This Is What Recruiters Look For On Your Social Media Accounts

from Fast Company

Recruiters and hiring managers sifting through your social media accounts before giving you a call is nothing new, but their vetting process might be more rigorous–and idiosyncratic–than you think. When it comes to scoping out candidates with an ideal social media presence, here’s what recruiters are actually looking for when they scope you out.


Ariel Lopez, founder and CEO of career platform 2020Shift, says employers tend to look for a 50/50 split between “attitude” and “aptitude” when scanning job seekers’ social accounts.

“Someone that has the skills but someone that I like and want to be around for 40 hours a week” might be more likely to catch recruiters’ attention, says Lopez (who’s a former recruiter herself), than someone who hasn’t quite nailed that personal-branding equilibrium.

It’s tricky balancing professionalism with personality, especially when you use social media to share funny memes and catch up with friends in addition to showcasing your expertise. But Lopez believes there’s a risk to tamping down your personality–which recruiters know matters a lot when it comes to how you’ll fit it on a team. “I think some people forget in your career, it’s not just like a solo thing . . . When a company decides to hire you, they’re fixing a problem. You are filling a void.”

So play to each platform’s strengths. Recruiters don’t want you to treat LinkedIn like Twitter and share your every thought. But don’t treat Twitter like LinkedIn, either! While you’ll want to avoid tweeting anything offensive or crude, Lopez encourages job seekers to be themselves. If you’re showing more attitude on the one social network, just make sure you’re making up the difference in aptitude on the other.


As most job seekers already know, profile pictures that look unprofessional–blurry, badly cropped, or show you in an inappropriate setting–can make recruiters run the other way. For starters, take the time to ask a friend to take a photo of you, rather than just using a selfie from your last vacation.

But Lopez suggests thinking beyond just your avatar. “I encourage professionals to have a style guide for themselves,” she says. “What’s your color? What’s your font? I want to get a sense of how you see yourself as a brand.” She also suggests avoiding self-proclaimed titles that might come off as pretentious or simply mischaracterize what you really do. Instead, be straightforward about your role and try to establish a professional aesthetic across all your social accounts.

This goes for your side projects, too, by the way. If you’re a gastronomy blogger, don’t come up with a “unique” title like “gastro-ninja”–just let your content speak for itself, and allow visitors to recognize on their own what makes it innovative or interesting.

More here.

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75 Responses to This Is What Recruiters Look For On Your Social Media Accounts

  1. Coby Dunn February 15, 2018 at 5:49 pm #

    Finding a job today is probably more rigorous and difficult than it ever has been. The use of social media and the internet has changed the way employers see us, and it has opened up our private life for everyone to see. Our online presence defines us. While this can be positive, it also presents challenges. Employers, in the hiring process, will examine every aspect of your online presence. Generally, it is assumed that they will be seeing what kind of pictures you post, your opinions, and how you present yourself to the public. Obviously, they will not be hiring the person that posts photos of themselves out every weekend, partaking in parties, and generally behaving in an ill-mannered way. When was the last time you googled yourself? Personally, the first search result for me is my third grade yearbook photo. While it is by no means a negative image, it is not necessarily what I want employers to see when they look up my name. If you scroll through the google search some more, you begin to see some of my accomplishments in sports and clubs. I want to believe that I have built a good internet image of myself. Another aspect of getting hired, is how likeable you look. When an employer is looking for someone, they want a person that they are going to be willing to be around for more than forty hours a week. This includes a close look at personality. It is suggested, that your online presence should represent more than just your professional self. Having a profile that exhibits your strengths, your likes, desires, and who you actually are is very attractive to employers. No one wants to sit next to a robot all day. If you can show how well rounded you are, with aptitude and attitude, it will prove to be very beneficial for you. So, in an attempt to fill all these roles of seeming like a good person as well as professional, we need to pursue building our online presence the best we can. This means multiple public accounts. Each one can be dedicated to something. Linkdin is great for showing your professional qualities. But, being able to show your likes, interests, friends, and how you enjoy your life is important to employers as well.

    • Daniel Kim February 16, 2018 at 4:42 pm #

      Finding the ideal job is difficult. As a senior who is graduating this May, I am currently actively hunting for jobs in the environmental service sector. Not only that, I am also applying to different graduate schools. Even for graduate schools, I am deliberately searching for programs that focus on sustainable practices and developments.

      However, social media is the perfect opportunity to show our personal values and interests. In other words, young professionals can impress potential employers with other means besides a resume and cover letter. One example is a blog post. Showing a blog post on a topic of interest enables a hiring manager to have a better picture of a hopeful applicant. If the same applicant creates his or her blog website, the HR recruiter would at least see that this person genuinely cares about certain issues and subjects matters.

      A dedicated job seeker also looks through a company’s website to know all the relevant information for a job description. For starter, going through a company’s e-news is a good way to know more about the organization. This way, the applicant can mention a recent news on the cover letter to show interest in the association. If the applicant can find a problem that, the company currently has and can offer a solution to that solution, the hiring agent will see that the applicant was researching thoroughly.

      Another aspect that I also agree is important is a personal brand. Competition is becoming worldwide. Thanks to the internet, people from all over the world can see job applications in Singapore, Canada, and other places. Therefore, a successful applicant not only needs to have the desired skill sets for a particular position but also has to outshine countless of other applicants. This current circumstance is true in Google, Amazon, and other well-known corporations. Therefore, investing in a personal brand is going to benefit a job applicant in the end. To exemplify, an applicant who cares about the environment may display the artwork to promote environmentalism that she does as side projects to marketing agencies with a focus on sustainability. This way, this applicant has a better chance of leaving a memorable impression on the hiring agent. However, personal brands are unique because they obviously represent individualism. Even though inventing a personal brand takes time, today’s applicant needs to take every opportunity available to stand out from his or her peers.
      Finally, social networking platforms such as Linkedin can play a huge role in researching for a potential job. One of the benefits of Linkedin is the ability to browse through someone’s history of education, experiences, and skills. This way, a new and upcoming candidate can have a better insight into the process to attain a certain title such as CEO or CMO of Coca-Cola. With this awareness, the applicant knows what kind of certificates, skills, and experiences the person needs to possess to achieve that coveted job position.
      While acquiring a job is difficult nowadays, we now have more resources to have better access to information pertinent to our jobs, to show our individual nature on social media, and more. We just need to know how to use the internet to our favor.

    • Don R February 16, 2018 at 8:56 pm #

      I would not call today’s job market a ridiculous homage of self-sacrifice that is absurd beyond belief. Also the line “Finding a job today is probably more rigorous and difficult than it ever has been.” is such an overgeneralization that I would say that the bronze age was way more difficult than today. The ease, comfort, and the life we are afforded come with certain costs and social media seem to be one of the most rugged coasts to the luxuries provided by our modern tech. Besides the fact that social media has destroyed discourse in our country regarding the art of having a face to face dialogue, it has made our private persona become a public persona. We have to deal with those consequences in one of two ways. Either we gut our internet existence by force or cover it over with digital make-up. Covering our scares of foolishness in Facebook posts by setting them to private, or deleting it all together. Coby, you are in saying that “Nobody wants to sit next to a robot all day” but a robot never lost their jobs, or was denied employment due to scandal after scandal. Social media provides critical insight into a potential job applicant, and I understand that hindsight is indeed 20/20 but

  2. Olivia Mason February 15, 2018 at 6:13 pm #

    Social media is a new frontier that future and present professionals need to be aware of when maintaining social sites. While recently most people have known that posting pictures with paraphernalia such as alcoholic beverages is inappropriate and off-putting to potential employers. However, the extent to which we need to keep our social media pages true to ourselves but also respectable is something that is foreign to most of us. Personally, I always took understood this line to be “don’t post anything you would not want your mother to see” but then I always took it one step further and tone down my own personality. Never in my wildest dreams did I think that this could be damaging to my future attempts to get a job.
    Ariel Lopez, founder and CEO of 2020, argues that attitude has almost an equal (at least on a social media perspective) as aptitude, and honestly it makes a tonne of sense. While qualifications and ability are perhaps the thing that get you considered, it makes sense that attitude is what gets you the job (either in person or online). Employers and current employees will be spending countless hours with a new coworker, so it is imperative that they fit the company culture. While this “aptitude” v “attitude” method doesn’t enable you to post whatever you want, it does give a person the confidence to use certain sites in different ways and still show their personality.
    Understandably, LinkedIn is comparatively much more aptitude based than say Facebook or Instagram, so this is a site where everything posted should be professional (though not completely void of attitude). However, as suggested by Lopez, you could add a link to a personal professional website, so you can show off your personality in a more appropriate setting. Following along these guidelines, I personally plan to keep my Facebook for showing personal interest in certain causes as well as showing my personality in a more publicly acceptable way (posts about family, etc.). Instagram would be the platform I would keep the most personal of all my social media accounts, still professional, but showcase more of my hobbies and pastimes.
    Backdoor references were also a concept I hadn’t ever really considered to be a possibility, so knowing that potential employers could be contacting past coworkers or bosses is eye-opening. It makes sense that people I haven’t approved of opinion may be weighed more because they aren’t necessarily going to try and paint me in the best light. This makes me much more aware of the people I’m connected to, and in the future, I should consider unfriending or unfollowing past coworkers, so it isn’t as easy to see who I had previously worked with.
    Ultimately, the world we live in today, and the job application process we will go through, is very different from the one previous generations grew up with. Social media presence plays a much bigger role than perhaps most of us knew and is something that must be managed at all times.

  3. Tanner Purcel February 16, 2018 at 1:47 am #

    Searching for employment is one of the most important but stressful activities in ones life, and everyone wants it to be perfect. In order for this process to go smoothly, the possible employee must make sure their social media presence is clean, professional, and up to par. Employeers will look at a potential employee’s social media accounts, like facebook, twitter, Instagram, and linkin. Most employers do not just want cookie cutter employees who follow everything in the book and just worries about their job. Obviously, these are important things, but they want someone that they would be willing to be around, and willing to have their other employees be around all day. Someone who will not only get their job done, but also has a positive effect on the other employees. If the other employees do not want to be around you all day, then they will be less likely to enjoy their job and less likely to perform at the best of their ability. Being likable is just as important as being skilled for the job.
    It is important to split up your job and life social media, meaning that one should be mindful of what they post on linkin and what they should post on twitter or Instagram. These employers are not even using just social media, but they are using search possible employees over search engines like google and yahoo.
    According to, 70% of employers use social media before hiring candidates, and over half of employers are finding content on social media or google that stops them from hiring that candidate. To be clear, a social media presence is not bad, because many employers will be less likely to call someone back if they have no social media presence. The founder of 2020, Ariel Lopez, stated that attitude and aptitude are the two biggest influencers on social media. Having the skill, confidence, and appropriate image is what employers are looking for.
    Today, our written resumes are just as important as our digital resumes. It is important to keep a clean, professional image while also showing that you are a likable person that is easy to be around, which proves that you are a team player.

  4. Luke Nadolny February 16, 2018 at 11:40 am #

    The thought of going in for a job interview to your dream job is already stressful enough on a potential candidate. With social media now in 2018, people tend to post things on their Instagram or Snapchat that may be questionable and some things that look very unprofessional. When an employer has decided that you are the right person for the job, but then takes a look at your Instagram and sees you swan diving off of a roof onto a table, it makes them feel like you are a completely different person half of the time. If a boss would have an employee who is appearing unprofessional in their free time, that can really turn off an employer and that dream job you have always wanted is now given to somebody else, all because you could not control yourself.

