This Is What Recruiters Look For On Your Social Media Accounts

from Fast Company

Recruiters and hiring managers sifting through your social media accounts before giving you a call is nothing new, but their vetting process might be more rigorous–and idiosyncratic–than you think. When it comes to scoping out candidates with an ideal social media presence, here’s what recruiters are actually looking for when they scope you out.

EQUAL PARTS ATTITUDE AND APTITUDE

Ariel Lopez, founder and CEO of career platform 2020Shift, says employers tend to look for a 50/50 split between “attitude” and “aptitude” when scanning job seekers’ social accounts.

“Someone that has the skills but someone that I like and want to be around for 40 hours a week” might be more likely to catch recruiters’ attention, says Lopez (who’s a former recruiter herself), than someone who hasn’t quite nailed that personal-branding equilibrium.

It’s tricky balancing professionalism with personality, especially when you use social media to share funny memes and catch up with friends in addition to showcasing your expertise. But Lopez believes there’s a risk to tamping down your personality–which recruiters know matters a lot when it comes to how you’ll fit it on a team. “I think some people forget in your career, it’s not just like a solo thing . . . When a company decides to hire you, they’re fixing a problem. You are filling a void.”

So play to each platform’s strengths. Recruiters don’t want you to treat LinkedIn like Twitter and share your every thought. But don’t treat Twitter like LinkedIn, either! While you’ll want to avoid tweeting anything offensive or crude, Lopez encourages job seekers to be themselves. If you’re showing more attitude on the one social network, just make sure you’re making up the difference in aptitude on the other.

A SHARP, CONSISTENT VISUAL BRAND

As most job seekers already know, profile pictures that look unprofessional–blurry, badly cropped, or show you in an inappropriate setting–can make recruiters run the other way. For starters, take the time to ask a friend to take a photo of you, rather than just using a selfie from your last vacation.

But Lopez suggests thinking beyond just your avatar. “I encourage professionals to have a style guide for themselves,” she says. “What’s your color? What’s your font? I want to get a sense of how you see yourself as a brand.” She also suggests avoiding self-proclaimed titles that might come off as pretentious or simply mischaracterize what you really do. Instead, be straightforward about your role and try to establish a professional aesthetic across all your social accounts.

This goes for your side projects, too, by the way. If you’re a gastronomy blogger, don’t come up with a “unique” title like “gastro-ninja”–just let your content speak for itself, and allow visitors to recognize on their own what makes it innovative or interesting.

More here.

Posted in Careers, Social Media and tagged , , , .

79 Comments

  1. In today’s world, technology plays a huge role in all of our lives. We are consumed in technology whether we want to believe it or not. This means that we have to watch every move we make at all times. With technology always advancing, there are more and more social media platforms and more software’s that are imbedded into smart phones and other technological devices that we use on a daily basis. Social media is a huge platform where we are able to express ourselves in various ways. While this could be used as a good tool, it is often used in wrong way which sometimes gets people in trouble in the long run. I know if I were a recruiter I would want an applicant who has a good and clean reputation on social media.

    After college, the majority of us all have the same goal, and that’s to find a job. We are taught at a very young age that whatever you post on social media stays out there forever. This is key to remember because it can affect you down the line when you are applying for jobs. Not only what you post is important, but how you say things is just as important. There are many times were people post things that are intended to mean one thing but someone else interprets it in the complete opposite way. It is so important to think before you post so you don’t look bad and no one is offended. I believe that another thing that is important to do on social media is to surround yourself with good people. I think that this isn’t something that most people think about when it comes to your personal reputation on social media. It says a number of things to a recruiter of who you are depending on what your friends post and what you comment on their posts. If you have friends that are posting inappropriate things and you respond inappropriately, it will tell that recruiter a lot about your character. I believe your social media account could be a deciding factor on if you are the applicant who gets the interview.

  2. Social media comes with great responsibility it shows a recruiter the type of person you are. Social media can potentially ruin your education and negatively impact your career. Such as saying, that you are supposed to be somewhere and is being irresponsible doing something else. A recruiter could see that and automatically say you are not a good fit for their company. Employers want employees who are in control of their behaviors, thoughts, and who do not stir conflict.
    Social media is a way a person could market themselves it is their brand. Such as the way how their LinkedIn profile is set up, and any post or comments they put up. Having a LinkedIn is the best type of social media for a person to be able to connect with many other companies. By having, that connection recruiters are able to see that the person has been putting in some work by communicating with many other people besides them. Everything that we put out on social media will always be there even if we deleted it. So be careful because everyone is watching.

  3. After reading the article “This Is What Recruiters Look For On Your Social Media Accounts” by Fast Company, I came to a realization that an interview with an employer, does not end as soon as you leave his or her office; the interview ends after the employer reviews your credentials, goes over the interview, and does a thorough search of your social life through the pictures and videos that you post on your social media accounts. I am glad that I treat my social media accounts with care. I make sure that what I post will not offend someone or a group of people, and that my photo or video does not contain images of me doing an activity that would be considered detrimental to a future employer. I also try to steer away from events that my friends go to, in which, there may be alcohol, drugs, violence, and protests. I do this, because if one of my friends takes a picture of me and posts it, a future employer could come across the picture and decide not to hire me. I have had older friends in the past who could never seem to land a job. They would always say that the interview went great, and that they had no idea why they did not get the job. I had a different idea, I saw their social media accounts and it featured drinking, offensive comments, and material that was just not appropriate at all. Their interviewer most likely searched them up and noticed their content and deduced that they were not fit to be employed at their company. Even though I keep my account very professional, I try to make sure that I insert a few pictures with friends at charity events or at the park enjoying a barbeque. I purely business social media will not show my interviewer my personality and this actually reduces my chances of employment. The reason for this is that the interview might search up another potential employee and notice, through their social media, that their personality matches that of the company’s. I would have lost the interview, just because I did not show who I truly was in my social life. It is extremely important to keep a balance in both your social and business life. It is even more important to make sure that you understand that everything you do can easily be searched up by a future employer and can cost you various opportunities.

