The New York Times Claws Its Way Into The Future

from Wired

ARTHUR GREGG SULZBERGER doesn’t remember the first time he visited the family business. He was young, he says, no older than 6, when he shuffled through the brass-plated revolving doors of the old concrete hulk on 43rd Street and boarded the elevator up to his father’s and grandfather’s offices. He often visited for a few minutes before taking a trip to the newsroom on the third floor, all typewriters and moldering stacks of paper, and then he’d sometimes go down to the subbasement to take in the oily scents and clanking sounds of the printing press. This was the early ’80s, when The New York Times was nothing but ink on paper and was printed in the same building where the journalism was created. His memories are hazy, perhaps because he’s 36 now and it was a long time ago, and perhaps because that building, like the Times, was always just there, a fact of life.

The Times building is still there, except it’s not the Times building anymore. It’s been sold off and sliced up, and the top two floors are presently occupied by Snapchat, while the bottom two were bought by Kushner Companies, the family business of Jared Kushner, son-in-law extraordinaire of Donald J. Trump. A few blocks—but more like a century—away from that old building, Sulzberger sits in his office in the newish glass-and-steel-lattice-encased headquarters of the Times. He looks the picture of a young tech executive—close-cropped hair, tortoiseshell glasses, considered stubble—and I ask him point-blank if he worries about whether The New York Times will ever cease to be a fact of life. “No,” he says, equally point-blank, which is exactly the party line one expects to hear from the deputy publisher of the Times—a recent appointment that put him next in line to lead the paper when the current publisher and chair, his father, retires. But there could be another reason for his confidence. Sulzberger, like more than three dozen other executives and journalists I interviewed and shadowed at the Times, is working on the biggest strategic shift in the paper’s 165-year history, and he believes it will strengthen its bottom line, enhance the quality of its journalism, and secure a long and lasting future.

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18 Responses to The New York Times Claws Its Way Into The Future

  1. Jacob Hoelting February 20, 2017 at 10:22 pm #

    When anyone says “New York Times” people automatically tune out or they think of their grandfather. “New York Times” is a newspaper that is, lets be honest, out of date. No one is reading/buying newspapers anymore because they can get the same news online for a fraction of the price. Being the genius and multi-billion dollar business it is, the “New York Times” caught onto this trend. The New York Times has reinvisioned itself and, not only will be publishing old New York Times style articles and news stories, but will also provide services that closely mirror that of Spotify, Netflix and HBO. By this they mean that they will focus heavily on their core meaning for their business, journalism, but with that will be continuously be adding new online services and features. What does this mean for the New York Times? This means, as the article stated, services and features range from personalized fitness advice and interactive newsbots to virtual reality films. The possibilities are endless. Also like the big online names like Spotify, Netflix, and HBO this allows the New York Times to continue to expand and so that a subscription becomes indispensable to the lives of its existing subscribers and more attractive to future ones. Netflix and Spotify and HBO reel their costumers in on the idea that they need their product and services for entertainment purposes that will never be dull nor will their content ever become old or tiresome. This changes the New York Times entirely. The move from New York Times from an old newspaper that people hardly use anymore to an online experience that excites the senses is what technology is all about. This even allows them to pull in customers that, otherwise, would not purchase a New York Times newspaper. Due to the New York Times pulling themselves out of the stone age and into the new era of technology, this even gets me excited. Honestly, I hate reading newspapers and magazines, I wish it was not so, but it is. This whole switch by the New York Times could change my view entirely. I am a visual learner and prefer to watch something than read it so when the New York Times stated that they would possibly turn into something like that of Netflix and HBO, services that I personally adore, I got excited. I would have never been the kind to go out and spend my hard earned college student money one a subscription to the New York Times, but with this exciting technological switch I just might. It can not be just me. There are plenty of people with the same mindset as me, especially those my age that have a short attention span, and they would defiantly pay for a subscription to service that gives news in this new and exciting way. Moving in the direction the New York Times did is the smartest move they have ever made gaining more costumers than they ever would have.