    As well as your posts, employers want to see how you format your profile page and how creative you can actually be. Personal branding is a huge part of the employment process, as without it you have no chance of getting a job. It is as big of a part of the interview process as a resume is, however resumes can not be searched for by the employer in multiple places whereas social media accounts can be searched on the computer and not just a mobile device. This however does not mean you should not be on social media, since many employers hire people with a moderate social media presence, all that matters is how smart you are about it.

    This advice does not only go for job candidates, but also people already employed. There have been many cases where a high ranking employee has followed all rules and all protocols of the job, but there would be a post on social media that involved alcohol or drugs or something else that was unprofessional, and those employees were fired when the employer saw the posts. As an employer the biggest thing you think about is how am I going to meet my goals, in order to do so you need the best people you can hire and you need maximum skill effort from them, when you see a post as bad as some people have had, you do not want to be associated with that type of behavior because of how it makes you company look to the public. That is why you see so many employers cutting ties with these type of workers because when employees receive the job, they now represent the company that they work for, and no company wants to have a bad image because of these antics.

  5. Michael Polito February 16, 2018 at 11:42 am #

    Almost everyone is on some kind of social media today, it has taken over the world by storm. Social media has become more of a tool now for job recruiters so that they can see if they really want to hire the person. They will look at your social media to get a feel for who you are. Job recruiters have to take into consideration that they are going to be spending a lot of time together with the person so they use social media as a tool to gage whether or not they would like working with them. The article talks about how you should use social media to your advantage. You should show what you like to do and give the recruiters a sense of who you are. One thing that is very important is that you need to show recruiters that you have established your personal brand and you are going to live up to that brand. Branding is very important for the job search and you have to present yourself in a professional but also show that you are not a complete stick in the mud at the same time. According to the article it is key to have a good profile pic that will give the employer a sense of who you are. Do not make it anything inappropriate because that can deter employers.
    As much as you can use social media to your advantage as someone looking for a job it can also hurt you. If you are posting pictures that are not appropriate or explicit tweets the job recruiter can use that against you. If you are not properly using social media recruiters will be able to see it and they will not hire you. They don’t want someone working for their company who is a bad influence on social media and posting inappropriate stuff. Put yourself in the shoes of the employer and look at you social media and think to yourself if you were hiring would you pick yourself based on your social media. You want to make the best impression you can on social media and so you need to keep it clean and not have anything on there that could potentially get you passed up for the job. Just be respectful on social media and just keep everything PG and you will not have any problems getting hired. There is no need to post anything bad on social media just live your life and job recruiters will gain an interest in you. All you need to do is be smart and have a normal online presence and you will be fine when it comes to job recruiters. Most people take social media very seriously and document their lives on there and it is a good tool to use as a job recruiter because what they post is an accurate representation of the person you are looking to hire. Social media will give you a better feel for a job candidate over their resume.

  6. marcello bertuzzelli February 16, 2018 at 11:59 am #

    Recruiting is a scary and long process, especially for the one being recruited. There are always thoughts on “what can I do to get recruited”. Everyone thinks that athletes that are good enough will be found, but that’s not the case. Scholarships can only be distributed to a certain percentage of a team, so where are the others retrieved? Well, it’s through networking. Not only networking with coaches on a personal level, but networking with others to help spread your personal brand. In today’s day and age, this is done almost one hundred percent through social media platforms.
    When social media became popular, everyone wanted to showcase themselves, and people still do that. They want to let others know that they are cool people who are fun to be around, but this can hurt an athlete sometimes more than it can help them. It is important to filter your feed in order to let the coaches know that you are serious and will dedicate yourself to not only the sport, but the team, the coaches, and the school. However, this doesn’t mean that coaches want to see you lying about your life, posting church pictures every week. In fact it’s actually quite the opposite, because not only is the athlete the one that will have to adapt to a new environment but the coaches will have to make sure this person can fit in with what they have in mind. Coaches want truth. They do not want to see your prom party pictures, but they want truth because they are the ones spending money on you. It is all about balance between appeal and towards other and appeal towards your desired field. If you are a soccer player, they want to see you showcasing that to others. If you have a lot of friends and are easy to get along with, they want to know. A personal brand means everything, but think a brand is not successful on its own, it needs support. That’s why it’s also necessary to have references that know your case and want to see you succeed along the way.
    It’s not hard to make yourself appealing to others through social media networking, but it is not easy either. In order to get to any desired destination, it takes planning and dedication.

  7. Jacob Abel February 16, 2018 at 2:43 pm #

    This article offers a perspective that I haven’t really thought about before and it has definitely made me look at social media differently. While I have always been careful in looking at what I post on social media and who may see it is still interesting that recruiters are looking at the day to day interactions that you may potentially have if you are hired. I have always tried to create a professional atmosphere on my social media accounts but also show a bit of my personal life. The 50-50 divide that the article mentions is something that I think most people should know. Knowing that a interviewer or recruiter is thinking about if they can work with you for 40 hours a week based off of your Instagram or Linkden is something to keep in mind. You have to be willing to show that you are a team player and are wanting to help create an enjoyable working environment. The article also brought up an interesting point regarding the different things you should post on various social media platforms. Obviously you wouldn’t post the same thing on Twitter that you would probably post on Linkden, however the idea of balancing personal vs professional on all of these various platforms is very interesting.
    The content of this article should also be better taught to everyone. While Seton Hall and other colleges do a good job of teching personal branding I think having this in more of the professional world and post college would be helpful to many. I also found that the skills regarding the best way to take and edit a picture were certainly interesting. I have found that you certainly have to have a certain level of photography skills when making a professional post or even when making more of a personal post. Overall I think that skills that this article lays out are very helpful and should definitely be promoted to anyone seeking to improve their social media presence

  8. Adam Facella February 16, 2018 at 3:05 pm #

    Fernandez brings up a point that many do not bring up when talking about a social media presence. Most people have been pounding into our heads that everything that we post online is forever and this is true. However, Fernandez brings up the point employers actually do care partially about personality and not all about professionalism. When researching an employee it is to fit into the company’s personality which can be seen through someone’s social media accounts. There should be a presence of who you are as a person online other than just a picture of yourself with who you are as a professional on your LinkedIn account even though it is important that your LinkedIn account remains very professional because when looking at the account the employer only cares about your professional life. There are other places to put information relating to your personal life and it does not belong on LinkedIn.
    There is a very big difference between showing personality and being ignorant about your online appearance. Accounts should remain to be censored ensuring that there are not any photos of you in inappropriate scenarios or that what you are saying remains politically correct and avoids using language which may offend people. There is no reason why these things should not be able to be done. Even if you are in a situation with questionable content, that does not mean that you have to put this information online.
    Something very interesting which Fernandez brings up is the fact that when an employer hires a new employee, that is to fix a problem in the company. This is a viewpoint which I have never thought about. If the company was perfect there would be no chance of you getting a new job. That is not the case there are always problems that can resolved in one way or another and sometimes that means that it is time for a new employee, who should fit the personality of the rest of the company.

  9. Mary Margaret Miller February 16, 2018 at 3:11 pm #

    As college students are graduating and entering the professional world, professors and colleagues are warning them to be cautious of what they post online. Employers are now looking beyond your resume to review how qualified you are to work in their business environment. Employers are now looking to see what type of personality you have based on what you post online and who you associate with. As these internet recruiters scroll through your pages, they also look to see if they can determine previous places you have worked for, in addition to whether or not they can contact your previous employers or co-workers to learn more information about you. This is known as backdoor referencing, and more and more employers are beginning to adapt to this process.
    LinkedIn has grown in popularity over the last few years, and as we live throughout the digital age, more and more employers from major corporations have found that this site is the best and most convenient way to find the right employee without having to put in an extensive amount of effort. Some companies have even taken to hiring a board to scout prospective employees for their companies, but is this cost effective? With the higher amounts of job applicants, companies still struggle to fill the position(s) they are looking to fill. Internet recruiters have found that with LinkedIn, they get a large number of people who are qualified for the job. The downside to having a higher number of applicants is that employers have to sift through even more job applications that belong to people who are not qualified for the job in order to find the most qualified individual.
    Another problem that employers are facing with these external application sites is finding the proper employee that is willing to commute a certain distance to and from work. By expanding the radius of their applicants, companies may find more individuals who are more qualified for the job, however if the location of employment is too far away, the individual looking for the job may not be willing to commute such a great distance. If this situation were to occur, both the prospective employee and employer. The employer misses out on an opportunity for someone to help grow the company while the applicant misses out on an employment opportunity.
    Technology has provided incredible advancements in communication, however at times it can remain difficult for people to communicate. A drawback to using an external source for job hunting makes it a less personal experience. It is easy to create an online façade on both ends, as a prospective employee can make their profile seem more appealing to the employer, and the employer can make the position they are trying to fill more appealing to the job applicants. Another flaw with communicating through the sole usage of technology is that there is always a chance a message was not delivered, or never sent in the first place due to technology errors. This problem that arises affects both parties, as in the employer cannot get in touch with the applicant, and the applicant cannot get in touch with the prospective employer.
    As the digital age continues to advance, we must be more cautious of our online actions. In this day and age, there are more consequences for the choices we make online than there ever have been before. Therefore we must be weary of our actions as they can forever affect us. Attitude and aptitude are the two main categories that employers search for in our online profiles, which is why we must be aware of how our social media accounts portray us as human beings.

    Gray, Rachel. “Advantages and Disadvantages of Online Recruitment.” Top Echelon, 28 Nov. 2017,

  10. Grace Galuppo February 16, 2018 at 3:58 pm #

    Social media is a helpful way to stay connected; however, it is important for people to be aware of the implications of a post. It is commonly known that potential employers will google search interviewees, but many fail to think about their social media accounts. Cory Fernandez, the author of “This Is What Recruiters Look for on Your Social Media Accounts”, shares that hiring managers look for an even split of attitude and aptitude. A potential employee is looking to hire a person that can be professional, but also someone who they would not mind spending the workweek with; in order to find the right fit for the company, the recruiters look shift through social media accounts. Having attitude and aptitude means that an interviewee should have their own sense of style and personality as well as a person who can behave in a professional setting.
    Similarly, to applying to jobs, students are taught to have an appropriate social media platform when applying for colleges. My high school had an assembly with a college administrator that showed the juniors and seniors how they look at social media posts before making their decision on an applicant. Comparably, we learned that possible employers look at interviewee’s accounts thoroughly. It is important to identify what to post on each social media profile one has. For instance, one should not post a meme on their LinkIn account. LinkIn is a good way for potential employers to see one’s professionalism, while Instagram, Facebook, or Twitter are ways for people to display their personality.
    Another way to show your professionalism is through a good profile picture. Many people set their profile picture as a blurry or an inappropriate picture. In addition, posts concerning politics are never a good idea to share because they could offend potential employees. Before posting something on your social media account, think if it is anything, you would want your boss or family to see. Furthermore, knowing that it is highly likely for an interviewer to google your name prior to an interview, it is a smart idea to google yourself, so that you can be aware of what you are associated to.
    Lastly, it is important to know who you are following and the people following you on your accounts. It might sound smart to network with as many people as possible; however, hiring managers care more about quality than quantity. David Lewis, a former recruiter and now president of human resources consultancy at OperationsInc, states that recruiters use a method called ‘backdoor references” to get further insight on a possible employee. A “backdoor reference” is someone not listed on the reference portion of your resume, but a former coworker, employer, or client. The downside to a company contacting a “backdoor reference” is that you do not know what they are going to say about you or how you are as a worker. Consequentially, having an excess of people on your account can be hurtful in the long run.

