While it may not be the sexiest of social media networks, LinkedIn is definitely the most important one for professionals. With more than 277 million members, there’s no denying LinkedIn is the world’s largest professional network. In fact, professionals are signing up to join LinkedIn at an astounding rate of more than two new members per second. And that’s just the beginning of LinkedIn’s potential.
A whopping 94 percent of recruiters use LinkedIn to vet candidates. Moreover, LinkedIn’s growth in web traffic grew by 34.51 percent in 2013. In short, LinkedIn use is not only increasing with millennials, it’s also become the go-to service for professionals of all ages. If you need more convincing, consider the following.
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Resources to let students know the benefits of a LinkedIn profile and presence, and to help them get started.