  2. Carl Hakansson February 21, 2017 at 2:25 pm #

    Online media and easy access to current news is changing the journalism industry. Compared to thirty years ago, journalists are losing their jobs at an alarming rate and well-known news outlets are losing subscribers and readers just as fast. It seems as though people are more willing to read fake news on the internet rather than pick up a newspaper from a trusted source. One company that is attempting to do something about this is The New York Times. Arthur Gregg Sulzberger, the Deputy Publisher for the Times and expected heir to his father’s head position, has an unwavering sense of confidence regarding the future of the company. A constant goal of the company is to maximize revenue in order to allow smaller startups such as Buzzfeed an opportunity to provide free content. In addition, Sulzberger wants to use digital subscriptions to his advantage. He plans to use digital subscriptions as a way to pay to put reporters on the ground all around the world even when printing presses cease to exist. Just because the content is digital does not mean the company needs to approach the job differently. The Times plans to follow the examples set by companies such as Netflix and HBO – invest a lot into your original competencies (in this case journalism) and then constantly add new features that pertain to different audiences so that the outlet becomes necessary to peoples’ daily lives.
    I absolutely agree with the approach The New York Times is taking to adapt and modernize their company. It does not take a genius to figure out that printing presses on their way out – truthfully, I could not tell you the last time I saw someone reading a newspaper. With the creation of the iPhone and easily accessible internet, online news has become as popular as ever. People no longer want to go out and buy a paper if they can have it through the click of a button instead. Despite this, I admire The Times fearless approach to adapt with the industry rather than stick to tradition. Adaptation does not mean a company has to stray away from their core values and competencies, but rather they just need to change their approach. The Times plans to invest heavily in journalism, meaning the readers will still be provided with a reliable source, and the company’s reputation will not be at stake. News can still be reported worldwide, as the company plans to have reporters on the ground in 174 different countries. By having features that include but are not limited to fitness advice and virtual reality films, The Times will increase their target audience, as they will be able to provide different features for different audiences. By having all features in one outlet, The Times will effectively make themselves indispensable and necessary to the public. There will be a feature for everyone, and so many features total that it would be disadvantageous to not have a subscription. The Times’ current approach is very modern, and is a great example for other companies to follow. Times are changing, so all companies will need to adapt in order to stay afloat.

  3. Michelle Pyatnychuk February 21, 2017 at 3:58 pm #

    It seems as though The New York Times has had a long time struggle to adapt to the changing forms of news and information. I had not heard about the Innovation Report prior to reading this article and had just found how it hurt the New York Times in that it showed the holes within the technological side of the newspaper and as a result, prompted the newspaper to do whatever it could to mediate these problems as fast as they could. It seems no surprise to me, however, that the newspaper mogul would be struggling financially as internet news has truly taken over with internet apps such as Insider, that shares one to two minute news videos, online news is the driving force within the information circle that draws in young adults. As a result, these teens receive most of their news from social media platforms such as Facebook, Twitter and most recently, Snapchat as well. Being a former subscriber to the New York Times, I can personally say that the website was well formatted and had news coverage that spanned all topics, making it easy to access any topic at any time. However, as I mentioned before, it still is no shock to me that it has been doing so poorly with its online innovations in keeping up with the social media platforms and cellphone apps that are currently available. I believe, as the article shows, that there has been a surge in subscriptions since the election and later inauguration of President Donald Trump because now more than ever, people want to stay informed in order to further understand the law and how President Trump is changing it.

    The best way to stay up to date on the latest technological advances is by hiring young people who have become skilled in these areas just as the Times has done. It is through the expansion of their website and smartphone app that the newspaper can gain even more traction and by updating features such as the fitness app that they are working on, they are developing their brand to become something more than just a source for news. They are connecting with their users and that is something that does not come easy in any way shape or form and what will separate them from their competition until their competition catches up with these advances. The New York Times has found, just as the rest of the newspaper industry, that technology is not going away. We are never going to get back to that age of print newspapers that are sold on street corners for a nickel or dime. News has become so vast and expansive that newspapers themselves are no longer needed. Honestly, when you have a free social media app why would you need to pay that $10 subscription to a newspaper every month? Due to the vastness and expansiveness of domestic and global news, companies like the New York Times have to innovate and if this is just the start, I am excited to see what else is coming for the future of the newspaper industry.

  4. Andrew Imbesi February 22, 2017 at 1:18 pm #

    In 2016, the New York Times was notoriously known for its strong passion for Hillary Clinton. Constantly under attack by President Trump, “the failing @nytimes” never failed to post articles against Trump. It was perceived that New York Times was a liberal paper in 2016. Throughout the entirety of 2016, the Times attracted many of Clinton’s supporters and kept many of their regular readers. As 2016 ended, Trump began to receive some better articles that attracted back many of his supporters to the Times. The Presidential Election of 2016 was a pressing issue that the New York Times covered one-sidedly, in favor of democrats. Nevertheless, the Times were able to maintain a reputable status amongst other news sources.
    Now it was really between CNN and the New York Times when it came to Trump’s main media target. It is evident that with an apology coming from the New York Times shortly after the election, Trump has allowed some more wiggle room for the Times and almost none for CNN. For starters, apologizing for poor coverage of the candidate makes the New York Times a bit more mature than CNN. Maybe this is what people want to see out of the media, professionalism. I think if it were not for that apology shortly after the election, the New York Times’ subscriptions would not have surged 10 times four weeks past the election.
    The New York Times have managed to go there and back through their 100+-year history. They date so far back, the title of being one of the most historic newspaper publishers is simply old news to them. Now the New York Times is looking for ways to expand their audience and generate more revenue. It is clear that life is taking a turn towards technology and the New York Times thinks that they can successfully turn with technology. By incorporating AI technologies and eye-catching formatting and materials, the New York Times thinks they can increase their success.
    They are not wrong either, many other companies have been doing the same. The New York Times hopes to follow in footsteps similar to Netflix, Spotify and HBO by investing in their overall material and adding more online features. These are all very similar companies, providing access to material that is accessed based on personal preference. I often hear that “Netflix has no good movies to watch” and “Spotify does not have all the songs I want”. It seems to me that someone at the New York Times heard that “The New York Times is biased” and decided to act on that statement and change it. For example, if Spotify only provided rap music, only people listening to rap would download Spotify. Maybe the New York Times heard a different plea.
    Rather, maybe this is an explanation for the apology; the New York Times wants to publish more articles. They cannot expand their library of articles if it is damaged, by “repairing” the damaged relationship with President Trump, the Times most likely hopes that it can expand its demographics by providing balanced stories. I do not see the New York Times failing anytime soon, its massive worth and influence is too much to bring down. The only way the New York Times fails is by failing themselves.

