Track Afield: What The FTC’s Google Case Means For Your Company

from Business Center Blog

After two weeks of talk about track, the trending topic is tracking, including the FTC’s $22.5 million settlement with Google for violating an earlier order.  Google told users of the Safari browser it wouldn’t place tracking cookies or serve them targeted ads, but the FTC charged that the company’s tracking practices went far afield of its claims.  Of course, the terms of that settlement apply just to Google, but there’s a lot savvy executives can take from the case and other recent FTC actions that touch on tracking.

More here.

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