from Fast Company
Meet Sarah Sedo, who according to her LinkedIn profile is a food service manager at The Big Carrot. If you’ve never heard of The Big Carrot and aren’t sure what a food service manager does, Sedo’s profile won’t enlighten you right away–because, as personal branding expert and Fast Companycontributor Kristi A. Dosh points out, “Sarah has allowed LinkedIn to automatically populate it with her current job.”
That’s a common mistake, says Dosh. “The headline, to me, is your chance to showcase your personal brand and really stand out in search results.” Those are two distinct yet related challenges, and they apply to the entire LinkedIn profile, not just the headline field. Unfortunately, many people fall short of both, either opting for generic, bare-bones information or leaving a lot of things blank. You want your profile to do more than just recap your resume: It needs to land in front of recruiters in the first place, then grab their attention once it does.
How do you do that? To find out, Fast Company asked three experts to size up three professionals’ LinkedIn profiles and offer a few pointers. Here’s what they said.