Steal, Don’t Invent

from Seth’s Blog

Steal your business model. We don’t have a shortage of business models, it’s okay if you pick one that’s already working for someone else.

More here.

3 Responses to Steal, Don’t Invent

  1. Matthew R Ponsiglione May 1, 2017 at 3:16 am #

    When it comes to starting a business as a new business owner you will be faced with many tough business choices. Things like your business design and a website design for your business. If you are not sure where to start Godin says you should just take the same ones as other people and steal theirs. Now while it may seem like a problem I see no problem here and I did my journal entries about patents and when it comes to a business model or a web design these are things that are too difficult to create a new one every time a new business pops up so things are going to have to be copied. I like the article because he says there are all these things that have already been done so why not use them as resources? As far as new designs someone will always be there to come out with a new design for a website or a business design. You can even go as far as how you run your business and take the strategy of another successful company. Take something that has been consistently working for a company so that you know it can last. Lastly the one thing you cannot steal is the reason you have started your own business, what are you there to do? Once you have set up your business you can begin to tell the world what you have been waiting to share because you think it will be so fantastic that everyone will want to do business with you. As far as copying all these things go I am okay with it. If I designed a business model or a website and someone contacted me asking for permission to use my design I would be more than happy to do so as long as it is known it is my design. This is what copyrights are for. As far as that goes I would find it flattering that they believed my design was perfect for their business and they want to use mine. I would see that as an accomplishment to myself if I am able to attract other businesses that also want to use my designs. Now building off of this, since more than one business has used my design I might decide to open up my own design business for new business owners and design for them. So stealing the designs does not end up making you a bad guy but actually ends up benefiting someone in the long run. So there is no need to invent or steal a design at this point because now you have your own personal designer that will create your own personal design for your new business. As well as show you any other design you may like to use from another company. At this point stealing the design has become okay and now there is a place for you to go to see other designs you might like.

  2. Zachary Crockett November 22, 2019 at 6:51 pm #

    “Steal, don’t invent,” when it comes to creating an idea into a business many individuals get caught up in having and expressing their originality at all costs. With thousands upon thousands of years of human life, trial and error and data it would be insanity for any com[pany to neglect and not partake n what was created before them. “Steal” is used highly loosely. For instance, one of the largest corporations to date, Amazon, they did not create anything that was not done before, but they enhanced it and expanded. Amazon is not the first company to ship products to consumers or even provide streaming services. But what they do provide better than any other is their perceived customer service and that is where they make their living. All in all, I agree with Seth’s claims and would advise less creating and more improving for all future inventors.

  3. Shamar K November 22, 2019 at 8:03 pm #

    Initially, I’m a bit conflicted about how I feel regarding the message. As a creative person that studies business, I straddle the spectrum of visionary thinking and solutional/situational reasoning. While on one hand, I’m motivated to forge a new path, innovation at the helm, I also recognize that there’s really nothing wrong with expanding upon what already exists, so long as my catalyst is unique enough to set me apart from the crowd, however saturated a market may be. This clash of the right brain left brain aside, I think that this post speaks to the very true foundational archetype of business. To ‘steal,’ in this sense, is to model after, while keeping in mind one’s integrity, personal goals and purpose. Essentially, in the age of the internet, there will never be a shortage of ideas—but there are variations in which we go about executing these ideas. For example, before Gmail, there was AOL, and before AOL there was Hotmail. The model and idea of the email address and emailing existed already and was essentially serving the purpose: to help people become more connected in an instant way. However, Google saw something more in its approach to close the gap between interaction in real time, unbeknownst to the general public, and went ahead with the creation of their email system—a system in which several other types of the same model already existed. What set them apart was the intuitiveness of their software, the aesthetic and the ease of use. But, they still ‘stole’ the tools available to them. With that being said, I think that the biggest takeaway is that ideas will always be abundant; the innovation is continually inherent—after all, we’re different in what that makes this inevitably true. We will always be surrounded by products and services that seek to simplify processes and make our lives more efficient, but the overarching significance is to not waste time on the trivialities of models, tools and even design. Instead, strive to be innovative where it absolutely counts. Just go ahead and put yourself out there.

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