  5. Anthony Laverde February 22, 2017 at 3:02 pm #

    The article’s optimistic ending is a good sign for the New York Times, especially because it originated in an industry that is now virtually dead. Over its 165 year history, the Times has constantly been a sought-after source of news; however, times change, and the Times realized this and has decided to adapt rather than get left in the past. Online media and the ease in which we can now access information has revolutionized the journalism industry. This has forced the Times to go from a print news service, to an online media source. And although it has not been a seamless transition, it has still helped the company strive. In an article “The New York Times Co. Reports an Advertising Drop, Though Digital Results Grew” it details the company’s new challenges. The company revenue from advertisements has been on a steady decline for years now, but that is to be expected because of the easy access businesses have their customers on the internet. There is not much the Times can do about this; however, they have had a steady increase in their presence on the internet. The ability people have to read the Times from anywhere on earth has established the New York Times as a leading news outlet on the computer. In the age of the internet, being one of the front runners is a great sign that the Times has done a great job adapting to the future.

    As far as their actual printed newspapers, an article “The Future of Print: Newspapers Struggle to Survive in the Age of Technology” provides some insight based on interviews with writers and journalists. An interviewee claimed, “We were told to make stories shorter [and] pay attention to what is hot on social media.” This shows that these print businesses have already began shirting their target market from the older generations to the youth in order to stay relevant. The New York Times has done a good job doing this, as well as maintaining an online presence. As long as they can continue to adapt with technological and generational advancements, they should be fine and be able to stay relevant.

  6. Guy Barbano February 22, 2017 at 11:29 pm #

    To be completely honest I had no idea The New York Times still even printed the news. I thought they had fully converted to online publishing and advertising. The only reason I say this is because six or seven years ago my uncle had told me that the New York Times was struggling to compete with the news outlets online and needed to convert to online to stay alive. My parents back home cancelled our subscription to the New York Times a long time ago. Only because no one would read the newspaper. We had gotten all of our news from either the television or our phones when we woke up. Honestly though no one wants to flip through the paper looking for what you want to read when you could just search it on your phone or computer. The New York Times is not the only paper company though to feel hardship and have to evolve with the century in order to survive. The world is converting to a digital age more and more every day. Everyone is getting there news now from a digital source of some type. With all the competition of online news coming from local stations to articles shared on Facebook, a Twitter feed, or even on Snapchat. The world is becoming more and more technology driven. With companies only having two choices to sink or swim. New York Times now though is evolving with the times and attracting the younger more technology driven clients that they need to stay alive. People who use to buy newspaper are getting older and dwindling down. Now, with my generation always having a smart device on them. It would be insane for the New York Times to not develop an app for actual and factual news not free fake stories people want you to believe. Now though The New York times is working to develop into the younger generation’s market with the new development of apps and devices to draw our attention. It is sad to say but my generation does not truly read anymore. We look for the flashy pictures or videos that catch our eyes for just enough time in our short attention spans to want to click and learn or see more. With The New York Times realizing this their digital subscriptions has sky rocketed from 200 million dollars in revenue a year ago to almost 500 million dollars in revenue just from web advertising entirely from what they report in the article. Which is an insane amount in just a year. The New York Times is projected to have 800 million dollars in revenue by 2020. In order to reach this though The New York Times must keep evolving and growing to surprise other competitors and gain many more subscribers. They are very much above the trend though of other online news outlets like BuzzFeed who in 2015 only had a reports 170 million dollars in revenue. Even though BuzzFeed is far behind them it should not stop The New York Times from trying to hit the 800 million dollar mark. If they keep doing this in my opinion The New York Times will keep themselves above water and they will definitely not have to worry too much about the technology revolution and evolving to stay relevant.

