What’s The Next Step For Media (And For Us)?

from Seth’s Blog

Perhaps the biggest cultural change of my lifetime has been the growing influence and ubiquity of commercial media in our lives.

Commercial media companies exist to make a profit, and they’ve grown that profit faster than just about any industry you can name.

At first, it was the scarcity created by the FCC (a few channels) and mass markets that led the industry. Now, though, it’s a chaotic system with different rules.

A system that rewards certain outputs, relentlessly, generating ever more of those outputs. The participants all believe that the ends will justify the means, all believe that in the end, it’ll lead to a positive outcome. But, taken together, over time, drip, drip, drip, the system wins.

They do this by engaging with ever more of our time, our decisions and our systems. They do this by selling not just ads, but the stories and expectations that change the way we engage with those ads.

They sow dissatisfaction—advertising increases our feeling of missing out, and purchasing offers a momentary respite from that dissatisfaction.

More here.


45 Responses to What’s The Next Step For Media (And For Us)?

  1. Jacob Hoelting February 20, 2017 at 9:50 pm #

    The media has a significant impact on the lives of its viewers and readers. It is the job of the media to report the news in a quick and accurate way and there is nothing the people can do to change what the media wants us to see. Unfortunately, accuracy in the media is not as common as it should be not are the important stories reported upon. The mass media has their own agenda and reports upon that, even if what they want to be the truth is far from it. The recent election of President Donald J. Trump is an amazing example. Starting from the inauguration. There have been comparative pictures of the inauguration of President Obama back in 2009 and the inauguration of President Trump earlier this year in 2017 showing a startling difference of attendance tipping the scales in favor of President Obama’s popularity. However, those pictures are not accurate at all. Clearly there are less people in attendance in President Trump’s picture, but the pictures were taken at different time. The picture showing President Obama’s attendance crowd was taken at the moment President Obama was sworn in. The picture for President Trump was taken four hours before he was sworn in. Four hours. Of course CNN did not report that was the case: it did not go along with their agenda. While is is true that the attendance of the two inaugurations were tipped in favor of President Obama, but not by as much as the widely popular image would have its viewers believe. Next, there are the riots at UC Berkley. Yes, they were riots not protests. A protest does not erupt into buring of school property, breaking windows, doors, walls, and beating up of those who do not support the protest. The media, however, loves to say it was a protest becasue it went against and was in reaction to President Donald J. Trump and his ideals. Also saying that the riots were started by conservatives to give a bad image on the leftists is another lie being tossed about. Just think for yourselves! Why would conservatives fight something that they believe in? Not only is media controlling the political realm, it is controlling the American peoples entertainment and what they view as important. For example, during the trial of The People VS. OJ Simpson the basketball finals were turned off to show the police chase of OJ Simpson. The media deemed a “police chase”, if you can call it that, more important than the NBA Finals that people have put money into and the players are playing so hard for. Especially in America, sports do not get turned off for anything. Media, especially mass media, has a choke hold of all of America, force feeding it the news that it, and only it, deems as worthy and important for the people to see. American people need to stand up and notice that the media is wrong and think for themselves and try and find the truth behind the stories and, not just that, but find what is truly meaningful.

  2. Daniel Anglim February 21, 2017 at 10:18 pm #

    The media can greatly influence the people. This is both good and bad. Good because it can make the public support certain ideas that need to be fought for, and can unite different groups of people to stand for a common cause. I would say more often than not the media is bad. The media has a way of misconstruing the truth in order to get views, and ultimately make money. In the article, “What Is the Next Step For the Media (and for us)?” This article is written by Seth Godin, and he highlights the problems in the media today. The media creates chaos in the world today by amplifying problems that are not significant in the grand scheme of things. For example, the media has created the problem of Islamophobia in the United States of America. Even though terrorists attacks have only lead to the death of 59 people in the nation, the media wants the public to constantly feel that their life is at threat. This is how the media gets viewership. The media does not care about the general welfare of the people in the world, their main goal is to make money and if that means making a whole country fear a religion then so be it.
    The media has transformed over the years from newspaper, to television, to social media. If you are a human living in the world, odds are the media somehow influences your daily life. The media has so many different way to reach people it is astounding, and they are only thinking of more innovative ways to reach out to people. I am annoyed by media’s constant intrusion in my life, I cannot use any sort of technology without media’s interference. People are getting fed up with the media’s bias agenda, that has created many of the problems in America today. Media networks like Fox News and MSNBC have created tensions between people that support different political parties. It is impossible to view the news without the media trying to force their agenda on their audience. In the future, I would love to see a media company cover both sides of a story instead of spewing biased news that is misleading and often false. For example, Facebook had the public in a flurry with an article that said Pope Francis endorsed the nomination of Donald Trump as president. This turned out to be false and Facebook had to face many negative repercussions. The problem is not only with Facebook, so many media sites have articles that are simply not true, and are misleading to the people. Where is the regulation on posting things that are lies? There is not any. The public needs to understand that the media does not look after the best interest of the people, they rather try to get as much viewership as possible to increase their profits. I think laws should be passed to help filter the biased agenda the media has, perhaps a non-for-profit company would be best at analyzing news stories with an unbiased viewpoint.

  3. Anthony Laverde February 22, 2017 at 1:34 pm #

    Today’s major media giants control the majority of the market, allowing them to reach the most people, and influence the minds of the masses, for the most part, in ways they see fit. They not only report the news and various other stories, but they also get to control the way in which they do so. Many stories can be neutral in impact, but these giants can elect to portray anything however they want. This, more often than not, leads to partnerships between other companies who wish to use these companies to further themselves as well. In most cases, we are the pawns, we are made to believe whatever they want because of how much power they really have. However, I believe the modern advances in technology and social media has helped sway power back into the hands us viewers, should we choose to use our resources effectively.

    Social media has provided small time media outlets to have a consistent and reliable platform. Although these platforms are not as big as the media giants, it is nonetheless a reliable news outlet. They focus on covering the truth, for better or worse, and are not limited by company partnerships that could potentially interfere with outside motivations. Outlets like Alex Jones Media, and others, are determined to provide viewers with unfiltered truths about various situations, regardless of the backlash. These outlets are the first step in taking some control back from the media giants. The next step lies on us viewers; it is up to us to actually use our resources, and stop being ignorant to the truth that can be found around us if we only decided to start looking for it.

    With the increasing ease in which people can access the internet, and the ease in which people are connected or could access a resource, we have little to no excuses on continuing to let the media giants dictate the news we receive. The truth it out there and we have access to it, it is just up to us to start doing something about it and taking some power back for ourselves.

  4. Jonathan Cavallone February 22, 2017 at 11:03 pm #

    Media today has a much bigger impact on our lives today that it did years ago. In 2017, there are many different forms of social media and sources to gather information from. Facebook, Twitter, and Instagram are among the most popular social media platforms that people use today as a news source. A person can read ten different sources and hear a version of ten different stories. It almost seems impossible to get the true story these days from new sources. All new sources have developed their biased views and an excellent example of this is from the presidential election. For example, when watching CNN a person might realize that there were more advertisements and news stories showing Hilary Clinton in a good light, and presenting Donald Trump negatively. While watching FOX, a viewer would notice the opposite, as FOX would show Donald Trump in a more positive light, and Hilary Clinton in a negative one. In Godin’s article, he explains how it is nearly impossible to avoid using any time of media without being bombarded with advertisements.
    Godin explains how advertisements motivate people to get out and work, so they can make money to buy the goods they are seeing advertised. He also explains how advertisements make consumers feel left out and guilty for not owning a specific product. Advertisements glorify products making them appear much greater than they are, resulting in consumers demand for the product to spike. For example, companies such as Nike and Under Armor do this through the use of professional athletes to advertise their products. When seeing Stephen Curry with a nice new pair of Under Armor shoes dunking on TV, that will spark a desire in the viewer to want the same shoes in order to be like Stephen Curry. Godin makes a very important statement in his article, saying “the media is just a reflection of us. I’m not buying it. There are many reflections of us, and the craven race to the bottom is just one of them.” When I first read this statement, I was confused but after reading it again it began to make sense. Media reflects the wants of all of society collectively. These advisements are aimed at consumers to trick them into buying a company’s product. Not falling for the trick will prevent a consumer from “falling to the bottom” or becoming unsuccessful by not learning to save their money and spending fruitlessly. In every business transaction, especially through big manufactures such as Nike, and Under Armor, the consumer is usually being significantly ripped off. Businesses are called businesses for a reason, and the main goal of a business is to maximize revenue. Businesses maximize revenue by charging as much for their products and services as they possibly can. Consumers have been willingly ripped off by big businesses for years but they do not have to be.

  5. Taylor Salomon February 23, 2017 at 6:07 pm #

    It is a Thursday afternoon. The sun is out. Students are outside on the Seton Hall green playing sports, doing homework, and listening to music aloud. It is amazing to see so many students throw footballs and Frisbees and bump volleyballs instead of stare into the screen of their phone. Thanks to social media, this generation is addicted. We cannot take our eyes off our iPhones, tablets, or computers for more than one second without reading about the Kardashian’s next family vacation or looking at snapchats made by DJ Khaled. It is disgusting to see students roam the campus with their face glued to a plastic screen. Does it hurt to look up from your phone or say a simple hello as you pass someone? At this rate, media is deteriorating oral communication. The only question is will the future make things worse.
    This article talks about the next step for (commercial) media and focuses on us as well. Dating back to ancient times, there was scarcity of media whereas today it is a chaotic system with different rules. Commercial media companies exist to make a profit. This is shown through ads and selling stories and expectations that change the way we engage with those ads. Unfortunately, this form of advertising creates FOMO- fear of missing out. Instagram is a common example. A viewer looks at a post where individuals are happy, expect the viewer saddens as he/she missed out on this joyous action. A great example the article uses is “it’s possible to have far more than your grandparents did but still be deeply unhappy believing that you don’t have enough.”
    The article provides insight into a situation that upsets me. Commercial media uses FOMO to create anxiety in individuals. As their solution, they provide programming that offers relief from that anxiety. It is a lose- lose situation for consumers, but a win for commercial media. Student Daniel Anglim emphasizes “the public needs to understand that the media does not look after the best interest of the people, they rather try to get as much viewership as possible to increase their profits.” He is correct because commercial media is only interested in making profits.
    Individuals aren’t the only target in this mayhem. Media increases the perception that other places are far more dangerous than they truly are. This bias provides a bad reputation for particular cities. The following lines struck shock upon me: “The media likes events and circuses and bowl games, because they have a beginning and an ending, and because they can be programmed and promoted. They invite us into the situation room, alarm us with breaking news and then effortlessly move onto the next crisis. They train us to expect quick and neat resolutions to problems, because those are easier to sell. They push us to think short-term, to care about now and not later.” It is scary how much control media has over our lives. Will the future be different of will everyone listen to every single word the media provides?

  6. Andrew Imbesi February 23, 2017 at 8:45 pm #

    It is no question that the media has evolved; we have gone from waiting for news to looking for news. It used to be simple, the average citizen would wait to receive the daily news on their front doorstep but now we find ourselves overwhelmed with too many articles to count. The media always finds its way to catch onto the next trend. The television brought news shows, radios brought talk shows, and the internet gave us instant access to everything. The progress the media has made over such a short period of human history is remarkable.
    However, now that the media has made progress technologically, unintended consequences came with it including fake news. Finding trustworthy articles can be difficult these days, especially when fake news surfaces social media where millions of people can access a single post.
    But not everything is fake news, some articles are just simply biased. In some cases, a biased article can be useful, but it is important to remember that it is written from a specific standpoint. Lately, President Trump has had a hard time differentiating between real and fake news, and has responded fiercely to the criticisms against him. President Trump publicizing fake news is not a bad thing but he should be using a different phrase, rather “the media is biased”, not just “the media is fake”. Once President Trump’s statements are published, articles about the statements are posted, and then consumers digest the material.
    It is a never-ending cycle: everyone buys into media. Everyone wants to hear the statements Trump made, people need to write about them, people read for their own benefit. The media is overwhelmingly profitable and powerful, which is why so many people keep buying into it. Now of days, anyone is a reporter. The camera accessory and instant access to the web provided by a smartphone makes this all possible. Everything is instant, I can be trending worldwide in seconds and have no clue for hours. It is a love-hate relationship, people are forced to buy into the content that they cannot live without.
    Would this necessarily be the same if technology were not to advance? Technology gave us more problems by providing all humans the same access to the same platform. Now that everything is instant, humans have lost the ability to be patient with news. We cannot simply wait for the next issue of the paper to come out, we need to digest in as much material as we can. It used to be that everyone would know in a few days who the next President would be, but now we cannot wait to watch all the electoral votes get counted.
    With the expansion of media beginning to take control over human lives, we must remember to be cautious with the media we approach. Seton Hall University provides its students to a very useful database that has no flawed sources, yet many students seem to forget about the fortunate services that are available to us. Why buy into the media when I can dive into the database? Maybe it is time I switch my sources.

