Facebook’s Role in Brexit

from TED

In an unmissable talk, journalist Carole Cadwalladr digs into one of the most perplexing events in recent times: the UK’s super-close 2016 vote to leave the European Union. Tracking the result to a barrage of misleading Facebook ads targeted at vulnerable Brexit swing voters — and linking the same players and tactics to the 2016 US presidential election — Cadwalladr calls out the “gods of Silicon Valley” for being on the wrong side of history and asks: Are free and fair elections a thing of the past?

 

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One Response to Facebook’s Role in Brexit

  1. Abdulrafay Amir April 30, 2019 at 10:02 pm #

    The power Facebook has in our society today is tremendous. To think that Facebook could be responsible for the influence of Brexit itself is cause for alarm within our communities. The video added in this article detailed a TED Talk involving a situation where reporters went down to a part of Wales to ask around about the details of Brexit. It is alarming to see that Facebook contributed to sending “direct advertisements” and posts that promote false knowledge about the Brexit situation that lead to these individuals to have the swaying vote in the Brexit decision. What surprised me the most is that Mark Zuckerberg himself refused to give these people information as to how these advertisements were conducted. The points that the lady in the TED talk brought up were very scary to think about. We have no ability to tell who makes the ads in Facebook and who pays for them to be directed to these individuals. The staggering information in this is that Facebook is actually trying to hide information that could help the government figure out the situation that occurred. Even though Facebook has their rights to withhold information, it is crucial to know that there seems to be something that Facebook is hiding. The power that platforms like Facebook gives to individuals is staggering. Being able to sway the minds of people or to make it so that a political party gets what they want is a scary sight.

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