  7. Nicholas Thomas February 24, 2017 at 5:00 pm #

    As with everything, if a product, action, or experience can be made more convenient, than the more convenient version will triumph. This is an idea that “The New York Times” is battling and pursuing. “The New York Times,” as with the entire journalist industry, is constantly confronted with what is the next step to delivering the news and adding to its consumer base. The obvious solution to the industry’s issue, is to build on their digital presence, but that leaves to question to how companies such as “The New York Times” do such a thing.
    First of all, “The New York Times” has made the right move by moving priority of printed news to digital outlets. Frankly, paper news whether it is a magazine or newspaper is out of date. I think the last time I even touched a newspaper, it was to use it as covering for my floor while painting.
    The Times is building its digital presence in an aggressive way. The company has caught on to the way in which consumers want to interact with industries and that is through subscriptions. As the article notes, The Times has made its news available through a subscription, like companies such as Netflix, HBO, and Spotify. Subscriptions work great, because consumers get to use the product as much as they want and then pay every set time period. For example, one reason many people no longer use iTunes is because people can use a product like Spotify and get as much music as they want rather than ninety-nine cents a song. Another advantage of a subscription is that consumers must have an account with the company, as a result; the company may target ads and relevant content to viewers. I admire The New York Times taking advantage of target ads by providing their consumers specific content to consumer interest such as topic such as cook, the presidency, technology advancements, or fashion. This in short, is how The Times transitioned to a digital platform, however; it is not enough to increase digital presence.
    Rather than holding on to that Timeian attitude of being a strict straight to the point news source it is opening its ideals up to including than straight forward news. I am referring to the sense of humor through memes that the company is using. Whether or not one understands memes, there is an entire culture around “memeing” (a weird statement, I am aware). The Times itself created a viral meme about a lifeguard at the Olympic. A major example of meme culture was during the presidential race when Trump endorsed the “Pepe the Frog” and Clinton declared “Pepe the Frog” a hate symbol. This sparked furious debate amongst supporters on either side, especially among the young generation. Another example is during the actual vote of the presidency, nearly 2000 people voted for “harambe” another meme. Memes may not be real news, but as they allow industries to reach out to younger people. In the instance of The New York Times, it is increasing their digital presence.
    In general companies that hold on to “tradition” and refuse to adapt to the future will go under. Simply because a company takes a step into the future does not mean it is giving up its core values. The Timeian idea of giving accurate and valuable news is still part of “The New York Times,” and the use of occasional humor is merely an addition to those core values.

  8. Matthew Radman February 24, 2017 at 5:43 pm #

    Recent years have proven difficult transitions for traditional media mainstays such as the New York Times (NYT). The paper rose to prominence in the 20th century and has been one of the most widely cited sources of news around the world. NYT’s fame centered on an iconic building in the heart of Manhattan known as the New York Times building. The paper was so ubiquitous that it is often referred to simply as “The Times.” As with many iconic power brands, The Times has faced challenges integrating themselves into a technology driven world. Similarly, too large department store Macy’s, the Times has to reinvent itself to remain ubiquitous.

    Rising to fame as a newspaper, there was no easy route for The Times to take after the increase of the internet and the out-of-date world of print. While physical papers were never going to survive the 21st century, The Times physical presence in its hometown has even taken a hit.Their original building has since been filled with new life. In an exciting contest, Snapchat is one of those companies. Snapchats tech-first approach and their youthful ambition contrast starkly with the sleeping giant that is The Times. The paper not only faces challenges to their physical subscriptions but to their business model in general. Snapchat, for example, is a free service, I hit trend for media outlets. While I do not think that the times needs to go free, it should remain as a premium service; it needs to understand better it is competition.

    The Times has shown however that it will stand up and fight for its superiority. It has taken notice and even a page or two from its competitors. NY Times Digital is doing some amazing things and seeing great success in launching apps and services for not only need but many other aspects of lifestyle. They now have apps for games, cooking, and even real estate. They are jumping into their multimedia expansion with both feet with some exciting and fruitful initiatives. The NYT politics Bot is An artificially intelligent chat feature in which a person could ask a question about politics and get a relevant answer based on The Times’s immense politics database. The new weekly podcast “Still Processing” has become a huge hit and featured talks regarding the intersection of politics and lifestyle. The Fight For Falluja is an eleven-minute virtual reality video depicting the takeback of an Iraqi city from the clutch of ISIS. Race/Related is a weekly newsletter centered on race relations in America. The times has also taken their classic crosswords to the highest level yet with Puzzle Mania.

    The Times has made ambitious efforts into new technology and is trying to become a lifestyle news organization. They can gain and maintain their subscriber base if their customers feel connected to the paper. They also recognize that we live in a diverse time and people are looking for a large publication to take on complicated stories on race and culture. They have been implementing cutting edge technology to appeal to a technology minded public as well as is discovering better, more immersive ways to deliver content. The Times seems to be makings LL the right moves to integrate itself into the high-tech future. The Naw York Times is determined to prove that a media giant can be as responsive and immersive as the little guys like Snapchat. If they continue on this course, they will be there before the turn of the next century.

