those kids get everything they need plus some. The NCAA allows football at give out 85-63 full rides depending on school size. For Track and Field and Cross country its 12.5 and for good reason, being that football makes the most money therefor they receive the most funding. If the schools are cutting sports it has been low income men’s sports. This is due to title 9 fairness rules stating men and women opportunities need to be equal. The schools won’t cut the football or basketball budgets or team sizes so they eliminate other successful sports that just don’t make a lot of money for the school. The coaches get paid a lot because they are also responsible for bringing in that money for the school through sports.
    Some of this funding does trickle over to other programs and goes to the athletic department as a whole, but the football stadiums and facilities always get upgraded first. When it comes to my school and the basketball team, they get a few thousand-dollar check for housing expenses every month when they live on campus. Meanwhile myself a runner at the same school has bought every pair of running shoes myself out of pocket. I’m not complaining, I have enjoyed every chance to be a college athlete, I just want to put it in perspective for everyone else who is just looking from the outside. So again, the NCAA definitely has its issues and there are a lot of problems with it. It is just not as bad when you put things into perspective that 95% of the schools and programs have zero issue with anything. The only people up roared by this is are either the elite players who are going professional about to sign multi-million-dollar contracts to play a sport or the people not in the NCAA

  41. This corrupt college sports system is nothing new. I remember talking about this issue back in grade school and throughout high school. The way that these big-name colleges are able to take advantage of athletes is ridiculous and should not be allowed. The favoritism of the money-making sports is in issue in college, but it starts in high school. Sports like football and basketball, at least in my high school, were given new uniforms and balls every single year. They were given bigger and better water coolers and always were able to take the first bus if they had an away game. They were also given priority over every other sport when multiple teams needed the field to practice. This issue is the same in college, just much more obvious and much more harmful. It is unfortunate that some college sports programs are being forced to shut down due to the school losing money from this pandemic. It is worse that smaller programs that have been shut down have to watch a program like football continue to play and walk into a locker room that costs more than their sport does with everything included.
    I am also unsure of how people would argue that college athletes do not deserve to be paid. The argument that they are paid in free tuition is silly. For both basketball and football players, tuition would be a minuscule amount compared to the salary they would be making if they were paid what they deserve to be. As of now, there are three college football teams that are worth over one billion dollars. Texas is worth $1.1 billion dollars and its head coach, Tom Herman, makes $5.2 million per year. For students, tuition is around $26 thousand. Their athletes are “paid” around $100 thousand over four years while the coach makes almost $21 million over that same time period. To compare colleges to the NFL, the team worth the least amount of money is the Cincinnati Bengals, who are worth $2 billion. Even though the least valuable NFL team is still worth twice as much as the most valuable college team, 22 NFL coaches make less than Tom Herman does. It is clear that the school, coaches, and staff included, are able to take advantage of vulnerable, less wealthy athletes. It is unreasonable that these college athletes punish their bodies every day for their programs yet still receive no benefit. It is insulting that if any injuries occur they would be replaced in a day and their career is over, yet their coach is making millions and their school is making billions.

  42. For the longest time now I feel as though it has been this ongoing debate of should college athletes get paid. I will hold onto my opinion of that because it will be tied into this article. This article runs over how Covid-19 has revealed the dirty truth about the college sports business model. Thanks to Covid, schools find themselves not raking in the same amount of revenue and universities have found themselves scrambling as many low revenue sports have been cancelled.
    The first model shows the split between how much revenue they earn versus how much they get funded by their respective universities. It showed exactly what I thought, which was that the “power” conference teams make a far higher profit from revenue and the non “power” conference schools get funded more through the university. Both schools are getting hit with tough times in different ways. Big name schools have to find new sources of income because their money goes primarily to the coaches and stadiums. LSU recently spent $28 million on a newly renovated locker room before their football championship run and thanks to Nick Saban’s $9.3 million contract, coaches now get paid a hefty amount too. These schools panic now trying to find the funds to pay the big time coaches and fancy facilities and now it is way more transparent as to what is happening with their spending. Lower level schools are in trouble because now they have no shot at making a glimmer of money from revenue. In fact, a common way the smaller schools would make money is by playing the big name schools. Thanks to Covid concerns, this has caused the NCAA to already put in effect declaring for only in conference games for the time being. The schools are now struggling to fund all the sports and have to cut some as a result.
    The other model shows what would be a solution to my debate to the above. Right now, it is financially a one way street as the university makes tons of revenue off the top colleges and players and in return, the players are not allowed to receive a drop of that revenue. The second graph in the article showed that it is financially possible to pay these players so my proposal is to create a financial contract system for athletes to sign. This contract can rattle off promises like allowing players to make money off of their name. That rule is only in a few states, but I propose it should be a rule throughout the country. I would always say that it is not fair that big name college stars like Zion Williamson or Tim Tebow were not allowed to make a dime of money when they were the definition of must see television. Yet I do not necessarily think they need to get paid an excessive amount if they’re getting free school, but I am not opposed to them receiving a little amount of income.