  4. Everything we post on the internet stays there forever. In rare cases, this is a good thing. But 9/10 times, it’s something foolish and immature that we wish we could have taken back. With today’s competitive job market, your social media can be the make it or break it factor to wether or not you get that prestigious job or internship.
    From what fastcompany.com reports, certain factors appeal to the eye of a recruiter when vetting through social media. What I found particularly interesting was what they consider as a very important part to our profile; the profile picture. Profile pictures are typically overlooked. At the same time, I can see why they’re so important. Essentially, a profile picture is your first impression. With every new encounter, you are evaluated and yet another person’s impression of you is formed. These first impressions can be nearly impossible to reverse or undo, and they often set the tone for the relationship that follows. So, it’s essential that you know how to create a great first impression and you can start by posting a professional photo as your profile picture.

  5. This article especially peaked my interest because I am currently in the process of completing a research project related to this topic. In today’s world, it should come as no surprise that employers are searching every aspect of a prospective employee’s social media profile during the hiring process. While this continues to be a controversial topic among some people regarding the right to privacy, there is no indication that this hiring procedure will go away anytime soon. Instead of resisting the idea that employer’s will search through personal social media, potential job candidates should instead use their profiles to their own advantage, by following tips such as the ones presented in this article.

    According to a CareerBuilder survey conducted in June of 2017 70% of employers are looking through job applicant’s social media during the hiring process (https://www.careerbuilder.com/advice/social-media-survey-2017). This statistic helps to validate the importance of leveraging your social media, as discussed in this article. One tip mentioned that stood out to me is that recruiters look for “Equal parts attitude and aptitude.” There has been a recent shift from judging candidates solely on their skills and resume, to also considering their personality and how that candidate will fit within the company’s culture. There are generally many applicants for any particular job opening, and most of them probably have the necessary skills to get the job done. However, employers are now also considering the fact that nothing is just a solo effort – employees need to work together – which is why a candidate’s personality becomes a huge part of their overall evaluation. This shift can also be seen in the college selection process. Several colleges and universities are now switching to “SAT optional” status, or in other words, making certain standardized test scores optional on college applications (https://blog.prepscholar.com/the-complete-guide-to-sat-optional-colleges). Although standardized tests such as the SAT and ACT continue to influence acceptance decisions, it is slowing becoming just one factor in the process. Similar to employer’s during the hiring process, colleges and universities are realizing that there is more to candidates than their aptitude – their attitude (Ex. personality, co-curricular activities, etc.) is just as important.

    Another aspect of this article that I enjoyed was the tip: “A clean LinkedIn, and a creative personal site.” I agree with one of the comments above, which stated that “It is ok and even beneficial to express who you are online, but it is critical that you are aware of how others will perceive your thoughts and expressions,” (Aaron R.). It is also important to understand the purposes of different social media. Since LinkedIn is focused around a more professional setting, there is where people should act and appear professional. Other more creative social media platforms, like Twitter or Instagram, is where users can express themselves in a flattering, appropriate way. Using these different types of platforms with their intended purposes in mind will give recruiters as well-rounded idea of what type of worker and person you are.

    I continue to search for articles about this topic and encourage others to listen to and actively use these tips. Social media can make or break a hiring decision in today’s job market, making it a valuable skill to understand how to use these platforms to your advantage while job searching.

  6. This is something we have been told since elementary school: “everything you post online is public and permanent.” This gave children some discretion, but we all know not everyone follows this rule. Once we go to high school, our teachers would tell us that college recruiters check our social media pages. We got another warning but, again, not everyone adopted these guidelines for posting on social media. Teenagers in high school are more focused on looking “cool” online to their classmates by posting on social media items that may be considered too inappropriate for their futures. Public and permanent. These decisions young people make may have harmful repercussions for their prospective careers.
    Once we have matured (or starting to mature) in college, our career planning classes teach us to be cautious of what we post online because recruiters look at our social media pages. Young adults can delete what they have posted online in the past, but is that enough to bury the secrets of the past? Since we were little we have been taught to post little about ourselves online for our safety and also not to misrepresent ourselves. We trust the internet too much when we are young and focus too much on our current image. The young people’s future selves may be in danger if they are not careful enough.
    Recruiters observe our social media accounts to determine our balance between professionalism and personal-ism. There must be an acceptable equilibrium of how we can act professionally and if people want to be around us 40 hours a week. Recruiters hire people who have both skills and the ability to behave around others. The extreme of professional or personable can alienate the candidate. It is important we post ourselves on the internet how we want others to see us, so that we do not distract who we really are. We cannot be fake but we cannot cross any boundaries. How can we teach children at a young age the chain reaction of what we post on the web? This is an important life lesson that will follow them into their futures.