  9. Jevon Mitchell February 24, 2017 at 5:49 pm #

    The New York Times is one of the most popular newspapers in the world and it doesn’t look like this will be subject to change anytime soon. How is a newspaper company managing to stay alive in the paperless 21st century? It is because they are constantly evolving and adapting to the times. As a 165 year old company they have been around for a while and while obviously they are used to it, they must continue to change over time. For the past few years they have been doing a great job at keeping up with the latest modern technology as they created a website when the internet became popular so that as consumer preferences changed, they would still be accessible to their customers. They have also created an app which is helping them survive in this smartphone centered age and allows for customers to purchase subscriptions easily from their phones. They know that providing this convenience will go a long way in maintaining customers and keeping The New York Times newspaper company alive during a paperless future.
    Though it’s advertising revenue has been cut in half within the last decade, The New York Times is continuing to make attempts to revamp itself and adapt to the latest platforms that are introduced. This is not to be confused with a failing company. About a month after the recent presidential election chief executive of The New York Times reported that the paper was receiving subscriptions at ten times their normal rate. Though this is not enough to stay alive in the 21st century the newspaper has a few tricks up its sleeve for staying relevant in the near future. The plan that Arthur Gregg Sulzberger is working on to remodel the company right now will not only maximize advertising revenue but also increase the revenue provided by digital subscriptions. This increased stream of revenue would then be used to pay the salaries of ground reporters in approximately 174 countries. This will allow the historic newspaper company to prevail even after then inevitable death of the printing press.
    Inspired by booming companies that provide other streaming services such as Netflix and Spotify, The New York Times plans to constantly roll out new online features and offer new services. This will give their subscribers the best bang for their buck thus making their services much more appealing to possible consumers. The consumers that they plan to target for this new plan are people that still care about real journalism. Rather than get their news from some free service where the reports could very well be fake or misinformed the target consumer pays for a subscription where they know that they are getting nothing but the most true, non- alternative facts.
    They bank on customers who want to continue to have access to such reliable news and services. The reason that these customers want to continue to use The New York Times is because they are a very credible news source that has been around for years. Their reporters and writers cover things that appeal to the interests of their customers and things that they would want to know. Not only have they provided this service for years but they are always working on making it more convenient to them, keeping them around.

  10. Frankie Lisa February 24, 2017 at 6:13 pm #

    Journalism is becoming a dying industry. In the past decade, almost every newspaper including Thw Wall Street Journal, The Washington Post, and the New York Times is continuing to lose subscriptions and advertisement revenue. This is mostly because the business model of these traditional newspapers does not satisfy their consumers. Companies such as Buzzfeed and the Huffington Post are growing rapidly. This is because their business model is well adapted to the needs of consumers today; they are free which appeases the consumers, and they load their web page with advertisements which produces more revenue. Also they do not hire full time journalist, rather they pay free lance journalist for their stories which saves the company money. The New York Times was a step behind in entering the technology era of news, but now they are ready to change that.
    The New York Times had a history of resisting change. The Innovation Report was a ninety seven page document which that the editors and people in charge of the New York Times almost always said no to programmers and product designers from technology groups. Now the New York Times is working on the biggest strategic shift in the paper’s one hundred sixty five year history. They believe “it will strengthen its bottom line, enhance the quality of its journalism, and secure a long and lasting future.” The New York times is attempting to takes pages out of the book of strategies from companies like Netflix, Spotify, and HBO; “invest heavily in a core offering (which, for the Times, is journalism) while continuously adding new online services and features (from personalized fitness advice and interactive newsbots to virtual reality films) so that a subscription becomes indispensable to the lives of its existing subscribers and more attractive to future ones.” After the recession in 2007, The New York Times almost went bankrupt. I think this plan will have great success and possibly save the future of the New York Times.
    I think the previously mentioned proposal is very interesting, and I think it will eventually bring great success to the New York Times. However, I think this plan will require great patience because they will not catch on with consumers as quick as they would like. Many companies who brought new innovative ideas into personalizing products for us did not get off to a hot start. For example, a company like Netflix allows us to watch TV shows and movies, but they make the experience personalized. Netflix was around for almost ten years before the service finally became popular in 2013. Netflix’s patience paid off because they are the forerunner in television streaming service; they are way ahead of Hulu and Amazon Prime. I think the New York Times will need the same approach. Their idea will not be popular at first, however with great patience it will eventually catch on. Once their idea catches on they will be way ahead of any other newspaper such as the Wall Street Journal or the Washington Post.

  11. Antoneta Sevo February 24, 2017 at 6:29 pm #

    Though the popularity of physical newspapers is dwindling, I believe that the New York Times is big enough to make a more impactful transition to the digital world. Obviously, they have already made a great platform online, however, their main goal is to have more revenue and more readers. In order to do that in this growing technological world, they must research certain trends and predict what readers will do and want in the future. The New York Times have been an extremely reliable news source and I do not believe they will go away any time soon. In order to solidify their spot in the industry, they must be open to new ideas and be able to adapt with the developing industry and society.
    It is important to note that they almost went bankrupt during the recession but managed to stay afloat through a loan. They seem to be the type of business that works their way around a problem and end up on top again. This is a vital characteristic to have in order to survive a growing technology industry. They identify the problem and bring in new minds in order to determine their next move. Clifford Levy, who works at Times, said “’Working hour by hour, day by day, with software developers and designers and product managers—to me that was a real revolution, a kind of epiphany.’” This type of change was needed for the company. In order to stay relevant and continue to evolve with the industry, they have to try new things and bring in fresh thinkers who are familiar with the business.
    I think the New York Times is fully capable to adapting and obtaining more revenue. They have been a reliable company for over 150 years and they are good enough to continue. As more newspapers become nonexistent, they have managed to pull through and stay a trustworthy news source. They have articles from politics, tech, travel, food, business, world, U.S., health, sports, and more. They are a diverse company that I believe will stick around for years to come. Their 97-page document known as the Innovation Report was leaked to Buzzfeed and Arthur Gregg Sulzberger panicked. The document showed that “editors too often said no to programmers and product designers from the technology group.” It released the different struggles Times have been dealing with for years. I think this leak pushed the business to innovate and move forward.
    They have a great idea to take after the strategies of Spotify, HBO and Netflix when it comes to subscriptions. Those specific companies have been extremely successful and it is smart to use them as inspiration. The Times would invest heavily into their core purpose, journalism, and continue to add more online services and features. It would have the potential of keeping their current subscribers and attract new ones. It is essential for them to create new ways to engage more people in order to bring in more revenue. By combining different services and having enough room for all types of news and stories, they can grow in a successful way.