  7. Garrett Palmeri February 23, 2017 at 10:40 pm #

    The media is one of the largest influences on people if it is not the largest. Commercial media companies only exist, as Seth Godin puts it, “[is] to make a profit.” Commercial media companies have been growing at an exponential rate and faster than any other industry. This is an unsettling amount of power that these media outlets hold. As Godin explains, there are rewards for certain types of outputs that just eventually lead to more outputs. Advertising has become an enormous part of our daily lives and companies are will to spend millions for small amounts of air time. This leads to small things for some, but big for others such as sporting events becoming solely about profit instead of the game itself. Not only this, but the control of the media has led stories to be about excitement and despair. Unfortunately, if it bleeds it reads in this world until we move on to the next story.
    Events such as the NFL Superbowl and college football bowl games have become far more about the profit from the sport than the sport itself. Companies will literally pay millions for only 30 seconds of air time in-between plays or timeouts. The advertisements are meant to make you feel the need to buy that product or you would be missing out. They have become a part of our everyday culture and it is shaping the way we think. People consistently feel the need for bigger and better and never know when enough is enough. This takes away from sports, which is a huge part of my life, in many ways.
    Major League Baseball just recently passed a rule stating that a pitcher does not have to throw the ball for an intentional walk. Normally the pitcher would have to throw the ball away from the plate 4 times for the intentional walk. This gives an opportunity for the hitter to take advantage of a relaxed defense and/or a lob pitch if it accidentally ends up in the batter’s zone. The pitcher could also throw away the ball and a baserunner could advance. They are taking this rule away to make the game more fast-paced to try to pull in more viewers. I am highly against this because it is the commercial media ruining the game.
    Lastly, if it bleeds it reads. This is an expression I learned in high school and it proves to be true time and time again. The commercial media companies use and dramatize the facts of unfortunate events. Instead of displaying hard facts, politics are brought in for the moment until the tragedy is pushed to the side. Godin mentions also that the media portrays cities as more dangerous than they are such as Chicago. I have spent a lot of time in Chicago when I went to school in the mid-west and I did not feel endangered in the slightest. I was not only on the North side either, I also spent some time on the South side too. The over-dramatization of the violence of the area skews people’s opinion and causes unnecessary fear.
    The commercial media is creating a society that I am not proud to be a part of. Things need to change in the way we react to advertisement and news. With a more controlled reaction, we can counteract the extremism created by these media superpowers.

  8. Juan Landin February 24, 2017 at 8:13 am #

    This article brings up the serious issue over the control media has over our lives. As the media advances, so does its hold on us. This can be shown through the various products we buy and why we buy them.
    People have always bought crazy expensive things, buy way back in the day those people were rich. Now we are seeing a huge increase in people, who are not rich or even financially secure, purchasing expensive products. Why is this? Part of it is the media. The media, every time it advertises, sends out subliminal messages to those who are watching. They hire the biggest actors, athletes, singers, etc. to advertise their product or service. This message is saying if you want to be like these very successful individuals then you should buy my product or service. These companies then sell their products or services at ridiculous prices because they know that these people will buy them. Then people go out and buy it thinking it will make successful or “cool”. These consumers do not realize that they can get a product that is 99% similar to the one they are paying hundreds for, for a very low price. Brands, this is what people are paying for. They are not paying for the product, because if they were then they would not be paying so much. Take Nike for example, I have worked there for about 4 months, people come in from all around the world to buy their products not because they like it or because it is beneficial to them, but because it says Nike. Look at a pair of Jordan’s, materials, labor, and other costs do not make that shoe worth $200. That jump man logo does. This the same with any famous brand. In people’s eyes, society will only accept them if they pay huge sums of money to buy and wear these name brand products. This is exactly what people do. They will spend any amount of money to look “good”. Even people who are financially unsecure take money that they do not have and buy these products. All they care about is their reputation and how others view them. Schools are also a place where people are pressured into buying these products. In schools, there are kids who are seen as “cool” and there are those who are seen as not. It is not right but it does happen. Now, those cool kids are seen as that not because they are anything special, but because they have all of the newest name brand apparel. The uncool kids are then jealous of the cool kids; they then go and want to buy name brand apparel not because they like it or even know what it is. They are buying it so they can fit it in to the society of their school. This is what media has done to kids. Media has essentially turned schools into a contest of who has the nicer (more expensive) clothes and shoes. They have indirectly contributed to bullying, because the kids who do not have the expensive products are usually seen as outsiders and are ridiculed for it.
    The media also targets specific groups of people when marketing. It is not obvious if you are not looking, but if you look hard enough you will see it. In poorer communities, cigarette advertisers have a lot more advertisements than in other communities. Why is that? They just want to put into people’s minds that smoking will help you cope with whatever you are going through. When really they are saying, here poor people come spend money that you need for bills and food on cigarettes so you can stay poor. It is very sad but it is a reality that we live in and we need to do something about it.
    Overall, this article made me think a lot about the advertisements I have seen and how they have affected me. If I see a movie trailer and it looks good and see the movie and it is trash, then it is my fault for believing the media. I feel society must not get caught up in trying to fit in anymore. We need to start trying to be our own person to find out our purpose in this life and not waste it.

  9. Cayla Andican February 24, 2017 at 9:29 am #

    The media has had a huge impact on today’s society. Commercial Media companies are there to make money; they are constantly updating and changing their products, moving customers to keep purchasing the new version or updates. Companies have started using Social Media Marketing because of how advanced technology has become in today’s society. Companies know that when people see something they like online, they will make an effort to purchase, especially the younger generation. Comparing kids today and kids ten years ago, they both lived completely different lives. My little sister is eleven years old, in the fifth grade. Every single one of her friends has a brand new iPhone. She had a birthday party recently and invited a bunch of her friends over for a sleepover; my parents planned all these fun activities to keep them busy. The kids were constantly checking their phones and taking videos of everything that happened. My sister is the only one out of her friends without a cell phone. My brother and I did not get cell phones until we were at least in middle school, and the phones we got definitely were not brand new iPhones. My sister has never asked for a phone because she knows that she will get one when she is older, however she gets very upset when all her friends are hanging out on their phones so she will often ask my mom to use the iPad to play some games with them. I grew up without a phone and I spent my youth quite differently, I played outside a lot and crafted all the time, I used to do pottery on the deck and make string bracelets. The advancements in technology and media has influenced how children act now compared to the way they used to. People have become too dependent on technology because, well with the advancements and conveniences technology gives us it is hard not to.
    Recently, I went out to eat a local, sit down restaurant in the area. There was a family siting behind us; there was a father and his two daughters who were around the age of six or seven. Both the daughters had headphones in, watching movies and playing games on their phones while eating dinner. My friends and I were so taken back by this considering we grew up in a time where we did not have the option to do that. Growing up I was not allowed to have electronics like that and even now, I am still not allowed to use my phone at dinner. Advancements in technology are made to keep us updated and interacting with others, when really it is taking away from what is really in front of us. I felt so bad for that father at dinner who was trying to spend time with his daughters, but they were too caught up in their electronics. These advancements have provided us with much advantage and have the ability to teach us many things. The article, “What is the Next Step for the Media, (and for us)?” written by Seth Gordin, outlines the problems with media today. Technology is so advanced right now and I cannot even imagine how much more they can update it in the future.

  10. Robert Seijas February 24, 2017 at 9:54 am #

    Modern culture is dictated by media now more than ever. Media is responsible for almost all of our opinions, thoughts, decisions, and beliefs. The way in which media influences us is incredibly interesting to think about, because the influencing is so built into our culture that it comes naturally to everybody. Being told to buy something on television or on our favorite websites is now almost the same as being told by our parents to take out the garbage. A perfect example of this would be the amount of things that we buy on amazon, just because we heard a commercial for it, or even because we saw it on suggested purchases. It is a natural action told to us by somebody that we listen to, whether there is credibility or not.
    One of the most important things to understand when the media’s grasp on us comes into question is why it is natural, and how it became that way. It is a natural stimulus for people to listen and believe what they see on television, internet, and even the radio. This is most likely due to the fact that people watch television since they are very young, and it is almost always on in houses with young children. The reason that it could always be on is because it keeps children quiet and obedient. It also brainwashes people in young age to listen, want, and get. People are conditioned since they are young to listen to everything the television tells them, specifically the commercials and everything that they push. With the internet’s presence in our culture growing more and more every single year, it is becoming more responsible for influencing our actions. These mainly being our behaviors in regards to wanting a wide variety of things in the shortest amount of time possible. It is so easy to get whatever we want and see so many things in a short amount of time that it can eventually control our behaviors.
    When Seth wrote that we don’t have to be willing participants in regards to the control that media has over us, this can not really be a choice. It is impossible for anybody to not fall into the average daily life patterns that control us with the internet and television. Schools now, both at a younger age and college age, have programs that are incredibly based on computers. These courses demand that we use technology regularly and open ourselves up to the internet and everything that we can find on it. Another reason that it is nearly impossible is due to the importance of popular culture in our daily lives, and the need for people to be included in everything. Nobody wants to miss out on a highly watched show like, The Walking Dead, so they watch every episode and see each and every commercial that comes with it. They’ll even watch the after-show and all of the commercials that come with that show as well. The importance of the stimulating factors in our lives are so highly integrated that we cannot do without them, and frankly, would not want to.

  11. Thomas Dellisanti February 24, 2017 at 11:38 am #

    Currently, any form of media, whether it be commercial, social, etc., is very influential because of how easily accessible it is. If you turn on the TV or open Facebook or Twitter, you will be subjected to all types of news, advertisements, and biased opinions. Depending on what the person uses, they will most likely be influenced by the opinions of people that are on that platform. Since advertisements are very hard to get away from, companies decide that the best way to get people to buy their product is to appeal to emotions. In Godin’s article, he mentions that some commercials make the consumer feel like they need to buy it or there would be something missing in their lives. This type of media creates a problem because consumers, who probably do not need the product, feel they need to fill a nonexistent hole in their lives, which creates a certain negative view about the rest of society.
    I think that commercial media is oversaturating our lives, and not in a good way. Like Godin, I think that commercial companies only care for making profits, and the advertisements they constantly show on TV and the Internet enable their financial success. However, these marketing techniques now seem like they are incredibly intrusive, and their plan to make a profit is now clearer than ever. For example, YouTube has had advertisements on videos for a while, but currently for longer videos, there might be four or five ads placed throughout the video, which the video stops to play. In addition, more ads now seem to be set up where they are unable to be skipped, which forces the viewer to watch the entire ad.
    Commercial media has also adopted a more political form of advertising, where some ads, in addition to containing all the traditional marketing techniques, contain a political message. For example, in the past Super Bowl, some new commercials seemed to draw parallels to the recent election or contain a similar message. I personally strongly dislike politics, so I disliked many of these commercials. However, I am only one person out of millions of people who do strongly care about politics and enjoy these ads. It is a very effective marketing technique because containing the political message allows the customer to connect on a personal level, which could make them more likely to buy the advertised product. Where this technique will fail on some will work for many, which boosts these companies’ profits even further. Combining these techniques with a major event that millions of people watch creates a successful approach to business.
    Commercial media is not going away anytime soon, and it is very hard to get away from its intrusive nature. It can be very influential to get people to buy products, and although it might be annoying for some, like me, it is convincing for a large portion of the population. Many advertisements might give a message such as, “You will never fit in with other people unless you buy our product”, which frequently works. To avoid being influenced by the excess of media, we as a society need to think about what we actually need, as opposed to letting the commercials decide for us. In the coming years, commercial media will only get worse, so we need to prepare and make sure we get what we truly like.