  11. Nicholas Marinelli February 16, 2018 at 4:34 pm #

    When you meet someone new, what do you do? Besides getting their phone number, you will likely add their Instagram, then Snapchat, maybe Twitter or Facebook, and depending on their title- LinkedIn. Speaking with people is one thing, but actually connecting with them on social media platforms is another. It is a step to knowing them, gaining insight, sparking interest in topics, and broadening your network. For me personally, social media is something that I monitor, keep up to date with, and protect when going forward. It is a place where I market myself and proceed with diligence.
    I completely respect the idea of looking up candidates on social media platforms and getting to know a potential new employee. The reverse would be a candidate looking up workers in a position or company they are striving to reach. Companies have every right to sift out candidates and look at their Instagram or Facebook before or after an interview; it is public information that you post, so you should be okay with your employer seeing it. If they decide that someone does not fit the mission statement nor possess the values of the company, because of their potentially questionable posts, then that employer has a right to decide to drop you from receiving an interview or going forward.
    I have first-hand experience with this rigorous process when I was applying to the Leadership Development program here at Seton Hall. They never told me they were going to look me up on various platforms; however, I had nothing to worry about because I never post inappropriate or questionable pictures, captions, or comments. However, I have heard and read that companies fire and do not hire people for their irresponsible actions on the internet (
    There is definitely a way to use social media- for some it may be posting and snapchatting every moment of every party, for others it may be an occasional picture with a family member or a vacation- but it is important to be aware of the consequences of inappropriate pictures and posts. An employer does not want to see a picture of you from your Freshman year at the craziest party with two drinks in your hands- but your friends may think it is great. This is the beauty of social media and where you come to realize what is more important: a job or fame and praise from friends. I am sure companies would like to see you have a social life, but to the excessive amount of every night, I am pretty positive they rather not have you on the team.
    Using LinkedIn properly and having a “professional” Instagram with appropriate posts and pictures is important to attract and keep employers’ eyes on you- for the good reasons.

  12. Matt Henry February 16, 2018 at 6:15 pm #

    Social media plays a role in so many aspects of society including news, politics, employment, and simply socializing. Every kid has heard the warnings about what to post and what not to post because future employers will refuse to hire someone with a red social cup in a post from years ago. This article proved to be less of a scare tactic and more of a level headed way to say that personal social media accounts are important to employers. CEO Ariel Lopez says, “Employers tend to look for a 50/50 split between “attitude” and “aptitude” when scanning job seekers’ social accounts” (Fast Company). Social branding is important, which is why people use social media in the first place and most people want to post stuff that will make them seem like they are out having a great time every night. Then there are the people who alter their online personalities to appeal to employers, and although it might work in certain scenarios, innovative companies know that well rounded individuals make the best employees. Recruiters care about the social and creative aspects of potential coworkers because they are the ones who will be working with them one day. Professionalism is crucial in every aspect of life and it is even necessary in social media accounts. It is manageable to remain professional while still being social and creative and this is exactly what recruiters look for.

    One of the most interesting facts in the article is the idea of backdoor references which are contacts found through social media commissions. These connections are reached out to because they are not the contacts given that will always give high praise. These are people that are more likely to be honest and give better intel about skills and experience. This being said it is essential to know anyone associated with an account could be a potential reference for a job. Everyone should know this and use it as motivation to make sure they keep their personal accounts and the accounts they associate with clean. Knowing employers want well rounded people who they have similarities with is important for anyone going into an interview. Playing into the balance of attitude and aptitude as the article describes is the perfect way to handle a personal counter and it should especially be a priority on social media.

  13. Connor Wiedeman February 16, 2018 at 6:48 pm #

    The stage between graduating from college to entering your career can be a strenuous stretch of time. With so many students all funneling out of college and into the working world, employers and big companies are going to do their best to make sure they hire who they believe is going to be the best fit for their company. For someone who uses their social media to highlight all the parties and bars they go to, might represent them as someone who prefers play over work or not having priorities in order. Having a shot at a job requires students to look mature, and professional when presenting themselves. However many college students social media accounts do not reflect a mature and professional image, which could be detrimental to them when chasing their dream job. Students should know by now that social media accounts are very public entities and should expect to be reviewed by employers when applying for a job.
    You can learn a lot about a person through their social media accounts, which is why students need to take their personal image seriously. Within a few minutes of looking at someones profile, you can get a great sense of their personality. Unfortunately this also means that within a couple of minutes searching through your profile, your resume could end up in the shredder or the call back pile. Taking this into consideration, it would be wise to refrain from posting things that you don’t think represent you as a person. We see controversies all the time about celebrities posting something offensive and it can really impact their careers. People have lost jobs over stupid things posted to their accounts. As the article states, fear of your account not showing a positive image doesn’t mean you should appear as someone who you really aren’t, but just to be yourself while keeping your accounts clean.
    It is important to raise students awareness of this because it is an extremely preventable roadblock when entering the working world. For a student to walk into his dream job interview only to not receive a call back due to videos of him shotgunning beers on his instagram would be crushing. Before posting, students should think to themselves “Would I be ok with an employer seeing this on my profile, and does it represent me well?”. Kids grow up thinking everything they put on social media is just seen by their friends and people keep this mindset going into college, while in reality they are now adults who are held responsible for what they post.
    While everyone warns of social media being a danger for newly graduated students searching for jobs, it can actually be a great benefit to your job search if used correctly. If an employer is going through your social media accounts and gets the image that you are a hard worker yet also an enjoyable and interesting person, then that can put your resume above many others. In today’s job hunt, every advantage helps which is why students need to begin forming a positive personal brand, and start making their social media accounts work for them.

  14. Frank Mabalatan February 16, 2018 at 7:07 pm #

    The social media revolution has allowed individuals to express themselves in ways that makes them unique and put their personalities on display. A look down one’s Instagram timeline or Twitter feed provides deep insight into the lives of people around the world. However, because these profiles are so accessible and open, what a person does online has a strong effect on their lives offline. One’s actions online are an extension of themselves and in order to maintain a hirable persona. An aspect of Cory Fernandez’s article that is especially interesting is companies’ acknowledgment of the individuality and expressiveness which social media was built on.
    The world we live in today demands much more than a warm body to be successful. Companies look for a well-rounded person who can contribute a personal kind of effort into the workplace that is unlike any other. By hiring people who think differently, companies will succeed differently. Fernandez’s article includes a quote from Ariel Lopez which reads, “’Someone that has the skills but someone that I like and want to be around for 40 hours a weeks’ might be more likely to catch recruiters’ attention”. American society has been creeping away from the hiring practices of the Industrial age and is beginning to see workers as people, rather than parts of an assembly line. Ultimately, it is a person who is bringing something new to the table. It is a person who will create new ideas that will revolutionize an industry.
    Regulation of one’s social media feed is always a good idea, but one cannot degrade his social media presence to that of cinder block. Hiring managers are looking to fill a void in the workplace that requires adaptation and quick thinking and if a person can only follow directions and play by the book, that person will not be hired. Social media can signal to employers that a prospective employee is setting himself apart from others through eye-catching profile themes and (clean) witty humor. Steve Jobs, Bill Gates, and Elon Musk are all people who have revolutionized the world through ideas which have been influenced by their dynamic personalities. With names like those, employers know it pays to have a worker with a personality.

    Related Reading:

    Creativity Will Be 3rd Most Important Work Skill by 2020:

  15. Avans Beaubrun February 16, 2018 at 8:12 pm #

    Avans Rophe Beaubrun
    Prof. O’Sullivan
    February 16, 2018
    Social and Legal Environment of Business

    Blog Post

    There is no discussion that social media has certainly revolutionized the way individuals perceive themselves, the way individuals perceive others, and most importantly; social media has revolutionized the way individuals interact with the world around us. For this week’s assignment I read the article titled “This Is What Recruiters Look for On Your Social Media Accounts”. There are many who are frequent users of social media, in fact social media has also became a tool used by hiring managers and recruiters. Ariel Lopez, the founder and CEO of career platform 2020Shift noted in the article that “employers tend to look for a 50/50 split between “attitude” and “aptitude” when scanning job seekers’ social accounts”. It is evident hiring managers and recruiters are using social media platforms as a tool to get a better understanding of potential candidates and they are able to draw conclusion and come up with information derived from a candidate social media account.
    Moreover, the article also noted the importance of professionalism and how having a profile picture that look “blurry, badly cropped, or show you in an inappropriate setting” can affect hiring managers and recruiter’s decision in the hiring process. As a college student that is soon to enter the professional workforce, it is very important to be mindful in regards to decision making on social media platforms because as mentioned earlier; hiring managers and recruiters use such platforms in order to decide whether you are a right fit or not.

  16. Lucas Rodriguez February 16, 2018 at 8:17 pm #

    As intellectuals we seem to have the tendency to separate our professional lives from our actual social- consuming activities or preferences. Using our daily social media platforms such as Twitter or Facebook, we find a way to escape the egregious stress-provoking work environment conditions and keep a personal tab of our emotions and daily situations with friends whom we have connected with globally. But using these platforms as a guide for self-expression and as an escape from the “professional world”, where we could post what runs through our minds, express our utmost interests, and converse freely with our closest peers, may prove to only affect our career opportunities greatly. These numerous online services where our explicit thoughts may leak freely and uncontested have actually been a tool utilized for monitoring one’s values and character in the job marketplace. We are more than ever responsible for every thought we have, every tweet we deliver, and every intention we discuss. It has already been recognized that colleges look for potential students carefully, by observing their social media platforms intently; college scouts look for potential athletes in the same regards, but in terms of working environments employers look for certain key elements in each intellectual through what the potential employee posts. Although many businesses are different, employers want an individual’s working ethic and capability to reflect what they view and post on their media sources. Despite having a very professional social media structure, some employers look for individuals who they could relate to, or as the article expresses someone they would be comfortable and enjoy working amongst. As our growing technological age surfaces throughout our daily lives, it seems almost impossible for any business or employer to allow the advantage of this era’s technology to surface unbothered. Our devices and entertainment sources have become something we have once viewed as private and enjoyable to an enemy whom we must carefully collaborate with. National statistics have concluded that companies are less likely to hire an individual whom they cannot find online. So even if you plan to escape the risks of maintaining a social media account, you are actually at a disadvantage. A whopping 54% of companies will not review their employee prospect if they cannot be easily accessed on media platforms. A tool created for the enjoyment of a private or social life has become a tool that fishes out the individuals likely to get hired- a community welcoming environment turned rogue.
    The Social-recruitment strategy is something that businesses have found useful as the rising number of employers that are continuing to adopt this method is rising. As a job seeker, individuals must be cautious about how inappropriate their posts may be despite the familiar background of friends they may have online. But watching what content you post is not the only thing we should be worried about faced with the competitive working environment. Individuals must also focus on building and establishing strong relationships and connections, creating many interconnected cyber networks. This represents impending skills and experiences that you could translate into a working environment, especially your ability to communicate thoroughly. In a sense, individuals must also clearly express their personal leadership skills. By engaging into conversation, spreading knowledge or insight amongst your community, and always maintaining a clear and professional feed structure you will be looked at in more positive regards from several businesses that are interested in you. Our media platforms in this sense could help our potential opportunities for job employment. The media applications which we have become accustomed to have transformed into our own personal virtual resumes. So although you may believe that what you post may not affect you directly, it may potentially affect your future.