  12. Garrett Palmeri February 24, 2017 at 7:10 pm #

    The age of digitalization is upon us. It seems like more and more reading comes from a screen instead of paper. We are moving towards a time where paperback books, newspaper, and other physical reading sources are becoming obsolete. In fact, I did not have to buy any physical textbooks this semester except for Business Law. All of my classes required online textbook services that also came with assisted reading programs and practice questions. This is something that the New York Times is not afraid of according to Arthur Gregg Sulzberger, Deputy Publisher of the Times.
    Over the course of my college career, I have been introduced to textbook programs such as McGraw Hill Connect. Instead of a physical textbook, it is digital with key information highlighted so you know what is most important to study. Practice questions also come with the text that you can do while reading to make sure you actually know the answer and if you do not know it, you can click “read this” and it will bring you to the exact spot in the text where the information is located. This is an extremely helpful service in my opinion because of the ability to do practice questions as you read. Programs such as this reinforce the idea that we are transferring to a strictly technological period.
    The New York Times has a plan to stay up to date with the rising demand for e-reading. Instead of relying on advertisements to produce their revenue, the Times is going to more heavily rely on online subscriptions for content. Through fueling this billion-dollar business, the Times plans on putting reporters on the ground in 174 different countries. The outreach and exposure this would create would be astronomical. Reporting news from over half the established countries in the world would give an enormous spectrum of news that would be tough to match. The Times is looking to follow suit of other major company strategies such as Netflix and Spotify. The platform that has created so much success for these companies is offering a “core” service while adding other services along the way to keep consumers interested. This is an interesting strategy for a journalism company, but it could work. Another service mentioned that would be added would be personalized fitness advice that is continuously updated. Similarly, Spotify creates custom playlists based off of the music you listen to. Doing this can introduce you to new music and artists resulting in a higher spectrum of artists that will want their music on Spotify. It will be something to watch for if the New York Times will prove to stay up to date in this rapidly changing world.

  13. Owen Balseiro February 24, 2017 at 7:31 pm #

    If nothing else the New York Times is extremely forward thinking. It was one of the first newspapers subscriptions to offer day of delivery and one of the first to extend that service beyond it’s original state. More importantly today, the New York Times was one of the first newspapers to see the importance and danger of the internet.

    The internet has shook up a lot of industries, movies, tv, shopping economics and the news. With the widespread proliferation of the internet newspaper companies not only have to compete with each other but the online newspapers from all over the world. People in the United States are no longer limited by oceans and distance but need only go online to see what a foreign newspaper is saying about an event. This turn of events is both a blessing and a curse as newspaper companies that are quick to adapt to the new method of news delivery could reach a much large audience around the world but with more competition and newspaper companies that were late to change went bankrupt and disappeared because of the pressure brought with globalisation. With the new ability to reach people from all over the world.

    The next question that faced the newspaper industry was the question of how to compete with the free start up online newspapers that relied solely on advertisement revenue to keep the lights on. The answer new york times uses was very genius. What the New York Times does it that it allows people to view a limited amount of articles for free and then when the limit is reached a subscription services is offered. This subscription service is based off of the one used by services like netflix, HBO and Spotify. This subscription system alone has made the New York Times a lot of money as their subscriber base pays for their subscription because they want the product that the New York times offers, journalism. While many may argue how truthful that journalism may be at times. What can not be argued is that the New York Times is well regarded amongst its peers. Many regarded the New York Times coverage of the final days of election to be very well done and while like many they did not foresee Donald Trump’s surprising victory over Hillary Clinton, they certainly were more truthful than many of their counterparts.”To Thompson, the likeliest explanation wasn’t that the Times did a bang-up job covering the final days of the election—like everyone else, they failed to anticipate Trump’s victory—or that readers were looking to hedge against fake news. He suggests a simpler reason: “I think the public anxiety to actually have professional, consistent, properly funded newsrooms holding politicians to account is probably bigger than all of the other factors put together.” And while the industry is headed toward certain stoppage of any printed newspaper, the New York Times had already built a dedicated subscriber base of followers that continues to grow by leaps and bounds. “Four weeks after the election, Times chief executive Mark Thompson told an industry conference that subscriptions had surged at 10 times their usual rate.”that number in the tens of millions around the world. That combined with advertisement revenue means that the New York Times is in a very good position for the future. And as the “information highway” continues to get more and more crowded with online startups and fake articles the New York Times stands at the center of it’s industry ready for what is to come.