  12. Matthew Radman February 24, 2017 at 12:09 pm #

    The commercialization of the media is one of the most bittersweet aspects of the great capitalistic system that has brought immense freedom to our country. While in most industries, the chase for money usually leads to mostly positive byproducts in terms of employment, production increases, and a general satisfaction of consumer needs, in media, it creates bias. Large media companies, including well-respected ones, rely on advertising to monetize the millions of views and clicks that they receive per day. This trend will not only continue, but also grow exponentially as many consumers prefer ad-supported, yet free content. This change puts media companies in a chokehold, forced by the will of their advertising partners. The issue becomes much more complex and fragmented with the shift to independent media. With extraordinarily capable cameras and computers in the pockets of most average consumers, everybody is now a reporter. Everyone with a cell phone and an internet connection, which is a vast majority of Americans, can report their opinions through media outlets such as YouTube and niche websites. While bloggers have existed for decades, an extraordinary amount of YouTubers or niche media outlets has amassed fan bases and revenues in the millions. As large media continues amassing billions in revenue and small media exits the embryonic stage that it was in, many problems sill surface regarding the safety of the content being provided. Luckily, however, consumers are catching on. Stories regarding “fake news,” “media bias,” and “advertising in media” are now coffee table discussions for many. The challenge now becomes how media companies will respond in order to increase their credibility. In a society where everyone is a reporter, the media’s truth can no longer be held as self-evident.

    Controversies such as targeted articles and targeted advertising have plagued the credibility of many news outlets. Targeted articles are marketing techniques in which a media outlet will create a story at the request of a company; usually the story culminates in a push of the products being sold by certain brands. This type of advertising is viewed widely as deceptive and often are hard to tell apart from a real news story. Another unethical aspect of large media companies is targeted advertising. As Seth Godin points out, large media today narrates the world to be much worse than it actually is. This fear exposes people’s weaknesses and insecurities and leaves an opening to sell products.

    The rise of small media has led to a confusing cluster of opinion and fact. Small sources do not have the same kind of checks and balances and are not under as powerful a microscope as large media. Increasingly, niche, sometimes radically oriented outlets gain large followings based on the fear or end of fear that they promote. Suddenly, those small firms find themselves under the same limelight as the big people. These radical small outlets are crustations, unhealthily living off of the body of the big outlets. Small media is great for many things, allowing smaller companies to focus more specialized subjects. This trend is evident in the technology space where sites like Engadget and Tech Crunch as well as YouTube channels such as MKBHD and LinusTechTips have allowed for a mass spread of information on technology and has been the catalyst for increased technology literacy in our society.

    Overall, consumers have the power to mold the media that they want for the future. In that great capitalist system mentioned previously, consumers can just stop clicking or stop subscribing. As more consumers become aware of the problems of media bias, they can also put their money where their mouths are and start paying for news. In the current, free model that many outlets run on, their only major source of revenues comes from advertising, which is bias in nature. If more people decided to pay for news, they would be better informed and less susceptible to the deception of marketers.

  13. George Tannous February 24, 2017 at 1:55 pm #

    In reality, media has the biggest say in all facets of American life. Even if we choose to tune out the media, they still hold a significant impact on our lives. Just this past year with the election coming in November 2016, almost all liberal news media was reporting Hillary Clinton would win in a landslide victory. These news media sources knew that this was not true and still went with it all the ways until Election Day. This was clearly done in spite and in hatred for Donald Trump, but in the process those news media sources that lied ended up punching themselves in their own faces. They even went as far as to say that Texas became a swing state for the November election. All of this news was false, and the impact was a large majority of Democratic voters not turning out on Election Day because of the confidence that Hillary Clinton would win by a large margin. This is just one example of how media plays a pivotal role in every American’s life. You can choose not to listen to any media, but what will end up happening is the word from the news media will trickle down to you by word of mouth. News media is developing at an unstoppable pace. I have news alerts on my phone so even when I am not watching any form of news, I receive all of the big events or significant occurrences all on alert. This is how fast we receive news nowadays. And if an event is big enough, one will speak on it to all other people.
    After the election, seeing all of these advertisements pushing political ideologies or agendas is truly corrupt in my opinion. In my mind, I see all of these commercials for products that in the process utilize political stances to push an agenda almost like how Nazi news propaganda operated. The Nazi news media worked to push dictatorship and the Nazi agenda to all German citizens (and of course sympathy for a dictatorship). And the Nazi government also shunned and oppressed all other political views. I think about today how if this was the opposite case to what these commercials are showing and the tables were turned and a company showed how building a wall on our border was a great thing, the backlash and ‘public stoning’ they would face would be catastrophic for their business. Nowadays it seems like one has to be forced to see things a certain way or else you will be deemed a racist, bigot, sexist or any other multitude of categorization. This seems eerily similar to how the Nazi media worked to push their totalitarian government. And the reason the U.S is like this nowadays and the reason America is so divided like never before is because of the media. While there are topics and events that are very relevant to racial discrimination and sexism, the media takes these events and heightens them to a whole new level. This leads the public to believe a whole group of people are associated or sympathetic to wrongful views. As Seth Godin argued, we as people are not a reflection of media. The media is their own entity pushing their own individual agenda. We have to learn to differentiate between what media says and reality.

  14. Guy Barbano February 24, 2017 at 2:34 pm #

    Commercial media is growing and growing by the day. The more I turn on the television the more I wonder how much of my hour show or half hour show will commercials be. Commercials are ruining everything from the television shows we watch to our attention spans. If you think about it the super bowl used to be all about the teams playing in it and who will be the NFL champion at the end. Now though because of commercial advertising all we want to see are the funny half time and television time out commercials or who is doing the half time performance. Commercial advertising has also ruined the youth of Americas attention span in my eyes. Ever notice how a 5 year old cannot do one thing more than 5 or 6 minutes? Television commercials are the reason to blame for this. A television show only goes for about 4 or 5 minutes until commercial breaks come on and then we lose all focus until it comes back after the advertisements. Watch something like this for 2 or 3 years and you two will start to lose focus on something after a while. This sounds crazy but I’m not making this up. One of my high school teachers saw this trend with his 6 year old daughter. So, he put it to the test by paying closer attention to her as she watched television. He noticed that as soon as advertisement came on the television his daughter went to playing with her toys until Barney or whatever she was watching came back. The even worse part about this is how these companies are making a profit off of advertising to us. I am not opposed to advertising but sometimes the lies and false perceptions they try to sell us is the evil I dislike about ads. One issue Seth Brings up in his blog I personally love and hate is where he says, “Much of that dissatisfaction is about more vs. enough, about moving up a commercial ladder that’s primarily defined by things that can be purchased. It’s possible to have far more than your grandparents did but still be deeply unhappy believing that you don’t have enough.” Basically stating what my dad taught me a long time ago is how our parents want to raise us better and with more then what they had so feel accomplished compared to their parents and have the cycle repeat itself. So, with us youth consuming more media we will want more of what we see which will cause us to have to either work more or have our parents work more. With the cycle again going around and around. One thing I disagree with is Seth’s disagreement with his friend who says media is a portrayal of us. I 100 percent stand by that statement. No matter if it is mainstream media or just small stuff we all want to be what we see on television and the only way to emulate it is by purchasing and trying to be like the people we want to be. Seth is right that the ultimate goal at the end of the day is make ourselves better, but with that thought somehow somewhere someone is becoming profitable off of us.

  15. Matthew Talarico February 24, 2017 at 2:45 pm #

    President Trump’s remarks towards the media have had a widespread effect, whether one believes he is telling the truth or not. Distrust in the media is at an all-time high due to his “fake news” remarks, and his accusations against certain news corporations that have he believes have been distorting his image to incorrectly fit who he really is, and what he is doing or has done. Conservatives and liberals now flock to news sources that support their ideology more than ever before due to President Trump’s political witch hunt. The people are now more aware of what the media outlets are doing, and how they have affected people’s lives. Conservatives and liberals have taken political action regarding to his marks. Now, liberals do not tend to watch FOX, and conservatives are less likely to watch CNN. Seth Godin addresses the problem with mainstream media more than what appears in the newspapers or on TV. He goes into detail about the culture of media outlets, and how they have brainwashed their viewers into believing the stereotypes and the labels that the radicals place on others, and even themselves.

    While many people get the idea that people listen to the news in order to get the news, they are somewhat wrong. Today, different news networks appeal to different audiences in order to make a profit and to have their place in the political world. The news outlets do this by being selective with the news they select to publish, and placing biases that are involved put into every story. For example, CNN tends to publish news that aligns with liberal ideologies in order to attract liberals to their network. This makes the political scene more radical. If liberals are only getting their news from liberal news sources, then they tend to become more radical over an extended period of repetitive exposure, same for the conservatives. There are news companies that are neutral, but differentiating oneself from the rest of the other companies is what gives CNN or FOX its reputation, therefore gaining even more political power. Having every news outlet be neutral would not help business at all, and there would be less party polarization within America.

    Even outside of news sources, any prejudice that mainstream media has against anyone is biased. Any stereotype that exists, from profiling different races, to how college students act, are all subject to the media instilling their beliefs on the American public. The only way to fully understand this matter is to be subject to it, which anyone who is involved in any type of media, understands. For example, there was a time when people believed that people from Jersey had “Joisey” accent, which I can assure is not true for the majority of the New Jersey population. While remaining neutral within the political spectrum may help reduce this, the media, which is ran by adults, will always have their stereotypes involved.

  16. Nick Shervanian February 24, 2017 at 2:56 pm #

    The media is something that makes an impact on anything it gets involved with. The job of the media is to report the most important news in the quickest fashion. The media will only show us what they want us to see, whether it is accurate or not. The media is known for exaggerating things extensively but people still believe it because it comes from such a reliable source. This article by Seth Godin highlights the problems that come with the media today. The media loves to create chaos just to get the viewers that the network needs to be successful. A major problem from the media has created would be the fear of Islamic people throughout this country. Not every Islamic person in the country causes terror attacks. The media does not care about the way people in the world feel. They care about their viewership and making money. They will go to any means necessary to achieve this goal. The media continues to transform over the years. From newspaper to televisions to social media, the media is everywhere. The media can influence our daily lives as people are consistently checking their Instagram, twitters, Facebooks, etc. The media has so many different ways to reach out and access their viewers and they continue to come up with more every day. People are starting to get annoyed with how bias the media is on certain subjects and how the media gets involved in everything. It would be better if the media reported on both sides of the story and not just one side. Many things that are put on social media are completely not true but because of the looking of validity, that the article has people will believe it. Regardless of what it says, people will believe it. The media continues to influence people as it becomes easier and easier to access. With the expansion of the media, we must continue to be cautious with the approach we take when we use these types of media.

  17. Evan Costello February 24, 2017 at 3:17 pm #

    The media can be a personal arguments best friend and worst enemy. Any and every argument can have an ethos, pathos and logos that can be derived from the media. For example, if someone wants to find evidence on how trump is a bad president or a good president, both can be found via the media. If someone wants to find evidence on how police brutality is more or less a common plague amongst African Americans, both can be found via the media. Based on any one person’s opinion, the media is always biased. FOX News, ABC, NBC, CBS, CNN, Eyewitness, AP, Reuters, and Bloomberg are just a few of the hundreds of sources of media that every day people use to find information, but nowadays, one source of news is not enough. This is my favorite example of this issue:
    At around two o’clock in the morning on Election Day, when all the votes were being casted and Trump was leading in the poles, ABC news released a statistic that stated the percentile of voters who were white, and below showed a statistic that stated “whites without degree”. On the other hand, fox news released no such pole, but rather released a statistic on how few black Americans voted for Trump. Another example of biased news was during the Ferguson issue which helped catalyze the black lives matter movement. When Michael Brown was shot, CBS News released only the fact that he was killed by a white police officer, and then followed up with shots of riots throughout the city of Ferguson. FOX News delivered the other side of the story, which was that Darren Wilson was assaulted prior to having shot Michael Brown.
    Every day information cannot be extrapolated from one source any more. At the end of the day, media firms are a business, not an informative company. They go so far to create stories so that viewers will spend money on products and formulate opinions to follow certain causes. For example, weather reporters could broadcast a massive storm, causing people to go out and purchase a surplus of things they do not need to prepare for a storm that could possible never come. They broadcast one way biased takes on stories so that the viewers support politicians who are either for or against certain issues.
    The media also involves things like Facebook, Twitter, and any other social media platform have accounts available that type news stories. I have yet to read a piece of news on a social networking platform that was accurate. Just the other day, I read a tweet someone had posted that stated that the state of Oklahoma had passed a law that a woman could only get an abortion if she had written permission from a man…all I had to do was google that same exact headline and found out that that law (1) did not exist, (2) did not come remotely close to being law, (3) had almost no other sources to go off of because it was not a real story. Our current media surroundings and environment have done more than stretch the truth day in and day out, and alternative facts now seem like the norm.

