from Seth’s Blog
Words are dead.
To be more clear: Words on a page or on a screen are asleep, inert, doing nothing at all until they interact with you, the reader.
That takes effort.
An audiobook, on the other hand, propels itself. The words are spoken, whether you listen or not, so you better listen.
And a video is just as alive.
The next level up is new. As in news. Or previously unknown. When it’s breaking, it propels itself even harder, because we know that we’re about to hear something previously unheard.
And beyond that? When humans are involved. Not just news, but news from a friend. News that our peers are about to be talking about. Not just propelled, but amplified by our cohort and our culture.
Social media is built on the idea of propulsion. It’s not history, it’s now. The smartphone isn’t smart, it’s merely hot. Pulsing with the next thing.
[I know, you just got a text. Go check it, I’ll be here when you get back.]