from Bits Blog
Are you perusing LinkedIn at work more than usual?
That small change in behavior could set off alerts in computer analytics programs used to surveil and rank employees, according to a forthcoming book, “The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset.”
If your LinkedIn browsing is noticed “by a recruiter, look forward to increased cold calls trying to lure you into new jobs,” the authors write. “If it’s caught by your company, look forward to either a conversation about what it would take to keep you — or a swift kick toward the door.”
In my latest Sunday Business column, I wrote about “The Reputation Economy” and another coming book, “The Black Box Society: The Secret Algorithms That Control Money and Information.” Both books examine how companies are increasingly using sophisticated computer scanning systems to score people on their health risks, financial wherewithal and purchasing patterns — ranking systems of which consumers are often unaware.
But the books’ descriptions of employee scoring systems are particularly noteworthy, whether you are currently a satisfied employee or seeking a new job.
“The Reputation Economy,” for instance, describes how human resource departments and search firms are increasingly turning to software programs to automate the process of weeding out applicants with weaker résumés as well as identify job candidates to interview.