  7. It’s no surprise that employers look at social media sites before they call the candidate in for an interview. This is mainly because employers receive so many applications in today’s world that they really want to see the applicants personality. I remember speaking to a marketing director, Laura, who was talking about social media sites being her number one tool to learn about the applicant. She said that there were times where she did find pictures of her applicants drinking or acting against the values of the company. That just shows that the pictures millennials and generation Z post online can affect their lives and follow them into the professional world. As Laura said, it is something she does to refine the search for the perfect candidate. Moreover, Laura was not the only individual that had told me of this information. I remember at my previous internship, my manager had told me he was fairly impressed by my LinkedIn profile. He said that was one of the main reasons he had hired me because he could see my personality and responsibility through previous positions I had held.

    In a similar manner, social media sites actually also work the other way around. I always google the individual that will be interviewing me, and if I do not know the individual then the company. Social media is a great tool to grab fast, useful information on the individual or company before a big interview. For example, in my previous internship, I had gotten an email about the details of the interview; which had provided me with the interviewer’s name. The first thing that I did was some research on my interviewer through LinkedIn. I found out where he had worked previously, the degree he had, and how long he has been working for the current company. All this information actually gives you an upper hand during the interview process. Moreover, following that company on social media sites can also help you see what type of changes is the company making; such as innovation, any partnerships, or corporate social responsibility they take part in. Again, this shows the employer that you are interested in not only the position or company but that you took the time to do the research.

    To conclude, social media accounts can either cost a job or give you a competitive advantage and help you get that job. It all comes down to what you have posted and how it could be perceived by others. again, two of my former employers, as well as this article just relayed the same message of being responsible for what social media might say about you; since a picture is worth a thousand words.

  8. Ten years ago, today we would not have even thought that social media would be as big and potentially dangerous as it is. Social media now controls our lives and we spend countless hours every day on them. Social media has its pros and cons but I think the cons definitely outweigh the pros. I believe it is a good idea for recruiters and hiring managers to go through potential employee’s social media because it does give you a good idea of who the person is. Yes, it may not give you a full picture but definitely something to go off of. But, many people follow accounts or certain things that would turn an employer off immediately, and I don’t think that’s fair. If a company is going to decline you an interview based off your social media I think they need to at least give you a chance to show who you are in person before turning someone down.
    But when a company is hiring you, you represent them, so anything bad you do is linked back to the company and can have serious consequences. Someone’s social media can tell you a lot about their personality and that’s huge. But I think you need to keep some professional look to your social medias, or employers will run. Like stated in the article, “Profile pictures that look unprofessional-blurry, badly cropped, or show you in an inappropriate setting-can make recruiters run the other way”. What I also thought was a great idea was to create a creative personal site to show off some of your previous work and so on. My sister actually has a professional personal site, and it has helped her get many job offers. By putting previous work/project you’ve done on your site, it is easy for your employer to get a good look at your work and see what you are capable of.

  9. In today’s climate it is difficult to find a great job. There’s a good chance you will be in competition with many other people for this job, so the employer will look for something different about the person they decide to hire. After reading that article it seems that “something” is based off our social media. The interesting part is that Ariel Lopez, one of the people being interviewed said, “It is 50/50 split between attitude and aptitude.” In other words they are not only looking at your professionalism, they are looking at your personality on social media too.
    All throughout my teen years, my family would always stress to me the importance about keeping my social media clean. They always told me colleges and future jobs would always be looking to make sure I’m worthy of getting accepted/being offered a job, and this article proves them right. I think I can agree with most of these ways employers search our social media’s. Yes we should showcase our professional side, but we should always showcase our laid back side. The tricky part of this is that how will you know if you’re doing too much, or too little. In summary, keep your social media in check, be yourself, and be careful who you network with.

  10. There has always been the argument of whether employers should use social media as a way to gauge the viability of a prospective or even current employee. While professional platforms are the basis of online research for hiring firms, social media allows for a behind the scenes look as what make up the potential hire. As with almost everything in life, balance is key. In the past, strong and lengthy work efforts typically highlighted those likely to get a better job or promotion. However, today is a different world, as many firms look to acknowledge and foster a work life balance among other changes. Finding these like minded workers stems from the additional information collected via social media. As the article states, a balance of aptitude and attitude is key to a pleasant work force. Someone who can shows leadership and responsibility, without being a burden and unpleasant to work with. This balance is what the modern business era is calling for and the one way to connect those inclined to do such is through social media platforms.

  11. While I can understand that recruiters and hiring managers are looking for people that they would enjoy being around and working with, I still don’t think it’s fair for a recruiter to judge someone’s personality solely on what their social media profile looks like. A lot of people on social media nowadays try to be someone that they’re not. So a lot of people can put on an image of themselves that isn’t really the best representation of themselves. Recruiters shouldn’t look at someone’s profile and instantly be able to make a judgement of someone that isn’t completely accurate. As far as recruiting goes, I feel that a resume and an in-person interview should be enough for a recruiter to get a good sense of who that person really is. No need to make unfair judgements of a person based on what you see on the internet. Especially if it is going to kill a person’s chance at acquiring the job completely. I’m not saying that recruiters shouldn’t be able to look up a person’s social media account at all. They should continue to do their research on social media but only to look for any illegal activities that an applicant may be taking part in. If any activities that do not coincide with the companies’ beliefs are present on the page, recruiters would be able to throw that application away. However if this is not the case, there shouldn’t be any other judgement from recruiters so that way it is more fair for applicants.

