How To Market A Franchise Using Social Media

from Forbes

Today, social media marketing is a must in order to stay competitive in the global, digital market. Using social platforms such as Facebook, Twitter, Instagram, and Google Plus, can be a unique challenge for franchise owners who may have more restrictions on their marketing than traditional businesses. There are a few things to consider before jumping in to social media as a franchisee, and it’s vital to understand your unique situation and what you’re able to do.

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51 Responses to How To Market A Franchise Using Social Media

  1. Arthur Herpreck October 22, 2018 at 6:52 pm #

    This article teaches a lot about something that our generation is clearly a part of. The use of social medias in the business world. And it is clear that some knowledge is necessary when it comes to marketing a franchise because it can be dangerous. Obviously every franchised store or shop wants to develop its popularity and attract people and create a community. But it has to be done a certain way. The way the Brand decides. Internal communication is necessary to establish the framework of this partnership. The franchise can not take all the freedom because it had to respect the core values of the franchisor. And follow its path, but at the same time it has to create its own community. For instance if someone opens a Benetton store somewhere and only put people with white skin or only people with black skin on its social medias, it would not be tolerated because United Color of Benetton is a brand that rely on race mix on its advertising and marketing.

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