  14. Sirina Natarajan February 24, 2017 at 9:02 pm #

    The New York Times is a staple of the broadcasting world and has become a necessity for anyone who wishes to remain up to date on the events occurring in our world. Everyone has, or should have, read at least on article from the Times. They are one of the most reliable sources the public has access to and they make the news more interesting to read and easier to comprehend. I have never thought of them as a dying news source, but it would not surprise me if there profits have taken a significant dip in the past ten years. People just do not read the news as much as they used to and they definitely do not pay for a physical newspaper to read every morning. We live in an age of technology and the Times has recognized their need to adapt.
    Their proposal to make a more personalized subscription and to increase the amount of services their subscribers have access to is a pretty solid business plan. They are definitely ahead of the curve and they are even surpassing these internet start-ups that one would think would be on top of this personalized business already. The Times is a huge news conglomerate that covers all facets of coverage and they have over a thousand journalists who are well-versed in their fields. They have a hugely successful website that has brought in huge profits over the past five years which will only increase as of late. People are more afraid that their ability to watch what happens in the White House may be taken away from them so they are turning to powerful news outlets like the Times to help them understand. Trump has also refused to consider the Times as a real source of news which actually makes people think of them more often and has opened them to the opportunity to grow even more.
    I think The New York Times is not in any danger of going anywhere and they may even expand their services even more. In the article, the author mentions Beta, a division in The New York Times that handles new products and ideas, developing a new suite of editorial products that would entice more people to subscribe to the Times. They are introducing new apps that will bring in more revenue and a new type of customer while also satisfying their current customers. I think this is one of the smartest things I have ever seen a news outlet do. They are expanding their reach and exploring all of the opportunities that they can before they lose the spotlight. They are advancing into the technology age and I think other news outlets that are not doing as well should take a page out of The New York Times. They have created a new type of news outlet and they have reduced the need for advertisements which is the one thing most readers complain about when they read an article on the web.

  15. Jiaqi Ma March 10, 2017 at 8:51 pm #

    Compared with the eighties of last century, it is far away from that old building, which is described in this article. It seems that the boom of Times’ business empire was gone far away in modern society. Everyone prefers to choose electronic version instead of paper, which has significant impact to the field of newspaper. However, Sulzberger, the posterity of the founder of the Times said that he was confident to cheer up this empire again through a series of his rectification measures.
    The first step is tantamount to transform the Times’ digital subscriptions into paying the reporters even for all printing presses should stop. I believe that this is a good way to keep all the staff’s hearts be together, and the employees would be more loyal than ever. The employee will be more enthusiasm for big news. As the Times possesses a bunch of subscribers, and they are used to get news or current affairs from the Times. If that group of people is loosed by Times, it might provoke a large amount of loss of Times’ capital.

    As for the second one, in my mind, newspaper benefits from the presidential election. Because Trump suggested that the Times would be a frequent method of his administration. He called an article “dishonest” for citing something that he had said on CNN and adding that the Times “is losing thousands of subscribers due to their very poor and highly inaccurate coverage”, which is quoted in the article. However, in fact, the result was precisely opposite. Subscriptions have risen to 10 times, comparing with their usual rate. Therefore, in some respects, Trump affects some of public opinions for the Times during the presidential election, which made the public pay more attention to the Time. Moreover, if the Times does a great job and do not cheat on the publics, Times would benefit from the affairs eventually. Public figure plays an important role in the future in the field of newspaper.

    Thirdly, creation and changes are two pillars that are meaningful to move forward in the future, which also works for The Times. There was a series, which is called “Beta Group”. Their job is testing various ways that could raise the subscribers and the potential readers. The group tasked is developing a new suite of editorial products (apps, blogs, and verticals). In this article, it mentioned that in the way of expensive original programming on HBO and Netflix, keeping existing subscribers coming back at the same time attracting new subscribers to come in. They take an array of actions to promote NY Times moving on, such as offering several parts by season. For example, it hosts a text message experiment called “Turkey Talk” to help cooks with their Thanksgiving dinners in the coming Thanksgiving. It makes their title more attractive to attract the readers who accustomed to read news online. An attractive title is necessary, but they should guarantee that the information is accurate and authenticity, which is the priority for the Times. The subscribers would not worry about the reality at all.

    Through all these actions, the Times gets through the barriers and achieve great breakthrough, stepping into the new era of its business empire. I believe the newspaper filed would not be disappearance if they take those steps.

  16. Filip Bizek March 11, 2017 at 7:59 pm #

    We are currently living in the midst of the biggest technological progression yet. Its impact reaches all of the different sectors of our society. From the multimillion-dollar corporations to small businesses and to everyday life, technology brought a new era replacing the “old” with the “new.” It is most certainly comparable to the Industrial Revolution between 1760 and 1840. The demands of the consumers and the productions of the suppliers are constantly experiencing changes due to innovations related to technology. What was once impossible is now reality; what was once too expensive to manufacture is now cheaper than ever. Ideally, this is great for any industry; the demand increases while the prices of production decrease. However, this model does not fit all of the businesses. The image of a grandfather sitting by a table and drinking a fresh cup of coffee while reading an actual newspaper is no longer compatible with the modernity. In other words, the old school newspapers are a dying brand completely marginalized by the millennials. Thus, a huge hurdle in form of a question how to stay relevant hinders companies such as The New York Times.