  12. After reading this article, it made it very clear what a “good” social media account should look like. I think a lot of people forget that having a social media account while looking for a job can be tricky because employers look for these accounts and they check to see who you are outside of the work environment. Employers do not want someone who has a crazy life, posting illegal activities, or simply acting in a way that the company does not support. It’s a huge issue especially for people who do not understand this information. I never thought of the clear line between personality and professionalism as the article points out. Employers want to see what kind of a person you are not just the work ethic that you can bring to their business, but what kind of energy will you bring in, and what kind of attitude you can bring. Another idea that I don’t think a lot of people understand is the difference between LinkedIn and Instagram. I like how this article points out the major differences for example what you should and should not post on LinkedIn and Instagram. Personally, I know some people who post things on their social media which are not appealing whatsoever to a company or employer. One of the biggest excuses people use is that “it can just be deleted” or “nobody will see it because my account is private” and honestly these are the worse excuses. It’s crazy that people do not understand the power of the internet and the fact that if an employer wants to find what they want to find, they definitely will. This article is such a good read and I am so thankful I came across it because it served as a reminder of how important social media is in our lives, especially when trying to get an important job/position. A lot of people my age is very immature when it comes to this topic, they don’t understand that anything that is put out there can be retrieved again, or the fact that employers will make it their mission to find out what kind of person you are. I am actually going to copy the link to this article and share it with my own friends to hopefully knock some sense into them, and make them understand that it’s not too early or late to start controlling their social media.

  13. Throughout my college career, there has always been an emphasis on finding a career. We pick majors designed to educate us for the careers we want. We meet with resume editors to learn how to build a competitive resume. We attend interview workshops to sharpen our skills on how to market ourselves as candidates. All of this is done with the hope of landing the job we seek to attain. There are so many key elements to consider when trying to make an impression for a job you applied for. In this era of technology, we need to be able to personally-brand ourselves on all social media platform’s because employers do check out all of the applicant’s social media profiles. LinkedIn is already known to be a professionally used social media app, but the other form of social media, such as Facebook, Twitter and Instagram, is seen to show off your personal side and to express yourself. More people need to be aware that employers will check out all of your social media before even looking at anything else because it’s important to know who exactly they’re hiring and if they would be a good fit for the position.
    I personally don’t think that a job should judge you on your social media (besides LinkedIn) because this isn’t the applicant in their professional setting. Also, nobody should be judged just by a picture on social media, unless the picture includes anything illegal. The best way to get to know someone has always been by physically meeting them, not just looking at their social media account. Unfortunately, that’s not how it works anymore. Employers will definitely look at social media first and then decide if they want to interview the applicant. Therefore, everyone should clean up their social media and focus on branding themselves before applying to a job.

  14. Social media plays such a major role in today’s society, that I don’t think a lot of people “think before they post.” I often question many people on my “friends” list, and wonder why they have to post every aspect of their life, and their drama. While searching for jobs, I think it is extremely important to give your profile a “clean up.” I say this, and mean that if you have old profile pictures of you at a bar, it’s probably best to delete those while you’re looking your forever career. While I do think employers should have every right to look at every social media site you’re involved in, I also think it should be taken with a grain of salt. I take my own personal Facebook account, and I post pictures of my children, and share things that are relevant to my life. I am a very hard worker, but I don’t think that an employee should be solely judged on a social media platform alone. Even though I say that people shouldn’t be solely judged, it happens, and that just means that you shouldn’t put things on social media that you wouldn’t want to explain to a future employer.
    I also found it pretty interesting the fact of “backdoor references.” In my opinion, I don’t agree with this. Lets face it, not everyone is your cup of tea, and not everyone is meant to work with you. I think that by going behind future employees back to talk to ex co-workers is wrong. There are always two sides to every story, and lets say that employer contacts someone you may not have gotten along with. Just based off what they have to say about you could really hurt your chances of landing the job you’re going for.

  15. This generation is all about social media, so it is expected for companies who are trying to recruit a person to look at it. I can honestly say that millennials are obsessed with how the world views them. People usually show on their social media their whole life. With social media, recruiters can see what a person like or dislike, the jobs that they received over the years and their personality. From a simple picture posting on Instagram of their puppy a recruiter could tell that this person is caring and responsible. Or even a simple tweet on Twitter about the news could show a recruiter that this person is updated with the world we are in. But for a person who is getting recruited, it could be a downfall. Social media for a person could either be good or bad. Bad meaning a person posting up the wrong things that will most likely not get a person the job. Just deleting it off that site wouldn’t exactly do anything but once something is up, it can never come down. Meaning nothing can never be deleted off the internet. More and more you hear of millennials saying that they deactivated all their social media. If that does happen what will that recruiter rely on.
    This article is great for anyone who is looking to revamp their social media to be approved by a potential recruiter. I am taking advantage of this article by revamping little by little of all my social media. I recently took professional headshots to put as my profile picture through all my social media. Doing that makes my social media look more professional. The tip about on social media a person network connection can be a huge factor in helping land a position is true. I believe it is true because a recruiter will be able to all the people who a person has worked with or friends with. Network connections could tell a lot about a person’s friend group. I believe an article like this should be read by all high schoolers who are entering college. It is best to start early in revamping their social media than later.

