from Seth’s Blog
No clients, no work.
And the clients have a problem as well: Figuring out who the truly good freelancers are.
A marketplace like Upwork is supposed to solve a classic two-sided problem like this one. But the problem is so difficult that marketplaces often make it worse (and charge too much as well).
They make it worse by pushing people to be bottom-fishing cheap commodity providers. If someone searches for ‘logo designer’, there is a huge amount of pressure to be the freelancer who checks all the boxes, has decent reviews and is also the cheapest.