  43. As most of us have been changed through the pandemic, sports have been changed the most for all athletes and anyone who works for the sports industry. It has been hard for the sports world to get back to normal since there are not many opportunities to keep this socially distant. There are some fewer contact sports that are easier to play but the contact sports are hard to have socially distanced. College athletes and universities have had to deal with this new change and loss of revenue for missing sports due to this pandemic. This whole industry has changed now due to this pandemic and has caused some tricky situations to fixed in this industry.
    The craziest thing to witness, besides a sportless world, is the revenue side of things. Revenue has dropped for a ton of universities causing a problem with their budget and their departments. This drop in their money flow has caused the schools to have different ways to have to deal with different problems. They may have to fire some of the staff, or have to rethink of ways to re-engage with the community.
    I personally connected to this article, due to my job at my school. The last time that I got to work my job was during the basketball season right before March 13th. For my campus job I work with athletics, through the ESPN broadcasting truck. I typically can be seen in this trailer 7 days a week working and prepping for the games, but with in a matter of minutes, this job was ripped away from not only my hands but thousands of others. I no longer had a job and neither did the people surrounding me. It was an insane day, that i will never be able to forget. When they announced that there was going to be a pandemic, sports is not the first thing that came to mind, but to many others that is their main job, or their main passion.It is crazy how much this pandemic has taken away from us but with more information, every day the sports industry wil slowly be coming back around to us.

  44. The Brooking’s article highlighting the business model of college sports puts sports into perspective economically. From a Seton Hall perspective, students were charged an increase of three percent in their tuition because of how much money was lost from the cancellation of March Madness. Seton Hall’s basketball team is one of the best in the country and known in many countries around the world. Student-athletes come from other countries just to play on the Seton Hall basketball team, but with last season coming to an abrupt halt, many students will not be able to play, and in turn Seton Hall will lose thousands if not millions of dollars. This is not just Seton Hall, but colleges across the country. Brooking’s explains that college football and men’s basketball generate the most revenue compared to any other collegiate sport. With that being said, football started late this year and there are not fans allowed in these massive stadiums and men’s basketball might be cancelled as well depending on if COVID-19 cases rise again. While schools did lose a lot of money from the pandemic, coaches and staff still have enough money saved to live job free for a while. Coaches of the most popular football teams make upwards of ten million dollars, while athletes are paid by receiving an education for free. While the pandemic has stopped revenue being generated from college athletic teams, universities and colleges have still made enough money over the past decades to leave them without worry in these upcoming seasons. The pandemic is putting athletes pay into perspective. Because of laws that prohibit athletes from engaging in any third-party activity and receiving money for it, the pandemic has made it hard for these student-athletes to get any financial help. Universities and colleges are now wondering if their athletes should be paid. Brooking’s says that a lowest paid football athlete can receive over one hundred thousand dollars based off a hypothetical comparing salary percentages to professional leagues. Thinking in the long run, this could create many issues and much more competition. More high school athletes will look to work harder to earn a scholarship from a well-known university or college, but many athletes and parents will spend much more money on training, equipment, and club teams starting from a young age. Although this will create an increase in competition, every athlete will not be accepted to the school they want, and all their money could be wasted. This would also lessen the chances of minorities acceptance into big schools. Privileged children will be able to spend money on training and may turn out a better athlete than someone who does not have the money for thousands of dollars’ worth of training. College athlete’s having a salary has its positives and negatives, but before any decision is made all elements should be considered.

  45. Back in March, all sports, including college sports, were all brought to a stop, and this affected many college athletes’ careers. Some were going to eligible to go into draft for a professional sports league, and their last season of college was taken from them due to COVID-19. The pandemic has added many new rules and regulations for college sports, and truly all the NCAA cares about is the money that they will still make. The NCAA has been notoriously known for being a cash cow, since none of the athletes get paid for advertising their brand by playing for the big schools in the SEC or the BIG10. When looking at NCAA football, these teams bring in millions of dollars for the NCAA, and the athletes don’t get a penny for playing, and if they were to get any money they would be punished for it. This goes for NCAA basketball too, with March Madness, this tournament is the biggest tournament for the NCAA and also brings in millions of dollars for the NCAA. None of the basketball players get paid and it has been an issue for many years.