  18. William Stuck February 24, 2017 at 3:39 pm #

    In this article, blogger Seth Godin discusses the evolution of media. How it changed from very little into what he describes as a “chaotic system with different rules”. All in a relatively short amount of time. Godin goes on to explain that the media outlets of today are designed to make as much of a profit as possible, and that this affects their reporting. I feel like there is a general consensus that most of what we see is skewed, at least to some degree. Media outlets are doing as much as they can to give us the most interesting stories as possible as soon as possible, perhaps at the cost of accuracy and with the added repercussion of misleading people. One good example of the media misleading people is given by Godin. He says that our perception of places like cities seem to be negative. We seem to imagine places as being much more violent and corrupt than they really are. This is because the news mostly reports on stories of violence and tragedy more than things that are more uplifting. But that is only because stories like that are what captures our interest more, so maybe the media is a reflection of our society. Godin says that one of his friends brought this idea up to him, but he kind of rejected it. I feel like it could be true, considering the fact that the media only reports on those things because they know that it will draw significantly more interest than a less tragic story. Godin also explains how, in a way, they take advantage of human nature in the way that they do things. One example he gives is the fact that the media creates paranoia, only to sell you things that distract you from that paranoia. As much as I love sports, I couldn’t help but think about how well that kind of thinking applies. Godin also says that we’re being molded into the perfect consumer. Someone who constantly wants to consume more and more without end, someone who is never satisfied and doesn’t think too much in the long term. This is kind of sinister to think of but very true in ways. We all crave things that break up the tedium of the day, whether or not it’s good or bad we like to have something to keep us occupied. I’m not sure if this is really that different from what companies have always done though. The very concept of marketing is understanding what people want and giving it to them. But I’m not sure how much I buy into the media aiming to control how we consume and how we feel, they just buy in to what we want to see.

  19. John Zarro February 24, 2017 at 4:19 pm #

    At first, I had no idea what commercial media was referring to so that was a major problem. Whether commercial media was like social media, or TV commercials, etc. was my confusion, but when Googling the exactly definition I came up with the real definition, “media which derive part of their income from advertising.” Seth’s Blog divulges into the ideology behind “commercial media” and portrays it as more of a business rather than just ads selling a product.

    First, the term “sow dissatisfaction” appears meaning that advertising will increase our feeling of missing out which is in every humans nature to experience. Personally, I completely agree with this statement. I know when I see something I want like the newest iPhone, I make it my mission to obtain that object like any other thing I want. Advertising needs to bring out the audience’s sense of need. If we, the audience, feel we need a certain cooking utensil or even a certain flashlight, we will want to go out and get it. Our generation loves simple and easy, therefore if something that is created will aid us and make this simple or easy we as a generation will want/”need” it.

    The next very intriguing point was how the advertisements or commercial media raises anxiety and then offers a solution. For example, the anxiety of food always sticking on a pan frustrates an abundance of people; therefore, the solution would be the nonstick pan. Additional examples would be the product “Flex Seal” which makes sure leaks are “a thing of the past” and the special outdoor lights that the battery never runs out. Advertisements bring out the daily issues, whether minuscule or not, and “emphasize them” resulting in an instant need for a solution to the problem at hand. As stated in Seth’s Blog, everything is about “perception”. If the viewers perceive they need that product, than they will go out and get the product. This seems very simple and is very simple, but it has to be done right. Again, “emphasis” needs to be placed on anxiety regarding past issues that can be solved by the object in the advertisement.

    Lastly, Seth’s Blog discusses the means of advertising such as books and social networks. I agree with Seth’s Blog’s opinion concerning advertising in books. Books “are the lowest form of media” being that they are in the past. Books are rarely read by majority of our generation, while TV is watched every day. Social media has taken over lives, and so has any other online base, therefore those platforms are what needs to be advertised on. Books cost little and do little. One advertisement during the Super Bowl was millions of dollars because millions will see it. An ad in a book will cost a few dollars because few will ever see it. Back when technology was first evolving, books and papers were the way to advertise, however we revolutionized technology, which revolutionized everything, in our country. Kindles and other tablets replace the paperback books while twitter feeds and news channels replace the daily paper. Advertising has changed as societies habits changed. Without our constant attention to the media, advertisements would be relevant, but we as a generation love instant gratification, which the media provides.

  20. John Phillips February 24, 2017 at 4:34 pm #

    In modern society, all we hear about is the media. As college students, most of us use forms of media everyday. Social networks are platforms that we frequently use, in order to keep up with current events, and communicate with friends. These social platforms are great for networking, staying in touch and finding out information. They also have major flaws. News is posted on these networks daily, and the common debate found in todays society is, is that news real? President Trump has coined the term “fake news” which delegitimizes the integrity of the media. While “fake news” certainly exists, the term holistically undermines legitimate media, that reports with honesty.
    The role of the media is to research and find legitimate news stories, and honestly report them to the people. The best society is when freedom of the press exists and news can be properly reported. When people of power attempt to silence or intimidate the media, then stories of bias and falsity are the only ones reported. This affects society as a whole by telling a false narrative, and in turn the people are oblivious. The plus of social media is freedom of speech. People can use these media platforms to communicate their thoughts and engage in substantive dialogue. This is one of the keys of media; being a platform of the people. I personally believe that the media is one of, if not the most, important aspect of a successful society. If citizens can trust the media and believe they are being told the unbiased objective truth, they will feel comfortable forming their own opinions on the things they hear. Few understand this. The true purpose of media is to report such messages to us, while in turn making profit. They make profits through advertisements and other things of the sort, and we have seen in recent years some media become more biased to pursue an agenda. They use this agenda to tailor to certain advertisements and get more viewers. I believe this philosophy is the same as any corporation, but this model is simply incorrect. The media needs to focus on being objective and reporting factual news to the people. The solution to this problem, though, isn’t undermining their credibility and calling them fake because you disagree with them.
    Seth has a very interesting perspective on the way the media functions in society. The one I agree with most is the idea that the media focuses daily, on getting our attention in order to make profits through advertisements tailored to our interests This is very true; the media tailors to our emotions and amplifies them. Whether its anxiety, happiness, or anger, they try and get to us in order to make us watch more. I believe this mindset must be removed, and objectivity must return. Such biases, and objectivity creates this idea that news media is dishonest. The way they come of at times definitely paints the image that the media doesn’t always tell the truth. It is necessary that the media shifts to being objective, removing biases, and understands how important it is to society. This will help their long term integrity much more than tailoring to our interests.

  21. Ryan Appello February 24, 2017 at 4:35 pm #

    It is undoubtable that the commercial media has become exponentially more powerful over the past few years, especially because of the growing usage of technology in the industry. With new platforms like social media and online news stations, media outlets can reach so many more people much easier and faster than ever before. Their influence over the people of the United States has become incredibly powerful, to the point where it is worrying. The problem with these commercial, private news stations is that their main goal is to make a profit. This means they will show any story to viewers that will get them good ratings. This prospect is dangerous. Media outlets will go to further measures to make sure people use their station for their news. They tailor the stories they run to make sure people are interested and continue to watch. Unfortunately, this type of behavior essentially destroys the true purpose of the media, which is to report on the real news, with no fabrication. When these companies became more commercial, they began to only worry about what would get them attention. The article says that TV usually makes places seem more dangerous than they actually are. A good example I can think of is Chicago. On the news, the city is sometimes seen as a warzone, with people out on the streets running rampant. However, using common sense, it is obvious it is just a normal city and its issue aren’t as dire as the media plays it off it be.

    As the article explains, these companies feed on people’s anxieties and worries, making sure every story they present makes these people feel scared and compelled to watch. People are drawn to drama. Therefore, the media creates problems so people believe there is one and they are sucked into watching. Even if the problem being described isn’t actually that dangerous or worth the watchers time, it’s in the best interest of the outlet to make it seem like it is worth it to the people. As I said, this type of behavior is very dangerous to the credibility of the media. Instead of people getting the true stories, they are getting profit- driven pieces with only the company’s best interest in mind. Years ago, the media had little reason to worry about profit, since there were so few outlets, but now, since the industry is so competitive, they will use and fabricate any story that will give them the most views. All of the “breaking news” we see on the news is usually cleared up within the hour. Why is that? It’s usually because it was barely “breaking news” at all. When people see those words in big, red letters on their TV or when the go online, they are automatically drawn in by it. However, since it wasn’t as important and dire as the station said, it usually clear up within an hour and everyone moves on to the next story. By breeding fear and anxiety, these stations make everything seem like its worth our attention. However, it doesn’t have to be this way. If people show the media they want the real news, then that’s what they will get. If they see that the profit come from telling the truth, then that’s what they will do.

  22. Isaiah Allen February 24, 2017 at 4:38 pm #

    The media as whole has changed the way we live and go about our everyday lives. We often find ourselves working tirelessly through the day and craving some sort of stress reliever after that. The commercial media industry has been extremely profitable by feeding off of our craving for materialistic items. We normally buy things to make ourselves feel good, or to make us forget about all of the stress that revolves around our work life. In his article, Seth Godin highlights the fact that the media understands our behaviors, and tries to get us to think in a certain way. The media knows that most people spend a lot of time working in order to get money in order to buy things. They have capitalized on that notion by making us feel like we need certain products and services in order to take our minds off of our work lives. The mindset of the media is pretty much, “Your life sucks, so you need this to make it better”. They focus on promoting things that we want to buy, but don’t necessarily need to buy. A similar tactic is practiced in terms of the media and how they report the news. News outlets report stories that the public wants to hear, and that will generate sales. We hear the term “Fake News” going around today as it pertains to the current state of the world, and the validity of the news that is being reported. President Trump has even claimed that the media is the “real” enemy of the people, and I partially agree. I don’t think the media is the main enemy as he mentioned, but that it does tend to contort some of the information to evoke certain emotions from people, which may engage them in debate with others. I feel like a lot of times the media is focused on how quick they can get a story out rather than focusing on the legitimacy of it. Just like how the commercial media focuses on the profits they generate, but not necessarily the long term affect a product could have on an individual’s life. The media tempts us with quick fixes, and tells us our life can improve with the purchase of one item. One important message I picked up from Godin’s passage was that advertising increases our feeling of missing out. Then the media tries to sell us something that will not make us feel left out because it is a hot commodity. It’s like the media is consistently asking us, “Don’t you want more?” or “Don’t you want to be happy?” There are plenty of cases where the answer to both of those questions are yes, but it is up to us to determine what really makes us happy and what really makes our lives better. Commercial media is important to us, because it allows us to learn about all of the different things that our favorite companies are selling. However, it is important not to let the media make our decisions for us. Today several media outlets were banned from press secretary Sean Spicer’s press briefing, which could be a result of President Trump blaming the media for the vilifying him. Outlets like CNN, The New York Times, and The Los Angeles Times were banned from the off camera briefing. This is an interesting situation that many claim they have never seen before, so it will be interesting to see how the media’s role in our lives continues to evolve over time.

  23. Nicholas Thomas February 24, 2017 at 4:51 pm #

    A lot of how people think, do, and have are greatly influenced by the media.
    The state above has a lot to pick apart from. For one there is the media issue. The number of media outlets, the ease to access them, and the readability of these media outlet is drastically different than they were say 10 years ago. Some of these media giants include, Snap Chat, Facebook, Twitter, and Instagram. It is important to note that these are just networking businesses and does not include other business type, however, through these media outlets other businesses advertise. Before talking about advertising, it is important to mention the relationship of these media outlets to their consumers. For many users of Snap Chat, Twitter, and Instagram, their social media presence is who they are. Some people evaluate themselves by how long their “streaks” are, how many followers they have, and how many “likes” a picture of them gets. This unhealthy view of themselves comes from advertising.
    Through advertising, businesses manipulate the thoughts, actions, and feelings of people. Obviously, ads are a tool for a business to sell consumers a product. I agree with Godin, that through evoking feelings of guilt and being left out of something bigger that businesses are able to sell a product. Ads are meant to sell a fantasy that if one has this particular products, acts this way, or thinks in this manner, he or she will be happy. By this definition ads are selling happiness or at least claim to sell happiness. However, I agree with Godin’s “smart friend” that ads are actually selling ourselves back to us. Following this definition, this implies that all businesses do is sell the ideals of society, which are created by members of society, back to the consumer. Notice that ads are always set in the future because the future would imply one can obtain the ideal being sold. If ads were set in the present, there would be no reason to desire more than what one has.
    Media outlets are businesses therefore, they have their own goals and ideals. So I believe it is fair to say that ads and the bias of media is not completely evil, but a tool used by them. It is the responsibility of the consumer to be aware of what is really being sold to him or her.
    I agree with most of Godin’s argument however, I believe he is speaking to general by claiming all media outlets sell a set of ideals to the consumer. Again, advertising is a tool an can be used in a positive light or negative light. For example, Godin specifically claims that “a walk in the woods with a friend or your kids does the media-industrial complex no good at all,” however; some businesses this is their goal. For example, REI, a sports equipment store, closed on Black Friday, 2015 and gave a notice to customers that they should go outside and spend time with their family. In response, some REI customers did spend the day outside. Granted it is sad that some people need to be told through advertising to go outside, but this demonstrates not all advertising has to be geared towards profit.