    With the introduction of TV and internet, many newspapers were simply forced out of business. Lets face it, the beauty of actually reading a newspaper or even a book is a dying art. People are much more attracted to a beautiful High Definition picture rather than reading a black and white article. Watching allows much faster gathering of information in comparison to reading a newspaper for the majority of the people. It does not require any skill, as long as an individual understands the language there are no more hurdles to bypass. On the other hand, fast pace reading is a skill not so easily acquired. From my own experience, it took a lot of time to develop a technique quickly depicting information from a written material. Therefore, it is only natural for newspapers to gradually lose its customer base. Now, what can newspaper giants such as the New York Times do in order to keep up with the modernity?

    Judging based on the data provided by the author of this article, it is obvious that the digital platform is becoming more and more popular. From the year 200 to 2015, the digital revenue increased by 12% for the New York Times. Thus, the first step would be directing the consumers to use a digital form of a newspaper. The margin between the digital and print is still far too great. The New York Times should commit more money on advertisement to shift the demand towards digital direction. Now, most of the people will argue why does it matter if you read an online or printed copy while it is TV that kills the business. Well, Times has to stop thinking linearly. Why not combine the benefits of videos with the written articles. Perhaps, form commentating teams on political and scientific issues to acquire a broader customer base.

    Moreover, the news bias is another key factor infringing the profitability of the industries such as The New York Times. Over the years, this newspaper shifted its focus primarily promoting the liberal ideologies, thus automatically limiting its customer base. I strongly oppose the idea of news companies belonging to only one tribe of ideas. As mentioned before, it creates unnecessary bias. The New York Times is undoubtedly a giant in newspaper industry. However, I think facts are facts, and newspapers should not manipulate them in order to propel their political agenda.

  17. Alyssa Heagy April 6, 2018 at 8:13 pm #

    In the article in “The New York Times Claws Its Way Into The Future” by Gabriel Snyder he discusses how The New York Times is here to stay and adapting. I completely agree they are adapting. When the internet came out and news on the internet become more common. The newspaper industry suffered the most. The way the New York Times is adapting is in the correct direction by creating an online presence. They have lost lot of revenue due to the internet but the way they are pushing it might bounce back. With online digital advertising and pushing for subscriptions they are looking to bounce back. Digital revenue and advertising in this is becoming common for business and social media and The New York Times is definitely going to take advantage of that. With subscriptions I think this is great way to keep up too. Especially if they are pushing to keep fake news out. Recently they are now looking to pass laws against fake news and this is already important to the New York Times in preventing this. The New York Times is also adapting with social media platforms by postings. On Snapchat they have a story which consists of their stories and articles. This is great because millennials use Snapchat all the time. Personally, I sometimes look at Snapchat stories like this because they are brief and to the point and tell the important parts. With The New York times being on here they will prevent fake news. The New York Times also has Facebook and other social media platforms which help promote their stories and subscriptions and generate revenue of advertisements.

  18. Keara P October 21, 2019 at 1:39 pm #

    Convenience is a very important factor for most things in our lives. This idea of convenience is something that “The New York Times” has been pursuing ever since the influx of technology devices in the average home. The entire journalism industry is constantly faced with the question of “how do we add to our consumer base in this new age of tech?”. But, how journalism companies such as the New York Times do this is reasonably difficult.
    Moving to a digital platform is a move in the right direction for many of these news outlets. I personally, cannot remember the last time I read or heard about breaking news not using a laptop, tv or radio. In addition, I know for many other millennials the same fact may hold true. News outlets like The New York Times are building digital presence is a strong manner, predominately through online subscriptions. This means their customers get to use their site, article database, news videos and more as much as they want through a monthly flat rate similar to how they use Netflix. The advantages and eases of subscription services are plentiful and are partially why so many large businesses turn to such an idea. In addition, the New York Times, like Google is taking advantage of targeted advertisements to provide consumers with specific ad’s relevant to their interests and searches. Making the clicking and time spent on their site greatly increased. However, what the Times is learning is that these simple changes are not enough to increase and promote their digital presence.
    News sources are learning to stray away from their old normative attitudes, and open up to new ideals that include more than just straight to the point news. This means building a connection with consumers in different ways. Building a new modern culture through humor and meme’s (a viral internet sensation) is what the Times began to do. The New York Times began to create memes but also incorporate these viral trends into politics, debates and other topics that interested young adults. These meme’s have so much social power that people actually voted for a meme through write in ballots for the 2016 presidential election. Social trends like memes do seem ridiculous and just as a joke, but they are allowing companies to connect with generations of people they may not normally get to. Such connections are getting them more consumers yes, but they are also increasing their digital presence as well. Adapting to the future in such ways will allow companies to prevent going under without losing their core values at the same time. Adding trendy ideas or humor is just a way for an organization to build a human connection even if their news is predominately read online.

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