  17. Destiny Kearney February 16, 2018 at 8:42 pm #

    Growing up in today’s society social media plays a huge role in many aspects of the world. From getting to know new people to displaying your favorite hobbies social media can be a friend or foe. As people in the new generations began looking for jobs and going to college, recruiters and business companies are viewing our social media to see the type of person we are outside the workplace. I believe that this is a great strategy in doing business because you get a clear understanding of who that is as a person. I use social media a great amount in my life and I believe it’s a gateway to express who I am. When looking on my Instagram you can get a pretty good idea of the type of person I am and what I like to do. If a business company was to view my page I would be okay with it. I follow the guidelines that are listed in the article like equal parts attitude and aptitude. My page is a display of my outstanding personality but some things are hidden, things that you only would know if you were around me. I express myself but I do it in a content way so I am sure I do not offend others. An area that I could improve in is a sharp, consistent visual brand. I have a LinkedIn but it is not up to date. This could limit my opportunities because it’s showing that I do not finish things that I start. After reading this article I will be even more aware of the things that I post on social media. Business companies and college recruits use social media to obtain people that they believe will be a benefit to their organization so the next time you go on social media ask yourself, “Will I get the job if I post this?” If yes keep doing the great things you’re doing and if no evaluate how you can make the most appropriate to everyone.

  18. Sebastien Jose Fortes February 16, 2018 at 9:00 pm #

    When using social media, I try not to use any swear words or share any memes. More often, I just post my musings about things that don’t matter. One of my most recent posts simply says this: “Billy Idol’s ‘Dancing With Myself’ is such a bop.”
    This mostly has to do with worrying that my relatively strict mother will see something she doesn’t like.
    Now, if recruiters see that I have a negative trait because of my profile picture, I can understand. It’s a selfie I took in the dining hall, with phrases only I would understand layered over it. Other employers, however, might just think it’s a personal style and consider that I have a creative mind.
    In my opinion, though, social media should pave the way for more empathy. If I’m in an angled picture with some friends at a sushi restaurant, there shouldn’t be a problem. It just shows me in a realistic environment. There’s nothing wrong with being a normal human being. Some publishers release books compiling college essays that have worked in the past—surprisingly including funny ones with relatively casual tones.
    I draw the line at some point before a “finsta” account on Instagram. These accounts are used to post about topics that only close friends would be allowed to see. I find these hilarious, insightful, and creative sometimes, but a little too personal. Compare them to this passage from The Catcher in the Rye:
    “Don’t you think if someone starts out to tell you about his father’s farm, he should stick to his guns, then get around to telling you about his uncle’s brace? Or, if his uncle’s brace is such a provocative subject, shouldn’t he have selected it in the first place as his subject–not the farm?” (Salinger 99)
    This is in response to the main character discussing a classmate who veers off topic during a presentation. I agree with Holden that some things are interesting to hear about—I find “finsta” accounts fascinating. But I think that these accounts are ridiculous and should be rendered very difficult to find, if made in the first place. I wouldn’t want the Macy’s at the Livingston Mall to assume I can’t rack perfumes just because I posted about weed one time. (I don’t have a finsta. This is a joke.)

  19. Abeeda Razack February 16, 2018 at 9:19 pm #

    Job hunting can be tedious at times. However, the hunt can be as difficult for the employer who is seeking the right candidate for the job. While resumes present an upfront overview of professional qualifications, other personal characteristics are often unknown. Employers often waste valuable time interviewing candidates whose qualifications may be right but their personalities are unfit for the job. As such, social media has become the new search engine among employers. Many companies in the United States are taking advantage of the opportunity as more individuals are turning to social media for branding and engagement. According to a recent CareerBuilder survey, 70% of employers use social media to screen candidates before deciding to hire. The survey also found that 57% of hiring managers were less likely to pursue or attempt to interview a candidate who they could not find online.

    For individuals seeking jobs, a personal brand is very important. Branding reflects who you are and what you are known for. First impression is critical while job hunting. In today’s world, the content presented on social media creates the first impression for a potential employer who is able to view that content online. It is advisable for job seekers to be cautious of the content they are posting to their accounts. A profile picture is the door way to a user profile. These photos should represent the individual in his/her best self. It is important for profile photos to be recent, clear, and exclusively feature the profile user in appropriate attire. Inappropriate or derogatory images and comments should never be posted. If this is the case, users should have them removed from all social media profiles. For those job seekers who have professional social media accounts such as LinkedIn, it is important to have posts that are relevant to their current or future career paths. In addition, many recruiters compare qualifications to online profiles with the resumes submitted upon applying. So, be honest.

    Social media users should also desist from adding individuals who they share no relationship to. Recruiters often evaluate personalities based on connections. It is important for users to take the time to reevaluate their friends lists and only connect with individuals who reflect their personalities. Users should also make efforts to connect themselves to professional groups or peer groups related to the jobs they are seeking. Recruiters are often impressed by this drive to network. Furthermore, editing privacy setting on social media accounts is crucial. The privacy settings of social media platforms enable users to restrict access to posts on profiles for the purpose of commenting and/or liking. However, the challenge is keeping social media profiles in accordance with best practices. It is also difficult for individuals to abstain from practicing old habits. But, we need to be mindful of the fact that recruiters are almost always watching. I urge individuals to be mindful of the content they post on their social media profiles. Before posting anything on social media, we need to ask ourselves if this post will decrease our chances of landing that dream job in the future.

  20. Daniel Schreier February 16, 2018 at 9:24 pm #

    A Reputation is one person- specially a professional one- most valuable assets. It is a tough thing to build, and an easy one to destroy. Anything can easily destroy the reputation of a person. From the smallest acts to felonies. Moreover, with the increase of social media use, anything posted or shared into these platforms can become a problem, especially for finding a job.
    In current days, companies and their recruiters have people specially designated for searching social networks, especially Facebook, Twitter, Instagram and -the most important in the job market-, LinkedIn, to verify what their future employees post online. Thus, it would not be appropriate for one, to post or share whatever it comes to their minds, especially if is something considered politically incorrect or socially unacceptable. In instance, sharing a polemic opinion about abortion may go against the mission, vision and ideas of the company this person is applying to work with, which would definitely affect this person’s candidacy for the job. With twenty other people applying for the job as well, the chance of this person getting it is likely gone.
    Still, people should not be paranoid about what they post in their social media accounts. This is a space which is made for social interaction, and therefore, can be used for that. There is no problem in sharing a Meme, sports related stuff, or even a political news, if that is politically correct. The key for success in social media interaction is common sense, which can set the balance for having a healthy social media use, without harming one’s reputation.
    Although a bad social media can be related to over-sharing non-acceptable stuff, not posting anything, or being absent of social networks is not a good thing as well. After all, social media shows a lot who a person is, and recruiters need to take that into account that when they are hiring a new team member. This person needs to be able to adapt to situations and to work well along the current people in the company. Since a resume and an interview may not be sufficient to see these characteristics in a person, recruiters turn to the virtual social interactions of such person, which is, in most cases the only way they can get this information. If there is nothing there showing who you are, there are also twenty people running for that job that have that information available.

  21. Stefan S February 16, 2018 at 10:38 pm #

    Besides building a resume, a key factor that most people forget to take care of is their social profile. Not only is this important when trying to date but especially when finding a job. As explained in this article, a Linked profile can show a business side of you but it is also very important to know a persons social side and how that might correlate with the company’s team. Furthermore, I have known people who have been either fired or not given a position due to the lack of social media care and un-filtered images or posts. Your social accounts are like your house or room. When someone important comes to visit they will see your life and how you manage it.
    For example, celebrities are excellent at these, if they run their own social media accounts, but they build there brand and create revenue, fame, etc from this. Moreover, by building your brand you need to sell yourself and the most importantly people stock each other in the modern era. It sounds very creepy but stocking is the most powerful recruiting tool and it starts by company’s looking up your brand name on the web. That is why I always watch out what I post because that can either influence positively or negatively to my macro scale resume via the web.
    Social media is one of the most important but low key tools company’s use now-a-days. It’s all about building your brand and establishing the connections that come along with it.

  22. NF February 16, 2018 at 10:49 pm #

    I believe that scanning through social media pages is the easiest way for a recruiter to learn about a prospective employee. When looking at a social media page, you gain an insight of someone’s style, interest, personality, and aspirations. Although social media isn’t the clearest indicator of how someone might be, you can distinguish whether you might or might not be fond of who they are.

    Ideally, recruiters are looking for people they would like to work with. Most jobs require their employees to work together. No matter how excellent a business’ employees are, if they can’t get along or if an employee isn’t liked, there will be no progression. Professionalism is great, but if employees can’t get along or can’t work in unison, the professionalism aspect is defeated. Employees must aspire to complete task as quickly and efficiently as possible.

    Also, a business’ employees are its biggest selling point. They are the best representation of the brand an organization is trying to portray. Therefore, how employees represent theirselves online, even on their private social media pages, is very important. If an employee is representing theirselves poorly, or behaving outrageously online, how do you think they would represent the business they work for? This is why it’s important for recruiters to scan social media pages before hiring new employees.

  23. Joe C. February 16, 2018 at 10:52 pm #

    The practice of recruiters and hiring manager looking potential candidates up through social media accounts is no new secret and has been taking place for many years. We must understand the difference between professional and personal social media accounts and how to present and manage those accordingly. First, we must understand that nothing is completely private that we post to social media sites or any other website for that matter. As a professional looking to join the workforce, or someone who currently is in the workforce, do yourself a huge favor and lock your personal social media sites down to recommended security and privacy settings – search for them, they are available. As this article suggests, if you are going to use a professional picture, use one that clearly shows you in a positive light and you are proud of. For privacy concerns, not using a profile picture in a personal social media account is acceptable and can be substituted by something off topic – like an animal, sports team or other hobby/subject that interests you. I would highly advise against this in professional networking site such as LinkedIn that you want to show those potential employers and networks friends who you are. There is a very distinct line between personal and professional social media and the line should not be crossed. Furthermore, in your personal social media, you should altogether get rid of those pictures that you would have a difficult time explaining to a potential employer and tighten the privacy settings on who can see your posts – remove ‘public’ viewing as best as you can.
    So what drives a potential employer to your professional social media accounts? According to ‘Workopolis’, 44% of employers have hired employees through social media sites and an astounding 93% of employers have admitted to seeking candidates out through social media – for either the purpose of gaining another perspective, cross-checking references/networks and to get a better glimpse into the personality of who this person that they’ll be spending 40+ hours a week with. Business News Daily stated that this figure was more along the lines of 70% of employers using social media platforms to check-up on potential candidates in order to get a better and more thorough glimpse into who this person is. This statistic has risen nearly 10%, from 60% the year prior and a major boost from 2006 when only 11% of employers used these methods to cross-check future employees. I think that we all can agree on a few things – social media is getting more popular and the number of social media platforms are growing in popularity and the number of new systems introduced is increasing and the number of hiring managers using this ‘tool’ is likewise increasing and becoming commonplace in the business world. If you are going to have social media – do so responsibly.
    Hiring managers want to know if they’ll be a great team component, a positive leader or a motivated self-starter. These are all questions that fall short in resumes and interview and can usually be pieced together by browsing a few social media accounts, looking at some pictures, browsing posted memes (or quotes) and getting an idea of what type of personality that this person has – in a Dick Tracey sort of fashion. The three things that employers that were surveyed said they looked for when browsing social media are – if they’ll fit into the corporate culture, what type of qualifications they really have and how creative they are. Based on the job summary/description, many candidates can drive their resumes and even interviews in a manner that is only giving the hiring manager what they want to hear, instead of who that candidate really is. Naturally, that hiring team is filling a void in the company and they really want to know if you fit the bill. The social media aspect allows the hiring team to dig a little bit and really understand if that person is really who they say they are on paper and over the phone/ in-person interview. The qualification is a bit trickier to piece to together, as most candidates will most likely have matching professional social media sites (LinkedIn) with the qualifications that are on paper in their resume. Little bits and pieces may be able to be put together through some investigation, but most qualifications require a potential employer to contacts schools, certification organizations and professional associations to verify that the candidate has successfully earned the credentials that they said they earned. The creative aspect that is sought after is probably the easiest to obtain through social media since most candidates tend to show who they really are, what interests them and many have a lack of internal filter that allows them to openly project their opinions through these public forums. In the end, it’s about enjoying social media, but understanding that social media has evolved into a career investigation tool for employers that will paint a crystal clear picture of who you really are. Try to think like an employer and understand what benefit you will bring to the position and understand that you have nearly a 100% chance of having your social media accounts reviewed in an effort to see who you really are by hiring managers.

