from ars technica
During his Connect 2021 keynote presentation today, Facebook CEO Mark Zuckerberg rolled out the name “Meta” as a new corporate identity reflecting the company’s “new north star—to help bring the metaverse to life.”
The name, which Zuckerberg noted comes from the Greek word for “beyond,” is “a new company brand to encompass everything that we do.” That means the company will be “looking at and reporting on our business as two different segments, one for a family of apps and one for work on future platforms,” he said.
The name “Facebook,” Zuckerberg said, “just doesn’t encompass everything we do” anymore. While social media apps will “always” be a focus for Meta, it has been limiting to have a “brand that is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone in the future,” he said.
Naming for individual apps and brands within Facebook won’t be changing, Zuckerberg said, though the Oculus branding is apparently being phased out for the company’s VR headsets. “We want to make it clear that Quest is a Meta product,” Meta VP of AR/VR Andrew Bosworth wrote in a Facebook post. “For this reason, we’re simplifying our brand architecture and shifting away from the Oculus brand. Starting in early 2022, you’ll start to see the shift from Oculus Quest from Facebook to Meta Quest and Oculus App to Meta Quest App over time.”