  16. Recruiters, for a long time, have been sifting through potential employees’ social media accounts for a while now. This article talks about what exactly these employers look into.
    First of all, employers look for both equal part attitude and aptitude; they look for someone with exceptional skills but is also someone who is pleasant to be around for 40 hours a week. Additionally, employers look for a candidate with a sharp, consistent visual brand. This means that the candidate takes care of the small things; they have a sharp, clearly visible profile picture, and each candidate has his or her own style. The candidate should not embellish his or her title or what they actually have done for work. Another area where candidates can make an impression on an employer is on his or her Linkedin; it should be professional and simple, unlike a Twitter or Instagram account.
    While all of these tips are not the ultimate decider of whether or not someone gets a job, they are points of making a good first impression, so individuals should make a solid effort to clean up their social accounts.

  17. This article is essential for every millennial and Gen-Z’er to read in this day in age. Because social media is such an influential thing in every teenager and young adult’s life, it is important to know your platforms and make sure you are keeping them appropriate yet showing your personality. While one’s credentials are important when being considered for a job, personality and interests are also important. Companies are looking for adults who will fit in smoothly into their atmosphere. Someone from BuzzFeed is not going to hire someone who is close minded, because of their content and company image.
    However, this article also highlights the importance of balance within one’s LinkedIn profile and social media accounts, which may pose a challenge to many. It is important for people to be able to have a work life and a personal life, but that may be hard to decipher when considering what to post on online platforms. Many young people love to post photos with their friends with drinks in their hand, but if you are not legal, this would be a turn off for companies. However, many young people do not consider this when they post things on their social media accounts, or do not think that jobs actually look at them when considering you for a position.
    The last aspect of this article that I find incredibly interesting yet also a bit exploitative is how companies are using “backdoor references” when looking to hire you. While it is advantageous on the companies’ end to do this, it may not be so for the job seekers. You may have incredible work ethic and be very devoted to your career and have an excellent education, but if you had a disagreement with someone at your previous job, they may slander your name. While it is up to the users to make sure they are keeping track of their followers and who they are connected through social media, sometimes people slip through the cracks and people forget to unfollow them. Companies are able to use people’s follower’s and who they are following against them, by using this procedure. However, it may work in the job seeker’s favor, if the person they reach out to unknowingly vouches heavily for the person even though they are not prompted to do so. This “backdoor reference” technique could determine whether someone is hired or not.

  18. Being a college student, my presence on social media is very relevant in my life for multiple reasons. First of all, I am very cautious to what I post when it comes to how I present myself. I have been repeatedly told by professors and people in the business world that recruiters pay close attention to how you present yourself and the content you post on social media. This is especially important to me right now because I am in the process of applying for internships for this upcoming summer. I do not want to risk any possible opportunities for an internship because of a comment on a photo on Instagram or a retweet of a video with explicit language on Twitter. At the same time, your presence on social media is closely watched by all of your peers. It is almost expected to constantly active on social networks in order to be up-to-date on everything going on in the world. This expectation in society for young adults like myself leaves all college students in a tough situation to what to post and what to ignore.
    This article focuses heavily on how to make yourself appealing to job recruiters and how to give yourself the best chance to be hired. One major point in this article that stood out was that recruiters are looking for someone with a 50/50 split between “attitude” and “apitude.” What this means is that recruiters are looking for someone who they will want to be around for 40 hours a week, but also will be able to get the job done when push comes to shove. Recruiters assess whether applicants have this 50/50 split through how they present themselves on social media. The article extends on this split by saying how your LinkedIn account should show the aptitude side, while your other social media accounts like Instagram, Twitter, and Facebook should show your attitude side. An important part is that each person is able to separate the two, meaning you are professional on your LinkedIn account and not too serious on your other accounts. Finally, the article touches on how to best prepare yourself for speaking with recruiters. Doing research on possible topics to talk about with these recruiters is important in best preparing yourself for putting yourself out there in the business world.

  19. I have a problem with people basing hiring decisions on social media. I believe that it is helpful to be able to see how a person behaves on an internet platform but I think that basing a hiring decision solely on social media is unfair. If someone doesn’t have social media and is applying for a job how does that affect the employers decision? They could potentially not even hire you for certain jobs, or that could be looked at as a positive. It all depends what field you are in. I think that there should be some kind of rules and regulations where you can not base a hiring decision on what is available on social media.
    For example, the article says when a picture is blurry or badly cropped it may discourage recruiters from hiring or inquiring into hiring you. I think that is totally unfair. If I was not able to be hired because the quality of my profile photo I would be livid. I am a non PR or advertising business major. I should not have to “market myself” like I do on LinkedIn. Although the article states that recruiters don’t think people should use their Twitter as LinkedIn, it suggests that there should be an element of professionalism beyond not posting something offensive.
    I think that the only reason recruiters should be going through any social media besides LinkedIn is to check if there is something that could be considered offensive on my page. Beyond that my personal life is my own business. What I feel free to share at home and in my personal life may be different than what I may share in work.
    For example, perhaps, I adopted a baby. I want to post on social media that this has happened to me but at work I do not feel as though I need to share my information. I believe that something personal like that does not have to be looked at in the consideration of my job. Furthermore, I believe that if you look into the content of the posts on pages allows for more nonobjective opinions being made. Going back to the example, what if someone does not support the idea of adoption and that hinders my prospects of getting a job because of their personal feelings.
    I believe with the technology that has been developed there should be a way to screen employees so that no content is released to the recruiter unless it contains certain trigger words that could be offensive. And only those posts are seen and evaluated by recruiters. Thus lowering the chances of giving a nonobjective opinion on a candidate for a job.