  24. Natalia Falana February 16, 2018 at 11:05 pm #

    While reading this story all I could think to myself was whether or not my social media truly reflects who I am and whether or not that is okay. Like most people my age, I use social media every day, and it is a reflection of my beliefs and where I am in my life. Social media has to be a social and professional gauge for employers. Being able to ask people outside of one’s chosen references about a candidate’s true credentials and personality can be both beneficial and detrimental, depending on who the employer asks. Having to unfriend or unfollow someone because they may not have a positive professional outlook on one’s self seems bizarre and yet as I write this I am going through a mental list of all my social media friends to make sure that no one would give me a bad reference. It also makes me wonder how much weight is attributed to what my friends post. Perhaps, employers are also careful when selecting candidates and avoid employing those whom they believe to have negative social connections. Most employers now look at social media and believe it to be a strong indicator of character. This brings up questions of whether or not a person with no social media (or really outdated accounts) is at a strong disadvantage when compared to someone with strong and positive accounts filled with wholesome and uninflammatory material. Staying away from harsh or difficult topics like politics and religion is important, but doing so completely in an account like Facebook may cause the recruiter to believe that one has no strong beliefs or character at all. Regardless, knowing that employers look at our accounts, and that our social value may translate into landing the job or simply being another application, is intimidating. Creating a brand and maintaining it throughout different platforms can be exhausting, especially when that brand does not and cannot fully encompass who we are as a person and an employee, and yet it would be counterproductive for companies to not take the opportunity to look behind the curtain and look into their employees social media accounts. Perhaps, the only way to avoid being negatively impacted by one’s social media baggage is to not create any and treat social media like any other proper interaction and avoid getting too personal. Treating social media as a daily interview may soon become the only way to land a good job.

  25. Timothy Guerrero February 16, 2018 at 11:09 pm #

    Developing a career is all about networking, and essentially selling yourself through skill sets and professionalism in order to function well on a team. This is essentially what employers seek when hiring individuals to work well and collaborate. There needs to be a sense of personality and comfortability, as well as said skills and abilities, in order to flourish in a position, yet this line between personal and professional realms seems to only blur as we delve deeper into the technological era. Take Twitter, for instance. You want to have all the means of professionally displaying yourself through your profile, and have to take into consideration nearly action you take on whichever social media platform, as any “like,” controversial or foul comment or association with people deemed abhorrent through a business lens, can possibly falter and even ruin careers. This article essentially summarizes a certain “etiquette,” almost like those unwritten rules in pertaining to the proper balance of personal and professionalism, and what employers deliberately look for.

    In essence, employers value the individualism in pertaining to one’s personal consumption of social media. They look within the context of what you’re sharing, what words you’re using to convey such message, and overall how you brand and represent yourself through the platform. There are certain parallels between this and the professional atmosphere – effective communication, working well with others, etc are skills vital to finding success, regardless of industry. In a modern context, this is as prominent as ever, as social media usage is synonymous with millennials and younger; these of whom are the future of this country and business. It is easy to get carried away through various means of conversation and say things that we would upon common chatter, yet social media has a profounding circumstance attained to it by its nature – there is written documentation of everything you say and an unprecedented sense of accountability becomes implicit. This means something as simple as tweeting a vulgar word out of emotion following your favorite hockey team losing a heartbreaker, is now accessible to the entire world, including potential employers. Many of those who have found success are very tactful of how they utilize social media, whether it be through choosing not to partake at all, or better yet effectively utilize it to communicate to the masses while building upon and preserving a positive self-brand. Masterful use of social media in the modern context can be the skill that puts you above the rest of applicants. We just need to be wary of how we use it.

  26. Alexis Candelora February 17, 2018 at 3:21 pm #

    Finding a balance between a professional appearance and character of personality can be a complex and increasingly difficult task as social media blooms and expands to influence aspects of one’s life such as career opportunities. The tips provided in this article are extremely pertinent to modern society, as social media has become a major influence and representative of an individual’s daily life. Social media accounts can be used to discover and determine an individual’s connections, personality, and compatibility with a company and its current employees. This can prove to be beneficial and detrimental as it allows recruiters into the potential employee’s personal life, which is why it is always important to bear in mind the consequences of what one makes public on the internet. Through the vast body of social media, recruiters have access to all previous connections linked to one’s account, allowing them to contact these individuals to better assess the potential employee’s skills and personality. His can prove to be undoubtedly detrimental if the recruiter comes in contact with a connection which does not necessarily view the individual in a positive perspective. Thus, it is important not to tie these connections to one’s social media accounts. These accounts should be utilized to portray positive characteristics and allow for positive feedback from connections. However, Social media accounts should also show how one is distinguishable from other potential employees. It should show a great deal of personality while remaining professional and respectful. Moreover, social media accounts should be treated differently from professional accounts such as those of LinkedIn which should be kept strictly professional and work-related. If necessary, one may provide links to more personable accounts on social media platforms such as Twitter or Instagram, however, LinkedIn is not the place to present one’s creativity. The creative aspects should be strictly reserved for social media accounts. With tips such as these, navigating the ever complex relationship between one’s professional skills and personality can be simple. It also demonstrates the importance of being aware of what recruiters look for and what information they can have access to, whether it be beneficial or not to the potential employee. Overall, the article reminds individuals to always be aware of the consequences of their public portrayal and connections.

  27. Shakur Mckinney February 18, 2018 at 12:56 pm #

    I found this article to be a great read and very insightful. I’ve always heard about the dangers of recruiters checking aspiring employees social media pages. I like many others have been told not only by my parents but my teachers as well to really watch what I upload on my social media accounts. Whether it be to revealing of a picture, or a caption that someone may view as offensive you really want to do your best to not post those kinds of things. So finding out that recruiters are in a away looking for people to show personality on their social media platforms was interesting. I always thought that recruiters would probably like a soon to be employees page if it was just a typical type of page with little to no personal tweets or pictures. So to find out that they are actually looking for people who have a strong personality; as long as it’s not way out of bounds, was good to know. I also liked how the author talked about creating a sharp visual brand. I found this interesting because his definition of a sharp visual brand is thinking beyond just your avatar, and having a style guide for yourself. He then goes on to talk about having a color, a font, and trying to create a professional aesthetic across all social media platforms. He states people should even have a friend take a picture of them to set as their avatar instead of just a selfie. This really hit home for me because me and my group of friends have been taking pictures of ourselves in different locations, with different clothes and different colors for the past three years and our Instagram accounts actually do look somewhat professional, when compared to others in our age group. In essence we have been directing photo shoots and we didn’t even notice, we were just doing what we liked to do creatively. So it was good to find out that that’s what recruiters are actually looking for. The last topic within the article that I found interesting was when the author talked about backdoor references. I thought the information on backdoor references was very useful because it was something I never thought about, so i’m sure others haven’t either. A backdoor reference is described as connections you may have, old coworkers at previous companies, and former freelance clients, who recruiters contact on their own to get intel on your skills and experience. I never thought that the people I follow and the people who follow me would have any impact; positive or negative on my career. So it was good to find out that recruiters are watching that and contacting these people as well. I know that there are some people I follow who for whatever reason may not have positive things to say about me if they were ever contacted by a recruiter. There are also some people I follow who I know generally aren’t a great representation of me. I know I now have some cleaning up to do on all of my social media accounts, this article was very helpful.

  28. Jake Bennis February 18, 2018 at 1:14 pm #

    This article describes the “lesser-known things” employers look for on your social media. The four main topics include a “50/50 split”, a consistent visual brand, linking to other creative sites, and “backdoor references”. I agree that social media has a large impact on how employers view you as a potential employee. The article outlines points that a lot of workers would not expect.

    The most surprising point the article makes is that employers will contact “backdoor references”. It is important to make sure you have a strong network group of people that will aid you in landing the job. Networking is the strongest part of landing a job. Everyone you encounter can be a potential “backdoor reference” and you need to choose who you network with carefully.

  29. Nicholas DiBari February 19, 2018 at 9:17 am #

    We, as a generation, have been told a countless number to try to be very conscientious and careful in regards to what it is we upload to our social media accounts. There are obvious taboos: underage drinking, crude jokes, inappropriate content, etc. Despite the explicit directions of what it is we should be avoiding on social media, it seldom is talked about how most effectively to use our accounts as potential networking opportunity. Our presence online, or our digital footprint, is an incredibly powerful tool that can make or break the chance to be employed. It is now common practice for employees to look into and analyze all different aspects of an account including the username, communication skills, and they way they speak about their prior employees (
    Furthermore, personal branding is now a major component in maintaining a marketable social media presence. It is vitally important to have a strong awareness of how you come across online and so, it is advised that certain practices are employed in order to monitor and maintain your personal brand online ( For one, periodically Googling yourself is suggested. As mentioned in the blog post, employers will often use “back-sources” to figure out more about prospective employees such as posts an individual is tagged in or that person’s activity online. A quick search of your name on a social media platform will turn up all of those back-sources and, now knowing where they are and who is posting them, you can have some semblance of control over them by either requesting the posts are deleted or disassociating yourself with them (i.e. blocking being tagged on an Instagram post).
    All of this should not serve to scare social media users, however; social media is a valuable tool that can show prospective employers what a resume simply cannot. Over a third of all employers use social media to get insights into prospective employees ( In order to optimize your appearance on your social media pages, make sure to check your posts for spelling mistakes or grammatical errors, post items relevant to the position or field you would like to work in, and that you try your hardest to convey a professional image. While some may worry that employers access to our personal lives through the window of social media, I for one feel that as long as you maintain a respectable presence online (which you should be doing anyway regardless of employment status), there really should not be anything to worry about.

  30. Mark Marino February 19, 2018 at 9:27 am #

    In the recruiting process for a job, many young people do not realize the research the employer goes into to find out as much information as possible about the prospective employee. Social media has introduced a plethora of issues when it comes to this process. From stories on the news you hear about where people do not get hired because of an insinuating action that is seen on social media. The world of employment is changing as quickly as technology
    A problem that many run into is the idea of technology in total taking over many aspects of the working force. Complicated accounting information can easily be processed and submitted via a computer with the proper programming. Complex computer algorithms are now authorizing multi-million-dollar transactions. These complex processes are a lot more difficult than unlocking your private Instagram account employers can view on anybody.
    Looking at someone’s account could also help them in the employment process. Some believe that seeing if the potential employee can interact with the rest of the workplace is a good. If the culture of a company is similar to what your outside life is like, employers can see a relationship right from the start. In the article, “aptitude” and “attitude” are things that employers look for on the interview and in their search on online resources of the person being interviewed. If the potential employee fits in well with both aspects, then the employer may seem more inclined to hire the prospective employee.
    LinkedIn, a form of professional social media is a platform for which many employers go to when researching potential employees. LinkedIn is a service many professional use to network within their field. Using professional language, having a good profile picture and using it correctly, can really advance your chances on making a good impression on the employer.
    Another aspect many do not see coming is a back-door reference. Typically, these are past coworkers that employers seek to contact in order to build a decent profile on personality, work ethic, and how he or she interacts in the work place. Back-door references can typically make or break an employee. If you get a good referral, it could really improve his or her chances of scoring the new job. If someone gives a bad referral, employers will run away from their prospective employee and pursue other options. This is just another example of how deep employers will go to seek who the new employee is.

