Why LinkedIn is Important to Your Career

from SEJ

While it may not be the sexiest of social media networks, LinkedIn is definitely the most important one for professionals. With more than 277 million members, there’s no denying LinkedIn is the world’s largest professional network. In fact, professionals are signing up to join LinkedIn at an astounding rate of more than two new members per second. And that’s just the beginning of LinkedIn’s potential.

A whopping 94 percent of recruiters use LinkedIn to vet candidates. Moreover, LinkedIn’s growth in web traffic grew by 34.51 percent in 2013. In short, LinkedIn use is not only increasing with millennials, it’s also become the go-to service for professionals of all ages. If you need more convincing, consider the following.

More here.

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from LinkedIn

Resources to let students know the benefits of a LinkedIn profile and presence, and to help them get started.

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One Comment

  1. First and foremost, as mentioned in the article, LinkedIn is all about establishing connections. LinkedIn is an important platform for recruiters to put a face to the name on a resume. Even though LinkedIn is similar to Facebook, it is strictly professional. It is important as a college student to start developing a LinkedIn as employers and recruiters will be google searching us and seeing who we are and what we promote. When someone is searched on google, one of the first pages to come up is their LinkedIn page. This gives the recruiter easy access to who we are, which could reflect a positive image on us. Instagram, Facebook and Twitter on the other hand are platforms that aren’t used much as a professional, but it should be maintained because recruiters like to see what kind of image we portray in our social media.
    LinkedIn is like Facebook because you “friend” or “connect” with people you know, whether they are friends, family, coworkers, or colleagues. Connections are important to start developing in college so as time goes on, they can help find jobs for you or put in a good word for you with their own connections. There are also job postings on LinkedIn and recruiters can personally message you if they feel you might be a good fit for their company. If interested in a particular company, they more than likely have a LinkedIn account and post regularly to keep people updated and interested. This could be a good way for one to stay in sync with the company’s values and events they are involved in. All in all, LinkedIn is there to help their users, not hurt any, so I suggest making one and start developing your network.

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