  24. Frankie Lisa February 24, 2017 at 5:03 pm #

    One of the biggest cultural shifts we have seen is the growing influence of media in our lives. Commercial media, which is media that exists to make a profit, is growing faster than almost any other type of industry. A few decades ago, media was very scarce. There was radio and television, which only had about five channels. Today, radio has expanded, especially with satellite radio and high definition signals. Television now has hundreds of channels made available to every consumer. Also, the internet is a fairly recent form of media. Now every website you visit either forces the user to pay for a subscription, or the web page is loaded with advertisements. The internet led to arguably the largest media platform we have ever seen, social media. Social media is dependent on the internet and it has expanded faster than any other type of media. Almost every American uses at least one form of social media. Social media is free to use, but these corporations make their money through the use of advertisements. Media has made books nearly obsolete. This is because books cost money compared to social media which is free, and books do not contain advertisements. Books according to the author are: “too slow, too long-lasting, no sponsors, low profit,” compared to social media which is constantly updating.
    Today, the output of media is higher than it ever has been before. This is because more people than ever before have access to media. We now spend more time listening to advertisements, we are exposed to so many new products and new ideas and this makes us want to consume more. While there used to be a scarcity in the quantity of media available, there is now an incredible surplus in media. The media also changes our perception of ideas and places. For example, President Donald Trump’s name is mentioned all over every news outlet and social media platform: Facebook, Twitter, Instagram, etc. Since we are always exposed to President Trump and his actions, we convince ourselves that we are well informed about President Trump and the issues surrounding this nation. The media often shapes and molds our opinions through the way they deliver this media. For example, a media outlet like Fox tries to promote President Trump and put positive connotations on his actions. The people who watch Fox news believe President Trump is doing a good job. Media outlets like CNN and the New York Times try to demote Donald Trump and they put negative connotations on his actions. This leads the people who watch CNN or read the New York Times to believe that President Trump is not doing a good job.

  25. Nicolas F Carchio February 24, 2017 at 5:16 pm #

    The media is the collection of news stations such as CNN, Fox, or other sources such as the Wall Street Journal, which spread information to enrich the population of current hot topics. The influence and purpose of the media has been played with throughout history. During the American Revolution, the media had a great deal of effect on the colonists as the printing press had been introduced and their only source of information was through word of mouth or newspaper. Another historical reference would be the introduction of “Yellow Journalism” by William Randolph Hearst at the turn of the 20th century. History demonstrates that the media can have a tremendous effect on influencing people to think a certain way. The media is also the gatekeeper of information, so in this sense they are able to control what issues that people hear about and what issues are drowned out or not given attention to. The media has a very strong social and political job, as it is the one who controls the sources of information, which is presented to the people. Overall, the media has a very influential job in American society and has a large ability to persuade and control the views of its constituents.

    The media has had a tremendous effect on society and continues act as the driving factors in the politicization of business, politics, social issues and many more topics of discussion. In the modern day, the media is more relevant and more criticized than ever before. Many believe that most of the media has taken a turn in the twenty first century to act as a proponent for the ‘liberal agenda’ of the nation. To be fair, the majority of the media has given individuals such as President Barack Obama much support, while chastising people such as President George Bush or President Donald Trump. During the 2016 presidential campaign, Trump had been and continues to be criticized heavily by the media while his opposition, Hillary Clinton, was not nearly as questioned or critiqued. This demonstrates the bias that the majority of the media has demonstrated throughout the last few election cycles. Many question why the media is so biased to one side or one view, because in reality, it is their job to provide the news through an objective lens. If news is provided from a bias viewpoint, then there is no possible way for it to be valid as it favors only one view and can distort the truth to protect that view. In 2017, there still is a major problem with the reliability, integrity and purpose of the media, which continues to perpetuate the problems that have been caused by this biased media.

    The future of society and the future of the media will go one of two ways; it will either continue on its biased path until it has engulfed every entity that disagrees with it or it will be fixed through an intellectual revolution by its viewers. The only way to solve this issue of biased media is for the people to present their displeasure with the way that the media has been conducting this strong bias towards one viewpoint. Additionally, if people are able to express their disappointment in the media and they receive no action or response, then they will simply stop giving the media attention. This will seriously hurt the viewers that the media stations receive, which means less revenue for them as more people will not be paying attention to their information. In order to appeal to viewers, they will be forced to change their ways to make money. By changing the view of the media, then there will be more objective journalism and more of a representation of all viewpoints so that all people are heard.

  26. Peter DeSantis February 24, 2017 at 5:36 pm #

    Between the increase and impact of social media sites and all of the recent stir over the idea of inaccurate, incorrect news reporting, which has been coined as “fake news,” questions about the media have risen rapidly. It is quite ironic to see how much talk there is about fake news and negative remarks about the media on media platforms themselves. It is almost comical to see people be brought on news shows on stations like FOX or CNN, and then they completely bash the journalism industry. Do they not realize that they are participating by being on the news? In his article, “What’s The Next Step For Media (And For Us)?,” Seth Godin discusses the current role and activity that the media has undertaken. I appreciate his comments, and some of his insights are truly profound.
    Godin begins by highlighting the increase in media in our daily lives, which, in my opinion, has led to utter oversaturation. He says that media is constantly engaging our time and influencing our decisions, “by selling not just ads, but the stories and expectations that change the way we engage in those ads.” I see this kind of activity constantly. The websites that an Internet user visits will install cookies on his device. The cookies ensure that once the user browses other sites he will see ads for the previous sites that he was just on or for products that were on those sites. As Godin says, the constant advertisements instill in people the desire for goods that they do not own or for more of the goods they do own. Thankfully, ads do not have that sort of impact on me, or at least I do not think that they do. Whenever I see ads, it just irks me, especially the video advertisements that pop up and immediately start playing automatically. I do not get the sudden urge to go out and buy a new car or anything, in fact, I get so annoyed that it makes me less inclined to purchase the product. It is certainly quite bothersome how media ensures that there is constantly something in our face. More than it being annoying, I find it to be intrusive. That is why I decided to change my settings and block all websites from installing cookies onto my browser. Unfortunately, this only accomplishes so much. The social media sites I use always have ads after every few scrolls, but it is nice to control what I can.

    There is one quote from the article that really stood out to me, “If you’re not the consumer, you’re the product.” That line was certainly thought provoking, and I came to the conclusion that Godin is absolutely right. I tried to come up with an example to illustrate this, and I found it fairly easy to use the social media spearhead, Facebook. Users sign up, entirely free of charge, for an account where they can post ideas, pictures, and videos while simultaneously connecting with friends and family. To the consumer, they believe that the Facebook website itself is the product. To the producer, this certainly is not true. Facebook would lose money if the product were the social media platform, and they let everyone use it for free. Their real product is geared toward businesses looking to advertise to large audiences. Facebook’s product is access to over one billion people, so companies come to them looking to pay for an advertisement in order to maximize the number of viewers.

    It is surely interesting to examine the current state of the media. Some of the activity occurring is not pleasant, and appears to make people feel used. I know that I feel used because all the media wants to do is make a product off me. On the other hand, I completely understand. If I owned a social media company, I would do the same thing that they do in order to raise revenue. If I owned a manufacturing company, I would utilize social media in order to advertise my products as well. It is the best way to get the most people looking at your business. If just seeing the logo or new products flash upon the screen gets people intrigued and aware of the company. Sometimes the media world seems daunting, but it is a business just like any other, attempting to maximize profits, which is something I respect.

  27. Adara Gonzalez February 24, 2017 at 6:13 pm #

    Seth explains in the blog about the media’s tactics of selling. Incorporating the shortness of a to b in solving problems. Provoking for people to continuously buy and follow the commercials we are obligated to take part of and buy in to. Explaining how the media has decided to use our most human emotions of anxiety, feelings of inclusiveness and our innate desires of always wanting more that what we currently have He then hits the topic about his previous conversation with his “smart” friend, stating that the media is a reflection of the people of today. And I have to agree unlike Seth, Seth throughout the whole article was just contradicting himself over and over pointing out how the commercial media is just like the people it constantly works to successfully target.
    To begin with, Seth brings up the topic of how the commercials of today are getting more and more anxiety inducing in order to properly pull our heartstrings. This is because, as it has been proven before hand, the generation of today constantly lives in a bigger state of anxiety compare to previous generations. The ingenuity of the commercial media industry has adapted to the people of today and has focused on making commercials that reflect the state of the humans of today.
    As humans, we have survived together as a pack, we are social beings. It would make sense as to why we are uncomfortable not belonging inside of a group or clique. The commercial media is continuously producing media that reflects the feelings of being alone if one does not hop onto the train and purchase whatever they are trying to sell to the people. This is the smartest tactic they could go for, there is not much work they have to, humans will sooner or later follow due to their innate fear of being alone or no longer being included in the pact.
    Seth also mentioned our dissatisfaction with what we have, and how we always crave for more. He used the example of how nothing is never enough for us and compared it to our previous generations. But that’s just the thing, we always desire to have more than what we previously had because it is an instinct of survival. Staying stagnant and content with what we have does not allow for human improvement, and improvement was and will always be key to the development of human kind.
    All in all, Seth just continued to counter his own argument while explicating the tactics the commercial media has. With mentioning how commercials have centered a lot more on anxiety, pulling our heart strings with the fear of not being included and our hunger for having more because nothing is never enough, is just enough to explain that the media is truly reflecting the people they are targeting. We forget that we are animals and that our instinctive ways only seem to be covered by the advancements of man kind, but behind all the fancy terms it is all there. These are the ways we have survived as animals, and the commercial media is using that to their advantage, staying a step ahead and being aware of those innate human behavior we as a society have seemed to have forgotten along with who we truly are.

  28. Owen Balseiro February 24, 2017 at 6:14 pm #

    Ah the media, where most people think that fox news is garbage and everything else is fine or think everything else is garbage and fox news is fine. Unfortunately for us though the term “media” has grown a lot more than people think. With the use and availability of the internet skyrocketing as well as its speed. Media companies like Fox and CNN as well as newspapers like the New York Times are finding a lot of competition coming from online only news sites. Websites like buzzfeed, huffington post and vox are giving the more experienced companies a run for their money. And the word “money” is where the problem lies. News outlets are companies like so many other things we use. They need to turn a profit so that they can stay afloat. That is why they cover the same big story for as long as they can because they know it is what will guarantee them views.
    Since views equals ad revenue, getting as many people to view your story as possible is incredibly important for a news outlet. And that fact alone can be seen as the cause for the quick rise of clickbait. Clickbait is posting a story either on your news website or another website like facebook. When you see an article Titled “5 Reasons Why Trump Wants To Kill Kittens” it is always clickbait. A soulless article , with often no actual “meat” to the story, it is just there to make the company money and with the more sensational titles getting the most clicks and most reposts. This sort of article has been more or less mastered by entertainment outlets like buzzfeed. And the worst part is that it works. Especially people on facebook who seem to be the most gullible you see articles reposted dozens of times on your news feed that often have little to no truth to them, all in the name of views. What is happening now is very similar to the yellow journalism that as rampant in the 1890s. A trend that has emerged where the truth loses out to shock value.
    The media is walking a tightrope right now. To be frank an overwhelming amount of americans don’t trust their own media and for good reasons. Collusions have been found between news companies and politicians and often times online news websites like huffington post, salon and breitbard just contradict themselves often times within days. In its mission to make money they threw the truth aside. It has gotten to the point where for me personally i have to read several articles about the same thing just so that I can get a decent picture of the actual story. Political bias is rampant in the new world and many do not even try to hide it anymore.
    As more and more emphasis is put on the viewer and made they can do for the company we see more companies that have websites sell their viewers information to marketing companies that in turn place advertisements on the websites we visit. It is why when we look for something on amazon it shows up in our facebook ads or if we google something it is in our recommended on amazon. I personally believe that the whole media industry is in need of an huge overhaul, the system of news outlets supporting political parties seems very wrong to me as it obstructs the transition of truth to citizen. When you see news anchors saying how “we get to decide what the truth is.” they are not that far off. And it is why the system needs an overhaul where the companies are not as reliant on the viewers to make money and thus sensationalize to a certain group of people. But I don’t think that will happen anytime soon.