  31. Jerry Wu February 19, 2018 at 10:42 pm #

    I found that the article “This Is What Recruiters Look For On Your Social Media Accounts” to be very informative! It definitely gave me a reminder to always be responsible with the way I behave and what I post. Because I have own a lot of electronic devices myself, I have definitely learned the importance of this. Even though there are consequences for what he or she posts online for the world to see, I believe that there are also many benefits to post things that give a positive impression. These can include things such as contact information, great personalities, and potential skills employee skills. This way, both the employer and employee can benefit in terms of building a more successful company and getting the best career opportunities possible (respectively)!
    In the end, I believe that more personalized social media accounts such as Instagram and Twitter should strictly be kept to oneself, as it is extremely private. However, platforms such as LinkedIn and Facebook (although it can be both useful and extremely private as well) can both be places where one can tell the employers of his or her skills more professionally. To concluded, I feel that this article is beneficial to anyone looking to boost their resume and chances for future employment.

  32. Jerry Wu February 19, 2018 at 10:43 pm #

    I found that the article “This Is What Recruiters Look For On Your Social Media Accounts” to be very informative! It definitely gave me a reminder to always be responsible with the way I behave and what I post. Because I have own a lot of electronic devices myself, I have definitely learned the importance of this. Even though there are consequences for what he or she posts online for the world to see, I believe that there are also many benefits to post things that give a positive impression. These can include things such as contact information, great personalities, and potential skills employee skills. This way, both the employer and employee can benefit in terms of building a more successful company and getting the best career opportunities possible (respectively)!
    In the end, I believe that more personalized social media accounts such as Instagram and Twitter should strictly be kept to oneself, as it is extremely private. However, platforms such as LinkedIn and Facebook (although it can be both useful and extremely private as well) can both be places where one can tell the employers of his or her skills more professionally. To conclude, I feel that this article is beneficial to anyone looking to boost their resume and chances for future employment.

  33. Antonio Macolino February 20, 2018 at 3:05 pm #

    Getting hired in this age of technology seems to be so much more complicated than it used to be. Just when you thought your life seems very clean cut and your resume looks amazing, that one picture of you looking drunk at a party can ruin any possible chance you had at getting hired. It is a known fact that now, social media is part of the long list of things that recruiters go through when trying to hire people at their companies.
    Throughout high school, I was always told to just make sure that my social media profiles were clean because future employers would be looking at them. What I did not know, was that getting hired is not just about keeping your social media platforms clean. It is so much more complicated than that. Social media platforms can actually be used as a strategic advantage.
    I never once thought to make sure I personally brand myself using the way I look and what I say on social media. This includes making sure the outfits I wear, colors I show, and things I say, remain consistent. I also never thought of the idea of posting different types of content on different platforms. The article speaks of this when explaining that only professional content should be posted on LinkedIn whereas all creative content should be posted on Instagram or Twitter. This idea does make sense, but it is just interesting that this has now become a requirement. Never once, have I ever thought that social media had certain guidelines. I always believed that I could post whatever I wanted to as long as it was nothing stupid or self-incriminating. But, if the practices described in the article are actually done by employers, these guidelines become a reality.
    The most intriguing thing I learned from this article though, is the idea of back-door references. I had no clue that employers might go through your followers and use people you follow as references behind your back. Part of me feels this is not fair because you put the references you want your employer to contact on your resume, but that is a discussion for another time. What this taught me is that someday, I may even have to clean up my followers on my profile and unfollow people and block others who may speak poorly or not have much to say about me if used as a reference.

  34. Lauren Woodward February 21, 2018 at 9:13 pm #

    As technology develops in our society, our amount of privacy concerning our personal life decreases significantly. Back in the day, no job candidates had to worry about their potential employer finding embarrassing photos of them on their social media accounts. However, now heavy precautions have to be made in order to land a job with an employer. An extensive amount of thought-process now has to go into the simplest of personal information out on the web, causing a much more difficult market to gain a job.
    Throughout the rise of social media and the internet many years back, adults always told me to watch what I put out there, because employers could always look back at it. I understood this, but not to the extent that the article explained. I never realized how closely an employer will examine their candidate in order to get a better perspective on them. While this seems necessary, it also subtracts from the social interaction employers used to have with their potential candidates. Adults can talk all day about how millennials are losing social interaction skills by always being on their phone. However, it isn’t just younger kids that are lacking in this department. As seen through the purpose of this article, employers and young adults absolutely have to be in-touch with their social media interactions; otherwise getting a job is out of the question.
    The idea of creating a personal brand for yourself is also mentioned. I believe that this concept is widely underrated, as I myself had not heard of it until I began my freshman year at Seton Hall. While I think that a personal brand is important to have when landing a job, we aren’t taught much about how to organize and frame a plan to make one. And since recruiters look for so many specific details in one’s social media and personal brand, how would someone know what a perfect and eligible candidate looks like? It seems like you have to be perfectly balanced between likable and professional. The only job interview I have ever had was with Build-A-Bear; and just that was stressful enough. They hadn’t even looked at my social media until after I was hired. I can’t imagine the pressure in however-many-years when I try to land a more professional and stable job. It seems as though an entire career can be made from advising others how to gain a career based on their social media interactions and perceptions.

  35. Gabrielle Pietanza February 21, 2018 at 9:28 pm #

    As technology advances we must learn to advance with it. Social media is nothing new and recruiters have been browsing our social media accounts prior to making job offers for years. It does not surprise me that employers look for a split between “attitude” and “aptitude”. This is due to the fact that employers are not merely hiring a robot to efficiently complete a given task. The individual hired is going to be immersed in the work environment as well. With that said the new hire will be spending 40 hours a week with the rest of the staff. The hiring team wants to be sure the individual is a good fit and so will dive deep in social media to find the true personality of the individual they are hiring. For this reason, it is important that we be our honest self when posting and creating our digital presence.

    It is important to bear in mind that each social media platform is different and should be treated as such. The users of Linked In do not enjoy seeing memes and other posts for comic relief similarly to how Twitter users are not expecting to see your resume appear on their feed. It is important when making your social media presence to understand the purpose of each platform and use them to their fullest potential. Having a variety of accounts is common but recruiters and potential employers want potential employees to understand the difference between and the purpose for each.

    I did not realize the importance of a style guide when it comes to your social media presence. I tend to post images on my feeds in their natural colors and do not think I have a general style. I understand it presents an individual as a brand but I believe the most important aspect of that brand is professionalism. As long as what is being posted is not inappropriate I do not think the style aspect is the most important. Professionalism is extremely important due to the fact that employees represent their employees both in and outside of the office. Once hired, you are associated with the respective company and recruiters want to be sure they hire an individual who represents them in the best way.

    Acquiring a job is becoming increasingly vigorous. We as a society are depending more and more on our technological devices and we must be mindful of what we are posting and how it will reflect not only our personal, but our professional image. Once something is posted on any platform it is impossible for it to be completely removed. Potential employers are always watching and we must strive to always present ourselves in the best light.

  36. Sylwia Marut February 21, 2018 at 9:38 pm #

    In the digital age, it is important to sell yourself not only during interviews but also online. Many recruiters now go online to look at social media profiles before even considering giving someone an interview. Now, more than ever, it is crucial to polish social media profiles and make sure that there is nothing inappropriate on your profiles. The article encourages professional profile photos that are not blurry or cropped. Also, it is important to be aware of surroundings when posting a picture. Holding a red cup or any type of alcohol in a picture leaves a bad impression on recruiters.
    LinkedIn is a site recruiters frequently check when hiring. As the article mentions, a LinkedIn profile should look clean and professional. Beach backgrounds, or too many senseless quotes will not leave a great impression on the person viewing your page. Profiles like this should be used to build professional networks and information that is shared on these profiles should be relevant and appropriate.
    In addition, securing the job does not necessarily mean you cannot be fired for social media use. I read a news story about a woman who was a nurse and got fired for posting what the aftermath of an emergency room looked like on Instagram. Without even realizing it, posts like this, even if they do not show faces or disclose names of people, could put a person’s job and career on the line.
    Social media profiles can be great networking tools when used correctly. They are easy ways to stay in touch with recruiters and important contacts. Your social media profile helps to sell you for a job or position, so it is important to re-evaluate every social media page you have and revamp it to be as professional as possible. Professionalism is just as significant in the online world as it is in the real world. Recruiters have the ability to see you what you post, what your friends post about you, or even what you comment on other posts. Being vigilant of your online footsteps and keeping up an active, engaging, and professional social page such as LinkedIn may aid career opportunities and allow you to stand out for recruiters.

  37. Luis F Gonzalez Jr February 21, 2018 at 10:33 pm #

    Everything is about image. Who you are as a person can be misguided by how you look, talk, or act. The article talks about attitude and aptitude. Attitude is who your persona and character are while aptitude is how creative you demonstrate yourself in a professional and exciting manner. Being honest and not being “fake” is the way to go. Essentially, who you are is your brand and you want to have a good reputation. Image is a broad term and varies. A businessperson does not dress the same as a clothes retail personnel. So your image is a dependent on your environment. The major aspect this article talks about is how an individual’s image is portrayed on social media by their potential employers.
    The argument the article mentions is that your potential employment is an addition to the company, meaning that the employment is based 50/50 on your “attitude” and “aptitude”. You will be chosen because of your skills but also how much your employer might like you as a person. ‘”Someone that I like and want to be around for 40 hours a week”’ might be more likely to catch recruiters’ attention.” This is similar to how student prefer one teacher from another. They would desire to have one specific teacher because they might be more fun or simply have a good relationship with their students. This in return improves the student’s retention and focus in the classroom. Unlike having a teacher you did not want will influence you to not pay attention and learn less. This correlates to how successful student performance will be. The same thought process is into play when hiring someone. Will this person be a good fit in the company’s culture? If not, this person could potentially hurt the performances of other workers by making it undesirable to work for that company.
    In simple terms, the employer is looking for a utility-ship. In which, there are mutual benefits. You are hired and fit the company culture, you could only maintain the performance success or even increase it but if you do not fit it, you will decrease it. This is not beneficial and would hurt the company making you ineligible for the job you are applying. It is all perspective and it should not deter your opinion about your own “attitude”. Be who you are and you will find a job perfect suiting for your personality.

