Much has been said about the critical need for organizations to embrace technology and outpace digital disruption — and I couldn’t agree more. But the critical question in this discussion is: “How?” What exactly are the best practices and strategies companies must master to successfully undergo digital transformation?
My organization set out to answer that question in a study of nearly 3,000 workers and 900 hiring decision-makers across the U.S., and we found many organizations are still struggling to conquer the post-digital frontier.
However, among companies that have mastered the digital realm, we uncovered a common thread: They all have digital leaders within the organization who are committed to embracing, implementing and leveraging digital innovation to drive business success.
The Common Thread: Digital Leadership
The Digital Revolution has dramatically altered the leadership skills and behaviors needed to succeed in a post-digital landscape. In fact, 95% of surveyed organizations agreed that “a different, new type of leadership is required to effectively address changes in organizational structures and operating models due to digitalization.” Yet only 37% believe they have a strong digital leader in place today. Beyond failing digital initiatives and lack of cohesive corporate strategy, the absence of effective leadership can even negatively impact an organization’s ability to attract and retain top talent.