  20. For big companies or in that case, any job looking to hire someone, social media has become a huge asset for finding out more about the potential candidates. I have always been told to be aware of what I post on social media because you never know who is going to see it. Whether it comes to jobs or even making a collegiate sports team, recruiters will basically “stalk” your profile on social media to make sure their potential candidate is worth their time. Although I agree that we all should be aware of what we post, I do not think a job should consider whether or not one is qualified based on an Instagram post. Unless the potential candidate has posted, said, or did something really wrong and concerning that would cause their name to have a bad rep, social media should not really be too much of a factor in deciding whether one gets hired or not. Another reason that it should not be the biggest factor is because not everyone has social media, although it is rare not to in today’s day and age. An interesting part of this article was the comment about backdoor references. I never really thought about it, but the people you know can really make or break you when it comes to getting hired or recruited. I agree with the part of the article that stated that these backdoor references are good sources to go to because they most likely will not use a filter when talking about your work abilities. In order for a company to get a better understanding of a candidate’s work abilities, they need to hear the truth. The truth will come from these backdoor references. Overall, social media has become a big presence in today’s world and can really be a deciding factor for whether or not a company hires you.

  21. Fresh out of college, and ready to search for your “real” job, well many of us should take a step back and look back at all our social media. Recruiters and hiring managers are very likely to check your social media once you have applied. Their intentions of doing so is to make sure you represent yourself with a clean brand. No one wants to see inappropriate pictures, tweets, and underage drinking on your social media account. It is important to share your posts online carefully and diligently for cases like these. You never want to miss an opportunity, just because you did something silly back in the day and didn’t realize it would affect you in the long run. Just as the article mentions, it can be tricky to balance professionalism and personality. It is best to think twice before posting something because once it is out, anyone has access to it even if you deleted it. Big corporations who take their time to research you have the ability to find anything they are looking for. The key to not jeopardize your opportunity is to make sure your professionalism is there, and your posts show a good, clean representation of yourself.
    Glassdoor also mentions about what recruiters are looking for in your social media. This website is a great place to see if your social media accounts work in your favor, or if you should go back and rethink some of your posts. An interesting fact that Glassdoor mentioned was your followers. Recruiters and hiring managers look into your followers, and who you’re following. This might be strange, but there is always a reason why. They like to see this not only for mutual connections and see who you know. But also, how you interact with them. By interacting it can mean liking their posts, sharing their posts, or commenting on their posts. These areas can show recruiters and hiring managers how you socialize with others, your interests as well, and any downfall, such as being very blunt or introverted. By introverted it can mean that you have your social media account but are never actively using it, and by blunt they mean by having no filter or being careful about what you say and how you say it. It is important to keep yourself very professional even on your personal accounts.

  22. You would be surprised what recruiters actually look for on social media and there are so many reasons to keep your social media private and safe. The main interest that recruiters look for in social media as mentioned in the blog is a “50/50 split between “attitude” and ”aptitude”.” What these basically translate into are personality and skills being shown on social media. When recruiters check social media, they don’t check LinkedIn to look for personal information, they only look for professionalism on LinkedIn and only want professional information to be displayed on that site. In other words and also stated in the blog, “Recruiters do care about your creative expression – they just don’t want to see it on LinkedIn.” Having attitude and aptitude needs to be shown, whether it is half and half on each social media platform or showing a lot of attitude on one platform and aptitude on another.
    As mentioned earlier, there are many reasons to keep your social media private and safe, especially since employers will be checking it. One important reason they check is because you may be qualified for the position, but they also want to make sure they are going to be enjoying working with you as well. This is why social media should be maintained and consistent. It was mentioned in the blog that profile pictures that look unprofessional such as blurry, badly cropped, or inappropriate will make recruiters not want to hire you. I have had personal experiences with job recruiters checking my social media and I know this because sometimes LinkedIn tells you when people view your profile. When I came to college, I knew when I started to apply for jobs that I would have to make changes to my social media accounts. This includes making myself private on accounts that I do not want the public seeing, deleting pictures that could be deemed as inappropriate, changing profile pictures to ones of just myself and continuing to post things that show off my professionalism and my personality. I advise college students and high school students to check their social media regularly and maintain them as recruiters really do look at them and look for attitude and aptitude.

  23. I can see Ariel Lopez’s point in that there should be an even split between the attitude that someone has and the natural way that they are. It makes sense that recruiters would want a potential employee to show their personality but also their professional side online to create a holistic profile of themselves. I thought that it was particularly interesting that they touched on creating a consistent brand for yourself online. I hope that all of my online profiles show the parts of myself and my personality that I hope to share with potential companies.