    With all of this being said, the author of the article shows the data of what the Power Five schools and other division one conference schools generate in terms of revenue. The television deals, and other sponsorships have all grown over the years, and the revenue continues to grow with it. With the revenue continuing to rise, the salary of the athletes remains to be nothing. Now with state of the pandemic affecting all of the NCAA sports, they are still trying to find ways to have seasons and generate revenue. In the south, NCAA football is happening, there are some restrictions on fan attendance and different rules for the season, but everything is still happening. For some of the schools in the north, there are no fans in attendance, or very little compared to the south. I was watching a Texas A&M football game recently, and it looked like the entire stadium was packed, but only “25%” of fans were there. It was much more than 25%, and the pandemic suddenly was not a worry there. To sum up what I am saying, the NCAA is going to continue to have their sport seasons to generate the revenue they are used to, and continue to not pay their athletes. With the pandemic, the athletes are not only not getting paid for their talents, but now are being put at much greater risk for the virus just to better their chance to go pro. I believe the NCAA should take this situation more seriously, and not worry about the revenue as much, and also find some solution to paying their athletes.

  46. This article discusses how the COVID-19 pandemic has affected college football, in addition to the discussing the effects other college sports by association. Due to the widespread pandemic, the college football experience is far different this year than any other time in history. A successful football game consists of 2 competing teams, a roaring crowd, and a wild passion for the game shared by players and crowds alike. However, large crowds of people are unable to gather together as a direct result of the pandemic. Universities are making less revenue from hosting college football games because only a limited number of people can pay to enjoy them in person. This unfortunate situation was the key needed to shed light on the injustice of the regressive business model for college sports. According to the article, colleges rely heavily on the revenue generated from athletic sports, especially from college football and men’s college basketball. This revenue is used to serve colleges with funding for other sports and providing salaries to coaches. The injustice doesn’t lie in this aspect of the model, but rather the fact that the athletes themselves are not getting paid for generating such a large amount of profit.

    Colleges argue that getting scholarships serve as the reward for an athlete’s performance, but compared to the billions of dollars that coaches and colleges are making, those don’t do the actual athletes much justice. The real issue here is that college athletes are constantly risking their health for the benefit of the universities they play for, and yet they themselves don’t receive the amount of profit they deserve for doing so. Quoted from the article… “Even the strength and conditioning coaches for each team earned $600,000 and $735,000 a year, respectively. Conversely, the athletes on the field received no salaries for their efforts”. The initial system is designed only for the benefit of universities and their coaches, which is why people believe that a new system should be put in place so that the athletes themselves can equally benefit from their own efforts. The article also points out that this system is especially harmful for those coming from low-income neighborhoods, specifically black people. While any race of students can be harmed by this regressive business model, the article states that students who move on to professional sports tend to leave college earlier in order to pursue their dreams and provide for their families. The longer they remain in school, the more expensive it becomes and the harder it will be for them to financially provide for themselves and those they care for. For minorities coming from low-income communities, it is much harder to financially provide for their families when the current business model is pretty much designed to put them at a disadvantage. Quoted again from the article, “We find that the prevailing model rests on taking the money generated by athletes who are more likely to be Black and come from low-income neighborhoods and transferring it to sports played by athletes who are more likely to be white and from higher-income neighborhoods…. with COVID-19 shutting off the money spigot, schools are being forced to publicly acknowledge that their athletic departments depend on regressively transferring money from athletes who grew up poor to those who grew up in richer households and to wealthy coaches”.

    This article makes me think about how corporations, universities included, should prioritize in balancing people, profit, and the environment in order to be successful. While the environment isn’t really much of a concern here, it seems that the current business model seeks to make profit at the expense of the health and well being of all students who play for universities. Naturally, I believe that a system like this should be changed for the better, which is why I was so glad to hear that people have already proposed ideas for new business models that equally benefit universities, coaches, and players alike. If things continue at this rate, it’s only a matter of time before students start to stand up to this injustice and things start going south. I believe that the sooner that positive changes can be made to this current business model, the better.

