Can The Privacy Revolution Prevail?

from Forbes

How many of you were suckered by the Facebook privacy hoax and posted the scary note revoking Facebook’s rights to your pictures and data? Oops. Snopes has pointed out that Facebook never owned your data. The message is useless. You control who sees your information through Facebook privacy controls, but by agreeing to the site’s terms of use you are granting Facebook a “non-exclusive, transferable, royalty-free, worldwide license to use any content you post.”

But the number of people who’ve posted point to a very real phenomenon: the growing sensitivity of consumers to websites that share or sell your information. While some uses of the information are helpful (predictive analytics increase vender sales and consumer efficiency by honing in on the items you are likely to buy), the backlash over actions such as secret subject testing, data mining and NSA overreach is propelling a tidal wave of revolt.

More here.

Posted in IPRs, Privacy, Social Media and tagged , , , , .

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