    I also agree that these recruiters look for personality online because that prospective employee will be representing their company if hired. I know that when I began to apply for colleges, I combed through every social media account I had to make sure that it was consistent with the image of myself that I want to uphold both online and in real life. I am also careful to monitor the photos that I am tagged in on Instagram, Facebook, and any posts that some of my friends might make to Snapchat.

    The article also touches upon deleting or removing friends, followers, or connections that may not think of you in the best light. I think that this is a good tip because in the case that a recruiter seeks them out as a backdoor reference that they wouldn’t be able to.
    By reading this article I have learned that making a professional website might be beneficial to my professional career. I am a marketing major, so I feel that personal branding is especially important in my field of study.

  24. Despite being one semester away from graduating, I still have not bothered to do anything on LinkedIn except create an account. But I am someone who will spend nearly all of her time on Twitter, whether it’s just scrolling through my timeline and for you page or actually tweeting and retweeting something. I used to use my Twitter to post my every thought back when it was first created and I was a middle school kid. I would be embarrassed to know what kind of stuff I was writing then and what my future employers could see. I know if they looked today, all they would find is a lot of tweets about sports, which ranges from happy to angry in a single tweet. I try not to post any real opinions on social media or anything too controversial so someone in the future who looks at it can’t hold it against me. I want to be open and say what I want but I also don’t want it to impact my future job one day.
    Just from being on Twitter, I have seen people have their careers ruined by what they tweet. I feel like at least once a week, you’ll see someone post something racist or sexist and the people online will find their employers and send them the screenshots of what they’ve said. I know it’s not the same as an employer finding this during the job search but it is still something that impacts someone directly. Even if you think you’re secure in your job, there is still a chance of you tweeting something really inappropriate and having your workplace see it. While social media is there for us to express ourselves, it’s also something that has to be checked on to make sure an employee is representing their company well. When you see a viral tweet about what someone said that was inappropriate in any way and then you see where they work, it makes you wonder what standards that company has to hire someone like that. It’s important that you act a certain way on social media because it is always being watched, no matter when.

  25. As a sophomore grudgingly navigating the path of employment through Career Fairs, LinkedIn and network forums, this article gave me a new insight. The concept of attitude and aptitude in social presence. Recruiters don’t want you to treat LinkedIn like Twitter and share your every thought. But we shouldn’t treat Twitter like LinkedIn, either! While you’ll want to avoid tweeting anything offensive or crude, Lopez encourages job seekers to be themselves. If you’re showing more attitude on the one social network, just make sure you’re making up the difference in aptitude on the other. I fell into the trap of showing too much aptitude on my social network, caring little about what Instagram and Facebook show about my personality. I believed that social media was just that – social media – but this has also become an area of interest for several recruiters who know that beyond acquiring my skills, they will be filling a void and committing to spend close to 40 hours a week in the same room. I find it imperative, now, that I use my social media platform as a marketing strategy that would convey the qualities I most impress upon people, while maintaining an appropriate level of aptitude in LinkedIn-related applications.

  26. Obtaining a job is not the same as it once was, the emergence of social media has changed the hiring process for just about any professional career. When someone creates a social media account or page, it is likely just for their friends to see, however, their friends are not the only ones who will ever see it. Any company or firm who is concerned about the quality of their employees, which is any company worth working for, will become familiar with someone’s social media before making the decision to hire them. This feat means that anyone searching to acquire a high-level job must monitor what they present on their social media, because it is a representation of themselves. Although we are told to not judge a book by its cover, a potential hireree’s Twitter is something an employer could definitely judge and base their hiring decision off of. Firms do not want their brand to be represented poorly by their employees, which is why people should be wary of what they post, but to go even further they want their employees to represent what they stand for in a positive light. Cory Fernandez is suggesting that there should be a level of aptitude in what someone posts, indicating their professionalism and intelligence, but they should not neglect their true personality. In the article the author states, “Ariel Lopez, founder and CEO of career platform 2020Shift, says employers tend to look for a 50/50 split between ‘attitude’ and ‘aptitude’” (Fernandez). Companies want to hire someone in a personality, especially if they are working in a collaborative space with them it is likely they will interact with each other a great deal and this also affects the candidate selection process. By letting one’s personality show they show genuinity and personalization that could be applied into their work space in different ways.

    Something that Fernandez touched on that stuck out to me was when he stated, “Recruiters don’t want you to treat LinkedIn like Twitter and share your every thought. But don’t treat Twitter like LinkedIn” (Fernandez). The balance between professionalism and personality is a tricky one to pinpoint, but I liked how he is implying that people should not sacrifice one for the other. This is important to me because as important as obtaining a high-level job is, I strive to pursue a career where I will not have to sacrifice part of my personality or hide who I am to be successful.