  29. Antoneta Sevo February 24, 2017 at 6:22 pm #

    The particular argument introduced in “What’s the next step for media (and for us)?” written by Seth Godin, is interesting. It shows different and major effects that the media has on its viewers or users. The whole point of the media industry is to make a profit no matter the effect. They unfortunately have made a big impact on our daily lives that most do not even notice. It is a chaotic system because the media controls a great deal of how we perceive the information we are given and how addictive it has become for younger generations.
    I personally believe that the current media situation is good and bad. It is good because it allows for events and news to be broadcasted all over the world. We can connect to stories and learn about new places and skills through different sources. Social media, a popular form, allows us to connect to people all over the world and expand our knowledge through other people’s experiences. However, there are many negative sides to media. They dictate how we act, what we see, learn about, and how we should be responding. News stations broadcast the daily news, but the viewers have no idea if there is more information or not unless they search it. Even then, many websites can publish false information, which is also bothersome. Most rely on certain stations to give them the full true story and sometimes that is not the case. Godin makes a great point by saying “They invite us into the situation room, alarm us with breaking news and then effortlessly move onto the next crisis. They train us to expect quick and neat resolutions to problems, because those are easier to sell.” I do not think we actually realize the effects the media has on our minds until it is too late. He also states, “They push us to think short-term, to care about now and not later.” I did not recognize how true this was until I read and thought about it. I feel as though the media wants their viewers to care about what is currently happening rather than what can happen in the future. Through news stations and social media, the feed shows what is happening at that moment or the “significant” moments that we have missed. That is why a great amount of people are addicted to social media. Usually many teenagers, adults and even children are glued to their screens and not paying attention to the real world around them. This type of media has hooked millions of people and that is what they wanted. As a result, people only care about what is happening at that specific time. That is why being without a technological device is slowly becoming unpopular. Godin even mentions how reading books or going for a walk in the woods with a friend is not helpful to the media. They have tricked people into playing their game.
    I think our current society needs to realize the effects of the media. There might not be a clear way to change the media for the better, but once the problem is clear, a solution could be underway. We live in a culture where using or viewing media is unavoidable whether it is social media, news stations, or other platforms. We use them every day and they cause small yet lasting issues. Though there are positive aspects to media, I believe the negative parts is what damages the world.

  30. Jevon Mitchell February 24, 2017 at 6:36 pm #

    Commercial media refers to the media outlet companies that make profit off of the stories that they report. The flaw with this model is that anything that brings in higher ratings would be considered more or less acceptable because this in turn reels in more profit. The reason that this is such a problem is because these commercial media companies can then begin to start pumping out complete nonsense yet make large profits off it because people are still watching it without realizing that they are being fed crap.
    The reason that this is such a problem is that the media plays a large role in the daily life of many of us. The media lets us know important news about what is going on around us, things that we can actually use, not just the latest drama between two people which it often promotes now.
    The media has changed tremendously throughout the years. Most media outlets went from reporting on important news that would affect their consumers to reporting on the lives of celebrities, which despite having nothing to do with these consumers, still continue to score extremely high ratings, bringing in profit for both the celebrities and commercial media company, making them both insanely rich.
    With the evolution of smart cellphones over the years any normal person with a camera phone could be a reporter and report news. They can take photos of any event or a scandalous photo of a celebrity and then sell these photos and stories to commercial media companies. You then see the photos pushed on the internet, gaining buzz and boosting ratings for the media outlet, never to be removed. This violates the privacy of the people being pictured and allows the media companies to make profit off of them which is in itself wrong. It also allows for ridiculous fads that become popular on the internet to be milked for profit. Every month you see an interview with the hottest new sensation that created a dance online or posted a hilarious video. Even though this news is relatively irrelevant in theory, it astonishes me that people continue to buy into whatever is being promoted as popular nowadays. What surprises me even more is the fact that these companies are milking everything that is being promoted for profit and continue to grow this profit faster than any other industry. It almost seems as if the companies are being rewarded for pushing irrelevant news and flooding the media with nonsense.
    The media will only continue to evolve as modern technology evolves. It is amazing to think that something so small as a cellphone with a camera can play such a large role in shifting paradigms.

  31. Jose Moreno February 24, 2017 at 7:25 pm #

    Social media has gone from a small, fun filled form of entertainment to a wide variety of uses for it involving large contracts involving major companies, sports deals, and the whole nine yards. Organizations are viewed as open systems, continually interacting with their environment and in dynamic state of temporary equilibrium as they adapt to their environmental changes. Many companies are still looking at social media technologies as way to market their product and learn about their competitors. Social media technologies started in 2000 as means to connect family and friends or individuals to virtual coaches. Organizations on the other hand were removed from such interaction. It was not until Twitter’s launch in 2006 that companies began to consider using social media technologies to engage their customers. Organizations and individuals due to the help of social media are able to create an online presence easily and economically. Social media technologies have drastically reduced the cost of content creation, distribution and discovery methods. An online community is the dream of every business in the social media age due to its low cost and customer access. Companies realized that social media is a powerful force that is changing the way the world communicates. This change stemmed from the speed at which information travels in the social media world. In most cases, the environment outside the organization is changing far more rapidly than the environment internally. Customers and employees can find, access, and share information in a way that corporate infrastructures, security, and policies inhibit. Marketing department roles are becoming less and less important with social media around. Employees are online talking to customers, colleagues, and suppliers who have become friends through various social networks. They are sharing their experiences, impressions and expectations regarding their jobs, the organization and management. The speed at which the information travels is beyond the control of the organization. Every employee, customer and supplier has become a reflection on how the organization functions and operates. The power has shifted from what the company wants to relay to the public, to what employees, customers and suppliers say about the company. This “transfer” of power has affected organizations on all levels. Southwest Airlines is a great example of an organization that empowers its employees and respond to customer complaints and comments through social media. Organizations can no longer decide what information to share or not to share with the public and in most cases; this information has already found its way out through the employees, the customers or the suppliers. The advantage of going viral and the speed at which information travel in social media, are also the reasons many companies can no longer be “two faced”. Successes and failures are reported within the product or brand’s community and broadcasted virtually within hours if not minutes. The good news is that organizations are forced to address their problems with a plan of correction, otherwise they will risk losing their customers and reputation in their industry. As leaders and managers are learning the impact of social media on their organization, so are employees learning the impact it has on their jobs. Employees are still learning that they are an integral part of the organization and what they say or do outside of their work still reflects on their organization and employees will continue to be fired if they do not filter their social media sites.

  32. Filip Bizek February 24, 2017 at 7:40 pm #

    America is truly a unique country for several reasons. On one hand, they are a role model for other countries to follow. With the creation of the Constitution, United States established a doctrine freeing people from dictatorship and governmental oppression. It was and perhaps still is a land of opportunity for those who were not lucky enough to be born in a place where each person has the ability to make their dreams a reality. On the other hand, United States allowed itself to be consumed by the capitalistic ideology. Its roots bind everything what we see around us. Yes, health care, education, corporations, banks, and even media became slaves to capitalism. Almost everything in America is driven by profits and power of money. In the eyes of many people, news media networks are no longer hunting corruption among the elites; they became the corruptor just like any other business driven by capitalism.

    One may ask how it happened that media establishment is so eager to sacrifice truth for profit. Well, the answer is rather simple: just like any other business, media has owners who are looking to cumulate more millions in their pockets. Success of any channel on TV depends on its ratings, therefore, by creating controversies they ultimately raise the amount of viewers. Truth is not always interesting, good does not always sell, but problems and fights always stir people’s attention. For example, let us examine the presidential election between Donald Trump and Hillary Clinton in order to support the argument stated above. The minute the primary elections were over and the two candidates were announced; I understood the importance of following the presidential nomination process. It was too much at stake for someone not to understand agendas set for the future of America by the two candidates. Therefore, like most Americans I also relied on the news networks such as CNN to provide me with a reliable source of information. However, OHH Boy I was wrong. I quickly realized that all this time spent on watching CNN did not get me any closer to details on Trump’s or Clinton’s agenda. News cycles were polluted with meaningless controversies created by mainly Trump’s unprecedented behavior. She called him a “loose cannon,” he called her “crooked Hillary,” that is what the media was reporting on. The core issues in form of a thorn ripping skin layers of middle class families were no longer important. Media became obsessed with Trump’s daily behavior rather than his policies because the ratings were rapidly growing. All of the mainstream networks played right into Trump’s hand, he successfully managed to turn a presidential race to a TV reality show and ultimately won the election.

    It is deeply saddening and dangerous at the same time that mainstream media networks were so quickly swayed to go into path of nonsense rather than providing a reliable source of information for every household in America. Ratings equal money and money equal happy owners. Media proved to follow the same model as any other business or channel on TV. Just to clarify my line of thinking, I fully support all the reporters who are doing their job and hold powerful people accountable for their actions. Nonetheless, American citizens also can no longer deny simple facts, media is not independent, thus they will do what profits them and not the people. There is a reason why media credibility is at all-time low. People are tired of their mainstream agendas and this is more visible than ever before.

  33. Julian Manzano February 24, 2017 at 8:02 pm #

    Advertising, it is everywhere. Whether it’s a billboard or TV commercial, you have encountered advertising millions of times in your life. It seems like everywhere you go, there is some type of advertising in your view. This is done in many different ways, but the goal is the same, to attract your attention to buy something. Especially in the capitalistic society we live in, where the goal of each firm is to maximize profit, companies spend millions of dollars on advertising. The types of advertisings are, but not limited to, billboards, TV advertising, radio advertising, magazines, and many more. Not only are these advertisements effective, but the media also controls a good majority of people through advertising. By controlling what we consume, the media is able to keep us coming back and spending more, and this is done by whoever has the most money to spend.
    Advertising is such a huge part of our world. It is literally everywhere you go. It is on our TVs, our computers, our phones, everywhere. Again, this is done to attract people to buy something. Sometimes commercials are comedic or are full of celebrities in an attempt to influence someone to buy something. Companies put together most of their resources towards advertisements in hopes to attract more customers. A popular example of this is the Super Bowl. For the Super Bowl, companies spend millions of dollars for a 30 second slot for a commercial, as the Super Bowl is seen by millions of people throughout the world. The Super Bowl commercials have become a staple of the experience of the Super Bowl and most of the commercials are funny, entertaining, or full of celebrities, a classic commercial. This is a great way for companies to become popular as most commercials go viral and are seen many times after the Super Bowl is finished. This is just one way companies try to attract customers.
    The media controls what we see on a daily basis, and it is no secret. Whether it is the news or advertising, we are fed certain things to make sure we think a certain way. For example, instead of being sold on being healthy and going to the gym, we see many advertisements on fast food and sugary drinks, and when we do see an advertisement for a gym, it is usually a chain gym and the ad barely plays. We see the fast food ads because they have the most money and therefore they are able to influence what we see more. Therefore, we keep coming back for more. Rather than go to the gym we choose to eat Burger King because we see it in ads all day.
    Advertisements are without a doubt effective, but sometimes they are used in the wrong way, as is the case with the fast food example. Advertisements are not always negative, but they sure do their job. Hopefully the media will learn to try and send a more positive information to people rather than trying to hurt them.

  34. Erin Carunchio February 24, 2017 at 8:16 pm #

    With the improvement of technology came the improvement of media. There are all different types of media. There is print media, social media, television shows, music, movies, the internet, etc. Some of the kinds of media have been around for decades, and some are only a decade old. Print media is newspapers, magazines, flyers, etc. They have been around for many years. They were the first type of media. In the past 10 years, we have discovered many social media platforms that has drastically changed the tone of media. The big social media platforms are Facebook, Twitter and Instagram. Facebook was launched in 2004 but did not become popular until about two years later in 2006. With technology constantly growing, media is constantly growing too. The way its presented, shown, advertised is all changing because of the improvement of technology. New platforms of media are being created and media will just never be “paper media” again.
    As mentioned in the article, there are pros and cons to media. Some media is out to inform you, other media is out go get someone. Advertising is a big part of media. Companies are always advertising trying to get us, people, to come buy their product or service. With the advance in technology now, they do not just advertise the product. The have some kind of segment or story with the product. Depending on the details of the story, It will influence our opinion about the product. It will make us want to buy it, or it will make us hate it. That is the thing about advertising; the producers are trying to convince us to love it. Commercials are an example of advertising. Commercials on television are always advertising something. Whether it is a product or service, they are trying to convince the person watching the TV to buy it. For example, if acne products are being advertised, the company might ask a famous actress or actor to be in the commercial. With that famous person being in the commercial, it makes the watcher think “If they use it, I should use it too” and then they might order it. Its all about vision when it comes to TV commercials. If the watcher likes what they see, they might go and buy it. It is the same with radio advertisements. Companies will have a famous person speak on behalf of their company and the reaction is the same with the listeners as it is with the watchers. They will think, “Oh if he/she is talking about it then it must be good”. This can influence their decision to buy it. Television and Radio commercials are media that can be more convincing then paper media.
    Media has been around for decades. It first started out with paper media. Then TV commercials became part of media. Then when the launch of the internet happened in the early 90s, that was the start of social media. Media is a very powerful thing.

