What do a fragrance designer, New York City cop, bed-and-breakfast manager and youth hockey coach have in common?
Each of them recently applied for an account director position at my public relations firm, along with 500 others whose experience and skill sets ranged from vaguely on-point to off-the-charts irrelevant. Auto collections manager? Home health aide? Visual merchandiser? Count them all in.
It’s not that my postings on Indeed, LinkedIn and other career sites weren’t explicit in outlining desired qualifications. I added instructions urging candidates to contact us only if they had backgrounds in journalism, P.R. or law. There was nothing to suggest I was looking for a fiscal benefits analyst, emergency medical technician or brand ambassador, but they showed up anyway.
In part, the disconnect stems from a revved-up labor market that encourages job hopping and inflated credentials. It also reflects the vast online jobs marketplace, where restless applicants shoot off their résumés like one of those T-shirt cannons at a football stadium, firing without aiming. Not a single candidate bothered to look us up and refer to what we do in the cover note. Instead, they all invoked grand boilerplate statements meant to impress the hiring gods.