  38. Andrew Kuttin February 22, 2018 at 9:50 am #

    As the digital world evolves, social media becomes an increasingly important part of both our personal and professional lives. It is where we express our interests, opinions, memories, and where we connect with other people in our lives. About 70% of US adults are on at least one social media platform ( and that number jumps to 88% for those between the ages 18 and 29. With the average American worker now changing jobs four times by the age of 32 (, this is the prime job recruitment pool. Young people want to climb up the ladder and recruiters want to find the best possible candidates. This is where social media comes in the contemporary context. Recruiters are becoming increasingly sufficient in luring young workers to their companies, with 73% of millennials finding their last position through social media ( They are also getting better and better at building a profile of someone as a potential employee based upon their social media presence.
    For what seems like my entire 19-year-old life, I have had adults tell me to be weary of social media because of the impact it would have on my own adult life. In the beginning, I was advised to avoid the platforms entirely, but with the growing roles they have taken it became increasingly harder to avert them. Since seemingly the entirety of my generation (me included) have embraced social media wholeheartedly, recruiters are intelligently using it not only to find interested candidates, but also to vet them. This dynamic forces my age group to think critically about the kind of image they want to present to the public and how they should go about achieving that image. As this article points out, recruiters nowadays are looking for both positive attitude and aptitude, because they have to hire someone they “want to be around for 40 hours a week”. This is why personality is just as important as qualification across social media platforms. The article points out that you should not treat Twitter like LinkedIn and vice versa. When a recruiter looks into someone online they are going to see all of their social media activity, but every platform has its standards. While both digital portraits should be held to a professional standard, it is ok so display some genuine opinion and personality on the former. This will give the employer a sense of what the candidate will be like in an interview and if the image is positive, it simply increases the likelihood of an opportunity.
    The part of this article I was most surprised by was the concept of “Backdoor References”. It is fully expected that employers call listed references to hear glowing reviews of their potential hires, but recruiters are now picking their own references to contact through social media. I personally do not think much about the people I follow across platforms, but this article made me realize how important they may be. I am still Facebook friends with a former manager at my place of work that I would never list as a reference and I follow the Twitter feeds of several co-workers that could all potentially be contacted to talk about my character. Immediately after posting this comment I intend to take to my social media accounts and “trim the fat” as the article suggests. I am about to enter the job market and in order to give myself the best possible chance at finding success I need to appear as the best version of me on social media.

  39. Senada Ramic February 22, 2018 at 3:41 pm #

    Today social networks are used more than any other medium in the business world. About 85% of US companies use Facebook. In fact, according to Facebook statistics, Facebook is the largest social network in the world, with over a billion and a half monthly active users (Smith, Craig). Networking has become one of the biggest tools for companies to make connections with and social networking has increased this due to the all the networks that are available. Social networking is used to interact with others of similar interest to develop connections through social networks to further one’s career.

    It is true that employers are investing more time in social media as a hiring tool. In an article it said that 92% of employers will recruit using social networks (Using Social Media). I found it interesting that the article talked about how we should create our own style on social network sites. It said that we should think about what our color is and what type of font we like etc. Since I read that, I understand that showing your own character will benefit you because they can sense your personality from it. I do agree that peoples LinkedIn accounts should be customized but still professional because it is not Twitter or Instagram. The article states that Ariel Lopez, CEO likes to look for employers that have attitude and aptitude (Fernandez, Cory). The way he worded that is extremely important. Employees would rather want to work with someone who has a good personality, so that you can talk to each other without it being always on a work level.

    This article shows that by understanding the idea of networking, you can easily network to uncover job opportunities that might not have been posted yet. So, the next time you go on Facebook, Instagram, or Twitter to share information about your life, think about how you are one in a billion people that are using a social networking site and how the information you post can either help or hurt your chance of getting a job.

    Works cited
    Fernandez, Cory. “This Is What Recruiters Look For On Your Social Media Accounts.” Fast Company, Fast Company, 7 Feb. 2018.
    Smith, Craig. “90 Amazing Facebook Page Statistics.” DMR. N.p., 13 Mar. 2014. Web. 20 Feb. 2018.
    “Using Social Media to Optimize the Job Search [Infographic].” Aerotek. N.p., n.d. Web. 20 Feb. 2018.

  40. Sydney V February 23, 2018 at 2:38 pm #

    “Once you post something on the internet it’s there forever…Keep your social media clean, recruiters always check… You won’t get a job with pictures like this!” Those are just some phrases college students have been told growing up in the age of technology and social media. This article is unlike others because it informs people how to use their social media profiles to their advantage. As young adults we use our social media to stay connected and to express ourselves. The idea of branding oneself through social media is something that I haven’t been told yet, which surprises me considering how often I use social media. A person’s social media pages are generally an expression of themselves but when it’s time to start looking for job’s people feel that they have to filter themselves and be perfect for these recruiters. While there is no doubt that social media should be filtered, it isn’t necessary do delete everything. I completely agree that certain social media accounts are used to express different things, and find it very innovative and interesting that recruiters are using the for hiring. While applying for internships, I’ve heard that you have to find a company where you see yourself fitting it, with the people, the culture, the values. It’s easy for those who apply to find the company’s values and culture, and now it’s easy for the company to find people who will fit too. Instead of seeing social media as a hindrance to the hiring process, we as applicants should start using them to our advantage. LinkdIn can be strictly a place for resumes, networking, and experience while Twitter and Facebook are a place to express your thoughts and share different opinions and values. A forum like Instagram and Snapchat can then be used to post snapshots of your everyday life; who you are, what you enjoy etc. Instead of cleaning out our social media, we should be focused on creating an image of ourselves that will show companies who we really are and we are really like away from the stress of an interview. We are in a time where we are able to brand ourselves and sell our image to potentially find a love we love at a company where we truly belong, why not use that to our advantage?

  41. Thomas Johnson February 23, 2018 at 2:47 pm #

    This article touches on the issues of employers and if it is ethically right for them to be able to look at your social media accounts. Almost everyone is on social media now in this day in age social media is a huge part of our lives. As an employee of a company you represent them at the workplace and also outside of the workplace.Thats why I feel that it is okay for a company to look at your social media profiles. Through many people’s social medias they will show where they work. If someone is posting inappropriate stuff on their profile it is important to monitor it because it represents their company. Personally I have about almost every social media website there is and I make sure what I am posting is always appropriate. I always make sure what I post okay to post because I do not want people to get the wrong opinion of me.

    In addition I also feel that it is also crucial that people get LinkedIn accounts. I believe that LinkedIn is the future of hiring employees. With social media getting more popular I feel that this is the new way to hire people. LinkedIn is a quick and convenient way to find employees for a business. With its quick and easy interface makes it easy to see peoples pst work history and education history. Another thing that makes the website unique is that you can make connects with people you know. Overall social media will play a major role in the way employees are hired in the future.

  42. Joseph Sada February 23, 2018 at 5:42 pm #

    With everyone trying to get a career in the near future and social media being such a huge priority, these can go hand in hand when trying to find your landing spot. Recruiters have been looking at social media accounts for quite some time now, but that is already common knowledge. We tend to look at a social media site and a career in complete opposite directions, but that clearly isn’t the case anymore. Years ago, candidates did not have to worry about recruiters finding any dirt on them unless they had it out in the open, now, they are checking their social media as a common thing for the recruiting and hiring process.
    Some people put the most obscene things on social media that no boss should ever see and some do not post anything on any of their social media sites. People need to find the perfect middle of those two to make the perfect social media and impress the people searching for them. It is very hard to really show who one is as a person from social media because some people are not very open online and in some cases, people have social media just because everyone has it and it’s the normal thing to do. One has to know how to differentiate the different platforms they use. They should not treat all of the platforms the same because some are for different reasons. Even though they basically have the same purpose, one should know how to manoeuvre between all of them and keep each social media site to itself.
    Profile pictures are something that can either make or break someone. Some people do not often enough take pictures of themselves and they went to a party or a gathering and they liked the way a picture looked but they had a drink in their hands; That is not a picture that should go up on their profile that represents them. It is hard sometimes to take serious photos that are very professional looking and appealing, but it needs to be done to complete the profile. The article also talks about making one’s profile personal and to make it reflect who they are as a person, but do not overdo it. In some cases, people want to make it look so perfect that they ruin the recruiters eyes and no one wants to view that.
    Social media is a smart help for one references, especially Linkedin. One can interact and become each others connections. This helps because if the recruiter needs help decided who to call and one of their connections are a mutual friend or any way affiliated with them, it would definitely help out their chances. This could also help when one wants to research more about the company they are about to spend majority of their time in. One could simply see the recruiters connections and see a current employee and they could start getting all the inside about the company to see if this would be a good fit for the employee and the employer.
    Beyond contrary belief, social media is a very helpful tool for many people trying to get a job. It could also be their downfall, so one would try to stay on the positive side of social media and use it to their advantage to receive an offer from the company they could spend the rest of their life in. Setting up one’s profile can be more complicated than they thought. One has to look at it in the eyes of the employer and ask themselves several questions after they have completed the layout of their profile. The social media platforms we have today are all around us and it is easy to find a certain profile to emulate and make it custom to their personality. After all, these platforms are here to help market themselves, not destroy their reputation.

  43. Dean Spenzos February 23, 2018 at 7:49 pm #

    Most of the points made in this article are not things I would think of but they make complete sense. In high school, teachers try to scare students into not posting anything inappropriate on social media because future employers could find those pictures and reject us from a job. But this article offers a unique new perspective that says a solid social media presence is essential to showing an employer you are creative and offer a good skill set. As long as you use each platform for what it is intended and don’t try to be too professional on something that is supposed to show creativity employers will see you in a good light. No one wants to see someone trying too hard to prove they are professional on Twitter.
    The “backdoor references also brings up a good point. After leaving a job people probably don’t realize that old coworkers and employers could be contacted about you. It shows that it doesn’t matter if you just started a job or if you are on your way out, you need to treat everyone with respect and professionalism at all times. I always hear stories about people quitting jobs in unique, fun ways but they never think about a future employer finding out about it.
    It’s very challenging planning exactly what to post to maintain the balance between aptitude and attitude. When used effectively, social media has the potential to set you up for a lot of success or a lot of failure. Key points this article focuses on to help readers are keeping a consistent appearance of yourself and considering very person you have on social media. Keeping a consistent image could prove to be difficult because it’s possible to tie yourself own to one image of yourself. If you only ever portray one version of yourself then a recruiter might be surprised once they hire you and find out you’re a different person. To give yourself an advantage, the article says that as soon as you start communicating with a recruiter you should see if you have any mutual connections. These connections could give you a leg up if the mutual connection is someone highly regarded by the recruiter. Overall, the article really gave multiple new perspectives to social media and job searching that made me think twice about the way I’ve been thinking about everything. Next time I post on social media there will be new thoughts going through my head to ensure it will not get me rejected for a job.

  44. Christopher Salimbene February 23, 2018 at 10:09 pm #

    After reading this article, I agree with this issue because recruiters wouldn’t hire people with a variety of inappropriate pictures and that would cause a negative impression toward their business. In today’s world, social media has been used by almost everyone in the world and is one of the most popular activities to do when people have free time. For example, the goal for recruiters is to hire high skilled, educated people and hiring the wrong people would cause the recruiters to have their job in jeopardy. Social media can either create a positive or negative first impression toward recruiters and high school teachers tend to inform students a lot about posting appropriate pictures on social media for a better chance of a job in the future. Facebook today is the largest social media network that people use and majority of recruiters would look up people’s Facebook as their first option to see whether or not they should be hired for the job position of their choice. Searching for jobs could be difficult for a variety of people but having a clean social media with a well-organized resume would allow an easier path for a job and cause people to receive a job sooner than later. For college students, they tend to post some inappropriate pictures on social media such as pictures from parties and they won’t have a chance of receiving their dream job if they refuse to remove or avoid posting the wrong pictures on their social media accounts.

    In addition, recruiters should look at social media accounts to determine if they should be a part of the team or an organization because recruiting the wrong people would cause the organization to move downhill. For example, when I ran track and played football in high school, my coaches would always tell the team to post only appropriate pictures on your social media accounts because colleges from D1 to D3 will look at them and some inappropriate pictures would cause players to not earn a scholarship from any college to participate for their team. Also, even high school athletes would attempt to post a few inappropriate pictures on their social media accounts and if recruiters find one inappropriate picture from their social media account, then they might have less chances of being on the team. Social media not just for regular high school or college students has turned into a larger issue today because recruiters for sports teams don’t want to recruit someone that will be off the team in a heartbeat just for posting something unnecessary on social media and prefer their recruits to be respectful off the field. Social media not only gives you an advantage, it can also hurt you in a huge way and prevent people from reaching their goals just for posting unnecessary stuff that wouldn’t describe them the best. Incoming D1 athletes should be aware of their social media accounts because these athletes have a bright future ahead of them of reaching either the NFL, NBA or WNBA, and using their social media the wrong way will cause them to not accomplish their goals of moving on to the pro leagues. In the NFL, Johnny Manziel, former Texas A&M quarterback was cut from the Cleveland Browns because he was posting too much party videos and choosing to go clubbing more rather than being with the team and becoming a better quarterback.