  35. Christian Cox February 24, 2017 at 8:18 pm #

    We are all witnessing the greatest Chang in media that has ever occurred. It is for the exact reason you are think it is the introduction of the internet. In the past our news was broadcasted by only a few companies. However, that has developed into such a rapid distinct change that many media scholars are unable to accept the reality of its significant transition. Most people are switching from an analog along world to a digital one and these same people are getting their news digitally. Unfortunately, these are business and the only way to succeed in this business is to get more clicks than all the other guys. This leads to everyone having more competitive headlines and content that is not necessarily real news. We have heard President Trump complain about all the fake news that exists in the media. He is obviously just complaining about his poor approval rating, but there is some truth behind his whining. There is fake news that attempts to disguise itself as real news and consistently trick people into agreeing with their own opinions. Professor Shannon brings up the Facebook news that surfaced claiming that the pope endorsed Donald Trump. Something obviously fake was shared and believed by thousands. Realistically there are not many voters that go out of their way to disprove their own belief. This new evolution of media is dangerous because of how aggressive these companies are playing. They have all our information because of how willing people are to share all of their personal information on the web. Even if you are sophisticated enough to protect your own information everyone else is more than willing to share so they find people who are sharing that have similar characteristics to create better ads tailored to the individual. No one wants to be told they are wrong so if you have news that day everything you believe in is right it will be very difficult to read consciously and analyze the validity of the article and your opinions. The media will only become more aggressive and never cease to stop. I am irrationally afraid of this problem developing into the advertising seen in Futurama. I think that if companies have the ability to implant advertisements in your dreams they will be more than willing to do so. The trend shown by these incredibly success companies show there is plenty of money to be made, but the only requirement is savvy and aggressive tactics. We should be wary of the dangers that come with everyone thinking their right. Especially, in a country where everyone already thinks they are right anyways. We will have even more screaming matches over political ideas than we already have. We need to be aware that we need to change our views on articles we read because the news is not what it once was. The once highly respected field is now filled with copy cats that are not concerned with providing news. Instead they are focused on generating content to accrue more clicks.

  36. Benjamin Jaros February 24, 2017 at 8:59 pm #

    Media has come to rule our lives. Forty years ago, in this country people did not let obsession over politics run their lives. My father was worried about being drafted to fight in the Vietnam War halfway across the world. Politics played an integral role in his life. Further, there were students in the Deep South committed to the protection of their rights in the civil rights era. Women were mobilizing across the country in the women’s rights movement. These movements were real issues and politics played an integral role in them.
    The protests that occurred from the Vietnam War, the racial injustice of the old south, and the marginalization of women in the workforce and beyond centered on issues that truly threatened the life and dignity of the human person. Further and most importantly, they challenged current and pre-existing societal and political issues. Before Donald Trump even took office, this country erupted in protests centered around speculation on what Donald Trump might do as President of the United States. These protests were encouraged and gladly covered by the mainstream media outlets.
    Further, people were willing to protest issues on speculation because the media made protesting on speculation something they felt should occur. If those protesters had consumed less media and waited until actual events started occurring after January 20, both their movement and their ideas would hold far more credibility. Now, every time they protest, their protest holds less validity. It just makes it look as though they do nothing either in the classroom or in the work force, if they can take this much time off to protest this often.
    Regardless of what your thoughts are on the media, they played an unusual role in this election. Nearly every major media outlet predicted a different winner on November 8, than the man who actually won. The media actively playing on Hillary Clinton’s team destroyed their credibility to half of America. Often the solution for those who believed that the media was playing against their views was to consume far less media. The media has lost the trust of the American people and it is a darn shame that they have. In the current political climate with “alternative-facts,” it would be very useful if the mainstream media could drop their biases for their professional job and report the facts objectively! However, the election of a man that they are diametrically opposed to has made them dig in their heels. This opens them up to the criticism of being called “fake-news.”
    One thing that I really appreciated was when Seth discussed that part of the solution to avoiding allowing media to run our lives we should consume less media. The media is a playing a larger role in our psyche and it is affecting our society as a whole. However, we all could probably use a little less news, not more. As contrary as that statement may seem to an educator. If we allow media to run our lives and control us, we will be less focused on issues that actually matter, like the development of relationships with our friends and family. This will create more developed and mature human beings, not emotionally driven, media addicted savages.

  37. Rebecca Roome February 26, 2017 at 4:42 pm #

    It is astonishing to see how far the advancements in media have made just within the last few years. With media constantly evolving it brings in better opportunities for companies to advertise to their buyers. Seth’s article explains the advancement of advertising and the effect it has taken on society. Advertisements are seen everywhere today, labeled on vehicles, clothing, buildings, etc. Advertisements are used by companies and people to relay a message to those who may read it or see it. People post pictures on social media platforms such as Twitter, Instagram, and Facebook of them wearing brands essentially advertising a brand without the company having to do a thing besides make the product. Today’s society is infatuated with brands, always striving to have the trending items at the time. These brands have in a sense, created competition between people of who has this brand or that brand. Social media has added to this competition between people as well. People constantly check their phones to see the different things other people post on their social platforms. Social media as made its way into almost every person’s life, even children. It has become completely normal for kids to have smart phones with access to all different types of media. Media has taken away from what was considered a normal childhood. Instead of playing with toys or board games, kids are playing with apps and missing out on face to face interaction. Now everywhere you go people are on their phones and are missing out on the world around them. It is sad to see how kids are using technology at such a young age. Many times when I go out, I see children as young as two or three playing on iPads and iPhones. Parents are using technology as a distraction or a way to keep their kids occupied so they do not act out in public.
    When I was younger, no one in my family had cell phone and as they started to develop, my parents refused to get us one. My dad works for AT&T and he did not get a cell phone until about a year or so after they came out. He hated the idea of them and never wanted us to get them because he knew they would become a major distraction, turns out he was right. Nevertheless, I do remember getting my first phone finally when I was in fifth grade and it was strictly for emergencies only, no internet or texting. I also remember being one of the lasts of my friends to have an IPhone with internet. As it became more popular and the technology has improved, almost every year or two I bought a new one. There will always be controversy over whether technology has truly helped current society. In a sense, it truly has had a beneficial impact, making it easier for people to stay connected. However, as for social media platforms, they have lost their true meaning and become part of the destruction seen in society.

  38. Alex Strom February 26, 2017 at 5:14 pm #

    Media has always had a huge impact on the way a culture works, and the way they feel about a certain idea. For example, during the Holocaust, one of Hitler’s most manipulative brainwashing tools was the media. He attempted to brainwash the German people, through propaganda that portrayed the Jews as non-humans, and the reason behind all their countries debt. My point being, media has a huge influence on a culture. With the media only becoming more popular, we put ourselves at risk of thinking whatever the creators of the media want you to think. This may not always be for a good cause, exemplified by World War Two, so everyone must be able to think for themselves, and not allow ourselves to fall into the traps that are set up for us.
    Over Seth’s lifetime, he has only seen an increase in the involvement of media in everyday life. The industry of commercial media exists to make a profit, and that industry has grown faster than any industry Seth could name. Something that is corrupt in the American commercial media industry is how they make an attempt to give you the feeling that you are missing out if you do not buy it, so they make it feel like a necessity, rather than a need. Seth says that it is possible to have much more than what your grandparents had, but since you have always had it, you feel unhappy and feel like you do not have enough. This is what has been created from our materialistic ways, which only is going to grow and get worse as a society for us. The media is only amplifying and contributing to this problem. They attempt to change the way that we think, by taking you on a ride and making you only think of the short term instead of long-term solutions. They do this by making you think that the first, easiest solution is the best, and it just creates a cycle, which is exactly what the media wants from its entertainers. Media has only become more developed, and more involved in our everyday life, so we must fight against this daily race for our attentions and emotions.
    Media has a great power of influence over many people, which is why I believe that commercial media should not be performed, if at all, in such a materialistic way. Companies are trying to maximize their profits, but it comes with a cost. That cost is the mental health of those who are influenced by this materialistic culture that Americans have adopted. When a kid who has everything does not get what he wants after he sees an ad for it on Instagram, he might throw a temper-tantrum. This may be normal in kids, but the effect has a toll on the kid because it is a material item. The greed of companies who run America is incomprehensible to the normal person, because of the consequences for their actions. They know exactly what they are doing, but at the end of the day, all they care about is if they have money in their bank account. This is not a healthy way to live, and it is an immoral way to live. Money is just an idea that was made up to make trade easier, so it is inhumane in my eyes to see what these companies are doing. It is our job to fight against these arbitrary thoughts, because no one else is going to fight for you. Media can be very powerful, in good and bad ways. It is very vital that we fight against the bad influences of media so that we don’t fall into their trap, and spend unnecessary money on things that we do not need.

  39. Daniel Alvarez February 26, 2017 at 5:48 pm #

    The media has a more profound impact on today’s society than ever before. On average, the daily number of minutes a person spends consuming media is 490 minutes per day. The number has seen a steady increase as the years have gone by and is expected to rise to 506 minutes per day by 2017. This rise in media consumption is being led by, no surprise, the internet, particularly in mobile form. Also noteworthy, North America leads the world in the time we spend in front of the TV at around 300 minutes per day. These number show the great potential for media influence on Americans. Unfortunately, some media outlets do not report the truth and can promote a false confidence in Americans. A practical reason for not reporting the truth is that it might be boring. Not boring in the sense of lacking excitement but boring in the sense of less ratings for the particular media outlet. As learned in economics the goal of a firm is to maximize profits. A media outlet may recognize that by taking the truth and slightly altering it and in effect turning it into something totally different, they can raise profit. This will led them to continue to promote the distorted truth because why fix what is not broken? Jacob Hoelting provides a great example of this when CNN was reporting the inauguration of Donald Trump. There were comparative pictures of the inauguration of President Obama back in 2009 and the inauguration of President Trump earlier this year in 2017 showing a startling difference of attendance tipping the scales in favor way in favor of President Obama. These pictures were in fact at different times, CNN distorted the truth in favor of more ratings as they figured more people that are watching CNN would dislike Trump and favor Obama. President Trump is about ready to declare war on the media (not really) claiming that media outlets such as CNN and NY Times are fake news. I believe certain political media outlets are biased to a certain degree and you have to know to which side beforehand in order to understand fully. Also, you must get a wide number of sources in order to confirm the truth because there are fake news outlets. I don’t believe CNN and NY Times are fake news just a little biased against President Trump and President Trump will stomp on the credibility of people who oppose him. In any case, it is important to avoid believing something because you saw it on TV once. The title of this article is “what’s the next step for media (and for us)? The next step should always be towards productivity not towards confusion. I believe regulations that help uphold the truth or at least unbiased and two-sided news on what is actually happening in the world and in the United States would greatly improve education and productivity. It would create better quality of information and allow for a more balanced information distribution on what really matters.

