Cluetrain: We Have Met The Internet’s Enemy, And He Is Us

from Gigaom

When the Cluetrain Manifesto first appeared in 1999, the consumer internet was still in its infancy. The vast majority of people still used dial-up phone services to get online, if they got online at all, and GeoCities and Yahoo were the kings of the web — the closest thing to social media was AOL’s Instant Messenger. But the authors of the Manifesto saw what was coming: a world in which users, consumers and people in general would be connected in more ways than anyone imagined.

That world is the one we live in now — a world in which we can get instantaneous news and photos and video from people halfway around the globe, posted through half a dozen different free services, on handheld computers that contain more processing power than NASA had when it landed a man on the moon. But there is a new risk, the Manifesto authors argue, and so they have released an update to the original document.

The first Manifesto was meant as a wake-up call for corporations and governments, a warning that the web and social tools were going to empower people in a host of different ways, and that this power shift would disrupt markets of all kinds — commercial, intellectual, political. And that has definitely come to pass, just as the authors said it would: Old players have been laid low or even destroyed, and new ones have emerged.

More here.

Posted in Globalization, Ideas, Social Media, Web and tagged , , , , , , , .

One Comment

  1. The internet is such a controversial topic when talking to different generations. Older generations like the baby boomers will find the internet disturbing as they were not brought up with this technology but instead had to adapt to it, which most still haven’t. Millennial on the other hand are the driving voice of the internet. They have been living with it since children and couldn’t imagine a time period when they couldn’t search for an answer on google, watch a video on youtube on any topic, or go onto Facebook to update themselves on their friends and families lives. As this article discusses, there are some dangers on the internet and it is coming from the consumers. There will always be negative people in this world who aren’t open minded to accepting other ethnicities or thoughts and I do believe that the internet should be cleansed from these people. They are only doing more harm then good and are not using the internet in the way it was designed. Since the birth of instant messaging, bullying has become easier and more serious. It is so much harder to say something hurtful to someones face and see their reaction in front of you so instead these cowards are hiding behind a screen, like the one i am typing on right now, and say anything that comes to their mind. One day there will be implemented rules and regulations for people on the internet and that day should come as soon as possible. Over 3.2 billion people have the internet at their fingertips. Without having some enforced rules besides governments stepping in for their own personal information, we are all basically free to do whatever we want, whenever we would like to. I do not agree with the portion of the article that states government and companies are trying to take control of the internet to restrict information that was once theirs. Almost everything should be open to the people to read and see, and keeping people in the dark and not being able to share their information is unlawful.

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