  47. March of 2020 was a hard month for all people including college athletes. Some did not even know that it would be their last game for a long time. This article was very interesting because it explained the business idea behind college sports. I did already know that a lot of money that comes into a school is because of sports. I also knew that the players do not get paid when their name is used for endorsements. Now with the pandemic, a problem has come to light since there are not a lot of students playing now. With the pandemic, many of the college sports games have to be put on pause because of the safety guidelines. If there are sports teams actually playing, the stadiums are only at either 25 or 50 percent capacity compared to the usual crowded stadiums. This causes a problem for students who come from low income families that rely on their sports scholarships.

    Some states have now proposed that student athletes should be paid directly when they are used for branding. This will help many students because they will not have to rely so much on their sports scholarships if the school decided to cut their season. With the current pandemic, this has opened many people’s mind and interest because some did not even know that players are not paid for endorsements. This will be a fair thing to do because essentially these players are risking their lives while playing and the college administrations just sit back and reap the rewards.

  48. College athletics is one big sports business, but the athletes aren’t even paid. The problem that athletes are limited in the ways that they can make money for themselves. The athletes now have one problem in common with the universities. Colleges nowadays are suffering more losses than ever before because of things like paying back money for students not being on campus and losing revenue on sporting events. One of the first major college sporting events to be cancelled back in March was the NCAA Men’s Basketball Tournament. It is one of the most famous sporting events in the country and it brings in millions of dollars to college basketball and can bring national attention to smaller universities and underdogs. Many sports are suffering from the current pandemic and some don’t even know the next time that they will face competition. One example is the BIG 10, they are a major conference in college sports that originally got cancelled for the fall sports season. They later got permission to resume play for football and those students that were in their last year of competition got to finish their season. The students that weren’t going to be able to play at another level got their last games, the students who could potentially make or break their careers got that chance to prove themselves, and the students that are looking to have a career in the NFL got their shot to improve and show that they belong in NFL lineups. There are other minor sports though, like track and cross country. One of my best friends from home runs cross country at Rutgers and he went on for months not knowing what he could do, not knowing whether he’d even have a season. I felt tremendously bad for him, he was trying to work so that he would be able to have enough money so that he would be able to live at school because between class and practice he is very busy and not even to the level of one of the football players, but he still has a full schedule every day. He is just one of the many athletes being put in a bad situation because of business decisions. Business decisions that are ending athletic careers even though these schools are making millions upon millions of dollars every year off of sports, but the athletes receive none of that. These schools are changing lives because they don’t want to spend money that they aren’t making. There are so many students out there that are waiting on their sports to start back up again because of the pandemic and are waiting for their schools to step up and do something.

  49. College athletics is a huge business and since COVID 19 you see it in a different light. At first the big 10 and Pac 12 said they were not playing football due to COVID, the big 10 quickly changed their mind and have started their season as of last week. Due to COVID many colleges have gotten rid of sports. As an athlete growing up it is always a tough pill to swallow knowing our program relies on football and mens basketball and if either one of those takes a hit your sport can be cut. Along with cutting sports teams you also see how much these colleges make off their athletes and team that it is coming to the point where it is time they get paid in some aspect for all the profit they help bring in. In some of these college towns and even some of the power 5 college are more popular than a professional team. You have life long fans and fan that are generational. As the seasons go on and even next year it will be interesting how much COVID ends up costing these colleges and how they bounce back from it.

  50. The pandemic has shaped the world in so many different ways that it is hard to keep track at this point. Organizations like the NCAA are truly being affected by COVID-19 as well as many other sports organizations. But for the NCAA, the pandemic is costing them tens of millions of dollars and exposing the business model of college sports. Seasons have been cancelled for many college students, which is very detrimental to them because many cannot support themselves financially. Being part of a college team, especially having a scholarship, many of your expenses are already paid for. Being not able to play is like not being able to work and keep yourself above water. This is a big deal because this is some student’s way of life to keep going on and being able to live, and the cancellation of sports is not going to help them at all. The amount of money both football games and basketball games bring in is ridiculous; universities are losing so much money off of those sports alone. Now if you put these problems towards the students being compensated with funds going directly to their bank accounts, it will have the same ongoing effect. However, universities are not paying these students directly anyways for their efforts. The stadium and other things around the players are being compensated and paid for the players are not being paid. They are the main source of revenue anyways, and not paying seems a little outdated. The business model for these sports should be changed, since the pandemic is occurring, as well as, it is just morally right.

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