  40. Carl Hakansson February 26, 2017 at 11:23 pm #

    There is genuinely nothing in today’s world that has more of an impact on our everyday lives than the media. Ever since the concept of media began, media companies have been reporting stories in a way that they believe is the truth, but in reality is often biased in favor of their own beliefs. A prime example of the media’s voice is their coverage during this year’s presidential election. Depending on what network you watch or follow, it is quite common to get completely different stories. Take NBC and Fox News, for example. Both are leading news networks, however both have clear political views. Fox News is notoriously Republican, while NBC has clear Democratic views. Both networks cover the everyday news, but always seem to throw in jabs at the opposite party. For a while after the election, a picture that was trending on the internet was one of the crowd at Trump’s inauguration. The picture showed a very small crowd at Trump’s inauguration, compared to President Obama’s inauguration. This picture was shared by various news networks, including NBC, and gave a false, negative appearance of President Trump. On the other hand, Fox News often reports President Trump’s decisions, without giving both sides to the story. Both news networks offer too much bias, and nowadays it is much harder than it should be to find the truth behind a story. One of my favorite quotes was said by actor Denzel Washington, who said, “If you don’t watch the news you are uninformed, but if you do watch the news you are misinformed”. This quote goes to show that media and the news are necessary to watch and read, as they keep us updated with current events. Unfortunately, every news outlet has their own form of bias, and never tell the full truth. They always tell enough of the truth to make you keep watching, but always make sur their own political ideologies are prevalent in their reports.
    Even more unfortunate than the bias in the news is the fact that people buy into it. There will always be major news outlets such as NBC, CNN, and Fox News that will report real news, even if it is biased. A new trend, however, are news outlets such as Buzzfeed that report real stories, but not the major stories that you would hear about elsewhere. Buzzfeed, for example, produces articles that are fun to read, rather than necessary to read. These outlets are great for leisurely reading, however they should not be seen as a primary source of news. It seems as though more and more people are failing to recognize the difference between news outlets, and are treating them all the same. This has led to many people being misinformed as well as uninformed. They miss the important stories, and have the wrong ideas on many current issues. In a perfect world, news outlets would be unbiased and up to date, and consumers would be well informed from the news outlets that are important.

  41. Erin Chan March 15, 2017 at 3:28 pm #

    I changed the pattern of watching TV in the past is not sitting in front of the TV to watch news reports, but to computer online to choose their favorite news. Pick their own meaningful news that no longer be regarded as a passive reader. Because it can be so that their vision is not limited, not by the colored news, not by the news subject to deepen or affect my thinking space. What is the power of the media? From some small ads enough to deeply rooted people can know a little bit. How far the media affects people, there are only a few simple words, there is also an impossible, and it also proves that people cannot ward off the role of media messages on us. So many goods will be through a variety of ways of advertising into the hearts of people because they found that the story has a selling point of viewership, bring them unlimited business opportunities and rich profits, and people are naturally affected by it Knowing that it is like a frog is slowly heated in cold water until the frog has been found too late, feet numb without escape ability. Even our value judgment ability to take this big environment. There is no criticism and reflection of the ability. But the paradox is that the news reported by the media, the depth and breadth of the general lack of everyone is criticized. We are willing to be hypnotized every day, which is like a lot of people unconsciously made a mistake when the media to watch.
    Often will first look at their own party color, if it is only their own election only to see? In other words when you fall into such a trap, you will think that people who agree to their own position no matter what to say, are all right, different positions of speech are deviated from the rebellious group, gradually into their own do not know. For the end of the fruit is no self – awakening and conscious ability to be led by the media to go the nose, more sad is that they will be driven to which direction do not know. Not only so whether it is television news or print media, the national community may be the impact of the power, and even affect the development of the next generation of personality. For example, the media on the same subject to repeat the play or to series of long-term play, listen to the public brainwashing. As long as an inattentive, listeners are likely to be monasteries risk. Media production of any program must accept the supervision and criticism of consumers, can withstand the test of the public, and the media should be in the community, to stand here to think about the problem, take a shared social responsibility. If the media undermine this common responsibility and rules, then we should do something to listen to the public.
    We should supervise the quality of the media, let the group play, curb the poor reports and programs, it is precisely because we have determined not to be determined. We should be supervised before the criticism. When our society is taken away by the media, how dangerous we should be in the future we should be careful to think about it. That’s why we must get out of this framework to throw away the media from the media, and develop their own critical ability to build a broad view.

  42. Thomas Batelli March 18, 2017 at 1:05 pm #

    I can absolutely relate to this article and I feel the rest of my generation can as wel. Growing up, commercial media has drastically had an effect on our lives. Think about it- when watching television you find yourself watching the commercials just as much as the actual show. Obviously, the intention of these companies is to make profits; notice how they air certain commercials at specific times during the day, and depending on the channel or show, the commercials are specifically designed to attract the attention of the viewer. Commercial media does not stop there; it can be found on social media sites just as much!

    “They sow dissatisfaction- advertising increases our feeling of missing out, and purchasing offers a momentary respite from that dissatisfaction”. I found that quote att he end of the article to be very interesting because it could not be more true. Unfortunately, we as nation especially, have grown to be a materialistic possession obsessed species whom are heavily involved in celebrity gossip, the latest fashion trends and of course, the must-have new technologies. We are losing sight of the values that truly matter. Our true lack of satisfaction being the overworking Americans that we are leads to inclination that perhaps if we spend our hard earned money on junk that we don’t have, we’ll feel complete and full. Unfortunately, the narrative couldn’t be further off.

    It is important to analyze the different agendas that people that are involved with commercial media and advertising have, which is usually solely to bring in more profits and business to said company. As Americans specifically, we have grown to be nothing more than sheep to these commercial media “shepherds”. We follow with the trends for satisfaction sake, but really we gain nothing from it at all. The media only allows you to hear and see what they want you to hear and see, so if you think you are on top of your game because you read the paper or watch the news everyday, perhaps you actually have no idea at all about the truth of what is really going on.

    That leads me to the next aspect of this response: the political intrusion. Since the presidential campaign began, it was obvious that as Americans we were being fed opinionated information on both spectrums, which evidently lead to information that wasn’t actually factual at all. Between the lies and accusations, Americans (and even the rest of the globe), were not sure what to believe. Isn’t it scary that you can’ t even turn on a professional news channel and get accurate information? People are all about money, and if a white lie must be told to capture the full attention of the viewers (whether that be in hopes to increase ratings or to completely distract a group of people from something else), we can never be so sure!

    The influence that the media carries over every person in this country is enough to do damage if a bad situation came around. The presidential campaign spoke a lot of truth about the distrust everyone should have in the mainstream media. Even to this day, false claims and reports are still being made. The lack of correct information that we have as a country weakens our democratic liberty. I’m not sure about you, but I think there could be a larger agenda at stake.
    Scientists Accidentally Discover-

  43. Austin O'Reilly March 18, 2017 at 5:34 pm #

    Media today has a huge impact on our lives today than it did years ago. In 2017, there are many different forms of social media and sources to gather information from. Facebook, Twitter, and Instagram are among the most popular social media platforms that people use today. These social media sites are very convenient ways for getting news stories and keeping up with the world today. Furthermore, you can read ten articles on one site and then go on different social media site and hear ten different stories. It seems impossible to distinguish the real from the fake in todays society. All new sources have developed their biased views and an excellent example of this is from the presidential election. For example, when I was watching CNN there were more advertisements and news stories showing Hilary Clinton in a good light, and presenting Donald Trump negatively. While watching FOX, I noticed the opposite, as FOX showed Donald Trump in a more positive light, and Hilary Clinton in a negative one. In Godin’s article, he explains how it is nearly impossible to avoid using any time of media without it being biased by one way or another.
    Godin explains how advertisements can motivate people to get out and work, so they can make more money to buy the goods they see advertised. He also explains how advertisements can do the opposite and make consumers feel left out for not owning a specific product. Advertisements glorify products making them appear much greater than they are, resulting in major spikes in consumers demand for the product. One example of this is when the company Nike and Under Armor hire professional athletes to wear their products. When millions of people see Micheal Jordan hit the game winning three point shot with a nice new pair of Under Armor shoes they will want to buy them, thinking they will improve their skill. Godin makes a very important statement in his article, saying “the media is just a reflection of us. I’m not buying it. There are many reflections of us, and the craven race to the bottom is just one of them.” When I first read this statement, I was shocked at how true it was. The media through the form of advertisements leads society to want the same things as a whole. It shapes what people want. In order to accomplish this advisements are essentially tricking society into buying a certain product. Not falling for companies tricks will prevent a consumer from “falling to the bottom” or becoming unsuccessful by not learning to save their money. Nike and Under Armor are as successful as they are because the consumer is usually being significantly ripped off. Businesses like these are so successful because they maximize their revenue with every product the produce. Businesses maximize revenue by charging as much for their products and services as they possibly can. Consumers for these products have willingly bought the product, regardless of the cost causing the price to only increase. These business’s use commercials and the media to trick people into buying their overpriced goods by creating a false demand for the product. These businesses are smart and successful because of it, leaving consumers out of the picture.

  44. R. Joseph October 15, 2017 at 3:55 pm #

    Technology and social media have completely transformed the world that we live in. In a very short period of time technology has become the forefront of our lives. Twenty or thirty years ago when our parents were growing up, some of these “gadgets” were nonexistent. The experience they must be having is amazing because they went from having literally little to nothing, to having so much available to them nowadays. They went from hand washing and air drying to having laundromats, from very small television sets to huge flat screens, typewriters to computers and printers, landline phones to cellular phones and the list can go on and on.
    With the technology world rising to the top, in came the new world of media. Being able to advertise products that appeal to people of all ages change the world of business completely. This also changed the world of economics because our demand for products has increased due to the fact that we see many things that we want. Prior to the media era, our demand for products were limited to mainly the things that we needed, but now our demand for things we want have increased because the media makes us aware of them every day.
    In this era of technology, we have grown to a point where we do not appreciate what we have as much because advances in technology happen so fast. With the use of media, businesses display their products and many consumers will see it and want it. This generation that we live in has made us believe that what we have is never enough. It is very hard for us to be satisfied with what we have in this day and age when we are constantly being offered more products that are intriguing to us. Nowadays, news is not as highly viewed as it used to be. At the start of the media era, there were a few stations and people mainly watched the news. Now there are thousands of stations on satellite networks, and there are even stations that solely advertise their products. When you looked at how media has changed over the last twenty years or so, of course people will not pay attention to the news like they used to.
    I believe that as we move forward, the world is being blinded by minor, unimportant things, while the big things that are happening around us are overshadowed. We will always hear about the major issues, but only for a short time. The unimportant things tend to get way more attention from us than they deserve. We need to stop being distracted by the media so often and turn our focus to the stuff that really matter. Technology has also made us lack the desire to physically socialize as well. Now we simply look to Facetime or Skype, but this is not the same. Get out of the house, go enjoy a day with your friends, forget about the technology and social media for a couple hours and embrace the moments that come far and few in this day and age. Some people still go out with friends and they are on their phone more than they are engaging with their friends. We need to stop for a second, open our eyes and see what this era of media has done in our lives and make some changes before it is too late.

  45. Brian Ayoub November 10, 2017 at 8:59 pm #

    Something that evolves everyday is media. Back in the day a kid would bike around throwing newspapers doorstep to doorstep. Those newspapers would contain the news, new job offers, the winning lottery numbers, and much more. The perception you had of the world came from one source, and that was the newspaper. However, nowadays, there are unlimited sources that you can get anything you would like from. If you want to see the news you can turn on the TV, look on the internet where you can search on websites, Twitter, Facebook, just to name a few. If you want to search for a job you make a LinkedIn profile, put you name out there through a recruiting website, and call companies yourself. The possibilities are endless now, unlike back in the day. The key is to evolve. For example, the article states, “Books are the lowest form of media (too slow, too long-lasting, no sponsors, low profit) while instant-on, always-on social networks are about as good as it gets.” For me personally, I never read books anymore for information. Obtaining knowledge is so easy through the internet, that reading and searching for a specific piece of info is just a waste of time. Efficiency is key, and the internet makes efficiency smooth and simple. In times like these, the media likes to create headlines that stir controversy. Like the article states, media outlets are out for a profit and do not care about what content they put out, as long as they continue to make money. They do not know when to stop because they are so greedy. In Iceland there have been numerous bombings in the past month, however mainstream media like CNN and Fox have not reported on it at all. What have they been promoting instead? Trump’s twitter feed. This is just ridiculous. Of course it is important to report on the President, however when it is just stupid tweets then they need to wake up and report on things of importance. Also, ESPN has been criticized of the same. They ranked Lonzo Ball, a rookie, ahead of bonafide superstars like Carmelo Anthony in their pre season rankings. Why would they do this? To get people talking and clicking on their website. ESPN’s credibility has gone down the past few years. In wake of their decline they have begun to make ridiculous headlines and report on only things that will get them money and revenue. Media needs to be held accountable and have some sort of standard to be taken seriously. Back in the day, it was less about profits and more about real substance. However, with all the technology and attention that the media has been getting, they have gotten greedier and greedier in attempts to continue to grow and make more money. With that has come crazier headlines and bad reporting. If money was taken out of the picture what would media look like. I am sure that real substance would come out and control the market, not headlines that attract clicks.

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