    Finally, I agree with recruiters searching social media because they don’t want their business to contain workers that are useless and prefer to post unnecessary pictures for everyone to observe. People want to showcase themselves by posting pictures on social media that would cause them to have a high amount of attention however, the wrong pictures they post will create a negative first impression toward recruiters and have recruiters find different people that could handle the job. Recruiters want to realize to people that they can handle whatever job they assign them to the company and prefer not to see them get fired after only a month. People who are dedicated to their job and worked hard for their opportunity would take the chance to avoid posting inappropriate pictures on their social media account rather than those who don’t care and still want the job regardless of what they post on social media. Not only just this involve people requesting a job, this also goes for current employees because they can lose their job if they decide to slack off or post inaccurate stuff on social media and hand someone the job that is more responsible and are dedicated to their job. Overall, I believe that recruiters should look at social media accounts first to determine whether or not to recruit the person because recruiters prefer not to have a negative impression on themselves by hiring the wrong people and if they recruit someone who doesn’t care about their job position, then it would put the recruiter’s job in jeopardy and cause the organization to move the wrong way with useless workers.

  45. Timothy Wiamer February 25, 2018 at 3:28 pm #

    With millennials having a strong presence on social media, we often forget that what we put out on the Internet is there forever. Employers and recruiters are not only looking at our credentials on our resumes, but also at our social media accounts. One thing that they look for is equal parts attitude and aptitude. Something I constantly hear from my parents is that we all need to be careful about what we put on the Internet. Even if we have our settings adjusted to private, there may still be ways to view certain social networking sites and apps despite their privacy. Some advice that the article suggests is that we should not give up our personality for professionalism. Recruiters and employees want to hire people with personality, who will fit in, and people they will enjoy being around 40 hours a week. With that being said, we still need to be careful about our social media presence. We shouldn’t treat LinkedIn like Twitter and vice versa. If your social media screams out more attitude than aptitude, then during an interview or elsewhere you will have to make up for the aptitude.

    Another thing that recruiters and employers look for is a sharp, consistent visual brand. Looking for a job means branding yourself. This means that if you have such a strong presence on social media, you should think about having a theme to your social media to display your personality, instead of just throwing everything on the Internet for everyone to see. It’s okay to have social media but if someone looks you up, what do you want them to see? Brand yourself in a way that people think of you professionally but also look at your social media and see that your personality shines bright. One tip that they give is to get rid of the selfies and have a friend take a nice picture of you instead. This also goes back to having a clean LinkedIn account and a creative personal cite. Instead of posting personal opinions and really customizing your LinkedIn account, keep it professional.

  46. Koyinsola Okulaja March 2, 2018 at 11:24 am #

    This article is very informational and beneficial; it is able to give us an insight on what companies are looking for on social media sites. Many of us are now starting to look for professional jobs and jobs that are geared toward our career, it is important that we know what we are posting on our social media sites, our generation grew up as one of the first users of social media so we were able to learn from the mistakes that some of our peers made. I grew up with high school teachers and my parents constantly telling me to watch what I post on social media because once you post something there its going to be there forever. I have also seen many news stories of workers being fired because of what they post on the social media sites either pictures or posts. So for many of us this article helps provide an insight on what our profiles should look like and the things that are acceptable and unacceptable to have on our profiles. The fact that companies are starting to do more and more research before hiring workers, by going through our different social media accounts, there able to pretty much know all about us without even actually meeting us in person. The first thing that they look for is “Equal parts Attitude and Aptitude” this is good for us who are looking for work because this mean that they are not only looking to see someone who works and keeps to himself the entire time, because people are starting to spend much longer hours in the workplace, many companies are looking for people who are good at their jobs but also have some personality to them, that way they will be able to get along with the other co workers.
    In terms of profile pictures, we are constantly told of the importance of making sure that you use different pictures for your social media (Facebook, Twitter) and LinkedIn picture. Being that the LinkedIn is more professional, you want a picture that will make you look professional and responsible. LinkedIn has proven to be one of the most important tools, not only is it a way for employers to view your profile and see your experience, it has also become a format for applying for jobs and they have the featured skills and endorsements tab where your connections are able to vouch for certain skills that you say you have. This has become a must have account for college students and it is very hard to get a job today without a LinkedIn account. I think the most important thing to do is to explain the benefits and the possible negative outcomes of social media and how it can be used for good or bad. If kids understand this from a young age, they will make sure that they are mindful of what they post because of the possible consequences.

  47. Patrick Day March 26, 2018 at 3:47 pm #

    Even though recruiters may see social media as a quicker and easier way to pick out candidates, the ones that are trying to get the job is the most difficult thing there is to receive. Nowadays, the recruiters are looking more into the person than just the skill they bring with them, they would like to know everything they can about the person as stated in the article, “This Is What Recruiters Look for On Your Social Media Accounts” the author states how recruiters would like “Someone that has the skills but someone that I like and want to be around for 40 hours a week.” It is a tough balance between expressing yourself of who you are on social media while showing off your professionalism at the same time to attract as many recruiters as possible. Candidates would be judged for anything they have on their social media before they are even aware of who is judging them just like the author explains how poorly cropped or blurry pictures will make recruiters run the other way. Everyone wants to do anything they can to make it as perfect as possible and I think the best way to do that is by you or some friends to ask if it is good enough to attract recruiters or does it need to be cleaned up more from people knowing too much about you. An important thing that I have realized approaching the job process is that you have to build your own brand to help recruiters see you as unique and stand out.
    Even though the entire point of recruiting people for a job is to hire someone that has enough skill to get the job done or even more than that, recruiters today can take advantage of social media to see how you will look like if you were to represent their company. Recruiters would see candidates with their own unique brand that not only stands out, but also goes to show that they are professional and is able to be trusted to get the job done right. The recruiters would trust that if the candidate were to be able to put in time to make themselves look good then they should have at least done some research about the company they are interested in. Social media does not have to be one sided since social media platforms like LinkedIn could help out candidates as well. I agree with Daniel’s comment when he mentions how a platform like LinkedIn can play a huge role for research since the candidate could look at achievements and skills that others have and see how they were able to get into certain companies. Even though it could be difficult and scary to figure out how to get a job through social media, you just have to learn how to use the internet as a tool to gain a competitive edge among other candidates.

  48. John A. March 26, 2018 at 8:50 pm #

    Potential employers have many tools at their disposal to recruit and hire for their vacant positions. They view resumes and run them through software that scans to find key items that match it to the job description ( References can be contacted, phone, video and live interviews can be conducted. Background checks looking for bankruptcy, criminal history and driving records can be ordered and more recently, social media has been used to comb through the candidates personal and professional life.
    There are no laws that restrict potential employers from using social media as a hiring tool. It would be difficult to argue such a law into existence as it would only protect people from themselves. However, if any personal information such as race, age, religion, national origin, disability or gender are used in the hiring decision, then the firm could be accused of discrimination (
    Hiring the right fit for the position and the company can be expensive and timely. Once the person is on board the company will likely spend even more money to train that person, approximately 10%-20% worth their salary. ( Losing an employee soon after they start will not have a large monetary impact compared to those that have been with the company for a longer amount of time. It can cost a business on average 6 to 9 months of the employee’s salary when they leave the firm ( Depending on the salary this can be a good financial blow not to mention that this loss can disrupt the team they are leaving.
    For these reasons it is obvious why employers use every resource that they have available to hire the right fit for the position. The article This Is What Recruiters Look For On Your Social Media Accounts offers good suggestions for balancing one’s personal and professional segments when on social media. Common sense should prevail when posting on social media, especially if you are hunting for jobs. Old posts and inappropriate photos should also be removed or hidden before the employers have a chance to view them. The job market can be difficult, there is no need to make it more difficult by self-incriminating through bad posts.

  49. Katie B March 27, 2018 at 2:08 pm #

    Since social media got big teachers and family have told me, my siblings, friends, and peers that we need to watch what we post online. We don’t know who’s watching or looking. Now that we are on our way into the real world, employers want to know that you aren’t going to be a liability to their company. If your page has a bunch of pictures of you partying, being disruptive, bullying, just what kids do, they wont want to hire you or they won’t call you for that interview. But does that mean you can’t have fun? You can’t post pictures of you having fun? I took a class where a chapter was your persona online that businesses see. You can have fun and post pictures as long as they are appropriate. As long as you’re not naked in the back of a cop car on your Facebook, very extreme example, you should be fine. A clean profile picture helps, usually by yourself or at least with one or two people in it. I like how this article put it was, “your brand.” I want to hold myself to a higher standard online so I want to make sure my profiles are squeaky clean. I want someone to look at my Facebook and think I am a good candidate for the position i apply for. The article touches on good points. Not overloading your Linkedin like your Twitter is a great idea! I wouldn’t want to bombard employers and have them get the wrong impression. I feel like there could be a little more details added into this to make things more clear for some people. I really learned and enjoyed this article and I think it’s really relevant to college students.

  50. Rayjohn Felicia March 29, 2018 at 3:13 pm #

    When it comes to finding a job, it is needless to say that what employers look for in a potential employee is ever changing. Employers are using more methods to evaluate a candidate than just their resume and their responses during a interview. For more and more employers, they are looking into studying the behavior, personality and attitude of an individual in order to see if they are a good fit for the company and have the possibility of being a team player. For most people, many use some form of social media. Whether it’s Facebook, Twitter, or even LinkedIn, they are a big part of modern society. However, when it comes to potential employers, having social media can be a make or break for landing an interview or even a career with a company. In recent years, this has started to become a norm. Many recruiters and employers are looking at social media accounts to look at the level of professionalism of a potential candidate. They want to get to know the candidate before they hire them. They are looking to see if you are a diligent, mature and ambitious person or are someone who is only interested in bars and inappropriate activities. However, they also look at your interests. Many recruiters WANT to see any interests or hobbies you have to see if it can be a fit for the company and to see if you are someone who can adapt easily into the position the candidate applies for. Also, employers and recruiters look at your social media accounts on whether or not you can work with others and work as part of a team.
    To many people, this can be seen as controversial. The legality of whether employers are allowed to spy on your accounts still remains questionable. Also, the big question being raised is “Where is the line between personal life and professional work”? Essentially, do employers have a right to judge you based on what a candidate does outside of work? With these new emerging tool for recruiters, many potential candidates have filed lawsuits for discrimination based on employers looking at people’s social media accounts. However, In my perspective, for any reasonable case, it is best that candidates should have some sense of conservatism on what they post online for others to see, as what other people, especially employers and recruiters can find as offensive.
    There are several tips on how to do this and whether or not something can be considered offensive or inappropriate. One test that I greatly use is the simple duck test. In the simple duck test, if it looks like a duck, quacks like a duck, and walks like a duck, then it is a duck. This should apply to what is posted online. If it seems or looks like it wouldn’t be good to post online, then don’t post it. Also, from the article, the best way to establish your social media account is to incorporate positive posts or images of a candidate in a “good light” by showing something that reflects having a good character and attitude. What is also recommended is, for profile, pictures, to use a very professional and stylish look, in order to look very sharp and can pop out to potential employers.

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