  27. In the era where of social media is at its peak and still climbing, I don’t find it surprising that jobs look at social media accounts when they’re un their interviewing process. As much as we as applicants applying for jobs think it’s unfair, it honestly just seems like a given in the cooperate world today. When reading the article “This Is What Recruiters Look For On Your Social Media Accounts”, written by Cory Fernandez, what however did shock me is the idea that, “employers tend to look for a 50/50 split between ‘attitude’ and ‘aptitude’ when scanning job seekers’ social accounts. ‘Someone that has the skills but someone that I like and want to be around for 40 hours a week’” When employers are searching through my accounts, I envision them looking for everything to be perfect to a T. This statement also is a breath of fresh air because it seems like some employer’s search for a bit of personality when looking through social media accounts which seems a little less restricting.
    What is also addressed in the article is the justification for jobs viewing applicant’s social media profiles. Ariel Lopez, founder and CEO of career platform 2020Shift states, “I think some people forget in your career, it’s not just like a solo thing . . . When a company decides to hire you, they’re fixing a problem. You are filling a void.” I think that this idea of us being hired meaning that we’re a reflection of the brand or company goes completely over our heads sometimes. When we leave work and clock out that brand or company is still unfortunately tattooed onto our foreheads.
    Lastly, what Lopez also suggests is that we don’t misuse any social media platforms. Lopez states, “So play to each platform’s strengths. Recruiters don’t want you to treat LinkedIn like Twitter and share your every thought. But don’t treat Twitter like LinkedIn, either! While you’ll want to avoid tweeting anything offensive or crude, Lopez encourages job seekers to be themselves.” In other words, every social media platform has a purpose and misusing the platforms are honestly just not a good look.
    To be quite honest, this article seems to relieve the weight of having all eyes on your social media accounts. It makes it apparent that employers are not always looking for robots. They’re looking for responsible, regular, and sociable workers. When employers are searching for a touch of personality in social media, it personally lets me feel like I can be authentic and not setting this fake image to impress employers.

  28. In the article “ This is What Recruiters Look For On Your Social Media Accounts” Corey Fernandez correctly describes how social media has real world effects on the lives of people. The article begins by Ariel Lopez of 2020 shift explaining what employers are looking for, “ I think some people forget in your career, it’s not just like a solo thing. When a company decides to hire you, they’re fixing a problem. You are filling a void” (Lopez). In this quote, Lopez is saying that everyone in the workforce is replaceable. When there are so many different types of people looking for jobs distinguishing yourself is very important in landing the job.

    Fernandez continues the article by explaining how curate your LinkedIn and other sites, “ Don’t go overboard customizing your Linkedin. Unlike Twitter or Instagram, the professional network isn’t the place to post inspirational quotes or use tropical landscapes as your cover photo. Recruiters do care about your creative expression- they just don’t want to see it on LinkedIn”. In my opinion, LinkedIn is a site that’s basically a resume, but does not accurately show a person’s traits. On LinkedIn, every person tries to make their page show they’re the perfect person for the job. When in reality, on Facebook or twitter, that same person could be making crazy statements. I think it is important for recruiters to look at social media accounts like Facebook,twitter, and Instagram rather than just LinkedIn because they are able to get a more accurate look at what kind of person someone is.

    Also, Fernandez explains the importance of connections, “On social media, your network connections can be a huge factor in helping you land a position, or at least getting you an interview. But not everyone in your social network is necessarily as valuable in that regard”. It is clear connections on social media can give you a major advantage when trying to land a job. For example, if you become friends with someone on social media and they work at a company you want to work for, that recommendation could go a long way.

    As someone who is a junior in college and will be entering the workforce in a couple of years, I have not done enough to use social media effectively. I personally don’t like social media because I think it is fake and does not give an accurate representation of someone’s life. Every person on social media is trying to be perfect when no one is perfect in life. I do not have personal social media accounts like Facebook, Instagram, or LinkedIn. However, after reading this article it is clear that in order to be a viable candidate for a position, I need to create one to even be considered.

  29. With the appearance of social media, companies have more information than ever on job candidates. In the past, companies tried to determine candidate fit through their resumes. Even though resumes are still used today, employers also perform web searches on candidates. Recruiters and hiring managers searching through a person’s social accounts did not come as a surprise to me but, what they actually look for, is what interested me in continuing to read this article.

    Ariel Lopez, founder and CEO of career platform 2020Shift, says employers tend to look for a 50/50 split between “attitude” and “aptitude” when scanning job seekers’ social accounts. Recruiters remind me of colleges and the college application process. Both recruiters and colleges want to see what makes an applicant different from another and the skills they have to offer while being their true selves. While it may seem tricky balancing professionalism with personality when using social media accounts, it is possible due to the amount of different networks. From Instagram to LinkedIn, understanding the reason why a certain network was created can help you create your page to be either more creative or professional. According to https://kinsta.com/blog/linkedin-statistics/, nearly all (90%) of recruiters are using LinkedIn to discover talent. It’s for this reason you need to make sure you treat your LinkedIn profile in a similar way to your resume and you ensure what is on the profile is selling you in the best way possible. As Lopez suggests, you should not go overboard customizing your LinkedIn and focus more creativity and color on other networks like Instagram or Facebook.

    In the article, it talked about “backdoor references”, which stood out to me the most. After I read about David Lewis, a former recruiter, and what he believes is the main use of a backdoor reference, I realized that sometimes less is more. According to Lewis, many recruiters believe backdoor references are more likely to be honest and provide unfiltered feedback. This can cause some issues from job seekers’ perspectives and might affect their final decision of offering you the job or not. Instead of trying to impress the recruiters by the hundreds of connections you may have, it’s better to go through your account and remove anyone who may not have the nicest things to say about you. Also, I agree with the article when it stated that doing some quick research on what connections you have with the recruiter, but the company as well. This will show the recruiter that you are not only interested in the company but understand getting to know the people you are going to work with is just as important.

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